Internet Marketing: Integrating Online and Offline Strategies

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or as a channel of distribution–is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Product Features

• Used Book in Good Condition

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Internet Marketing: Integrating Online and Offline Strategies

Using Facebook for Business & Blogging New Tutorial Training Course on 2 DVDs, 5 Hours in 76 Video Lessons, Computer Software Video Tutorials

This is my NEW Facebook for Business training demonstrating all of the features of this powerful social networking site, including all the changed and new areas. This new title is aimed at using Facebook for business, with demonstrations on setting Facebook Advertising, and Facebook Fan Pages, plus several techniques for getting new followers and likes. I also demonstrate several advanced tips and tricks that I have not included before in any previous training title that will help you create a fully professional Facebook presence. The best part is that Facebook is free, you don’t need to purchase any special software, you don’t need to install anything on your computer. You can start getting Fans and Likes right away without spending any money. If you want to expand beyond a basic Facebook page I show you how to Promote your Posts and how to properly set up Facebook advertising for the most success at the least cost. As you follow along, you learn by doing, mastering the programs at your own pace. You are provided with a dynamic educational tool – an information rich resource you can refer to again and again. Video Chapters include: • About Social Networks • Facebook • Facebook Settings and Use • Facebook for Business • Facebook Fan Pages • Advertising on Facebook • • • Blogs: • About Blogs • Blogger on Google • Blogger Settings & Design • Blogger Monetize & Stats • Free WordPress 1 • Free WordPress 2 • Self Hosted WordPress • MySpace • Other Blog Software Options • Flickr • Advertise Your Blog • PayPal •

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Using Facebook for Business & Blogging New Tutorial Training Course on 2 DVDs, 5 Hours in 76 Video Lessons, Computer Software Video Tutorials

Analysts Set Shutterstock PT at $65.63 (NYSE:SSTK)

Shutterstock (NYSE:SSTK) has been assigned an average rating of “Hold” from the eleven research firms that are covering the firm, MarketBeat reports. Two analysts have rated the stock with a sell rating, five have given a hold rating and four have assigned a buy rating to the company. The average 1 year price objective among brokerages that have covered the stock in the last year is $65.63.

Several analysts have commented on the company. Cantor Fitzgerald reduced their price objective on Shutterstock from $100.00 to $72.00 and set a “buy” rating on the stock in a research note on Sunday, August 9th. Jefferies Group lowered Shutterstock from a “buy” rating to a “hold” rating and reduced their price target for the stock from $90.00 to $39.00 in a research report on Friday, August 7th. Zacks raised Shutterstock from a “strong sell” rating to a “hold” rating in a research report on Tuesday, July 7th. Finally, William Blair downgraded Shutterstock from an “outperform” rating to a “market perform” rating in a report on Friday, August 7th.

Shares of Shutterstock (NYSE:SSTK) traded up 1.01% during mid-day trading on Thursday, hitting $32.96. 360,070 shares of the stock traded hands. Shutterstock has a one year low of $28.96 and a one year high of $84.06. The company has a market cap of $1.19 billion and a P/E ratio of 56.93. The stock has a 50 day moving average price of $32.13 and a 200-day moving average price of $51.47.

Shutterstock (NYSE:SSTK) last posted its quarterly earnings data on Thursday, August 6th. The company reported $0.31 EPS for the quarter, topping analysts’ consensus estimates of $0.30 by $0.01. During the same quarter in the prior year, the business posted $0.25 EPS. The company had revenue of $104.40 million for the quarter, compared to analysts’ expectations of $105.36 million. The company’s revenue for the quarter was up 30.1% compared to the same quarter last year. On average, analysts forecast that Shutterstock will post $1.16 earnings per share for the current fiscal year.

In related news, CEO Jonathan Oringer bought 100,000 shares of Shutterstock stock in a transaction dated Friday, August 28th. The stock was acquired at an average cost of $34.02 per share, with a total value of $3,402,000.00. Following the completion of the acquisition, the chief executive officer now directly owns 16,256,327 shares in the company, valued at approximately $553,040,244.54. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Shutterstock, Inc. (NYSE:SSTK) runs a global market for commercial digital content, including images, video and music. The Business ‘s commercial digital vision is made of accredited photos, illustrations and video clips that companies use inside their visual communications, including publications, print and digital marketing materials, corporate communications, books, Websites and video content while commercial music includes music tracks. The demand for commercial digital vision and music comes from media organizations and businesses, marketing services. It reaches new customers via some marketing channels, including online display advertising, print advertising, tradeshows, email marketing, direct mail, affiliate marketing online, public relations, social media and partnerships. The online market of the Company’s provides a searchable number of commercial digital imagery and music that its users can pay to license, download and incorporate in their work.

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Analysts Set Shutterstock PT at $65.63 (NYSE:SSTK)

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Facebook Introduces Graph API v2.5

Facebook has launched v2.5 of its Graph API. Seeing as the API sits at the core of Facebook’s API offering, Graph API updates arrive with significant changes and upgrades. The primary updates included in the latest release modify the Marketing, Pages, and Videos APIs, as well as rate limits.

ProgrammableWeb recently covered Facebook’s latest Marketing API update (v2.4). For the first time, Facebook bundled changes to the Graph API and the Marketing API into a single release. Facebook finds that a single release simplifies adjustments required of developers and streamlines following new products and features available through the APIs. New Marketing API features of note include the ability to create Lead ads. The feature allows users to capture leads and execute more effective direct response campaigns.

The Pages API now includes a direct response-focused feature. The feature allows users to include a specific call to action in response to engagement with a page. For instance, the API could entice an end user to book an appointment, call a business, or make a donation directly from an integrated page.

As video continues to rapidly evolve in the web and mobile spaces, Facebook receives constant requests for new video features. To respond to the wide range of requests, Facebook has introduced new parameters for the Video API. The new parameters grant developers more options regarding how to share video content. For example, Secret Videos allow users to share videos solely through a direct URL, and such videos remain unsearchable to other Facebook users.

Prior to the latest Graph API release, rate limits were difficult to understand and lack of documentation confounded the difficulty. In an effort to be more transparent with its Graph rate limit policy, Facebook will begin documenting how rate limiting works. Each app is granted 200 API calls per user, per 60 minute window. Facebook maintains that rate limiting is rare with the Graph API; nonetheless, it published this document to fully describe the policy and process.

This post highlights some of the more significant updates in v2.5. Per usual, all updates and changes can be found at the changelog. Facebook anticipates the next Graph API release, v2.6, will land in April 2016.  

Facebook Introduces Graph API v2.5

Washington Post: Clintons Paid Staffer Personally to Maintain Email Server

Ex-State Division staffer Bryan Pagliano, who this week invoked his earlier than a congressional committee, was paid personally by Hillary Clinton and her household to take care of her personal e mail server, in line with certainly one of her presidential marketing campaign official.

The official advised anonymously that Pagliano was paid $5,000 personally to assist Clinton retain management over the e-mail system she was utilizing for personal and public communications whereas serving as Secretary of State.

Nevertheless, the official stated, the choice additionally made positive taxpayers weren’t financing the personal server being utilized by each Invoice and Hillary Clinton and their daughter, Chelsea, together with Clinton aides.

Pagliano, like Hillary Clinton’s aide Huma Abedin, hung out working concurrently for the State Division and privately for her, having served because the IT director for her 2008 presidential marketing campaign and for her political motion committee.

The Clintons not solely paid Pagliano the $5,000 to arrange the server, however after he began working for the State Division in Might 2009, the Clintons continued paying him to take care of the server, which was situated of their house in Chappaqua, NY, the marketing campaign official and one other individual, additionally talking on the situation of anonymity stated.

Staff like Pagliano can search outdoors employment, so long as the revenue does not equal greater than 15 % of their authorities salaries, and their outdoors work doesn’t intrude with their State Division duties or create a battle of curiosity, the Submit studies.

Nevertheless, in August, the State Division stated it has no proof that he knowledgeable the company that he had outdoors revenue. This week, a special official refused to make clear his state of affairs.

State stated Pagliano left the division in February 2013, when Clinton left, however he stays a cellular and distant computing contractor for the company.

Pagliano’s lawyer, Mark MacDougall, on Monday advised the Home Choose Committee on Benghazi in a letter that his shopper can be invoking his Fifth Modification rights towards self-incrimination. MacDougall wouldn’t touch upon the information about Pagliano’s paychecks.

State Division spokesman Mark Toner advised reporters this week that there are evaluations and investigations happening concerning the server and who else knew concerning the server.

On Friday, Clinton advised that she “was not considering rather a lot once I obtained in,” and she or he “didn’t actually cease and assume — what — what sort of e-mail system will there be?”

In the meantime, the server crashed throughout Hurricane Sandy in October 2012, and by early 2013 Clinton was trying to improve her server’s safety, sources briefed concerning the server stated.

The Clintons turned changed Pagliano with know-how dealer Tania Neild, whose firm, InfoGrate, is in Bronxville, N.Y., about 20 miles from Chappaqua. She in flip alerted Denver-based Platte River Networks to a contract, however Platte spokesman Andy Boian stated the corporate stated it didn’t know it will be working for Clinton till February 2013.

Washington Post: Clintons Paid Staffer Personally to Maintain Email Server

Follow The Mentors!

Summary:

To be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums. You will surely find it hard to learn these things alone and without supervision of a mentor.

This article from The Online Master is about: affiliate, home business, marketing

To be triumphant in affiliate marketing business is not an easy task. It’s just like an ongoing project where you need to find out and try different advertising strategies and tactics.

If you want to promote several affiliate programs in your website, make sure that they are full with the theme and topic of the rest of the content on your niche.

If you want to be involved or you’ve already joined an affiliate program, but you have misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to do well.

These persons are experts in the field they are into. They can give expert advice and guidance. Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always keen to share their experienced-based knowledge.

There are some articles on affiliate marketing that says in order to be successful in affiliate marketing business, you need to take in and develop these traits: persistence, patience and thirst for knowledge.

To be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums. You will surely find it hard to learn these things alone and without the supervision of a mentor.

Follow The Mentors!

Thirty Top Affiliate Marketing Firms Named in September 2015 by topseos.com

NAPLES, FL–(Marketwired – September 05, 2015) – The 30 best affiliate marketing companies have been named by topseos.com for the month of September 2015. Each month the independent examination team spends time testing and reporting the best affiliate marketing companies around the world to assist businesses in selecting the best firm to meet their specific needs. The main objective of topseos.com is to assist customers of search engine marketing companies in searching for strong companies based on established standards created by researchers and industry analysts. The resulting standards are used to determine which solutions produce the best experience for customers with updates on a monthly basis.

The 30 best affiliate marketing firms for September 2015 are:

1. Experience Advertising

2. Madrivo

3. Rise Interactive

4. FutureAds

5. Mission E Commerce

6. BeeSeen

7. Digital Net Agency

8. MarketiQ: Strategies That Click

9. Norra Marketing

10. MGECOM

11. ClickEquations

12. WebsiteBreakthrough.com

13. Adworkz

14. Chapell & Associates

15. Neolynx Group Inc.

16. SEO Service Agency

17. Intertwine Interactive

18. Affiliate Announcement

19. AdMarketplace

20. Leapfrog Online

21. Mercury Media

22. AffiliateTraction

23. ClixGalore

24. IYogi Inc

25. IProspect

26. Paulson Management Group

27. AffiliateCrew

28. AffiliateManager.com

29. ICrossing

30. Morpheus Media

In order to compose the best rankings possible based on the most detailed evaluation of affiliate marketing companies the independent research team spends countless hours analyzing industry trends and market research. Each showcased company has been investigated across five verticals of evaluation. The five verticals are crucial to deciding the comparative performance of the company in relation to major competitors within the industry. To compose an even more detailed evaluation the independent research team also contacts a minimum of three client references of competing companies.

ABOUT topseos.com

topseos.com is an established independent research firm focusing on the analysis and recommendations of search marketing agencies all around the world. The recommendations are formulated by the independent research team each month to feature the top affiliate marketing agencies based on their performance and their rating achieved through the proprietary analysis process.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

Contact Information
Marc Stephens
800-874-2458
9045 Strada Stell Ct.
Naples, FL 34109

Thirty Top Affiliate Marketing Firms Named in September 2015 by topseos.com

Marketing and PR 2015-16 competition entry: Just Got Made

Helen Kemp, founder of Just Got Made, explains why the business should win the marketing and PR category of the Guardian Small Business Showcase competition.

Just Got Made provides reliable ways for small creative companies to connect with small-scale manufacturers and suppliers. The majority of our business is online, but our community values meeting each other offline too, so we regularly organise events – including talks, socials and meet-ups – which allows us to increase our brand awareness and support grassroots maker culture.

Our most experimental event to date was Field Trip: a series of public tours to London’s hidden design workshops and small factories.

Over four days, we visited nine of the manufacturers who feature in our directory, entering normally private spaces to meet the manufacturers themselves, watch live demonstrations and understand the making process.

Engaging our audience with real-life experiences has had a huge positive impact on our business.

Before and after events we see a spike in online activity – website visits, social media engagement and email list sign-ups increase, in some cases doubling. We also generate shareable, interesting content for the press, bloggers and our audience.

During events we are able to engage with our audience in a personal way and ask questions that help shape future marketing strategies and products.

For me the most positive impact has been how we are perceived as a brand. Our audience understands us better as a company and it’s helped us become established in our industry as an innovative, pioneering and exciting company.

All entries which meet the competition criteria are published and our judging panel select a shortlist of the three for each category. Winners are announced at an awards ceremony in summer 2016.

Marketing and PR 2015-16 competition entry: Just Got Made

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Marketing and PR 2015-16 competition entry: Diamond Boutique

Raila Bawani, marketing manager of Diamond Boutique, explains why the business should win the marketing and PR category of the Guardian Small Business Showcase competition.

Marketing is at the heart of our business and is responsible for developing effective off and online strategies. Underpinning these strategies is Infusionsoft, a customer relationship management (CRM) system that enables us to automate our marketing and email campaigns based on customer history and preferences. This system is at the forefront of the customer shopping experience.

Campaigns are set up to provide email updates, suggest cross/up selling as well as requesting timely customer reviews and more. In addition to this, the system has excellent plug-ins, which allows us to work with other small businesses. For example the system will send information about special dates to a business that specialises in cards, that in turn will send them out for us.

PR is a very important part of our marketing strategy, and we have had a number of features in popular magazines. Diamond Boutique recently held a competition with Look magazine, in which a lucky winner would receive a lookalike of Cherly Fernandez-Versini’s engagement ring. This has increased enquiries about our custom design service.

Diamond Boutique also recognises the power of bloggers – this is why our social media strategy revolves around them. With regular product mentions and exclusive discount codes we are able to appeal to a younger, more digital audience.

All entries which meet the competition criteria are published and our judging panel select a shortlist of the three for each category. Winners are announced at an awards ceremony in summer 2016.

Marketing and PR 2015-16 competition entry: Diamond Boutique

Amazon.com White Gift Card Box - $200, White Card

Amazon.com Gift Cards are the perfect way to give them exactly what they’re hoping for – even if you don’t know what it is. Amazon.com Gift Cards are redeemable for millions of items across Amazon.com and are also now redeemable at Endless.com.

Check out our customized E-mail, Print at Home and Mail Gift Card options.

Item delivered is a single physical Amazon.com Gift Card. Gift card is attached to a folded greeting card and is packed in an individual 5.25 x 7.25 inch envelope. Envelope is delivered sealed. An additional 5 x 7 inch unsealed envelope is also provided.
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Need a gift card in a hurry? Buy an Amazon gift card at a store near you.

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Amazon.com White Gift Card Box - $200, White Card

5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

Your customers aren’t only on Twitter. They’re on Facebook in the evenings, watching TV while they get ready for work, reading the news on the subway and browsing forums in bed. In short: they can be anywhere, at any time. Is your message reaching them?

Twitter can be a powerful tool on its own to drive brand awareness, create a stellar reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms.

Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign:

1. Learn about your audience

One aspect of Twitter that many marketers overlook is its ability to provide deep audience insights, that can fuel not only Twitter-based campaigns, but all aspects of a marketing strategy.

Because Twitter is an open, real-time network, you can tap into the behaviors, demographics, interests and more of your audience (or any audience you want to focus in on). Using third-party tools to gather and analyze this social data, you can develop a more targeted marketing campaign, from the landing pages you create to the magazine ad copy you write.

2. Connect with their favorite TV shows

Many TV watchers – especially those who just can’t get enough live and reality TV – will use their “second screen” (typically a tablet, their smartphone or a laptop) while watching their favorite shows. So why not use this knowledge to your advantage, and run a Twitter campaign?

If you know what TV shows or sports games your audience loves, try searching for their hashtags on Twitter. Then, while the show is broadcasting, you can tweet alongside your audience. You have the opportunity to tweet a related contest, show that you share the same interests as your audience, or just monitor how they engage with this TV show to inform future campaigns.

3. Run a contest

A Twitter contest is one thing, but a “social media contest” is a different beast altogether. Running a contest that spans Twitter, Facebook, Instagram and other networks isn’t necessarily easy, but the results are often worth it.

Your audience probably has multiple touchpoints with your brand, in addition to Twitter. So if you are running a contest of any type, promote it across all of your marketing channels – social media as well as your blog, website and wherever else it makes sense. This will ensure that your audience sees the contest wherever they are online.

And if you’re able to collect responses from your audience across multiple channels, you’re likely to see better participation and positive word-of-mouth.

4. Promote a live event

Whether you’re hosting a live event or just attending, using Twitter while it’s happening is a great way to engage with your audience. However, you can also bake Twitter into a multi-channel live event strategy – tweeting behind-the-scenes images while you blog about key takeaways and post Instagram pictures of visitors to your booth, for instance.

5. Target better search and display ads

If part of your marketing strategy involves using ads to reach your audience, Twitter can help with that, too. You can learn about the type of content that resonates with your audience on Twitter by examining your past tweets on Twitter Analytics. From there, it’s simply a matter of mirroring the tone of voice, images and content in your search and display ads.

(Marketing team image via Shutterstock)

5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

Factual Announces Deals With Apple And Facebook For Improved Location Data

Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile. Location history is evolving into a kind of cookie substitute for mobile advertising, but one that is more accurate and powerful than cookies.

This goes way beyond the archetypal mobile-location use case (“you’re walking by a Starbucks…”). However most brands and marketers still think more conventionally about location in terms of real-time geofencing or proximity targeting.

“When it comes to mobile, location is the critical piece of data that’s underutilized,” explains Factual CEO Gil Elbaz. Factual, which now refers to itself as a “location platform,” just announced expanded location-data deals with Facebook and Apple:

Our data stack is designed to distill down billions of pieces of information from millions of different sources into a clean, comprehensive, up to date database of places in 50 countries. It incorporates new inputs in real-time and can quickly rebuild the entire data set as we improve the data stack itself, giving us an incredible amount of flexibility and agility in building data. The sophistication of our data stack and resulting flexibility and agility improves our ability to provide better and more timely data to Apple Maps.

Better places data is a small though critical part of the story. More interesting is how location can unlock specific audiences, even hyper-targeted audiences. Factual has built a large number of “off the shelf” audience segments that it makes available to partners, such as in-market auto buyers, heavy QSR patrons and business travelers among many others.

Factual can also create custom segments, which illustrate the potential of location intelligence. For example, the company recently helped a major US theme park identify the top 10 countries where its visitors came from. These insights then allowed the theme park to target leisure travelers in their home countries and find lookalike audiences of potential visitors.

Other examples of targeting very specific audiences include people who’ve visited a dentist in the past month or female yoga enthusiasts. Such specialized audience categories would be difficult if not impossible to reliably target on the desktop.

There are a number of platforms and providers that share this vision of location as a doorway into audience segmentation and targeting (among other use cases). Beyond Factual, a non-exhaustive list includes Moasis, NinthDecimal, Placed, PlaceIQ, Skyhook, ThinkNear, Verve, xAd and YP.

Buyers and agencies are gradually becoming more educated about the possibilities. They’re starting to use location as a way to gain insights about customer behavior, as an analytics tool to determine the effectiveness of other media channels (e.g., TV and outdoor), as well as a way to reach prospects any time and place — not just when they’re within a mile of a Best Buy or a Starbucks.

---

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

(Some images used under license from Shutterstock.com.)

Factual Announces Deals With Apple And Facebook For Improved Location Data

Five Ways to Increase Your Affiliate Sales

Summary:

Most home business owners are involved with affiliate marketing. As an affiliate marketer, a combination of techniques can be used to promote your affiliate website and/or link.

This article from The Online Master is about: home business, work at home, work from home, business, affiliate, internet, online, marketing, money, employment

Most home business owners are involved with affiliate marketing. As an affiliate marketer, a combination of techniques can be used to promote your affiliate website and/or link. Here are five things you can do to help with your promotional efforts resulting in increased affiliate sales.

1. Become an “expert” on the product

The most successful affiliate marketers are “experts” on the products they promote. To become an expert, it’s highly recommended that you purchase the product yourself to gain first-hand experience using it. If you cannot purchase the product, you must thoroughly research it until you become familiar and knowledgeable enough to promote it.

2. Participate in chat rooms related to the product

You can start your own chat or join an existing one. Do not try to selling initially, but during your chat, mention the product you’re promoting and describe its benefits. If there is interest in your product, you can then refer them to the product through your affiliate link. The same concept holds true for forums and discussion boards.

3. Write your own affiliate program ads

Most merchants will provide pre-written ads for their affiliates to use. If you write your own ad, or make significant changes to the one that’s pre-written, your ad will stand out from the others. Done properly, this will give you a great advantage over those affiliates that are using the same ad as everyone else.

4. Create a free newsletter or ezine

Submit your newsletter to the ezine directories and promote it on your website. Keep in mind that most subscribers are interested in receiving “information” that can help them. If you use your mailing list solely for selling, you will never gain credibility and will end up with a high unsubscribe rate. After you’ve developed a relationship and the trust of your subscribers, you can then recommend the products you are promoting

5. Create a free ebook

As part of your ebook, include an advertisement and a link to your affiliate website. The ebook can be given away free or used as an incentive to sign up for your newsletter. Submit your ebook to the ebook directories and offer it to other webmasters for inclusion on their website. The more exposure your ebook receives, the more sales you can make.

By using the techniques outlined above and always striving to become an “expert” on the products you promote, you are sure to see an increase in your affiliate sales resulting in higher commission payments.

Five Ways to Increase Your Affiliate Sales

Real Publicists Break Down How PR & Digital Marketing Really Works, Really

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Online Shopping Facts All Retailers Should Know Revealed in TrueShip's Newest Report

SCOTTSDALE, AZ, Oct 09, 2015 (Marketwired via COMTEX) — TrueShip (http://www.trueship.com) — the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) — has just dropped a new report that reveals a bounty of online shopping facts that all retailers should be aware of.

Think tanks like ComScore are reporting that 78% of the American population over the age of 15 have made an online purchase in the past year alone. Conversely, gender spending differences are surprising relative; a stark change in previous shopping habits that were dominated by females in years prior.

In addition, recent reports have found that comparison shopping is on the rise, as consumers webroom and showroom to find the best deals locally and online. This is, of course, made more omnipresent by the biggest shopping holidays of the year, Cyber Monday and Black Friday. What’s more, the usage of digital coupons is at an all-time high, too, with reports showing that over 70% of mobile shoppers redeem them frequently.

TrueShip’s newest report covers online shopping facts, statistics and trends dating back to 2008, with detailed comparative analysis that includes years 2012 through 2014. It’s topped off with a detailed outlook for 2015 and beyond to help retailers better put into perspective just how big a juggernaut ecommerce has grown to be. Lastly, the report features an illustrated infographic that delivers the top 2015 online shopping statistics.

“By better understanding the ecommerce demographic, including shopper’s habits and trends from year to year, one can best prepare for the forthcoming holiday shopping surge and beyond,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our newest report delivers a wealth of information, charts, statistics and authority sources to help put retailers in the know.”

Read the guide at: http://www.trueship.com/blog/2015/10/08/these-onli ne-shopping-facts-will-blow-your-mind/#.VhggnitrmUk.

A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.

About TrueShip

#ShipSmarter – TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen – ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.

Embedded Video Available: https://www.youtube.com/watch?v=UY7ZCN_9myo

Embedded Video Available: https://www.youtube.com/watch?v=iT61wv8wud8

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447
Email: support@trueship.com

SOURCE: TrueShip

mailto:support@trueship.com

(C) 2015 Marketwire L.P. All rights reserved.

Online Shopping Facts All Retailers Should Know Revealed in TrueShip"s Newest Report

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