Affiliate marketing program network making money online internet business concept affiliates – Stock Photo from the largest library of royalty-free …
Affiliate Marketing Program Network Making Money Online Internet Business Concept Affiliates ...
Affiliate marketing program network making money online internet business concept affiliates – Stock Photo from the largest library of royalty-free …
BizCapRX.com is a rapidly growing specialty online lending platform connecting small business owners with alternative funding resources. The BizCapRX online system is a free, no-obligation online tool for business owners throughout the USA.
New Brunswick, NJ – A new, unique high-paying small business loans affiliate program offering high commissions to both online marketing professionals, as well as referral partners, is now offered on BizCapRX.com, a rapidly growing popular online lending platform, see here http://bizcaprx.com/affiliate-program. The program is unique in many ways including offering commission payments per generated qualified lead as well as payments for closed fundings. Also, a unique and unprecedented lifetime cookie, an affiliate marketing term referring to a means of online tracking, is offered setting this program far apart from most other affiliate programs in the industry.
The BizCapRX.com online lending platform connects flexible alternative financing lenders with business owners across the United States. The lenders available through the BizCapRX online system offer a diverse number of working capital financing options for small businesses and are filling a void left by well-publicized bank cutbacks in lending to small business borrowers.
Small businesses can apply for small business loans of up to $2 million using the BizCapRX online platform. Most industry types can qualify for funding using the service provided the business has been operational for twelve months or more. There are over 750 business industry categories that can successfully be accepted for funding including restaurants, beauty shops, bars and nightclubs, auto repair shops, retail stores, dentists, health services, grocery stores, transportation companies, chiropractic offices, child day care services, physical fitness facilities, special trade contractors? such as plumbers and electricians, liquor stores ?and more. Online funding sources are becoming a welcomed financing alternative for thousands of small businesses owners across the United States. And, BizCapRX.com is emerging as a favorite in this space, as its popularity and online presence grows.
Business owners seeking small business loans can get more information at BizCapRX.com
About BizCapRX.com
BizCapRX.com is an automated online small business loan resource platform connecting small business owners with lenders. BizCapRX.com serves small business owners from all 50 states in over 750 industries and is based in New Brunswick, NJ.
Disclaimer/Disclosure
BizCapRX.com provides an online small business finance referral-marketing platform affiliated with one or more specialty online alternative financing companies. These companies, and not BizCapRX.com, provide funding to businesses in the form of traditional small business loans, working capital loans, unsecured loans, revenue based loans, factoring as well as other alternative forms of financing as determined and offered by these 3rd party financing companies. BizCapRX.com is not a lender or funder and does not make credit decisions or funding decisions, does not interact with clients, and functions strictly as a marketing referral agent for 3rd party funding companies.
Media Contact
Company Name: BizCapRX
Contact Person: Chuck Sanderson
Country: United States
Website: http://bizcaprx.com/
Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools.
To help small businesses conduct market research using effective digital tools, here are 11 tools you should use:
Recommended for YouWebcast: Agile Marketing: Pour Gas on Your Growth Fire
Ray Wang is the Marketing Coordinator at View full profile ›
A state senator has filed legislation to protect Florida’s K-12 students from websites that mine personal information online.
Tallahassee Democrat Bill Montford, a former county schools superintendent, filed his bill (SB 1146) Wednesday.
The “Student Online Personal Information Protection Act” says websites and applications aimed at students can’t “target” their advertising, create marketing profiles or sell any “personally identifiable information” they may glean.
It allows exceptions as long as the purpose is not “in the furtherance of advertising or to amass a profile about a student for purposes other than K–12 school purposes.”
The bill, however, does not contain an enforcement or penalty section.
Retailers routinely gather information on customers to focus their pitches, mostly by analyzing recent purchases.
According to a 2012 New York Times story, Target, for instance, assigns shoppers a “pregnancy prediction” score so the big-box chain can “send coupons timed to very specific stages of pregnancy.”
“What Target discovered fairly quickly,” a Forbes story added, “is that it creeped people out that the company knew about their pregnancies in advance.”
The NYT story used an anecdote – “so good that it sounds made up,” the Forbes writer adds – of the father of a teen girl who complained to his local Target when his daughter started receiving “coupons for baby clothes and cribs.”
“Are you trying to encourage her to get pregnant?” he said.
Later, the father called to apologize: “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August.”
Interest in protecting student privacy has grown in recent years. Last year, lawmakers passed a measure banning Florida public schools from collecting biometric data, which include things like a “fingerprint or hand scan, a retina or iris scan, a voice print, or a facial geometry scan.”
It also protects students from being contacted by marketers and news reporters.
The law meant that Pinellas County schools had to discontinue using palm scanners for payment in school lunch lines.
With The Training Portal’s e-learning system certification has never been simpler! You can be starting your IT career or taking your current IT skills to the next level in just a few short weeks. Our award winning learning system gives you all of the benefits of a live class at just a fraction of the cost.
The Training Portal’s courses include:
Expert Instructor-Led Training,
The Training Portal uses only the industry’s finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.
Visual Demonstrations & Multimedia Presentations
Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. The Training Portal always focuses on real world scenarios and skill-set development.
Quizzes & Exam Simulators
The Training Portal’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.
This will allow you to gauge your effectiveness before moving to the next module in your course. The Training Portal Courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.
Social Learning & Networking
The Training Portal has designed a world class Learning Management System (LMS) This system allows you to interact and collaborate with other students and The Training Portal employees, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.
Flash Cards & Educational Games
The Training Portal knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.
Navigation & Controls
The Training Portal’s self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.
System Requirements: | |
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Processor: | 2 GHz |
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Australian non-bank payment provider, Ezidebit, has launched a new cloud software offering which it says allows businesses to process any invoice payment method – online, direct debit, credit card or BPay – from a single unified platform.
Ezidebit says the platform seamlessly reconciles all payment information into businesses’ accounting or management software, incorporating a suite of new features, such as Late Payment Collection and Paperless Direct Debit, to help businesses get paid.
Mark Healy, Ezidebit CIO said Ezidebit processes 300,000 payments everyday from 1.3 million payers, which total $3.3 billion worth of transactions every year, and every week nearly 10,000 people and hundreds of businesses join Ezidebit’s automated cloud-based payment platform.
Healy said he was confident Ezidebit had created the market’s most “sophisticated payment platform, designed to scale with growth, with a simple user experience, to help businesses better manage their cash flow”.
“The payments ecosystem is highly complex for businesses to navigate, but our platform frees our customers from that hassle so they can focus on running their business.
“Rather than having to open a merchant account at a bank or deal with payment gateways, customers just sign up and Ezidebit does all the hard work. This is fantastic for SMEs, which make up 99 per cent of Australia’s businesses and 85 per cent of our customers.”
Ezidebit also integrates seamlessly into Xero so users can offer credit or debit card payment for invoices, bypassing the need for a merchant bank account, saving small businesses up to $6,000 a year in bank fees.
Healy outlined additional features of the new Ezidebit platform, including what he says is the market’s first integrated online process to manage the complex and sensitive late collection process, for businesses using Ezidebit and Xero.
“The second an invoice becomes overdue, a message will be sent to remind the debtor, offering the option to ‘pay now’ at the click of a button. Late payers can even set up payment plans themselves and the Ezidebit tool will recognise the oldest invoice and settle it first,” Healy said.
Ezidebit has also released a new Paperless Direct Debit feature which allows businesses of all sizes, from personal trainers to childcare centres and charities, to do away with paper forms and sign up customers on the spot.
Using the Application Programming Interface (API) Ezidebit customers can send transactions and invoices and reconcile with more than 40 major industry management software platforms, such as Qikkids (childcare) and MINDBODY Online (gyms and personal trainers) and StorMan (self-storage operators).
“Our new platform offers more ways to help our customers run their businesses more efficiently and get paid on time. Quite simply, it is the best payment platform out there, giving merchants complete control over the lifeblood of their business – cashflow,” Healy said.
Posted By Jane Danes on Feb 12, 2016 |
Running a small business isn’t as easy as you want it to be. To succeed, you need to wear many hats. One of the many important tasks that you should consider is to have a coherent or functional online marketing campaign.
How to Jump Start Your Online Marketing?
If your strategy doesn’t develop leads and sales, you’re missing out a lot of your online marketing. Here are some ways to jump-start your campaign.
It’s one of the many ways to start improving your sales. When knowing your audience, consider taking the time to study who your ideal clients are. Your target audience is the one that adds the best results to your company. To know your ideal customer, you should learn how to create a buyer persona, which is a fictional picture of your client. This will give you idea on how to market your company to get the attention of your most profitable clients.
By knowing who your best clients or customers are, you can tailor your offers to them and stay away from people who only waste your time and money. It’s also ideal that you have more one buyer persona to improve your marketing strategies.
Every year, there is a trillion of web searches being conducted. Of those searches, some of them aimed to know what your business has to offer. To evaluate your current website’s performance, make sure that you look into your Google Analytics. Find out what your site’s bounce rate is. If it’s too high, you should consider redesigning your site.
Today’s marketing strategies no longer involve the use of yellow pages. Cold calling is also a thing of the past. What you need is content marketing. To do this, you have to set up a blog or write an eBook that will help in solving your customer’s problem. They are necessary to enhance your user experience. Content marketing is also useful to help your site be found with an organic search.
Your online marketing should also include social media marketing. Unfortunately, not all businesses have realized the importance of a social media strategy. But having a Facebook page or a LinkedIn profile is not enough. Make sure that you have a well thought out social strategy. Getting social should be incorporated into your overall online marketing campaign to get your content noticed and make your campaign a lead generation tactic.
Online marketing can be overwhelming to some. Thus, it makes sense to hire an inbound agency to help you out with your online marketing campaign. This agency can help your business in driving results and increasing profits. By hiring an agency, you don’t have to hire an employee and train him/her to perform online marketing tasks. An inbound marketing agency has a team of experts who can do almost everything to make sure that your campaign is seen by your target audience. It can help you save time and money while it drives your ideal customers to your company’s website.
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Now more than ever it’s important to surround yourself with influencers in your industry if you want to succeed online. This is how you build your own following, how you learn about the latest trends and stay up to date, earn more social shares and visibility, build natural links, and more. Even if you don’t “know” some of the top online marketers, engaging with them by commenting on posts and learning new tips can be invaluable to your online strategy.
If you’re not sure where to start and who to start searching for, it can help to break down some of their expertise into categories and sort out who you should follow that way. Below gives you a starting point with 23 of the top thought leaders for online marketers to get to “know” today:
Search Engine Optimization (SEO)
Rand Fishkin. Wizard of Moz.
It sounds like a “ludicrous” title as Fishkin will tell you, but he is the founder and former CEO of the company, formerly SEOMoz. He is also the man behind the popular “Whiteboard” Friday posts that help to teach SEOs about complicated topics through video and whiteboard examples. He’s one of the best when it comes to cracking tough SEO questions and breaking down complicated topics. He built Moz from the ground-up in 2004 as he began posting data reports and creating tools, and it has blown up to be one of the most well respected blogs and SEO tools in the industry.
Mike Blumenthals. Author of Understanding Google My Business & Local Search.
There is a lot of competition when it comes to thought leaders in the SEO category, but Blumenthals made the list because of his extensive knowledge on local SEO and his ability to stay in that niche and dig deep. He is the owner of the popular blog Understanding Google My Business & Local Search, and what’s cool about Blumenthals is the fact that he keeps the blog in-house. In other words, when you want to hear what he has to say about SEO, you can count on his blog covering his writing and thoughts and his writing only. In addition to this blog, he also founded Local U, a conference series to learn more about search marketing, and co-founded GetFiveStars.com, which helps small businesses create a customer feedback and review management strategy.
Adam Heitzman. Co-Founder and Managing Partner of HigherVisibility.
Heitzman is Managing Partner of the nationally recognized SEO agency HigherVisibility. For over 10 years Heitzman has been a presence on the SEO scene before starting his own agency in 2008. Having worked with him before, it’s clear that he is passionate about what he does and is filled with extensive SEO knowledge and how the industry has changed over the years (and why it’s so important). He has worked with small businesses to Fortune 500 companies and was even recognized by Forbes as a Top 10 SEO Guru to know in 2015, so he’s one not to miss.
Eric Enge. Founder and CEO of Stone Temple Consulting.
If you’re even a little bit familiar with some of the SEO blogs out there, you’ve likely seen Enge’s writing. Although he is the founder of his own consulting firm, he makes it a point to get out there in the community and contribute articles on hot topics in the SEO world. He has had a 30+ year career in SEO, is the author of The Art of SEO, and regularly speaks at some of the top industry conferences such as Pubcon, ClickZ Live, and more.
Glen Gabe. President of G-Squared Interactive.
If you look at Gabe’s history it’s no wonder he started his own agency. He has held leadership positions both in-house and at a global interactive agency, was a Vice President at MRM Worldwide, led all of the aspects of SEO for yellowbook.com (a website containing nearly 20 million webpages), and blogs over at The Internet Marketing Drive, which is G-Squared Interactive’s blog. He is also a featured author in the Google Analytics Help Center, so he knows his stuff thanks to his 20+ years experience. His writing is clear and engaging, so he makes it easy to learn from him.
PPC/SEM
Larry Kim. Founder and Chief Technology Officer at Wordstream.
Kim is constantly speaking at the top PPC and SEM events and has been out in the community since founding Wordstream in 2007. He’s one of the most approachable thought leaders on this list and really seems to “get” the importance of connecting with your community online. The Wordstream blog is stellar and consistently features Kim’s own pieces, and he is the author of 4 award winning books on software development. If you head over to his author bio page for Wordstream, you can see a list of all the guest blogs he’s ever written.
Jennifer Slegg. Founder and Editor of The SEM Post.
Slegg is another thought leader on the list who frequently speaks at different SEM and PPC events like Pubcon, but it’s really her skills as an author and writer that make her stand out. Her blog includes a few outside contributors, but she remains the main writer, and you can find her writings on places like Search Engine Watch and Moz almost as frequently. She says that she’s “definitely a writer at heart” and it shows with her content-rich websites and engaging articles. If you’re someone that learns best through writing, she is the thought leader to follow.
Matt Umbro. Founder of PPCChat.
Although PPCChat might be what Umbro is most known for, he actually holds a more recent position as Senior Account Manager of Community at Hanapin Marketing. He specializes in e-commerce PPC and client relations and oversees content production for PPC Hero. In other words, although he is well versed in all aspects of online marketing he is definitely a thought leader that likes to focus on PPC specifically. As for his company, PPCChat is a weekly Twitter chat where industry specialists can interact to discuss various PPC topics using the hashtag #PPCChat. Give it a try and you’ll easily see why he’s a thought leader.
Content Marketing
Brian Clark. CEO and Founder of Content Marketing Institute.
Content Marketing Institute paved the way for content marketing, and even won the 2014 John Caldwell Lifetime Achievement Award for his efforts over the years. He’s on top of his game and definitely puts a focus on content in everything he does. Content Marketing Institute (CMI) also produces Content Marketing World, a premier international event for content marketing. It is now the largest content marketing event in the world, so this guy is arguably the top thought leader in the industry when talking about content specific.
Lee Odden. CEO of TopRank Marketing.
Odden tops the list as one of the most experienced since starting working in web development and online marketing in the late 1990s. His company currently consults Fortune 1000 B2B companies like Dell and LinkedIn. Still, even with such high profile clients, Odden manages to share his expertise on the TopRank blog and continues to put out some of the best content in the content marketing space. He is a big believe in the power and importance of content for online success, stating on his website that “Content isn’t King, it’s the Kingdom,” and it shows in his detailed writings.
Social Media
Mike Stelzner. CEO and Founder of Social Media Examiner.
Stelzner’s company was founded in 2009 and grew to over 435,000 email subscribers in just a few years thanks to the site’s comprehensive articles, expert interviews, reviews, and overall quality content, all published daily. Social Media Examiner also hosts a Social Media success Summit where more than 3300 marketers from around the world can learn online as well as Social Media Marketing World, an in-person event that hosts more than 3000 marketers. Naturally, all of the content centers around social media topics.
Dan Zarrella. Social Media Scientist at DanZarrella.com.
Zarrella coins himself the “original Social Media Scientist” and that title has stuck on major blogs like HubSpot, where he really started his career and worked for over 6 years. At HubSpot he was able to help the company grow from a startup to a major public company. Since last January, however, DanZarrella has been his main website (which he built up over 10 years), although his projects extend far beyond. He is the author of four social media books, has a webinar series called “Science of…” that has drawn upwards of 30,000 registrants, and holds the Guinness World Record for the largest webinar ever.
Gary Vaynerchuk. CEO of Vayner Media.
Although Vaynerchuk could probably be considered a thought leader in a lot of categories, it’s social media that makes him unique. He is all about “the hustle” and it shows with his massive community of social followers. His company is a social-first digital shop that focuses on storytelling across multiple platforms, gaining insight through micro-content to help build campaigns and drive results. VaynerMedia is one of the only companies you’ll find that uses this approach so aggressively, and it works, so he’s certainly and innovator. Just for fun, he was also an angel investor early on to many major social networks such as Facebook, Twitter, and Tumblr (as well as other companies like Uber and Birchbox).
Affiliate Marketing
Zac Johnson. President and CEO of MoneyReign Inc.
Johnson is also the man behind popular blogs bloggingtips.com and zacjohnson.com, and MoneyReign has been in the affiliate marketing space since 2000. His claim to fame: He is a self-taught entrepreneur who started making money online as a teenager. Fast-forward a few years, and on his blog you can read his story of “How I Made $860,538.38 Profit in 4 Months!” Now a seven-figure business, Johnson reviews affiliate networks to help small businesses understand where they could be making more money.
John Chow. Founder and CEO of JohnChow.com.
Chow has had JohnChow.com as well as his company TTZ Media Inc. both running for the last 10 years and has seen huge success with his affiliate marketing practices and his willingness to write about what works for him. He actually took his blog from zero to making $40,000 per month in just two years, and his blog still remains one of the biggest blogs on the Internet. With countless awards, he’ll be a thought leader in the affiliate marketing space for years to come.
Jeremy Shoemaker. President of ShoeMoney Media Group Inc.
Shoemaker is a huge proponent of sharing his own stories and struggles to help you better understand affiliate marketing, and that’s part of what makes him so successful and a thought leader in the industry. After all, who doesn’t want to hear from someone who used to sell washers and dryers and Sears and now runs a multimillion-dollar company? He calls himself “Shoemoney” and is famous for running one of the highest-trafficked websites in the world, Shoemoney.com. He later launched successful businesses AuctionAds, FreeSEOReport, and Fighters.com
Analytics
Brian Clifton. Director of Data Insights at Search Integration.
Clifton was actually Google’s first Head of Web Analytics for Europe back in 2005 for three years, but he’s actually known as an author. Students and professionals actually use his third edition of “Advanced Web Metrics with Google Analytics” worldwide. Despite the fact that he has his PhD in Physical & Theoretical Chemistry, he found his calling with Search Integration, a company that specializes in helping organizations implement “metrics understanding” using Google Analytics and other tools.
Avinash Kaushik. Chief Education Officer & Co-Founder of Market Motive Inc.
Kaushik’s company provides online education and certification for different online marketing categories, Analytics being a big one, and he is also the Digital Marketing Evangelist for Google. He runs a blog called Occam’s Razor and is an author of many successful Analytics books, both known for being easy to understand and able to put a real-world application alongside all of his teachings. You’ll also see his face on other authoritative Analytics blogs around the web offering guest articles, interviews, videos, podcasts, advice, and more.
Annie Cushing. Founder of Annielytics.
Cushing lives and breathes Analytics, and lucky for us she shares her knowledge all around the web. Although Annielytics may be her main project, so is a regular Analytics contributor to many online marketing websites such as Search Engine Land and MarketingLand. According to Cushing, she “makes data sexy,” and we couldn’t agree more. Her writings are engaging, easy to apply to your own company, and they’re everywhere. She was also the Senior SEO at the popular SEER Interactive Agency, so she has experience working with Analytics in an SEO context, and it shows through her writings.
Email Marketing
Justine Jordan. Vice President of Marketing at Litmus.
Jordan is a frequent speaker at interactive and digital marketing events, and according to her LinkedIn page she says, “my passion for educating and inspiring fellow marketers to create better email is relatable, actionable, and contagious.” This comes through whenever she writes for the Litmus blog, and in fact she was even the recipient of the 2015 Email Marketing Thought Leader of the Year award.
Tink Taylor. Founder and President of dotMailer.
Taylor is a thought leader that focuses on email marketing made easy, but without skimping on quality. In other words, he’s been famously quoted saying, “dotMailer’s mission is to provide Nasa technology with a Fisher Price interface to marketers in the marketing automation space.” He has worked with major brands like BBC and Shell and has over 17 years experience in digital communications.
Jordie Van Rijn. Founder and Chief of Email Vendor Selection.
Rijn’s company was founded back in 2009 before there were any quality sources of information for those interested in email marketing. Today, the company has a list of over 300 email service providers to help make things easy for small business owners. As for Rijn, he’s a thought leader because he’s great about getting out in the community and offering interviews to Forbes and videos to email marketing companies, and of course he is an avid writer on his company’s blog. Even as an independent consultant, he was also voted one of the world’s top 50 email marketing influencers by Vocus.
Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff.
Ready to generate sales, build brand buzz, and watch your cash flow soar? “Pilot to Profit” clears up the confusion of modern entrepreneurship—so you can build a smart, successful and sustainable business with sky-high returns.
Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I?) How do I double my profits this year without doubling the work?
As you turn the pages, you’ll uncover answers to the questions that have kept you stuck. And, proven strategies to help your business get found and turn connections into paying customers—whether you’re an established enterprise or just
What can you expect? A stronger money mindset that no longer sabotages your ability to be paid what you’re worth for the work you do. Expect your money-making “radar” to be on high alert. A clearly defined business model that maximizes what comes in, with less effort put out. Ease finding the right channels to grow your business so that you can reach more people. An understanding of how to create content that raises your credibility and puts you on the map. (Because without great content, your business might never be found.) Not only will you learn about turning out content that begs to be clicked on, but you’ll gain powerful strategies for sharing that content through email and social media, so it gets devoured and grows your fan base. Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book uncovers every step you need on your journey to building a successful, profitable business you love. With “Pilot to Profit,” you’re officially cleared for takeoff.
By Nur Bremmen: Staff reporter on 20 November, 2015
Remember when marketing executives had to convince their bosses to put time and resources into “that internet thing”? Well, bar a few stubborn hangers-on, it’s apparently safe to say those days are very firmly past.
According to Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey, 98% of marketing executives from large companies in North America and the UK agree that online and offline marketing are merging.
Respondents represent organisations with more than US$500 million in annual revenue across seven industries: financial services, high tech, manufacturing, consumer packaged goods (CPG), media, retail and transportation/hospitality. The survey took place between May and July 2015 and marks the fourth year that Gartner has surveyed marketers on spending priorities and marketing operations.
There is little doubt that digital marketing is now mainstream,” said Yvonne Genovese, group vice president at Gartner. “Marketers no longer make a clear distinction between offline and online marketing disciplines. As customers opt for digitally led experiences, digital marketing stops being a discrete discipline and instead becomes the context for all marketing. Digital marketing is now marketing in a digital world.”
Read more: The symbiosis of content marketing and SEO
Ten per cent of marketers say they have moved beyond digital marketing techniques and are expanding marketing’s role to create new digitally led business models. The blurring of the physical and digital worlds represents opportunities for marketers to apply customer insights to create and test new digitally led experiences and business models. Digital commerce is surging, capturing 11% of the digital marketing budget (up from 8 per cent in 2014) as marketers become more accountable for driving results.
“The rise in digital commerce is an opportunity for marketers,” said Jake Sorofman, research vice president at Gartner. “There was a time when marketing and selling were two distinct disciplines. In many cases, digital merges these two into a single, continuous activity from initial awareness, through engagement, conversion, transaction and repeat purchase. Marketers can now tie spend to revenue. In fact, it’s becoming a mandate.”
Two main factors are driving marketers’ interest in digital commerce: the need to point to tangible results from marketing investments, and the recognition that companies need more than a commerce platform to sell. In the past, we’ve seen digital commerce operations wholly disconnected from the marketing engine. Today, we’re seeing integration between marketing and digital commerce as two parts of a single discipline, where marketers bring everything from content marketing and brand storytelling to advanced analytics and multichannel campaign management to optimise digital commerce across channels.
Read more: 10 reasons it’s time for South Africa to wake up to programmatic buying
B2C companies have long been considered more sophisticated in digital commerce, but we’re seeing growing appetite by B2B companies under pressure to reach customers directly with digital commerce initiatives. They are looking to engage customers directly to better understand their needs, preferences and behaviours.
As CMOs face the digital transition, the survey showed that overall marketing budgets are on the rise. This year, 61 per cent of respondents said that marketing spending will be, on average, 11 per cent of company revenue, up from 10 per cent of company revenue last year. That one percentage point change represents a sizable increase — 10 per cent, year over year — in marketing spend.
“Bigger budgets, however, come with sizable expectations,” said Mr Sorofman. “Marketing is expected to drive profitable growth through the acquisition, retention and expansion of the most valuable customer relationships. As customer buying journeys and customer expectations expand, so, too, does marketing’s scope of responsibility. As a result, the marketing remit now often includes driving broad-mandate customer experience, digital commerce and innovation initiatives.”
This is the first in our series of cybersecurity predictions for 2016. Stay tuned for more through the end of the year.
Marketing and advertising technologies have always been at the forefront of finding new ways to identify and track data, and security threats are never far behind. So, with 2016 looming, there’s no better time to look at Forbes’ “The Top 7 Online Marketing Trends That Will Dominate 2016” and the resulting security implications. Forbes’ list is as follows:
One thing is for sure: some of these trends open new avenues for cybercriminals. Three key trends that stand out as potential security issues are: the explosion of apps as a replacement for regular websites, the emergence of virtual reality, and the expansion of wearable technology. Let’s take a closer look at just how each of these three trends could impact web-based attacks in 2016.
There are already apps for everything from accounting to web posting, with more popping up every day. The fact that most apps can do exactly what websites can do – and in many cases better – will lead to a volume challenge, considering how the sheer number of apps can potentially degrade security and be open to exploitation.
A new phenomenon, with little regulation and standardization, virtual reality opens the door to new, never-before-experienced cyberattacks. Virtual reality platforms will connect to the web or web-based apps, again resulting in a broader base to launch cyberattacks for cybercriminals.
The Internet of Things (IoT) is moving beyond its infancy. Many wearable gadgets offer access to the web and very little control for secure access. Yet, most devices will somehow connect to a larger corporate network. This provides cybercriminals with the benefit of a lower barrier to entry into any connected organization.
While all of these changes are important, I do not expect to see a major shift in web-based attacks during 2016. Instead, we will see an adjustment in the behavior of cybercriminals and their use of the cyberattack lifecycle, mainly in how they infiltrate companies.
It’s hugely important for companies to deploy good application identification capabilities within a security platform that offers a holistic and comprehensive approach to security, with web security providing a part of the overall protection. Focusing on web security alone will not be sufficient. Securing an enterprise or government means architecting security to both detect and prevent known and unknown attacks while safely enabling applications.
The ultimate objective of any marketing and branding activity is to attract potential customers to your brand and convert them into qualified leads that can be targeted to generate sales.
A survey by Forbes found that more than 500,000 internet-based small businesses and startups pop up every month in the US.
But the majority close down within a few months. Lead generation is one of their biggest challenges.
From available data evidence, you can safely assume that most businesses struggle at meeting this challenge.
Related Article: Simple Steps to Optimizing Your Email Marketing Campaigns
From collecting visitor email addresses to social media marketing, there are hundreds of different ways to generate qualified leads for your business. But in this post, I’ll focus on the five key areas that can make any lead generation strategy effective and powerful. In fact, if you look closely, every successful lead generation campaign has these five elements.
Make sure you have them in place.
Before anything else, you need to identify exactly who your target customer is and the kind of leads you want to generate. Without understanding the needs, preferences and buying habits of your prospective customers, you can never develop an effective lead generation strategy.
This is why developing buyer personas is so important. A buyer persona is a sample profile of your ideal buyer. When developing a buyer persona, you’d need to list down everything from the average age of your prospective customer, to his annual income, buying habits, preferences and the major reasons why your product provides him value.
You can gather information for developing your buyer persona from
Create this sample profile and then devise all your strategies around it. The more accurate your buyer persona, the better chances you have of generating the right kind of leads. You can use this free template by HubSpot to create buyer personas.
According to Salesforce, 55 percent of customers are ready to pay more for a better buying experience. On the contrary, it takes a business almost 12 exceptionally good experiences to overcome one bad customer experience.
The verdict is clear, if you want people to land on your website, stay on it and explore your product, you need to provide them a memorable experience. For an online business, user experience majorly depends on the performance and speed of your website, and whether you’re using responsive website design.
A responsive website design adjusts according to the device of your user, and since more than 50 percent user queries generated on Google search now originate from mobile devices, using a mobile ready design is crucial for user experience.
If you’re running an E-commerce website, user experience will also depend on the way you display products, the comprehensiveness of product information, the payment options you offer, the number of redirections involved in the checkout process, and the time it takes to complete the order.
In short, a memorable user experience is created with the right combination of technology, design and your business goals.
The key to an effective lead generation strategy is to have a well-defined and optimized lead generation process. This means that every step involved in your lead generation process should have a clear objective and should contribute to the overall strategy.
You need to define the steps you want your visitors to go through, the actions you want them to take and the goals you want to achieve from them. For example, you may want them to download a free eBook and sign up to your email list, or you may want them to use a discount coupon on a product, or have a consultation call with you. Whatever it is, it needs to be well-defined.
Bant.io, a B2B lead generation startup, recommends developing a well-researched process that qualifies your leads from one stage of the buyer’s journey to the other, similar to the inbound marketing methodology.
In short, develop clear goals and actions that you want your visitors to complete. This will allow you to segment and target your prospects in a much more effective manner.
Related Article: Two Sides of Content: Lead Generation vs. Demand Generation
Content marketing is not just a buzzword used by fancy marketers. It’s a proven methodology to convert even complex information into easily understandable content that people can consume and, as a result, learn more about your product.
Research shows that more than 51 percent marketers use content marketing for lead generation and brand awareness.
However, making well-researched data a part of your content marketing mix can really help you stand out, even if you’re in an industry that’s not known for content marketing. This data-driven blog post on private vs. public college ROI, or this article on adopting law as a profession are great examples of how well-researched content can simplify information that is otherwise difficult to understand.
An even better approach is to mix up visual content like infographics with conventional blog posts. Infographics are packed with data and make even dry subjects interesting and easy to understand. This eye-catching and data-rich infographic by a black mold removal company is a great example. They’ve combined text content with stunning visuals to create content that stands out and gets noticed.
The same approach can be replicated when generating leads for your business, whether you’re offering services or products on an E-commerce site. A prime example is how Shopify, one of the leading E-commerce apps in the world, is using blog content to generate leads and customers. In fact, the Shopify blog has become one of the top E-commerce thought leadership platforms.
The role of social media in online lead generation is constantly evolving. While Facebook is still clearly the leader when it comes to sales and lead generated from social media, other platforms like Pinterest and LinkedIn have also become a great source of qualified leads for businesses.
But Facebook ads in particular are a great way to zoom in on your target buyer personas and generate qualified leads for your business. The audience targeting features of Facebook ads make it a much more viable option as compared to other paid ad networks.
E-commerce businesses in particular have found a lot of success in driving traffic to their online stores and converting first time visitors into subscribers and leads. Intelligent use of these ads can really skyrocket your lead generation process.
Related Article: 6 Hacks to Turn Your Blog Into a Lead Generation Machine
Generating qualified leads for your business requires you to understand the needs of your prospective customers. You need to have a process in place through which your visitors can consume information, learn about your product and approach you for more information. The accuracy of your leads will depend primarily on how well you can perform the steps I’ve discussed in this post. There are many different ways to generate leads, but these five elements will be a part of most successful lead generation strategies.
We are an online marketing agency that specializes in driving traffic to our client’s websites through page posts/engagements on facebook and other social media platforms
From full-scale digital marketing strategy and planning right through to the strategic execution and reporting, our goal is to assist our clients in achieving a dominant online presence.
In order to cater to the demand of our customers, we are in need of Faccebook accounts that we can use to advertise with. And in order to do so, we are interested in renting the advertising side of your Facebook account.
Your Facebook advertiser account is completly separate from your personal account. This opportunity does not require you to give out your Facebook password at any time.
The ads will show up on other’s newsfeeds as sponsored content from the business page, there, no one on your friends list will even know that there are ads coming from your advertising account.
**The number of friends you have on your account also does not matter, as we are purchasing ad space targeting the entire North America and neither will there ever be a need to message anyone on your friends list**
Requirements:
-Must have access to a computer
-Facebook account must be older than 3 years
-Regular activity on the account
– be available for 10 minutes every couple of days
Payment
$175/month made through e-transfer, Paypal or cheque
Do you have any questions?
Are you interested?
If so, send us an email with your name and contact info (either actual email or phone number). We will be in touch to go over the details of how you will be paid
Zeald is one of the largest full-service website design and online marketing companies in New Zealand. We are passionate about delivering excellent results for our clients throughout New Zealand and Australia. You can find out more about us, what makes us special, our history and our team on our website at www.zeald.com.
Zeald is looking for an Online Marketing Specialist with excellent client relationship management skills to join its Orewa based team – just 20mins north of Albany. We have both a full-time and a part-time (25-30hrs p/w) position available.
As a Online Marketing Specialist with Zeald, you will responsible for a range of activities including:
Writing advertisements for online marketing campaigns.
Implementing and optimising performance based online marketing campaigns.
Analysing the performance of specific web pages and online marketing campaigns and coming up with key changes to improve performance.
Writing persuasive copy for key sales / landing pages of client’s websites.
Working closely with our design team to create display advertisements and redesigned sales / landing pages for websites.
This is a full-time salaried role that requires a minimum of 40-50 working hours per week. Usual work hours are 8:30am to 5:30pm, Monday to Friday although a level of flexibility around start and finish times can be provided where required. There is also a part-time role available – 25-30 hours a week – 9am-2:30pm.
In order to be successful in your application for this role you will need:
A minimum of 2 years experience in an online marketing position successfully achieving excellent online marketing results.
Excellent communication skills (both verbal and written) as well as excellent client relationship management skills (face-to-face, phone-based and written).
A quick learner with a hunger to continually develop your skills and keep abreast of new developments in the online marketing space.
Highly efficient and hardworking with a high level of commitment to the role.
Please submit your CV along with a cover letter. We look forward to talking with you!
The renewed website of Promodo, internet marketing Google Certified company, has a flat and user-friendly design, includes new sections and features and tells about the team and the everyday life of the company.
United Kingdom, Lincoln (PRWEB) November 06, 2015
International Team of Promodo company, a Google and Yandex certified multichannel internet marketing solutions provider, announced the launch of the renewed website. The new flat design makes the site more user-friendly, fast and easy to navigate. Moreover, it lifts the curtain on the inner life of the company, displaying the corporate life of 130+ employees with their personal peculiarities and common professional interest in internet marketing and ecommerce business.
The platform aims to make information regarding services, solutions and trends of the firm as easily accessible as possible for the current and prospective clients. The new website also promotes several new services by Promodo, including Digital Marketing Planning and Start-Up Consulting.
Because of a large amount of ecommerce and content-rich projects in the team’s portfolio, there are separate landing pages for these types of businesses. Apart from them, Promodo also possesses a solid experience in multiply B2B/B2C niches, such a booking website, real estate website, law company website, software products, Forex-related website, etc.
Nick Usatiy (Head of International Department):
“This product is the result of a great amount of work done by our management and developers teams over the past 6 months. We make it a point to provide our clients with the most accurate, up-to-date information and share our knowledge and expertise in the field of digital marketing. We believe this platform will be used as a marketing solutions tool for our existing and future clients.”
About Promodo:
Promodo is a European digital marketing company that specializes in providing businesses with a full range of quality search engine marketing services, including PPC management, (SEO) search engine optimization, conversion rates optimization, UX/UI consulting and audit, social media marketing, etc.. It has more than 130 professionals in 5 offices worldwide (including the Great Britain (Lincoln) and Kazakhstan (Almaty)).
Promodo is a certified by Google for Google AdWords and Google Analytics, certified by Yandex for Yandex Statuses, Certified by DoubleClick for Advertisers (DCA) and accredited by Bing for Bing Ads. The team members are contributors to top internet marketing sources like SEMrush, Search Engine Journal, CrazyEgg and speakers at international events including Pubcon and Conversion Conference.
Visit Promodo at https://www.promodo.com/ to explore the new website and meet the team of marketers working for the company.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/09/prweb12985282.htm
Today turns out to be a record-breaking day for Vitamin Blue Inc (OTCMKTS:VTMB), manufacturer and designer of water board sportswear. The company’s stock has been skyrocketing during the early trading session, recording a jump of 600% in its share price to $0.00280.
Online sales initiatives
The sudden movement in the company’s stock remains unexplained in the absence of any update or information available from the company’s end. One of the major updates heard from the company three months back was regarding its test ads on Facebook. The company’s announcement added up to its efforts of pursuing online marketing initiatives to boost its online sales.
The company is believed to have witnessed positive growth on a yearly basis as a result of undertaking the new initiatives. The company’s second-quarter reports underscored a jump in online sales by 49% year-over-year. The company had stated that its intention to test ads on Facebook is driven by the objective of becoming a part of the social environment, where goals and targets will be measured by network capabilities.
Impressive growth trajectory
Vitamin Blue Inc (OTCMKTS:VTMB)’s CEO Frank Omelas viewed Facebook as an optimal platform given its unique data on the users that will help the company to adopt creative ways and reach out to the new customers. He added that by including Facebook among the company’s marketing mix is the best strategy they could have employed. Having said that Omelas expressed his eagerness to see the positivity reflecting in their earnings.
It is to be noted that the company’s presence on eBay and Amazon boosted its sales by 97% and 83% respectively. After expanding its marketing efforts to Facebook, the company is said to be eyeing Jet.com in the third-quarter. Overall, the results are evidencing that the company is just moving in the right direction.
Facebook Marketing For Small Businesses Course
Facebook is utterly ubiquitous, and is expanding as we speak. And with no start-up costs, Facebook’s potential as a marketing, branding and networking tool is truly enormous. Utilising Facebook is indispensable as a business; to ignore it is to be left behind. But whilst many businesspeople know this, most fail to maximise Facebook’s marketing potential.
This course – written by people with extensive Facebook-marketing experience, including soaring highs and crippling lows – will teach you, in just a few hours, how to transform Facebook from a chore into a tool that gives you the freedom and ability to launch and manage tailored marketing campaigns that utilise the power of real-time marketing to deliver hot leads, clients and professional growth immediately.
System Requirements:
Click Here For More Information
diamonds on web is seeking an Online Specialist/Manger to develop and manage our online presence including our Website, as well as online marketing campaigns, including SEO, SEM, and email.
MUST KNOW S E O we want to be number one on all are keywords.ON GOOGLE.
MUST KNOW TO DO PPC on google (pay per click)
MUST HAVE7 YEARS EXPERIENCE.
Salary and bonus position.
Responsibilities Include
Day to day support of digital marketing programs including SEO, SEM, affiliate and social media campaigns
Analytics and Reporting
Use Google Analytics to perform site analytics and reporting activities
Measure campaign effectiveness and provide analytical support for broader marketing programs Hiring Organization: diamonds on web
Have you heard of GoDaddy?
Of course you have.
We’ve all seen the Super Bowl Ads, and if you’ve even thought about building a website, GoDaddy has crossed your path at some point.
However, the main reasons webmasters work with GoDaddy is for domain names and hosting services. After that, people tend to opt for other services in terms of website building and email marketing.
I know. I know. There are plenty of companies that already do that, so what’s the point of going to GoDaddy?
According to the company, the GoDaddy website builder and email marketing module is built with small businesses in mind, going beyond basic email needs and offering integrated tools to improve revenue and boost customer retention.
That’s all fine and dandy, but we’re here to see if that all stands true. So, keep reading to learn if the GoDaddy email marketing and website building tools are worthwhile.
If I chose one area of the GoDaddy online store module that impresses me the most, it would be the themes. These things are the real deal, and GoDaddy doesn’t skimp on the amount of themes they give you. What’s cool is that each of them have unique functionalities like slider customization or font modifiers. Regardless, you can quickly test each theme out without affecting your site.
The website builder provides an easy way to modify your designs, but it’s worth noting you don’t receive that many settings to work with. Each theme has its own settings, but they all remain simple and easy to use.
I know there are some better editors out there, but the fact that this is packaged in with hosting, domains and email marketing, makes it a strong feature.
The email marketing portion of the website builder and online store is rather helpful. You don’t have to spend much money on email marketing since it all starts at $4.99 per month for 500 contacts. This goes all the way up to $9.99 per month for 5,000 contacts. The best part is that it all integrates perfectly with the online store builder, and you can implement a quick sign-up for on the website.
The only problem was that my signup form was having difficulty with the button and text showing up properly, so I would assume you’d have to figure out how to fix that in the source code.
From the very start, it’s not all that tricky to figure out what you need to do in order to build your online shop. The primary dashboard isn’t nearly as complex as something you’d find on WordPress or Shopify. In fact, the very first time you land on the dashboard it has some Getting Started steps for filling in Business Information, Products, Payments, Shipping and Tax.
When you’re uploading a product you really shouldn’t have any problem, since it’s the most basic we’ve seen in terms of uploading and publishing to an online store. Simply input images, a name, price, description, inventory, shipping and categories. You can also upload a list of inventory items from an Excel spreadsheet.
Although the GoDaddy payment processing offers solutions through both Stripe and PayPal, this doesn’t even come close to what you can find through other ecommerce solutions. Basically, many solutions have at least 50 payment processing options, but it’s nice to know that they keep it simple at least.
In addition, the customization features simply aren’t there. GoDaddy is for the most basic of user. Keep in mind that this could be a very good thing for some people, but if you fancy yourself a technical person, you’ll probably find GoDaddy a bit rudimentary.
It’s pretty clear who should use the GoDaddy online store builder and email marketing tools: Beginners. If I were a web designer I wouldn’t make a business on this platform, and at the same time, if I planned on making a large site to scale up quickly, I wouldn’t go with this tool.
However, people who are just dabbling in the ecommerce world will find this refreshing. I also like it for inventors who are only trying to sell a handful of products.
The whole point of the website builder is to make it cheaper and easier for you to upload your content and start either selling online or showing customers that you have an online presence.
When looking to build a website through GoDaddy, you have two options: An online store, or an informational website.
Both have free trials, but the online store starts at $29.99 per month, after that first free month. This gives you beautiful themes, the ability to open a store on Facebook, mobile features, unlimited products, coupon codes, a secure checkout product images, a shopping cart and more.
What’s more is that you don’t have to worry about hosting or a domain name, since it’s all provided, and GoDaddy is known for secure hosting.
Keep in mind that the online store integrates with the website builder, so these are two completely different areas. In short, you’ll also have to choose one of the following plans:
There you have it. The GoDaddy online store builder has everything you could want as a beginner in the ecommerce world. In terms of scaling up, I’m not sure it’s up to the task, but the themes look awesome, the tools are powerful and you don’t have to worry about any coding.
If you have any questions about the GoDaddy online store builder, please drop a line in the comments section below.