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A former client turned friend once told me, “I don’t believe in luck. Hard work, good decisions and passion are the contributors to success.” I’ve thought a lot about this sentiment over the years and firmly agree.
Because marketing today is harder than it has ever been, every now and then I love to dedicate a piece to all the email marketers out there working tirelessly to drive revenue for their organizations.
Here are some of the skills you’ve probably proven to master, showing how you’ve earned your place as a digital success story:
You know the customer. I would argue that no one on the marketing roster understands the customer better than the email marketer. As a resource that leverages first-party data, you have a keen definition of your customer segments and the rules that determine what segment a customer falls into. You never speak in generics, but in specifics.
You are left- and right-brained. To plan, produce and send one email campaign, an email marketer is making right-brained decisions such as creative and content. On the left side, you are putting on your technical, analytical hat to code the emails and report on the results post-send. I’m oversimplifying the process required to get an email out the door, but there are a lot of different skills at work here that require an email marketer not just to be creative, but to also be strong from a technical and analytical standpoint.
You are a natural educator. In every role I’ve ever had as an email marketer, I’ve been a teacher to others at all levels of the organization. Ever had a colleague with a campaign idea that was sure to get your program hurt from a deliverability standpoint? You probably had to explain how deliverability works and why the campaign didn’t make sense. Have your colleagues ever needed an explanation on what certain metrics mean? You probably took the time to explain the trends and why they were good or bad.
These are teaching moments where you have the chance to shine and educate others around you—from your level all the way up to the C-Suite.
You can form a fierce argument while also being diplomatic. Speaking of those teaching moments, you know when to push back while maintaining respect among your internal clients. When you see disaster ahead, you know how to prevent potential pain, even if it means saying, “Let’s test that” and carving out the problematic idea into a small subset of your email send to prevent disaster—while honoring the idea and giving it a legitimate chance as a learning opportunity.
You are a comfortable presenter. I have not met many email marketing leaders who lack skills in putting together a killer presentation. If you have mastered how to tell the story of how your program is driving value for your organization, you have positioned yourself well to move up within your organization and receive the recognition you deserve from your peers and leadership.
On this St. Patrick’s Day, I won’t say “You’re lucky” for working in such an exciting field. You have earned your place in driving marketing success, and for that I’ll say “You’ve earned it!”
What are some other skills that email marketers have? Let’s celebrate you by posting in the comments!
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Sending an email blast to your entire database, failing to target your audience, or emailing without permission are just a few examples of email marketing tactics that are not only dated but also unwanted, and likely to get your company blacklisted.
The days of sending out mass emails to reach potential buyers and expecting a return on investment are over. Simply put, if your marketing automation strategy is characterized by an email service provider (ESP) alone, the industry has left you behind. Today marketers must bring value in exchange for mindshare. In this new economy based on attention and engagement, marketing automation tools have advanced beyond the functionality of common email marketing solutions, such as sending mass emails and tracking opens and clicks, to offer a much broader data analytics infrastructure, aligning target marketing tactics to reach the right person at the right time with the right message.
An advanced marketing automation tool can ensure marketing strategies stay efficient, consumer-focused and competitive in a crowded digital marketplace. In fact, 75 percent of all businesses that use a valid marketing automation system see positive return on investment the first year.
Here are four reasons why this approach is superior to traditional email marketing:
Buyers want and expect personal engagement
Consumers are becoming much savvier. In fact, industry statistics suggest that 57 percent of the buyer’s journey is completed before they engage a sales representative, and 78 percent expect personalized interaction based on their interests. These trends underscore the need for tactics to reach potential prospects earlier in the discovery process as well as provide relevant information based on where they are in the journey.
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Traditional email marketing tactics that have existed since the late 1990s have reached their limits in terms of targeting potential buyers in a meaningful, value-added way. Without a method for identifying a prospect’s demographics or level of interest, marketing professionals are limited in their ability to personalize outreach.
Advanced tracking features provided through marketing automation solutions offer the functionality needed to track leads and group them according to predetermined parameters. Audiences can be sorted by demographics, high-priority leads, cold leads or for targeted campaigns based on where they are in the sales cycle. Emails can be automatically triggered based on customer behavior and engagement, ensuring that content is timely and relevant and improving interaction that leads to customer wins.
Wrap it up and put a bow on it with integrated communications
Marketing automation is a major time-saver. In fact, 36 percent of marketers state that marketing automation systems help them get more out of their efforts by taking repetitive tasks out of their hands. When email marketing, content management, social media marketing and lead management are integrated into one platform of analytics, the efficiencies created are impressive.
Leads come from variety of sources, and marketing professionals must be able to tie all this information together to garner a clear picture of where a lead is in the buying process. Without a consolidated platform, marketing professionals are left to sifting through a variety of reports from such sources as Google Analytics, Hootsuite or Salesforce to determine the status of a lead.
Marketing automation solutions bring these tools together and equip marketing professionals with critical knowledge of how each is performing and how efforts to drive inbound leads across channels needs to be tweaked or enhanced. The end result is greater efficiency to focus on higher-level lead generation initiatives and better decision making.
A few good leads beat a bunch of tirekickers any day of the week
Traditional email marketing efforts provide no way to qualify leads. Marketing professionals are stuck making critical decisions based on the limited information produced by open rates and clicks data.
By contrast, a marketing automation platform with a foundation of analytics enables leads to be scored and graded based on key identifiers. Information is tracked based on how a prospect is engaging with online content, and demographics data is graded based on a pre-defined customer profile. By blending lead score and grade, marketing professionals can pass on the most qualified leads to sales, streamlining the sales lifecycle.
Marketing automation improves revenue tracking
Across industry verticals, marketing professionals must do more with less by leveraging lean strategies to make the most of investment dollars. Marketing automation enables professionals to shift the focus from metrics that have limited meaning to more weighty statistics that reveal cost per lead and cost per opportunity.
Automation helps organizations of all sizes monitor and manage truly integrated marketing campaigns. Equipped with more powerful data that ties the value of campaigns back to closed deals, marketing professionals can make better decisions about resource allocation. They can also more effectively present the business case for high-value campaigns and initiatives back to the C-suite for future consideration.
Say goodbye to email marketing and its one-size-fits-all approach for good. Marketing automation’s powerful combination of features can extend the value of digital marketing efforts well beyond what is offered through email marketing tools, helping organizations of all sizes manage truly integrated marketing campaigns.
Summary:
The best way to boost your affiliate sales is to create something original and let people know about it–break out of the “me, too” crowd and do something different.
There is a common misconception among affiliates that they are “stuck” with the marketing materials the product owners provide, and unable to do anything of their own.
This is, by and large, not true. If you’re not sure, ask. Most affiliate managers will okay outside materials if they can see them first.
…
This article from The Online Master is about: press releases, internet marketing, site promotion
The best way to boost your affiliate sales is to create something original and let people know about it–break out of the “me, too” crowd and do something different.
There is a common misconception among affiliates that they are “stuck” with the marketing materials the product owners provide, and unable to do anything of their own.
This is, by and large, not true. If you’re not sure, ask. Most affiliate managers will okay outside materials if they can see them first.
Your first step is to create a free report. This sounds like a monumental task, but my own free report, “Ahead of the Pack,” available at my web site, shows you how easy it is.
The easiest way to write a report is to compile a list of 5 or 7 tips, and write a few sentences on each one. If I were an affiliate for a book on resumes, I might write “5 Tips for a better resume.” Then I’d use the report to lead to my web site selling the resume book.
The next step is to set up a way to capture email addresses–either by offering the report as an autoresponder series or by requiring signup to your newsletter to download the report. Tips reports work very well as autoresponder series, and you can follow up periodically.
Finally, let people know about your report using a press release. My free report “Power Press Releases” makes this super simple.
Basically, you need to write Who (the person who benefits, not you), what (the free report), when (available now), where (at your web site), why (why this report is available) and how (how it provides the benefit).
I realize time is scarce, and people who don’t write for a living often think it’s much harder than I do. But I can almost guarantee that if you sit down and write a quick report and publicize it with a release distributed by the top free distribution services, you will make more affiliate sales and it will more than make up for the time you invest.
Chances are you’ve received Facebook event invites for concerts, parties or public gatherings. How often do you click accept to an event invite but have no idea what it is and have no intention of going? Or if you’re bombarded with events, maybe you’re someone who automatically hits “decline” whenever you get an invite. How often do you miss events that you’re actually interested in?
While the Events function has come a long way since it was debuted on Facebook back in 2005, then called “My Parties”, the interface and functionality still confuses users and often turns people away. 450 million people use Facebook’s event service, but even Facebook admits there’s room for improvement, as it’s been in “maintenance mode” for almost its entire existence.
Facebook recently released its end-of-year update to Events, which make it easier for people to find something that interests them and is in their area. The update is designed with a specific focus on helping users meet up with friends or colleagues, and even find people with similar interests.
Many users are unsure if they can attend a business’ event, and worry that saying “No” would be harsh, “Yes” might be a lie, and “Maybe” might be misleading (or read as “No”). Facebook has eased this social struggle by rolling out a replacement for “Maybe” with “Interested,” which can be interpreted as a soft yes. Interested users can stay in the loop with updates and notifications from the event admin.
Other changes include:
After the party or event ends, Facebook wants to add features to help you look back fondly on your experience. Lily Jolly, a product manager at Facebook focussing on events, said that Facebook “wanted to help bring those good feelings back more often” and implied that soon we can expect to see new features that will.
Perhaps most importantly, Facebook is tweaking its algorithm that determines if and when it will show you information about a public event that might be appealing to you. The algorithm considers your interests, previously attended events and location and weighs them against the event’s popularity, time and place.
According to Aditya Koolwal, a product manager at Facebook, “We have a good sense of how people look for things to do,” Facebook product manager Aditya Koolwal said. “The social signals we have, the friends who are interested in going, the friends you can potentially go with… so we’re going to try and take advantage of that as much as we possibly can as we roll out more discovery features.”
With the new features for the often overlooked Facebook Events comes new opportunity to market your business’ events, fundraisers, galas, parties and gatherings. Here’s how to make the most out of Events:
1. Keep your event updates rolling, even when all the admins have finished inviting everyone. Anyone who isn’t sure about attending (marked as interested) will receive updates. The more useful information you publish to the event, the better you are able to engage and include those who are on the fence.
2. Invite non-network friends with an email address. This isn’t a new update to events, but it is little known – You can invite friends who aren’t on Facebook just by inputting their email address. While their experience without an account is more limited, they can still RSVP and view updates.
3. Read and analyze receipts. Similarly to Messages, Events gives you the option to see who has received an invitation and seen updates from the event’s admins. Keep track to help inform you how to tweak your marketing strategies and language.
4. Include all location and timing information, so users can take advantage of the new feature to see nearby events. The more details that you include, the more accurately Facebook will be able to catalogue your event and suggest it to interested users.
5. Limit the length of your event name. Push notifications have a character limit. Be sure your title is able to communicate everything it needs to in the size of one single notification.
6. Use CTAs like ticket-purchasing buttons to shorten the funnel and make it easier for viewers to become event-going customers.
The above, from Facebook’s Developer Conference’s website, features their event plugin, which embeds the event page on their website.
7. Take advantage of the event plugin for your website. The event plugin updates in real time on your website as you make changes in Facebook, and people can subscribe directly from your site. Embedding the event on your site will help to increase the social value for your web viewers, and bring in traffic that might not have been connected to you on Facebook.
FRANKLIN – Facebook hosted a seminar for female small business owners Monday.
The Boost Your Business event is one of several sessions Facebook is hosting in cities across the United States in celebration of Women’s History Month.
The event featured a presentation from Facebook Community Engagement Coordinator Meghna Mahadevan, who showed the attendees advertising features and strategies. There was also a question-and- answer session with local entrepreneurs and marketers.
Make your business personal
Mahadevan pulled up a personal Facebook page and business Facebook page and said there shouldn’t be much difference between the two.
“The way you’re interacting with your customers should be human and authentic — the same way that you’re connecting with your friends and family,” she said.
She said advertisers should remember that ads on Facebook go between posts on a user’s timeline.
“This is a really personal, intimate space, so you want to make sure you’re really interacting with your audience,” Mahadevan said. “You want to make them respond, feel something, emote.”
Kim Leggett of City Farmhouse in Franklin said the natural tone of her advertising helped her gain customers.
“I tried not to make my content sound like ads. I just talked in my own voice,” she said.
Get attention quickly
Mahadevan said she recommended video and photo posts over text posts, and advertisers should remember how content is delivered on the site.
“You may not have noticed this, but they actually autoplay without sound,” Mahadevan said about Facebook videos. “That means that when you’re creating a video, you want to make sure that the first three to five seconds are captivating without any sound.”
“I’m a big believer in quality over quantity,” Julie Walton of Walton’s Jewelry said. “Take the time to take a really great photograph and keep it in your arsenal.”
Tailor ad content to audiences
Facebook tailors ads based on interests, demographics, behavior and location, Mahadevan said. Business owners can create custom audiences by uploading customer or mailing lists.
With custom audiences, users can expand their reach. Mahadevan said Facebook creates lookalike audiences based on the existing populations business owners already contact.
“You’re able to target a group with similar interests based on people you already know,” she said.
Take advantage of Facebook’s technology
Facebook Pixel is a code that tracks visitors to a business’ website.
“Every time someone new visits your website, the pixel fires and creates a list of people you can now connect with on Facebook,” Mahadevan said.
Business owners can track people who visited specific pages, people who only visited once or other options, and then tailor advertisements accordingly.
“You can optimize that delivery by targeting people who have already taken the action you wanted them to take,” Mahadevan said.
Ad Manager can be accessed on Facebook’s site and downloaded as a mobile application. It gives an overview of how ads are performing, with reports, breakdowns and an overall relevance score from one to 10.
“This is a great way to understand what’s really working,” Mahadevan said.
Another Facebook feature that can be used as an app is Page Insights, which tracks demographics of visitors to a page. Mahadevan said she recommends business owners use the tools Facebook provides to figure out which ads are most effective.
“It’s really important that you’re repeating your successes and learning from the things that didn’t work so well,” she said.
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Summary:
Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.
This article from The Online Master is about: affiliate program, affilate,marketing,affiliate marketing program,marketing program,affiliate marketing,affiliate
Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.
However, merchandisers are not the only ones who can benefit from online marketing. A booming industry nowadays, provides great opportunity as well to individuals as affiliate marketers. In affiliate marketing, an affiliate marketer doesn’t need to have his own products and services to sell. All he needs to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission.
The key to an affiliate marketer’s success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program? There is no “best affiliate marketing program,” as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there certainly is a good affiliate marketing program to start with. How to make it best would now depend on you.
But before you think how you are going to make it best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities abounding in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that’s right for you.
Information, that’s you need in order to make the right choice. It is helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. However, be wise enough to weigh their ideas before you buy them.
The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.
So now you have choices, the next question is which among those options is the right one. Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they would buy it. If the customers are not convinced upon going to the business site, then you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.
Another is the affiliate program or the merchandiser’s history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them. Although, success of the program really depends on you, this one is still very important. The sales records don’t only show how good the affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well. Moreover, look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all your efforts fairly.
If you do not have much time to promote intensively the affiliate products by creating banners, graphics and articles, choose affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that affiliate marketing is a partnership, so make sure your partner is able to support you as you help him promote his products and services.
Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.
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The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices, according to research from Yesmail.
Mobile click-to-open rates for US marketing emails sent by Yesmail clients in Q3 2015 were at 13.7%, up 1.6 percentage points compared to Q3 2014. Desktop click-to-open rates for marketing emails in Q3 2015 were at 18.0%, down 3.8 percentage points from the year before.
Furthermore, Yesmail revealed that the ratio of mobile clicks to all email clicks continues to grow. In Q3 2015, mobile clicks made up 46.7% of the total, 9 percentage points higher than Q3 2014. The share of mobile opens for US mobile marketing emails has also increased in Q3 2015, accounting for 53.5%. It made up 52.1% in Q3 2014.
Separate research from Experian Marketing Services is in line with the Yesmail study. According to the Q2 2015 data, 48% of all emails sent by Experian clients were opened on desktop devices and 40% of emails were opened on mobile phones and ereaders. Some 12% were opened on tablets.
Affiliate marketing is a growing opportunity for advertisers, but is it right for you?
A new report finds that the perception around affiliate marketing is shifting — and advertisers and publishers alike are seeing new value in the strategy.
To better understand the state of affiliate marketing, Rakuten Marketing commissioned Forrester Consulting to conduct research on Networks Help Drive Affiliate Marketing Into the Mainstream” report, which found that the market for affiliate marketing is expected to increase from $4.2 billion in 2015 to $6.8 billion in 2020.
The report found:
“The way consumers discover and take in information has shifted drastically over the years, while their level of sophistication and expectation toward advertisements has increased,” Adam Weiss, general manager and senior vice president of Rakuten Affiliate Network, told Marketing Dive in an interview. “Presenting content that drives real value in a trustworthy way can be a significant challenge for brands and content creators, but this challenge can be solved with a smart affiliate marketing strategy.”
Content marketing is a key component of any digital marketing strategy, and affiliate programs are one way marketers are meeting the challenge of creating content that drives real value for customers and delivering it in a trustworthy way. A large part of this is the perception of affiliate programs getting away from direct response and couponing, and being seen more as a way that advertisers can get information out to consumers in a relevant environment.
In the report, an unnamed vice president of sales at a U.S. online publisher explained the new mindset toward affiliate programs: “The biggest positive change I’ve seen has been the change of perception around affiliate, from spammy, bottom-feeder sites to ones like ours, where we’re focused on a great user experience. Two years ago, a CMO wouldn’t go to his board and say, ‘We’re doing great in affiliate!’ but now they see [it delivering].”
Illustrating the value of the programs, almost 90% of marketers surveyed in the report said that affiliate marketing was important or very important to their overall marketing strategy.
One aspect of affiliate programs that can be attractive for advertisers is that most costs associated with affiliate marketing are paid out on a performance basis, including placement, commissions, network fees, and paid bonuses.
The Rakuten and Forrester report came away with three takeaways about the state of affiliate marketing:
The report offered marketers a final thought on the state of affiliate marketing: “Affiliate marketing, once regarded more as a tool to drive consumers to the purchase event, is now viewed as a powerful channel for consumer discovery that leads to brand engagement and incremental sales at compelling ROIs. Advertisers are increasingly relying on the affiliate channel to broaden their brand exposure with relevant context. More publishers are taking the opportunity to complement their revenue with advertiser support that delights their readers.”
Top Image Credit: Fotolia
Seo and affiliate Marketing written on a signpost – Stock Photo from the largest library of royalty-free images, only at Shutterstock.
The last several days were full of highlights from the realm of online marketing data. Here are eight stats that really stood out:
1. One year from now, digital will officially be king
Total digital ad spending will surpass TV for the first time in 2017, according to eMarketer’s quarterly forecast. Next year, the New York researcher said, spending on television spots will total a little more than $72 billion, or roughly 36 percent of total media budgets in the U.S. Meanwhile, online ad spending in 2017 will be about $77.4 billion, or approximately 38 percent of total ad spending, per eMarketer.
2. Pinterest opens up ads to all marketers
The social platform this week revealed that small and medium-sized businesses can now run ads on it like big brands have been doing for some time. Pinterest also reported that marketers that have spent at least $1 per day on advertising on the social platform see a 20 percent increase in clicks on their posts.
3. People want robot friends, evidently
If you think robots are “so next decade,” guess again. Jibo, maker of a companion robot, said it has presold $4 million worth of its household bionic helper on its website—even though the product won’t be available until the end of the year.
4. The Jetsons age is finally upon us
There are Jibo competitors hitting the market as well—Asia’s PaPeRo and Pepper, for instance, and Paris-based Buddy. Check out our SXSW-themed cover story about how robots are soon coming to a home near you. What’s more, ABI analysts project that companion robots will grow from a relatively miniscule sector in 2015 to a $46 million industry by the end of the decade and a $2.5 billion industry by 2025.
5. IHOP gets personal about social targeting
The Glendale, Calif.-based company used personalized Promoted Tweets that included GIFs and users’ names in Twitter ads it ran through March 8, National Pancake Day. IHOP used the platform’s Tailored Audiences feature, targeting approximately 7.3 million users with such personalization, according to a rep for the company. To zero in on groups in such a personal way, the brand and agency MRM//McCann set up 37 custom audiences based on 20 popular names and their derivatives (e.g., Christopher or Chris).
Christopher, celebrate #NATLPancakeDay w/ a FREE short stack & an invite for a friend! https://t.co/PABtlkznck pic.twitter.com/1fFQdOYTaz
— IHOP (@IHOP) March 1, 2016
6. KLM is flying high on Facebook Atlas
Facebook released new measurement tools for its Atlas ad server, including a path-to-digital-sales feature, which helped airline KLM uncover 24 percent more converted bookings.
7. Hey, handy person, need a tape measure? There’s an app for that
Speaking of measurement, Hover quietly released a military-inspired app last year that’s designed to be a sort of digital tape measure (just to name one of its chief capabilities). The digital offering must work pretty well because word has gotten around—15,000 folks have downloaded the Hover 3-D Building Visualization and Measurements app in the last several months. Hover told Adweek it’s getting set to debut its first ad campaign in the coming weeks.
8. Ball cap mocking the Donald is a hit
The New York Times spelled “Drumpf” in his family’s native Germany.) All the credit goes to the cable channel’s John Oliver, who lambasted Trump on his show Last Week Tonight in late February in a bit that’s garnered 17 million YouTube views.
Osmond Marketing is hosting a Facebook raffle to give away a free website design to a lucky individual, as well as to a non-profit organization.
(PRWEB) December 19, 2015
It’s the season of giving, and Osmond Marketing is full of holiday spirit. From December 14 to 24, a raffle will be going on at the Osmond Marketing Facebook Page, where a free website design will be given to a lucky individual, as well as to a nonprofit organization.
The prize includes a five-page website selected from one of five options. (Additional customizations and pages available upon request.) Anyone over the age of thirteen is eligible to win. This giveaway prize can also be gifted. The raffle closes at noon on Dec 24.
“Everyone needs a website, whether it’s for yourself, your company, or your non-profit,” says Amy Cook, founder and CEO of Osmond Marketing. “This is our way of saying ‘Merry Christmas’ to a few hardworking Americans who deserve a little boost this year.”
For more information visit the Osmond Marketing Facebook Page, contact Jason Osmond at Jasono(at)osmondmarketing(dot), or visit the Osmond Marketing Website.
About Osmond Marketing
Osmond Marketing is a full-service content marketing organization. Founded by Dr. Amy Osmond Cook, Osmond Marketing creates and manages premium-quality content for healthcare, entertainment, sports, legal, nonprofit, and other companies and professionals.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/12/prweb13133396.htm
NEW YORK — Wal-Mart is turning to its marketing chief in China to shape how it relays its message to shoppers in the U.S.
The world’s largest retailer named Tony Rogers as chief marketing officer for the U.S. on Friday. He will report to Greg Foran, president and CEO of Wal-Mart’s U.S. division starting in mid-January. Tony, a 10-year veteran at the company, has been the head of marketing and social media in China for two years.
Rogers succeeds longtime marketing chief Stephen Quinn, who retires next month.
Wal-Mart has also hired former Target marketing executive Michael Francis as consultant. Francis is best known for his nearly 30-year career at Target, where he helped create the discounter’s cheap-chic image through whimsical advertising.
Before moving to China,Rogers worked for eight years in the Wal-Mart’s marketing division. Before joining Wal-Mart, Rogers spent several years with Pepsi-Co’s Frito-Lay division.
*CORRECTION: A previous version of this story misstated Tony Rogers’ last name. The error has been corrected.
Summary:
There are a lot of niche markets out there just waiting for the right affiliate to infiltrate to them and make that dollars dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.
This article from The Online Master is about: excellent ,Affiliate,Niche ,Markets
Over the past years, web hosting has grown bigger than it often. With more associates getting into this business and finding the many benefits it can give them, the demand for web hosting has not ever been higher. These seem to be the trend of today.
It is evaluated that by 2008, the internet sales industry will top then dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to
choose and participate into.
This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent
ones will suffer.
Support will be the number one deliberation for people when choosing a web host. It will be distinct that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also
based on the recommendations by those who have tried them and have proved to be a victorious.
This is a great opportunity for web hosting affiliates and resellers alike. There would hundreds of web hosting and programs to pick out from that the difficulty in finding the right one for them is not a problem nowadays.
How does one become a flourishing affiliate in the niche markets using web hosting?
If you think about it, everybody who needs a website needs a web hosting associates to host it for them. As of now, there is really no leading hosting business so most people choose hosts based from recommendations. Usually, they get it from the ones that
have already availed of a web hosting services.
With the many hosts offering affiliate programs, there is the inclination to find the one which you think will work best for you. Think of the product you will be boosting. Pattern them to the site and see if they are catering to the same things as you are.
When you have been with one host for quite some time and seem not to be making much in spite of all your effort, leave that one and look for some other. There is no use in trying to stick to one when you would be before off in some other. Things will only
have to get better from there because you already have been in worst conditions.
Try this out. If you are quite happy and satisfied with your web host, try to see if they are tendering an affiliate program you can participate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as
easy as putting a small “powered by” or “hosted by” link at the footer of your page and you are already in an affiliate business.
Why select paying for you ,for your web hosting when you do not have to? Try to get paid by letting everyone know you like your web host.
Always keep in mind that when choosing a web host, choose the one that is known for its brilliant customer support. There are also many hosting affiliate programs. Residual affiliate program is also being hosted. This is the program wherein you get paid a
percentage every month for a client that you relevant to. This can allow you to have a steadfast source of income. With perseverance, you can even be quite successful in this field.
There are a lot of niche markets out there just waiting for the right affiliate to infiltrate to them and make that dollars dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.
Web hosting is just one affiliate market you could try out and make some good and continuous income. Just remember that to be successful on your attempt also means that time, effort and patience is needed.
Nobody has devised the perfect affiliate market yet. But some people do know how to make it big in this kind of market. It is just knowing your kind of market and making the earnings there.
Spiceday
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Spiceday is a regular contributing copywriter to www.spiceday.com
Ad fraud is a big problem for everyone, not just Facebook.
A recent report from the Association of National Advertisers (ANA) and White Ops, a digital ad fraud mitigation company, predicts that advertisers will lose $7.2 billion to fraudulent ad bot impressions in 2016. Two areas of digital advertising in particular were found to be especially vulnerable to bot fraud: Display media with CPMs over $10 had 30% more fraud than lower CPM media, and programmatic ads had higher bot fraud at 14% for display ads and 73% for video ads.
Facebook had been testing the programmatic ad buying platform on its ad serving platform Atlas, allowing marketers to use Facebook’s targeting power to buy ads programmatically on other websites and mobile apps. The company shut down the pilot after discovering too much wasteful or fraudulent inventory, especially with the banner ads being served through the platform.
Despite that, Facebook did discover that native and video ads were delivering significant value. According to The Information, Facebook plans to ultimately build a new ad buying platform for these types of ads.
The Atlas ad tech project represents Facebook’s bid to compete with Google’s DoubleClick ad tracking platform, according to Fast Company. Google’s market-leading DoubleClick platform could be vulnerable to a Facebook competitor as it was built for desktop, not mobile.
The ANA report offered marketers suggestions to address ad bot fraud, including understanding the programmatic supply chain, requesting transparency for inventory and traffic sourcing, and using third-party monitoring for all traffic.
Atlas: Facebook has pulled a big ad-tech project because there were too many bots and bad-quality ads
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Bestselling author and entrepreneur Connie Ragen Green announces a Workshop for those starting or growing an online business. Weekend Marketer Live! Is based on the concepts from The Weekend Marketer: Say Goodbye to the ’9 to 5’, Build an Online Business, and Live the Life You Love. This is the twelfth event of this type hosted by Green over the past decade.
A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald
Social media is big – really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today’s customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it’s on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are “on” social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.
But do you know how?
Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?
Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media.
With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes
This isn’t a fancy book. This isn’t a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you’ll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).
Got questions? Just Google Jason McDonald and send him an email – he’s happy to help.
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies
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Ashok Lalla
Ashok Lalla has been in the field of marketing for the past 16 years. After driving digital marketing strategy for brands such as Infosys and Taj Hotel Resorts and Places, Mr Lalla is now an Independent Digital and Marketing Advisor and continues to work with some of the top brands in the country. In this interview with Techstory, Mr Lalla talks about how digital marketing has evolved over the past 16 years and how brands can mix online and offline marketing strategies to design a winning campaign.
You have been in the field of marketing since the time internet was not in widespread use. How do you think the way companies look at customers has changed from then to now?
Back in 2000, when I started out in Digital Marketing (called Internet Marketing back then), brands in India were just beginning to discover the Internet. Most focused on building websites (mousetraps they believed the world would beat a path to). Soon they discovered that traffic did not come naturally and then focused on spending on Search to drive their brand’s Internet visibility. Ecommerce wasn’t really a focus for most.
16 years on, the Internet has evolved enormously and not surprisingly, the way brands look at it has evolved too. Today, most brands look to drive their presence beyond just websites and look for more than just traffic to their websites. They seek everything from driving brand visibility to creating brand preference to driving direct and indirect sales to using digital as an important means of delivering customer service and getting consumer insights and feedback.
Marketing has evolved from a common message to all consumers to different messages to different groups of consumers to personalized messages to every consumer. Do you believe that marketing is more and more becoming a function of technology and the company with the best technology will win the branding game?
In theory, digital allows brands to deliver unique messages to their customers. In reality, there is still a lot of push of conventional messages delivered through various digital channels and content formats.
Technology is just an enabler and a means to an end. The development of appropriate brand messages to various audiences is still the task of brand custodians. Technology merely helps connect brands to consumers faster, further and in newer ways.
In times when marketing is becoming more and more personalized, what according to you is the future of mass marketing techniques such as television and print advertising?
Television and print has a role to play in the marketing mix and is unlikely to go away anytime soon. The crores of rupees routinely spent by ecommerce brands in India on print, TV and outdoor advertising to drive traffic to their online stores is testiment to this.
That said, we are seeing more integration of TV and social media and even with print and social though to a smaller extent.
What is changing is how the digital footprints of print and TV channels is growing and evolving beyond just being an online version of offline content. This change is seeing brands seek to build better integrated communications strategies, and also accepting the reality that conventional linear narrative is passé. Over the next couple of years we will see this integrated space evolve further and it’s use get more sophisticated too.
Do you think review sites that allow customers to provide feedback about brands is putting a lot of pressure on companies? Do you think customer becoming the king can affect companies in a negative way? How do you think companies can best handle this situation?
Customer online reviews and their using digital to express displeasure or demand service is growing. Brands are gearing up to recognise that digital (and more so social media) is becoming the default channel for customer expression. Several have already adopted means of listening and responding to feedback in realtime. More evolved brands have even integrated their social channels with their CRM systems so they can respond appropriately to their customers.
Outraging and overly demanding customers is something brands are learning to deal with online, as outrage can spread quickly. At the same time, consumers are also learning to accept that while acknowledgement of their feedback online maybe quick, the actual resolution may take longer, and often require offline intervention and interactions.
What are some of the latest techniques that companies are using in the field of digital marketing?
Taking an integrated approach to digital marketing as part of the larger marketing and business approach is the best way for brands to leverage the true potential of digital. Unfortunately, we still see many brands take a siloed approach to digital and even treat channels and platforms within digital and social independently.
There is a huge lack of clarity about ROI of digital marketing. What do you think this is still the case? What according to you is the solution to this problem?
Most brands still look at lower order metrics from digital such as views, likes, shares, visits… As brands evolve to understand digital better and take a more integrated approach to it, they are seeking to go beyond these relatively trivial metrics to more meaningful marketing and business metrics. Achieving this requires a better integration of digital marketing with the rest of marketing, as well as investing in systems that integrate metrics across channels and roll them up into marketing metrics.
What are some of the biggest challenges that digital marketers are facing today?
The top 3 challenges for marketers in India today would include:
– Cracking the integration game effectively. This is true both at the marketeer end and the agency end. Everyone is talking integration but most are still struggling with its effective implementation.
– Understanding the real digital opportunity in India where English continues to be the major language of the Internet and data speeds and access creates challenges in reaching and influencing consumers.
– Going beyond the mindset of giving discounts and freebies as the only way of acquiring customers. This has become almost endemic in the ecommerce space with most brands unable to think beyond discounting as a marketing strategy.
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Less than 10% of marketers say they have the correct tools to deliver personalized one-to-one marketing, according to a white paper commissioned and released Thursday by Kahuna Mobile.
Personalization has been proven to radically increase the ROI of email marketing and segmented campaigns increase open rates by as much as 760%, according to the Direct Marketing Association.
Consumers are looking for relevant experiences from the brands they shop at. Consumers are more than four times more likely to respond to a personalized email than a generic one, and 72% of consumers are frustrated when they receive irrelevant emails per a recent Autopilot study that surveyed 1200 consumers.
Yet, the higher quality data tools required for authentic and individualized personalization still remains troublesome for many marketers, according to the Kahuna Mobile report.
Marketers need to rethink their efforts to deliver one-to-one marketing, not just to keep up but stay ahead of the trends, per Julie Ginches, CMO of Kahuna.
The study surveyed top marketing professionals at Ascendant, an invite-only professional networking group, to pinpoint any issues marketers are facing when incorporating personalization into their marketing campaigns. Some 59% of respondents state they hold the title of vice president of marketing or above, and 88% market directly to consumers.
Every marketer surveyed expressed that omnichannel marketing was important, but only 6% believe they have a mature omnichannel marketing program.
Some 78% of companies surveyed responded that they were restricted in investing in omnichannel personalization by resources and inadequate time, while 91% of marketers expressed that they either did not have or did not fully utilize the tools they need for individualized marketing.
A further 72% of marketers responded that inconsistent data across technologies were a major challenge in implementing better marketing tools.
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Many people have taken the plunge and joined the world of affiliate marketing. Affiliate marketing allows you to work for yourself and put your skills, hard work and independence together for you. Success in any business will not happen over night. It still takes time and effort to get your affiliate marketing scheme up and running. However, if you are persistent, determined and willing to give it your all, affiliate marketing can be the perfect career opportunity for you.
To become the so called super affiliate, you should really follow the advice of other successful affiliates. They have been through what you are and know what they are talking about. One of the first pieces of advice they give is to concentrate on a niche. Don’t try to sell everything but the kitchen sink. Concentrate on one thing in the early days. Work out the best way to sell it and get going. Once you have some strategies worked out you can always expand.
One you have built up a store house of affiliates, you need to know how to promote. Search engine and the web is usually the best way. If you are confident then you could try pay per click. However, make sure you understand this well. Many affiliates have gone for is option only to find that their profits have been eaten up.
You should take time to know your product and who you’re aiming it for. When you understand both well you begin to build up credibility. People will begin to trust you and what you offer. They will feel much better about giving their business over to you rather than others. This will result in higher sales revenue for you and a much stronger business.
Don’t be afraid to diversify. Sign up with more than one merchant. Beware of any merchant that wants you to sign up with them exclusively. By using several merchants you get much more exposure. You are also protecting your self if one merchant goes under or does not pay.
Keep on top of current trends in the market. Be prepared to change if you need to. The world of internet marketing is continually changing. By staying flexible and having a willingness to change you can make these changes work for you rather than against you. Remember, what was working last month may not be this month.
Finally, don’t give up. It is true that many of these affiliate marketing schemes do fail. However, the reason isn’t do to poor products or ideas. It is because people give up way too soon. It takes time to build any business. Just keep at it. Try to do something everyday to promote your business. If you keep it up you will eventually start to see results.
Affiliate marketing is a great way to make money and work for yourself. You can put your skills and creative knowledge to work for you and not others. Affiliate marketing does take work. You need to build it up like any other business. However, if you stick to the advice in this article and don’t give up, you’ll soon find that your business is booming. Affiliate marketing is a great career opportunity. With hard work and determination you will be well on you’re way to becoming the super affiliate.
About Author : angelrice
http://www.firstchoiceaffiliate.com
BizCapRX.com is a rapidly growing specialty online lending platform connecting small business owners with alternative funding resources. The BizCapRX online system is a free, no-obligation online tool for business owners throughout the USA.
New Brunswick, NJ – A new, unique high-paying small business loans affiliate program offering high commissions to both online marketing professionals, as well as referral partners, is now offered on BizCapRX.com, a rapidly growing popular online lending platform, see here http://bizcaprx.com/affiliate-program. The program is unique in many ways including offering commission payments per generated qualified lead as well as payments for closed fundings. Also, a unique and unprecedented lifetime cookie, an affiliate marketing term referring to a means of online tracking, is offered setting this program far apart from most other affiliate programs in the industry.
The BizCapRX.com online lending platform connects flexible alternative financing lenders with business owners across the United States. The lenders available through the BizCapRX online system offer a diverse number of working capital financing options for small businesses and are filling a void left by well-publicized bank cutbacks in lending to small business borrowers.
Small businesses can apply for small business loans of up to $2 million using the BizCapRX online platform. Most industry types can qualify for funding using the service provided the business has been operational for twelve months or more. There are over 750 business industry categories that can successfully be accepted for funding including restaurants, beauty shops, bars and nightclubs, auto repair shops, retail stores, dentists, health services, grocery stores, transportation companies, chiropractic offices, child day care services, physical fitness facilities, special trade contractors? such as plumbers and electricians, liquor stores ?and more. Online funding sources are becoming a welcomed financing alternative for thousands of small businesses owners across the United States. And, BizCapRX.com is emerging as a favorite in this space, as its popularity and online presence grows.
Business owners seeking small business loans can get more information at BizCapRX.com
About BizCapRX.com
BizCapRX.com is an automated online small business loan resource platform connecting small business owners with lenders. BizCapRX.com serves small business owners from all 50 states in over 750 industries and is based in New Brunswick, NJ.
Disclaimer/Disclosure
BizCapRX.com provides an online small business finance referral-marketing platform affiliated with one or more specialty online alternative financing companies. These companies, and not BizCapRX.com, provide funding to businesses in the form of traditional small business loans, working capital loans, unsecured loans, revenue based loans, factoring as well as other alternative forms of financing as determined and offered by these 3rd party financing companies. BizCapRX.com is not a lender or funder and does not make credit decisions or funding decisions, does not interact with clients, and functions strictly as a marketing referral agent for 3rd party funding companies.
Media Contact
Company Name: BizCapRX
Contact Person: Chuck Sanderson
Country: United States
Website: http://bizcaprx.com/
