Instagram Marketing Gains Powerful Advertising Platform

Everyone’s watching Instagram.

From Instagram marketing buffs to naysayers, the digital community has been closely following the photo and video sharing site’s success in the past few months, commenting on its recent rapid growth as well as the announcement that the platform had surpassed Twitter with 300 million monthly users. With a simple interface and entirely visual style, Instagram continues to gain a foothold in the social media market, rolling out new features with surprising frequency to keep the competition on its toes.

Amid a series of changes to improve user experience, Instagram has quietly rolled out its new advertising API, giving social media marketers the opportunity to promote their brands and content on the platform in new ways. While the service has launched with comparatively fewer built-in tools than Facebook’s suite, Instagram’s service is already being supported by a number of popular CRM software, including Salesforce.

Between the company’s continually growing popularity and constantly updating functionality, it’s time marketers start considering a place for Instagram marketing in their strategies—but what exactly does this entail?

What Integration Can Do for You

New promotion platforms—particularly for social media—often come as a bittersweet opportunity for marketers. Along with the allure of new channels, audience, and growth, comes the reality of new testing, new demands for content, and community management. For small brands, this can pile up to an insurmountable strain on budget and manpower, while for larger companies there’s always the risk that a slight oversight might result in public embarrassment that can harm your brand.

However, these considerations can be greatly mitigated with Instagram’s CRM integrations. By bringing your Instagram campaigns immediately into comparison with your other efforts, testing and management can be streamlined, allowing marketers to more simply apply principles from their other efforts to their new Instagram marketing campaigns.

The most popular software currently supported is Salesforce, boasting a range of analytics tools and management options. Considering Salesforce integrates with many other marketing services, it will offer marketers the widest range of comparisons for testing and learning.

Along with Salesforce, marketers that use Brand Networks, SocialCode, Nanigans, Unified, Kenshoo, and Ampush will also be able to incorporate their CRM or automation with Instagram. Integration can help reduce micromanagement while also providing quick insights into both successful and problematic content.

For those who haven’t jumped on automation yet, choosing the software that is best for you may not necessarily be a question of popularity, but rather a question of specialization—different types of automation can take over different elements of community management based on your needs, allowing one or two marketers to operate as if they had the skills of a full team. If you’re already working with software that Instagram doesn’t yet support, consider reaching out to either Instagram or the software’s developer—you may be closer to integration than you think!

Instagram is continuing to grow and adapt at a rapid rate. While it may never unseat Facebook, it has already made a strong bid for second place in social media relevance. If the platform previously felt inaccessible to your brand, their new advertising API might be the perfect mix of power and functionality to make the platform viable for your company.

Having trouble generating the right content for your audience? Check out Skyword’s free eBook, 6 Critical Challenges That Sabotage Quality Digital Content Production.

Instagram Marketing Gains Powerful Advertising Platform

Affiliate Marketing to be Discussed at the Daily Fantasy Sports Expo in Miami Beach on August 6-7

New York, NY–Ticonderoga Ventures, Inc. announces that a representative of IBus Media (FantasyWired) will speak at the Daily Fantasy Sports Expo ( http://www.linkedin.com/groups/DAILY-FANTASY-SPORTS-8247642
E-mail: info-18@fantasysportsexpo.com


This press release may contain forward-looking statements, particularly as related to the business plans of the company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results may differ materially from the company’s expectations and estimates.
 

Affiliate Marketing to be Discussed at the Daily Fantasy Sports Expo in Miami Beach on August 6-7

Earn More Profits Because Of An Affiliate Program

However, many direct merchants offer lifetime or recurring cookies, as well as commissions for sub affiliates, and 2nd tier commission payments. These affiliate commission structures can come in quite handy for an affiliate marketer.Joining affiliate programs can be regarded as a good move in that you’re able to join with the one program but join bulk merchants, promote products and merchants, and receive one big payment each month, if you’ve put in the hard work for it.

Affiliate lifetime commissions, or residual commissions, as they are also known, are usually received by subscriptions and memberships where you can rely on affiliate commissions being received as long as the member is subscribed to the particular service. Why earn affiliate commission from one customer for one products, when you can earn affiliate commission for a lifetime?

There’s just really no comparison whatsoever, there is no doubt about that people.Other affiliate merchants offer lifetime cookies which never expire. This means if a prospective customer visits your site, clicks on your link, and buys something in 2 years time, you still get paid for it. Many cookies through affiliate programs expire after 30 days, some even less, so affiliate tracking and cookie expiration is definitely something an affiliate marketer should research before signing up for an affiliate program.

An affiliate program is based on many different and unique ideas and by operating one accordingly you can rest assured that your business will benefit tremendously because of it. It is up to you to ensure that your future finances are all in tact and that you can live comfortable. By relying on an affiliate program you can be sure when you lay down at night that the bills will all be getting paid and on time too.

Earn more profits because of an affiliate program and when you first start seeing the results pouring in you are probably going to be quite amazed with the whole event. This could just be your time to shine, you really never know now do you, unless you give it a good honest try. Research more thoroughly so that you can have a more relaxed, financially free life when you are older and wanting to enjoy more.

An affiliate program description can be determined by just doing some simple research but in order to fully understand it you are probably going to have to get your feet wet first. It is going to take some time to get to that point so make sure that you remember to stay patient and understand that it is all going to happen for you before too long because of your dedication and determination.

Earn More Profits Because Of An Affiliate Program

Amazon.com Gift Card with Greeting Card - $10 (Classic)

Amazon.com Gift Cards are the perfect way to give them exactly what they’re hoping for – even if you don’t know what it is. Amazon.com Gift Cards are redeemable for millions of items across Amazon.com and are also now redeemable at Endless.com.

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Item delivered is a single physical Amazon.com Gift Card. Gift card is attached to a folded greeting card and is packed in an individual 5.25 x 7.25 inch envelope. Envelope is delivered sealed. An additional 5 x 7 inch unsealed envelope is also provided.
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Need a gift card in a hurry? Buy an Amazon gift card at a store near you.

Amazon.com Gift Cards are also a great way to motivate, reward, and appreciate your employees or customers. Order custom denominations, large quantities, and custom Gift Card messaging through the Amazon.com Corporate Gift Card Program. Advertising the use of Amazon.com Gift Cards as an incentive or reward requires a Corporate Gift Card agreement. Learn more.

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Amazon.com Gift Card with Greeting Card - $10 (Classic)

Be authentic: Facebook exec offers marketing advice to Twin Cities businesses

Minneapolis mom launches design-it-yourself website for handmade kids

Q&A: Aubry & Kale Walch, Herbivorous Butcher

Fabulous New Construction Near Cedar Lake, Minneapolis

Katharine Grayson | MSPBJ

Twin Cities small-business owners and executives shared how they’ve used Facebook to… more

Facebook Inc. visited downtown Minneapolis Thursday to offer social media marketing tips to small- and mid-sized business owners.

About 400 people attended a morning session of the “Boost your Business 2015” event. Facebook expected about as many people to attend the afternoon session.

Facebook Director of Small Business Jonathan Czaja (a Rochester, Minn. native) and a panel of Twin Cities small business owners and executives offered advice on using the social network giant’s tools to boost sales and draw customers. Czaja said:

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Be authentic: Facebook exec offers marketing advice to Twin Cities businesses

Deciphering Google's Algorithms No Easy Task

VOL. 8 | NO. 34 | Saturday, August 15, 2015

The Ledger

JEANNIE NAUJECK | The Ledger

Updated 3:33PM

Related Articles

Much can ride on a Google search. People use the search engine to find information on every aspect of their lives, from finding a plumber who works on Sunday to digging up information on a blind date.

And if you are that plumber – or that blind date – you want the best information about you to rise to the top when someone Googles you.

So how does the world’s most popular search engine rank websites and decide what comes up when you enter a term? It’s still a mystery.

Actually, experts say it’s partly a mystery.

“Google has so many rules it’s kind of like an IRS tax code where they don’t tell you everything,” says Ross Jones, a Nashville-based search engine optimization (SEO) expert who started working in the field in 1997 – before Google.com even existed.

Jones’ company, 2 the Top Web Design & Marketing, helps generate business leads for clients by creating websites that have the best chance of appearing when people search online for a particular good or service. Sites that appear on the first page of search results have the best chance of being clicked on.

Google designs its search algorithm to not be gamed. And the algorithm is ever-changing. Google rules prohibit web developers and content providers from trying specifically to manipulate Google results – what are known as “black hat” tactics.

“There’s a right way to do this stuff and there’s a wrong way to do this stuff,” Jones says.

The “wrong way” is typically offered by companies that promise to remove bad search results – like a negative review – or move up website rankings for a relatively small fee.

“There’s a lot of snake oil-selling, fly-by-night entities in this area of Internet marketing that say they can get you a No. 1 ranking for $99,” Jones says. “Don’t you think if that was true everyone would have done that already?”

Realistically, Internet marketing is more of a marathon than a sprint, and involves a sustained campaign of creating websites that are structured well, contain content that is relevant to what people are searching for and are authoritative, which is typically measured by the number and quality of links to and from other sites.

Ross Jones of 2 The Top speaks at a Nashville SEO Meetup group, which are held monthly.

(Submitted)

Credible news sites like the New York Times and major social media sites like Facebook carry high levels of authority and appear high in search rankings. Thus, a mention in the Times or a business page created on Facebook will typically rank high in search results and push other links down the list of results.

“Yelp ranks very highly with Google. Wikipedia ranks very highly, andCNN.com,” says JJ Rosen, whose Nashville company Atiba provides search engine optimization and other technology solutions for companies. “It is hard to outrank very authoritative sites.”

Quality of content is extremely important to where a website will appear in search rankings. For example, when one searches for the term “electric chair,” Google returns approximately 12,600,000 results.

More SEO information

Do you want to make your existing blog or website more search engine friendly, improving its visibility in search results? Do you need to create more positive content to try and push something else down in the search rankings?

Whether you’re looking to promote a business online, change what people see when they Google your name or learn digital marketing skills, a good start is to attend a meeting of the Nashville SEO Meetup Group.

The group meets monthly to discuss relevant issues and to network and learn from each other. It’s headed by Ross Jones, an SEO specialist for nearly 20 years and principal of 2 the Top Web Design & Marketing.

At this month’s meeting, Jones will teach the essentials of SEO and show attendees how to optimize a website from start to finish. 
It will be held Tuesday, Aug. 25 at 6:30 p.m. at Emma Bistro (9 Lea Avenue in the Trolley Barn complex on Rolling Mill Hill) and is free to attend (an encore presentation will be given on Friday, Aug. 28 for $20, which includes pizza.)

For more information on the group, go to Google.com and search for “Nashville SEO Meetup.” You can also watch video presentations from previous meetups at imarketingclass.com.

One of the top results is a blog post written in June 2014 by Jones’ client, Nashville defense attorney David Raybin.

In it, Raybin recounts his experience defending the last man to be electrocuted in Tennessee, including a chilling description of the execution itself. The post consistently appears near the top of Google results no matter where the user is located, giving tremendous visibility to Raybin’s firm’s website, www.HollinsLegal.com.

“Why does that rank on the first page? Because it deserves to,” Jones explains. “You want to talk about a tremendous piece of content? That is it.”

State-sanctioned electrocutions have existed for 125 years. Over that time, there have been millions of articles, theses, opinion pieces and other blog posts on the subject. So why does a Nashville lawyer’s recent piece rank so highly?

The piece is both relevant and authoritative – Raybin wrote Tennessee’s death penalty statute. Jones has also optimized the web page so search engines can easily associate it with terms such as “electric chair,” “electrocution,” “death penalty” and “execution.”

Raybin is renowned for his legal writing. But so are many other attorneys and judges. How does Google “know” that Raybin’s writing is so outstanding that it currently outranks nearly every other piece written on the issue? Does the company have a panel of legal scholars poring over every legal brief, court case and opinion in America’s vast judicial system to rank the best?

Yes – sort of.

“It’s not being manually done, but Google is absolutely creating algorithms that understand the quality of content,” Jones adds.

“They really employ rocket scientists. They employ PhDs in linguistics, in statistics, in artificial intelligence, in all kinds of things.

“They’re not perfect. They screw it up sometimes. But what you’re wondering about? The answer is yes. They understand that that’s a quality piece of content.”

As Google evolves into a more sophisticated search engine, it is becoming “smarter” at determining user intent – or what people are really looking for when they enter a vague term like “Italian food.”

Google will factor in things like past searches and the user’s location to decide whether the user is looking for Italian food recipes or an Italian restaurant near him. That also means two people may not get the same results when they enter the same search term.

“Google will tweak your results based on your location, your IP address and whether you’re logged into Chrome (Google’s web browser),” Rosen says.

“Based on what you’ve looked for in the past, they will try and optimize the search results based on what they know about you.”

And Google is always trying to learn more. The company is constantly changing its algorithms to determine user intent and serve up the best match of information on the web.

That means Google is always one step ahead of the SEO game, and even the best practices at cracking Google can be a best guess.

“With SEO, there’s no guarantee,” Rosen says. “If you could do that, everyone would do it, and that’s defeating the purpose of Google.”

Deciphering Google"s Algorithms No Easy Task

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

• Updates and changes to Google’s search engine algorithms


• More information on plug-ins, widgets, apps, and integration


• Updates on Twitter and Yammer and new information on Google+


• The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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How To Use Video To Enhance Your Email Marketing Campaigns (via @MarketingLand) http://t.co/7lAvORGGaD.

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Social Media Is Bullshit

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business

If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming.  When it comes to business, they declare that it’s revolutionizing advertising, PR, customer relations—everything.  And they all agree: it is here to stay.

In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media.  He illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it’s touted in the press.  He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections.  He examines popular tales of social media “success,” and reveals some unsettling truths behind the surface.  And he tells you how to best harness the potential of the Internet—without spending a fortune in the process.

Social media is bullshit.  This book gives the knowledge and tools you really need to connect with customers and grow your brand. 

Product Features

• Used Book in Good Condition

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Social Media Is Bullshit

Facebook Brings Autoplay, Better Targeting To Its Mobile Ad Network, Grows Its Marketing Foothold

A carousel ad, one of several new advertising features Facebook recently introduced to its mobile ad network. (Courtesy of Facebook)

The auto-play video ads that users see when they check their news feed have been a big money-maker for Facebook. Now, the social network is bringing auto-play advertisements and several new features to apps in its mobile ad network, giving Facebook more ways to expand its influence in the digital advertising market.

The auto-play ads and new features will be available to publishers and developers on the “Audience Network” on Apple’s iOS and Android, the company said in a post on Tuesday. The move gives Facebook the chance to sell more video ads to marketers without upsetting Facebook users by putting more ads on its own apps.

“The Audience Network has been allowing third-party apps to monetize users for a while, and now these apps will see a greater return with a more diverse set of ad units to show,” Jan Rezab, CEO of social media analytics firm Socialbakers said in an email. “Introducing auto-play video here is a smart move for Facebook. It’s been performing well for marketers on the Facebook platform, and it’s a format that’s becoming very familiar to users.”

Facebook’s mobile ad business makes up a growing portion of its overall revenue. In the three months ending on June 30, mobile accounted for 76% of advertising revenue, up from 62% a year earlier. Digital video advertising revenue in the U.S. is expected to rise 34% to $7.77 billion this year, according to forecasting firm eMarketer.

In addition to autoplay ads, Facebook is making other new formats available to apps on the network who support full-screen ads. These apps can now be included in marketing campaigns that show product ads, known as “dynamic product ads,” to users based on items users have browsed on the web. Other new formats include carousel ads, which display a series of images, as well as a click-to-play video ad tool.

“The new features Facebook is rolling out for dynamic product ads mean ads will be more deeply targeted and relevant to the users they’re shown to,” said Rezab. “Facebook is trying to allow marketers to prioritize customers who will make a purchase.”

Facebook created its mobile ad network last year. Native ads now make up more than 80% of impressions on the network.

The social network has been scaling up video ads on Instagram and recently launched spherical and embedded videos. Facebook says it generates 4 billion video views per day, but has come under pressure for promoting this metric. Facebook counts a video view as three seconds, including views of auto-play videos, while its competitor Google-owned YouTube usually counts a view at around 30 seconds.

Video creators have criticized Facebook’s video view metric, saying that many of the videos Facebook counts in its tally were lifted from their original source and uploaded through Facebook’s native player, rewarding the Facebook page for the view and failing to reimburse the content creator. Video creators have also said that three seconds is not long enough to claim that a viewer was meaningfully engaged with a video, especially when YouTube tends to count views much later. In a blog post, YouTube star Hank Green noted a report from the ad agency Ogilvy and Tubular Labs that found that more than 70% of Facebook’s highest performing videos came from other sources, such as YouTube.

Facebook has responded to many of these criticisms, saying it has a system to help prevent unauthorized videos from being uploaded to its site, as well as tools to allow content owners to report potential copyright infringement. The social network said it removes unauthorized content when it receives a valid notice and suspends accounts of people with repeated violations. Facebook also said it is exploring news ways to help protect content owners. Green noted in his post, however, that because it isn’t possible to search for videos on Facebook, it is difficult for creators to track when their content is being freebooted. He also said that the fact that Facebook’s algorithm favors videos uploaded natively leads to more copyright violations.

In June, Facebook gave advertisers the option to choose to pay for a view once a video has played for 10 seconds. The company previously required advertisers to pay the instant a video ad, auto-play or not, came into view.

By comparison, YouTube has long offered marketers a product called TrueView under which they get charged only if a viewer doesn’t skip an ad—an option users have usually after four or five seconds—or if the viewer watches at least 30 seconds of the ad. Twitter charges advertisers for video views of three seconds or longer, but only when the video is completely visible in the user’s screen. Last year, Facebook’s share of the worldwide mobile advertising market was 17.4%, while Google’s share was 38.2% and Twitter’s was 2.5%, eMarketer said.

Follow me on Twitter @kchaykowski and e-mail me at kchaykowski@forbes.com.

Facebook Brings Autoplay, Better Targeting To Its Mobile Ad Network, Grows Its Marketing Foothold

Teach Yourself VISUALLY Facebook

Your easy access portal to learning the ins and outs of Facebook the visual way

At your fingertips, this easy-to-use guide offers visually rich, step-by-step instructions that show how to get the most enjoyment from Facebook. Discover the latest Facebook features, such as the new timeline and messaging system, and learn how to set up an account, work with the most popular and commonly used apps and integrated sites, find friends, and enjoy groups.

• Includes everything you need to know, from simply setting up an account to personalizing a timeline or starting a group for a personal interest


• Introduces the latest features, including the new messaging system


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E-zine Advertising Tips For Affiliates

Summary:

In affiliate marketing, the affiliates are looking into ways in which their chosen products can be promoted more effectively. One creative and effective way is the use of e-zine advertising. To use this tool for promotion, the affiliate must first know what e-zine advertising is all about.

An e-zine is a newsletter sent to subscribers. It is a coined term for magazine which is published in the Internet. The core subject or theme of the newsletters can be anything. And when…

This article from The Online Master is about: affiliate marketing, promotion

In affiliate marketing, the affiliates are looking into ways in which their chosen products can be promoted more effectively. One creative and effective way is the use of e-zine advertising. To use this tool for promotion, the affiliate must first know what e-zine advertising is all about.

An e-zine is a newsletter sent to subscribers. It is a coined term for magazine which is published in the Internet. The core subject or theme of the newsletters can be anything. And when a newsletter has been around long enough within cyberspace, the number of subscribers of the newsletter will reach a point that it represents a considerable percentage of the global market.

And when the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to online businessmen and to affiliates. Such is the beginning of the publisher’s e-zine advertising. To acquire the maximum benefits of e-zine advertising, here are some tips that an affiliate may keep in mind.

E-zine Advertising Tips For Affiliates

The Social Network (Two-Disc Collector"s Edition)

David Fincher’s The Social Network is the stunning tale of a new breed of cultural insurgent: a punk genius who sparked a revolution and changed the face of human interaction for a generation, and perhaps forever. Shot through with emotional brutality and unexpected humor, this superbly crafted film chronicles the formation of Facebook and the battles over ownership that followed upon the website’s unfathomable success. With a complex, incisive screenplay by Aaron Sorkin and a brilliant cast including Jesse Eisenberg, Andrew Garfield and Justin Timberlake, The Social Network bears witness to the birth of an idea that rewove the fabric of society even as it unraveled the friendship of its creators.They all laughed at college nerd Mark Zuckerberg, whose idea for a social-networking site made him a billionaire. And they all laughed at the idea of a Facebook movie–except writer Aaron Sorkin and director David Fincher, merely two of the more extravagantly talented filmmakers around. Sorkin and Fincher’s breathless picture, The Social Network, is a fast and witty creation myth about how Facebook grew from Zuckerberg’s insecure geek-at-Harvard days into a phenomenon with 500 million users. Sorkin frames the movie around two lawsuits aimed at the lofty but brilliant Zuckerberg (deftly played by Adventureland‘s Jesse Eisenberg): a claim that he stole the idea from Ivy League classmates, and a suit by his original, now slighted, business partner (Andrew Garfield). The movie follows a familiar rise-and-fall pattern, with temptation in the form of a sunny California Beelzebub (an expert Justin Timberlake as former Napster founder Sean Parker) and an increasingly tangled legal mess. Emphasizing the legal morass gives Sorkin and Fincher a chance to explore how unsocial this social-networking business can be, although the irony seems a little facile. More damagingly, the film steers away from the prickly figure of Zuckerberg in the latter stages–and yet Zuckerberg presents the most intriguing personality in the movie, even if the movie takes pains to make us understand his shortcomings. Fincher’s command of pacing and his eye for the clean spaces of Aughts-era America are bracing, and he can’t resist the technical trickery involved in turning actor Armie Hammer into privileged Harvard twins (Hammer is letter-perfect). Even with its flaws, The Social Network is a galloping piece of entertainment, a smart ride with smart people… who sometimes do dumb things. –Robert Horton

Product Features

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• Run Time: 120


• Release Date: 6/19/2012


• PG13


• JESSE EISENBERG JUSTIN TIMBERLAKE

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The Social Network (Two-Disc Collector"s Edition)

Social Media Marketing All-in-One For Dummies

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Marketing your business through social media isn’t an option these days—it’s absolutely imperative. Inside this bestselling guide, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.

• Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more


• Offers tips for showcasing your company with a customized Facebook business page


• Presents step-by-step guidance for setting up a social media marketing campaign


• Shows you how to use analytics to assess the success of your social media campaign

If you’re a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization’s social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

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Social Media Marketing All-in-One For Dummies

Optimizing Email Marketing for Mobile: 6 Things You Need to Consider

Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a mobile device. This trend will continue, therefore optimizing your email campaigns for mobile is no longer optional.

The staggering growth in mobile usage—and the opportunity it presents for marketers—has prompted many to refer to mobile as “the new inbox.” Mobile has enabled an always-on inbox, as many of us find ourselves regularly checking our email wherever we are. And users have come to expect for the emails they receive to be mobile-friendly. A study from BlueHornet found that when email isn’t mobile-friendly, 80% will delete the email and 30% will unsubscribe.

It’s more than simply being “mobile-friendly” from a technical standpoint (although that is critical – see #1), it’s also thinking about your email design and content from a mobile-first perspective. Here are several mobile-specific things you should consider to ensure your emails are optimized for a mobile audience.

1. Use a responsive or scalable mobile template

Mobile-friendly email templates have come a long way in the past few years, with most of the reputable ESPs and marketing automation platforms providing responsive or scalable mobile frameworks that can be used to create your custom emails. Scalable emails are typically a narrow, single column design that uses large text. They will basically look the same regardless of what device they are viewed on. As with responsive web design, a responsive email template will allow your email to look “normal” on a desktop client, but will adjust the content nicely to a mobile device. Responsive templates will give you more flexibility with your design—allowing you to use multiple columns and optimize for mobile users, while also maintaining the desktop experience.

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If you have a well-established email marketing program, this will likely necessitate the rebuilding of many different email templates, auto responders, triggered emails and lead nurturing campaigns. But don’t let the extra work prevent you from converting! Starting with a mobile-friendly, responsive template is the first (and arguably most critical) step in optimizing your email for mobile.

2. Keep your email short, sweet and to-the-point

Mobile users are often multitasking or on the move; they’re in meetings, sitting at a stop light, standing in line at the store or walking down the hall at work. Email can be deleted ever so quickly on a mobile device, so it’s important to make sure your subject line and main copy are enticing, engaging and to-the-point. Creating short and engaging subject lines is key to bringing in readers and making sure they open your email (note that iPhones only allow 32 characters before cutting off the subject line).

And once they’ve opened your email, be sure it contains quality content with relevant information, a compelling offer and a clear call-to-action. Make your design clean, simple and uncluttered. Don’t succumb to the temptation to cram a lot of text in the email; be concise, use easy-to-read fonts and make it easy on the eyes. If your email contains several sections with a lot of content, create a simple table of contents at the top with anchor links that allows users to easily jump to the portions of the email that they are most interested in.

3. Utilize the preheader

You always want your emails to stand out in the inbox and get opened. The preheader is the short summary text and the first item that follows a subject line when an email is viewed in the inbox. Most people simply include a “view in a browser” link or something similar. You should always include the option for the reader to view the email in a browser, but you might want to consider putting something more important in front of that link. The preheader might be a great place to include a summary of your email’s purpose or a call-to-action, since this will be one of the first things that gets displayed in your reader’s inbox.

4. Make your call-to-action buttons finger-friendly

Speaking of calls-to-action (CTA), a typical adult finger covers 45 pixels when pressed on mobile screen, so create your CTAs with this in mind. Make sure your CTA images are padded to avoid frustrating tap errors. The easier it is to click on a button, the more likely it is your readers actually will. It’s also best to use “bulletproof buttons” for CTAs instead of images. Bulletproof buttons are built using basic HTML and CSS and they’re more efficient than images. Lastly, don’t overlook the way you handle links. Smaller screens can make links unclear especially when they are surrounded by clutter. So set links to stand out and make them easy to tap on using a tag and a contrasting color.

5. Be intentional with your use of images

While images can certainly enhance your emails, try to strike a balance between text and images. Your emails shouldn’t be entirely dependent on images; rather the images should support the text that conveys the message you’re trying to get across. Also, when it comes to using images, the smaller the file sizes the better. Mobile devices typically have slower download speeds than desktop computers, so keeping the image file sizes small can really help with the email downloading quickly and efficiently. It also helps your subscribers be less frustrated and less likely to delete your email before it loads.

6. Test, test and test again

Don’t waste all your hard work optimizing your emails without testing extensively! Testing is a critical step in anything digital, and mobile-optimized emails are no different. After you’ve set up your email, be sure to test it thoroughly on all types of mobile devices, as iPhones and Androids render emails differently. And just like each web browser renders web pages differently, email clients (e.g. Outlook, Apple Mail, Yahoo Mail, Gmail, etc.) do as well. Check to make sure that your links work properly, images load quickly and what displays in the preview pane is going to get you an open. And one last check on spelling and to make sure your offer or purpose is clear and compelling won’t hurt either.

With more people viewing emails on mobile devices, you don’t want your email deleted simply because it’s not optimized for mobile users. And more importantly, you want your emails to fulfill their intended purpose—getting opens, click-throughs and ultimately conversions. While there are certainly others, hopefully these considerations will help you make that happen.

Author: Tim Asimos

Tim Asimos is VP & Director of Digital Innovation at circle S studio, a strategic marketing and digital design agency, specializing in results-driven strategy, brand development, creative, content marketing, web development and online marketing services. Follow Tim on Twitter…. View full profile ›

Optimizing Email Marketing for Mobile: 6 Things You Need to Consider

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Solutions Empower Local Businesses With Strategic Cross Media Solutions Using All Inclusive ...

Denver Colorado, July 2015 – Denver Integrated Marketing Solutions announced the launch of their Denver based integrated marketing solutions firm. The company specializes in delivering a powerful blend of offline and online marketing strategies to help companies increase sales and visibility.  Their unique approach combines online and offline strategies using a blend of traditional offline and innovative online mediums to achieve maximum outreach.

One of the biggest challenges local businesses face is not knowing how to harness the wealth of new media that is available to reach customers.

“Our expertise allows us to optimize the marketing mix by effectively communicating a message in both online and offline media. This makes it possible for small businesses get the same exposure as major companies that have a larger dedicated marketing staff. We help even the playing field for local businesses,” said Sean Coleman, co-founder of Denver Integrated Marketing Solutions

“We help companies launch new products, increase sales, create brand visibility, promote events, engage in viral marketing and more. Our combined marketing programs are delivering results for companies in sales, marketing, and public relations campaigns,” said Vaun Coleman, co-founder of Denver Integrated Marketing Solutions

The benefit of their All Inclusive Marketing Solutions (A.I.M.) approach is that it helps businesses reach customers, and cuts marketing costs in half with high conversion campaigns that increase leads, boost sales, and grows repeat business.

Sean and Vaun Coleman who founded Denver Integrated Marketing Solutions are no strangers to success.  They are self-made success stories that built their empire online from scratch.  They did it with a creative mix of sales and marketing, blogging, social media, mobile marketing, new media marketing, video marketing and affiliate marketing. Now known as the “Twin Mentors”, these savvy entrepreneurs now are engaging their proven approach to help local businesses achieve similar success. 

Sean says, “What we get from this business is helping people to better grasp marketing so they can stand out above the crowd and help the little guy to compete.  We love being able to give back to the community and help business owners who are discouraged from failed marketing efforts.  We help them stay the course and provide a helping hand to increase volume and help their business grow.”

Future plans for the company include publishing educational materials that empower small business owners to market themselves.  The dynamic marketing duo is currently in the development phase for a series of books, eBooks, and other training materials to be released in the near future.

About Denver Integrated Marketing Solutions

Denver Integrated Marketing Solutions is a local provider of strategic multi-media platform marketing solutions helping small and medium businesses to expand their outreach on and offline. Having built six-figure success stories from scratch, CEO’s and founders, Sean and Vaun, are masters of marketing. They started their careers having completed 4 years of military service (United States Army) with honorable discharge. Their work in the Government Treasury Department, along with their success as Real Estate investors, Network Marketers and a Mail Order business shows their overwhelming experience in the areas of marketing. They created success quickly through a unique integrated approach incorporating blogging, social media, mobile marketing, new media marketing, video marketing and affiliate marketing. Today their company develops strategic multi-media platform marketing approaches to local businesses.

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Contact Denver Integrated Marketing Solutions:

Sean & Vaun Coleman
720 465-6732
info@denverintegratedmarketingsolutions.com
1550 Larimer St. Suite 766 Denver, CO 80202

Solutions Empower Local Businesses With Strategic Cross Media Solutions Using All Inclusive ...