High-Quality Professional Makeup Brush Manufacturer Initiates Affiliate Program

BdelliumTools.com collaborates with AffiliateManager.com to promote professional makeup brushes through the affiliate marketing model.

Orlando, FL, July 04, 2015 –(PR.com)– Bdellium Tools brushes are expertly designed professional makeup tools. The large collection includes five unique and affordable brush lines: The Maestro, Studio, Travel, Bambu and SFX Series. Each brush is created using a balance of natural and/or synthetic hair to achieve the perfect amount of form and stiffness, compatible with the function each brush is designed to do. At Bdellium Tools, customers will find a variety of ranges and styles of high-quality makeup brushes; it’s the perfect set of tools for professional makeup artists who are looking for that professional touch.

Through the new partnership of AffiliateManager.com and Bdellium Tools, the BdelliumTools.com affiliate program rewards affiliates for their performance-based promotional achievements and gives affiliates the opportunity to generate revenue with their campaign.

Launched on the ShareASale network, the BdelliumTools.com affiliate program offers:

8% affiliate commission

30-day cookie duration

“We’re super excited to be taking on BdelliumTools.com as a client,” said Amanda Ennis, Accont Manager at AffiliateManager.com. “BdelliumTools.com prides themselves in making high quality, handmade, professional makeup tools for the savvy makeup artist. With a competitive commission rate, and a well known product, I’m confident that the affiliate program will be a success!”

About BdelliumTools.com

Bdellium Tools were designed by a group of talented makeup brush experts in Cerritos, California. All of the products are truly handmade and custom tailored at the factory by skilled artisans in China. The goal of Bdellium Tools is to continually design new, unique, and innovative makeup tools.

About AffiliateManager.com

Piloted by Affiliate Summit’s 2013 Affiliate Manager of the Year, Jon Nunez, AffiliateManager.com brings revolutionary technology and unparalleled service to drive affiliate programs through all phases of management, including recruitment, activation and optimization.

For additional information about the BdelliumTools.com and AffiliateManager.com affiliate program collaboration, please contact:

Jon Nunez | President | AffiliateManager.com
P. (682) 478-5882 | F. (407) 650-2820 | E. Jon@AffiliateManager.com

High-Quality Professional Makeup Brush Manufacturer Initiates Affiliate Program

Facebook Masterminds Unite and Take Over Our Brains

Facebook has stopped from being a simple, clean and clear social network over the last years. The social giant has constantly added features meant to make users become addicted by the diverse range of content it promotes.

Facebook has changed the world of marketing, advertising and online journalism, turning marketers into little robots that constantly assimilate, translate and react to new algorithmic changes that could make them boost the sales of whichever product they are promoting. Journalists are deeply interested in hashtags, shifting their focus from authenticity and truth. Content is now repurposed, recycled and re-used, based on the feedback it gathers from interested users. Large chunks of information are being manipulated and delivered to us, ignoring the truth of facts or the rhetorical quality behind the writing.

People speak through emoji rather than words, share photos with their favorite foods rather than going out, the music industry is reimagined and basically almost everything that needs a little slice of popularity to survive, is linked to Facebook.

Mark Zuckerberg recently announced that “One day, I believe we’ll be able to send full, rich thoughts to each other directly using technology”. This is not an easy thing to do but it tremendously terrifying, in a world where spoken language and human interaction are slowly degrading, leaving room for an alternative, virtual life to take shape in a universe governed by fantasy and illusion. Facebook is the image that speaks a thousand words, but the thousand words are deprived of meaning. All that’s shiny and happy matters more than things that could rather be defined as meaningful.

Facebook is adding bricks to the brave new world it’s building, by working on laser technology meant to deliver high speed internet through drone satellites in remote areas. The social network intends to appeal to larger masses of public who will be drawn into the shiny, happy, colorful universe.

Facebook has been trying to extend its users database, namely its database overstuffed with private information regarding its users with WhatsApp as well, which is counted among over the top players who provide calling and messaging services.

The company entered the enterprise system by launching Facebook at Work, a stripped back version intended for internal staff use, for the Facebook officials to have an insight on the inner workings of organizational structures, find out and manage the entire range of user behaviors.

High level publishers are directed to change their entire editorial strategy and move it on Facebook platforms alone, to have a better perspective over the public reach levels.

In the future “You will just be able to think of something and your friends will be able to experience it too”, Mark Zuckerberg states. Where did privacy, individuality and common sense go, we wonder? Facebook is taking over our brains and we don’t have anything to say about it. Keep calm and keep on posting, chatting and taking pictures folks, Big Brother is watching us!

Image Source: designpieces.com

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Facebook Masterminds Unite and Take Over Our Brains

A new digital marketing tool

Melon Studios’ first product ‘Page for Promotion’ (PFP) aims to help small businesses scale up through Facebook fan pages.

There is no denying the fact that we live in a digital world. From that perspective, the sheer magnitude of number of users on Facebook has made it a very important marketing medium. Consider this: Facebook today has 1.44 billion users, of which 50 per cent (0.72 billion) users login daily. Doesn’t that make it a very attractive medium for businesses, large and small, to reach out to potential customers?

It was with this idea to create a digital marketing tool for small and medium businesses on social networking sites such as Facebook that Melon Studios was formed. Founded by two young software engineers Sai Mohini and Sai Prakash, Melon Studios is now all set to roll out its first product called ‘Page for Promotion’ (PFP) aimed to boost businesses by targeting potential customers on the social networking site.

How ‘Page for Promotion’ works

The PFP product works in coordination with Facebook fan page owners and various enterprises who want to advertise their business on the fan pages to reach out to potential clients in any of the 55 million FB fan pages under several categories.

Anyone who owns a fan page can register with ‘Page for Promotion’ through their website pageforpromotion.com.

Now if any business wants to promote itself, it can contact the fan pages listed in the PFP website under their category. The fan page owners will be sent a request to post about their business on the page.

Once the advertisement is posted, the post reaches higher number of people compared to other advertising tools and also there is an increased probability of the business growing as it reaches people who are interested in the particular category. So a seller who has a store in a remote corner of the country can reach out to buyers across the world through this medium.

“It is a new way of advertising and a win-win concept for businesses, fan page owners as well as customers,” says Mohini. Explaining about the PFP product, she says: “For instance, if you are a watch lover and have liked a fan page relating to watches on Facebook, a watch maker can drive maximum conversions by posting about his business on that fan page to draw your attention.”

The businesses have to pay to post an ad on the fan page through Page For Promotion. Once that is done, the team of Melon Studios does the promotion of the product on the fan page.

In return, a major part of the revenue generated through ads will be given to fan page owners based on the compensation model.

Melon Studios’ first product ‘Page for Promotion’ will be launched on July 20 through the website and a mobile app that will be available in Android, Windows and iOS platforms.

“Our target is to provide a platform to connect several small and medium businesses with potential customers, empowering a small business to scale up.

Most of the small and medium businesses lack digital presence or get cornered by big brands in other online marketplaces like Snapdeal or eBay.

But through PFP, the businesses will be able to directly reach the target customers without battling any direct competition for other players since the ad will appear on the user’s Facebook home page as a post rather than an ad,” says Mohini.

Once the ‘Page for Promotion’ product picks up on Facebook, the team of Melon Studios want to extend it to the Twitter platform as well. Incubated in the Sunrise Startup Village, the founders of Melon Studios – Mohini and Prakash – have presented their product to Angel Investors and have received positive reviews.

A new digital marketing tool

Pneumatic Components Market 2019-2021 Forecasts in New Research Reports

DALLAS, July 3, 2015 /PRNewswire/ —

Global Pneumatic Components Industry Report 2015 is a new market research that provides historic data from 2010-2015 for pneumatic components market along with information analysis and forecasts to 2021.

Complete report on pneumatic components market spread across 152 pages, talking about 15 major companies and supported with 194 tables and figures is now available at http://www.reportsnreports.com/reports/403440-global-pneumatic-components-industry-report-2015.html .

The worldwide pneumatic components market report 2015 is a professional and in-depth study on the current state of the pneumatic components industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The pneumatic components market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans of pneumatic components market are discussed and manufacturing processes and cost structures analyzed. Pneumatic Components industry import/export consumption, supply and demand figures and cost price and production value gross margins are also provided. The report focuses on global major leading industry players providing information such as company profiles, product picture and specification, capacity production, price, cost, production value and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The pneumatic components market development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered.

With data tables and figures to support the pneumatic components market analysis, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market. Companies profiled in this research include SMC, Festo, Parker, Norgren, Bosch Rexroth, Camozzl, CKD, AirTAC, EASUN, Fangda, Wuxi Huatong, JELPC, Dongsheng, CNSNS and Yaguang. Order a copy of this 2015 pneumatic components market research with forecasts to 2021 at http://www.reportsnreports.com/Purchase.aspx?name=403440 .

Partial list of data tables and figures provided in the pneumatic components market report includes:

Table Price of Different Pneumatic Components Product Types (USD/Unit) 116

Table Production of Different Pneumatic Components Product Types (M Units) 117

Table Revenue of Different Pneumatic Components Product Types (M USD) 117

Figure Marketing Channels Status of Pneumatic Components 118

Figure Global Capacity (Million Units), Production (Million Units) and Growth Rate of Pneumatic Components 2016-2021 120

Figure China Capacity (Million Units), Production (Million Units) and Growth Rate of Pneumatic Components 2016-2021 121

Figure Global Production Market Share of Major Pneumatic Components Manufacturers in 2016 122

Figure Global Production Market Share of Major Pneumatic Components Manufacturers in 2021 123

Figure Production Market Share of China Major Pneumatic Components Manufacturers in 2016 124

Figure Production Market Share of China Major Pneumatic Components Manufacturers in 2021 125

Figure Global Sales (Million Units) and Growth Rate of Pneumatic Components 2016-2021 126

Figure China Sales (Million Units) and Growth Rate of Pneumatic Components 2016-2021 126

Table Global Supply, Sales and Shortage of Pneumatic Components 2016-2021 (Million Units) 127

Table China Supply, Sales and Shortage of Pneumatic Components 2016-2021 (Million Units) 127

Table China Production, Import, Export and Consumption of Pneumatic Components 2016-2021 (Million Units) 127

Table Global Production (Million Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Pneumatic Components 2016-2021 128

Table China Production (Million Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Pneumatic Components 2016-2021 128

Figure Supply Chain Relationship Analysis of Pneumatic Components 133

New Project SWOT Analysis of Pneumatic Components 134

Table New Project Investment Feasibility Analysis of Pneumatic Components in China 135

On a related note, another research report titled China hydraulic and pneumatic power machinery and component manufacturing industry, 2015 is valuable for anyone who wants to invest in the hydraulic and pneumatic power machinery and component manufacturing industry, to get Chinese investments; to import into China or export from China, to build factories and take advantage of lower costs in China, to partner with one of the key Chinese corporations, to get market shares as China is boosting its domestic needs; to forecast the future of the world economy as China is leading the way; or to compete in the segment. The report provides the whole set of the industry data, in-depth analysis and detailed insight into the hydraulic and pneumatic power machinery and component manufacturing industry, market drivers, key enterprises and their strategies, as well as technologies and investment status, risks and trends. Data sources for this report include governmental statistics organizations, market research (monitoring) centers, industry associations and institutions, import and export statistics organizations, and others. On order, this report will take 5 business days to deliver. Complete report on China hydraulic and pneumatic power machinery and component manufacturing industry, 2015 is available at http://www.reportsnreports.com/reports/329211-china-hydraulic-and-pneumatic-power-machinery-and-component-manufacturing-industry-2015.html .

A third research titled Global Pneumatic Power Engine Motor Market to 2019 – Market Size, Growth, and Forecasts in 60 Countries is a report that provides information including the total market size for pneumatic power engines and motors as well as the market size and trends for products like linear acting pneumatic power engines and motors as well as other pneumatic power engines and motors. The publication is designed for companies who want to gain a comprehensive perspective on the global pneumatic power engine and motor market. This publication makes it easy to compare across different countries and product groups to be able to find new market opportunities and make more profitable business decisions. The market information is given at the global level as well as country level for Argentina, Armenia, Australia, Austria, Azerbaijan, Belgium, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Ethiopia, Finland, France, Germany, Greece, India, Indonesia, Iran, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Mexico, Moldova, Morocco, Nepal, Netherlands, Norway, Oman, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sudan, Sweden, Thailand, Turkey, Ukraine, United Kingdom, United States and Vietnam. Read more at http://www.reportsnreports.com/reports/400642-global-pneumatic-power-engine-motor-market-to-2019-market-size-growth-and-forecasts-in-60-countries.html .

Explore more reports on the manufacturing and construction markets at http://www.reportsnreports.com/market-research/manufacturing/ .

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SOURCE ReportsnReports

Pneumatic Components Market 2019-2021 Forecasts in New Research Reports

6 Fundamentals for Succeeding at Online Marketing

Today, it’s easier than ever to start your own business. Anyone with a URL, a good product and a PayPal account can make a go of it. But if it’s easy for anybody, this also means it’s easy for everybody. The world of ecommerce is teeming with competition. So, how do you make your company and its products stand out? Here are six tips to help your small business succeed in today’s online marketplaces.

1. Pick the right ecommerce platform for you.

There are a variety of marketplaces available to sell your goods, but each has a different mission, target audience and fee structure. Make sure to select the marketplace that aligns well with your brand and makes you feel comfortable. Read through cancellation policies and reviews from other users, then narrow down your options to the best fit for you.

Product manufacturers should consider sites like Amazon or Ebay. On the other end of the spectrum, my site, aftcra, targets artisans and crafters who want to sell one-of-a-kind handmade products.

2. The importance of branding.

Your brand is your promise to customers and the home of your reputation. Do everything you can to protect it. First, create a Brand Overview (your company’s values, vision and mission) that is straightforward and free of industry jargon. Next, build a Brand Guideline document (logo, color scheme, tagline and messages) that is easy to understand and replicate, so you can house your organization’s details in one location. This will help inform everything else you do, as well as provide a cohesive company overview for existing and new hires.

Related: It’s Not You, It’s Your Story: Why Branding Matters

3. Product photography.

In the online world, shoppers make a decision from one photo. To create a solid product photo, take photos that inspire potential buyers to think, “If I buy this product, I/my home/my life will resemble these images.”

Eliminate distractions in the photo (i.e. patterns or unnecessary decorative items). Use natural light and display the product in a natural setting (i.e. clothing on a person, towels in a bathroom). Take a variety of pictures (i.e. detail shots or size comparisons).

4. Customer service.

Customer service is one of the most influential drivers of a purchase, especially online where personal experiences are diminished. Potential buyers will often filter for companies that have good reviews and ratings. They’re looking for real voices and opinions to help them navigate an impersonal world. That’s why it’s so important to create a human connection whenever possible.

Add personal touches to shipments, like a personalized thank-you note or a product sample to showcase your collection. This helps build customer loyalty and relationships while encouraging referrals and strong reviews.

Ensure the customer service throughout your organization is prompt and consistent. Train employees to handle criticism, complaints or suggestions from customers with consistent, positive messages and tone of voice.

Related: It’s No Longer a Question Whether to Use Social Media for Customer Service

5. Product name and description.

In some marketplaces, your product name and description are major factors in search engine queries.

Many marketplaces add product titles into the URL, allowing search engines to find your goods. Make your product title descriptive. “Car Seat Canopy” lacks descriptive words and is less likely to turn up in a search query than “Baby Car Seat Canopy Navy Blue Nautical and Chevron.” The more descriptive title will show up in searches for “nautical,” “chevron,” “navy blue,” etc.

Keep product descriptions simple and informative. Include any important detail (i.e. dimensions, color options, care instructions, shipment timeframes). Also describe what the product is and how you use it. This may seem apparent to you, but don’t assume it will be to the potential buyer.

6. Get social.

Executed correctly, social media can be your biggest ally. It requires more time and energy than most people think. But when used effectively, social channels help you nurture relationships with customers and are an excellent way to connect with other online sellers to share best practices.

Each social media outlet caters to a different audience. Beautiful photographs of your product belong on Instagram and Pinterest, which will lead to orders. Customer service compliments will be shared on Facebook, and can lead to referrals. Use Twitter to share product promotions and company updates with your followers.

Related: How to Choose the Best Social Media Platform for Your Business

6 Fundamentals for Succeeding at Online Marketing

3 Smart Ways to Maximize Marketing with Social Data

Social media provides marketers with more data than ever before, and it’s all delivered in real time. I recently teamed up with B2B marketing speaker and author, Paul Dunay, on a RingLead webinar to discuss the topic of using social data as a B2B marketer, as well as how to avoid certain pitfalls.

1. Ensure quality data before measuring

Speaking of pitfalls, we’ve all run into the typical bad data story where you send an email and it reaches the wrong person, or the right person with the wrong name. Bad data ultimately impacts your marketing credibility, and in today’s B2B SaaS market, it’s all about relationships and credibility.

Whether it’s poor targeting, poor segmenting, or poor use of data, bad data will always impact your marketing efforts. While it’s tough to be 100% rid of bad data, you must start somewhere. Sit down as an organization and understand that cleaning your data is not something you do once a year; it’s a constant process. Consider all of your different data points and how they’re connected. Automate your data quality processes with technology. This will ensure data integrity, which is at the core of your marketing.

Set a budget for data quality now, and make it an ongoing program. Don’t wait until you make a fatal marketing mistake that ruins the credibility you worked so hard to establish. Paul Dunay’s tip is to remember that the belly of marketing is typically in the summer months, so use that time to start cleaning your data.

Recommended for YouWebcast: Relationship Marketing: How to Build a Relationship that Converts to Sales

“The growth of data within companies is around 40% a year, and the cost of bad data is in the trillions of dollars. That is twice the amount of the federal deficit. Try to stay ahead of it.” — Paul Dunay

Bad data exists in your database now, so you need to do some course correction.

2. Set your metrics, goals and expectations upfront

When you’re looking at social media, there’s a big difference between data and insights. While social insights are in the eye of the beholder, you can set goals upfront, and work to meet those expectations. This approach will give you real insights.

Paul Dunay recommends that getting started with social insights requires knowing your sources. For instance, are you getting the full Twitter fire hose or are you getting 10% of it? Although that may seem like a small data point, these details can have a major impact on the data. In the example of the Twitter fire hose, there’s a big difference between real ­time data and data delayed by a few minutes or more.

Go beyond the basics

Choosing your social metrics requires going beyond likes and clicks. Social engagement is one part of the story, and the other part is about the people. When analyzing campaigns, don’t just look at engagement metrics such as likes and clicks, but look at who is engaging. A ton of clicks or likes could be a false positive if you’re not reaching the right audience.

Try to formulate a hypothesis on what is, or what could be on social media, and then see if the results match up. This helps you set expectations, because although you want your content to kill it, you need an actual and realistic starting point.

3. Merge social data with other marketing data

As Paul shares, “The devil is in the details, and the combination of social data and customer data can be very powerful.” Your marketing automation system can pull your website and email data, so now it’s about combining social profiles in the process. Start doing this with progressive profiling and asking for more information, such as Twitter handles or LinkedIn profiles in your web form fields.

Request the social data that makes the most sense to your brand. Test the process of authenticating web forms with social profiles. Get your operational ducks in a row in order to leverage the necessary data, such as UTM tags, referral source, lead source, etc. Get the data you need to connect those dots because ultimately, you want to authenticate the lead to ensure it’s the right lead. These insights help you confirm that you reached this person through social, and through a specific campaign. Then, you can further dissect the social channels to obtain more data about your prospects and customers. All of this will ultimately allow you to better target, nurture, and find more of the right contacts.

Accurately set up your social efforts, data and tracking from the start to make sure that you’re able to get that data to tell the accurate story. Without all of the pieces, you might be telling the wrong story.

Utilize personal emails

As a B2B marketer, you work hard to promote lead generation through social media, only to get frustrated by form completes using personal addresses like Gmail. However, I encourage you to look at those email addresses in a new way. Personal email addresses are associated with your prospects’ social profiles, so they are actually great tools for targeting on social networks. Those addresses give you a key piece of information about how to reach them directly on Facebook or Twitter. In a recent campaign, I realized that 65% of the email addresses were Gmail. Instead of discarding them, I checked to see how many of those Gmail addresses synced up to my prospects’ social profiles, and amazingly enough, about 80% synced up. I suddenly hit a gold mine and found a better way to target those prospects.

No matter how you you think about combining social media with data, always consider how you can use that data to get smart about how you target.

Get more marketing lessons for lead generation in the free ebook below.

3 Smart Ways to Maximize Marketing with Social Data

Online Startup ePuppets.com Opens Retail Toy Store on July 4 in Downtown Mt. Shasta, California

MT. SHASTA, Calif., July 2, 2015 /PRNewswire/ — EPuppets, Inc. opens its first brick-and-mortar store on July 4, 2015 in honor of Independence Day. Located in the heart of downtown Mt. Shasta, California, ePuppets, Inc. sells toys and gifts from around the world including puppets, marionettes, dolls, robots, remote control toys, educational toys, and more than 600 items from other well-known brands.

Take a virtual tour of the new store by visiting https://goo.gl/maps/qUygD

The company, which is an online retailer of puppets and educational toys, plans to expand the franchise throughout California to include locations in Silicon Valley and Los Angeles. Also in the works are plans to spinoff an entertainment division called ePuppets TV featuring original content, characters, cartoons, feature films, and merchandising opportunities featuring the ePuppets’ brand.

“The ePuppets’ brand inspires creativity and imagination. Our goal is to create a global franchise that brings the magic of puppets to a whole new generation,” said Cofounder and CEO Daniel Bryan.  

“We chose Mt. Shasta as the home of ePuppets because it’s a magical place that offers an incredible lifestyle surrounded by majestic beauty. We look forward to working closely with the city’s chamber of commerce to help promote trade and tourism in Mount Shasta,” said Bryan.

As part of the company’s online marketing strategy, ePuppets has integrated an affiliate marketing program powered by Impact Radius. Website owners and online marketers can promote ePuppets.com and earn commissions on sales they refer by joining here: http://member.impactradius.com/advertiser-advertiser-info/ePuppets-Inc.brand

“Affiliate marketing is a smart way to boost brand awareness on a pay-for-performance basis,” said Stephan Gunning, cofounder and vice president of operations for ePuppets.  “We chose to partner with Impact Radius because of their strong reputation as an industry leader in the performance marketing industry.”

Toys as tools for learning

“Part of ePuppets’ magic is how we are incorporating art, music, and educational items into our product mix,” said Simona Bryan, also a cofounder and creative director. “Educational toys help develop creativity through play. At ePuppets we are always looking for ways to inspire children.  Educators can benefit by using these tools as part of the teaching process.”

Take a virtual tour of the new store https://goo.gl/maps/qUygD

Images to accompany this story:

ePuppets Exterior
https://goo.gl/bX4TUY

ePuppets Interior
https://goo.gl/wkGTm2

Sock Monkey
https://goo.gl/eRucss

Orangutan Puppet
https://goo.gl/rMasB0

Contact: Daniel Bryan
CEO, ePuppets, Inc.
press@ePuppets.com
Phone: 650-209-6313
Website: http://www.ePuppets.com/about-us

This release was issued through The Xpress Press News Service, merging e-mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.XpressPress.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/online-startup-epuppetscom-opens-retail-toy-store-on-july-4-in-downtown-mt-shasta-california-300108084.html

SOURCE ePuppets, Inc.

Copyright (C) 2015 PR Newswire. All rights reserved

Online Startup ePuppets.com Opens Retail Toy Store on July 4 in Downtown Mt. Shasta, California

Diversify Your Income

Summary:

One of the most important things you should learn with your website is that you need to diversify your income. As the old saying goes: “don’t put all your eggs in one basket!” As this rings true to most of our daily lives, it also rings true to having an online income.

This article from The Online Master is about: marketing, website, internet, web, income, ecommerce, online, sales, business, income, traffic

One of the most important things you should learn with your website is that you need to diversify your income. As the old saying goes: “don’t put all your eggs in one basket!” As this rings true to most of our daily lives, it also rings true to having an online income.

Let’s say you have most of your ads with Google AdSense. Say that it makes up 90% of your website’s income. Heaven forbid if Google should ever cancel your account! You would lose 90% of your website income, then what would you do? Would you be able to recover immediately? Most people would not. I had a friend recently get his Google AdSense account revoked for reasons unknown to him. They said that he was generating false clicks (which he wasn’t) and that’s all the information they would give him. Luckily he was able to appeal the decision and get his account reinstated, but not everyone is that lucky!

So if you have a website, diversify your earnings by not only using Pay Per Click sponsors, but perhaps use a Direct Leads sponsor, a “cost per action” sponsor, or even promote other products or services and get paid a commission per sale.

It’s always best to watch the performance of your website. Make sure that you are checking your stats to see which banners and ads are performing the best and swap out the ones that aren’t functioning as well. It’s also a good idea to rotate your banners every few months anyway to get “fresh blood” on your site. Your surfers will become “banner blind” after awhile and will learn to overlook all of your ads and banners.

Diversifying your income also includes opening other websites. Currently I have several websites that I get income from. About 4 months ago, Google banned one of my websites from their search engine! This is a common thing to happen amongst Internet Marketers. Apparently my site had too many outgoing links to sponsor ads and they considered it a “link farm”. However that site at the time was earning me approximately $1000/month. If I didn’t have all of my other sites to pick up the slack, can you imagine the disaster that would have been?

Another way to diversify your websites are to have some of them on different servers. Hosting is dirt cheap these days. If you can throw one or two of them up on a $5.99 a month server and pay for a year’s worth of hosting, you’re doing the right thing. Not only does it have search engine benefits, but if one of your servers should go down, not all of your sites are down at once.

So remember to diversify your income and you’ll be glad when you’re having a slow sales month on one of your affiliate programs, all of the other ones may just pick up the slack!

Diversify Your Income

Email Marketing Continues to Evolve

Mobile Device Email Consumption Requires Strategy Change

This press release was orginally distributed by ReleaseWire

Orlando, FL — (ReleaseWire) — 07/01/2015 — With the number of people reading email on a mobile device continuing on a rapid upward trend, businesses using email to market their products and services need to modify their strategy.

The Countess Group, an internationally recognized strategic marketing and communications consultancy, advises marketers to heed the trend and execute their email marketing differently.

Ken Countess, The Countess Group’s Managing Director, a Master Certified Constant Contact Platinum Solution Provider and Authorized Local Expert, notes: “The trend is clear. People are now reading their email more and more on small screens, such as smartphones and tablets.’

“As a result, we have to be much more efficient in the way we communicate with our audiences,” Countess continued. “The dynamics are such that we have less space on which to deliver our marketing messages, but done correctly, we can be even more effective than ever.”

Countess speaks regularly at trade shows, conferences, and Chambers of Commerce and seminars, demonstrating how attendees of his classes can take advantage of this knowledge.

Interested parties can contact The Countess Group at 407-242-4200 or via email at info@thecountessgroup.com to learn more about how to book Ken Countess for upcoming events.

A schedule of onsite classes and online webinars open to the public can be found at http://bit.ly/marketingclasses.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001.

TCG provides value-added services such as:

· Strategic Marketing
· Marketing Communications
· Corporate Communications
· Email Marketing
· Social Media Marketing
· Public Relations
· Internet/Website Development and Optimization
· Customer Acquisition/Retention/Engagement
· Lead/Demand Generation
· Customer Relationship Management
· Sales Channel Development
· Sales Training and Support
· Trade Show Support

Now in its 15th year, the company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert on Email Marketing and Social Media Marketing. Ken’s approach to educating audiences how to use email marketing and social media tools such as #LinkedIn, #Facebook and #Twitter to build their business has earned him the respect of loyal followers around the country.

Mr. Countess has held executive management positions at several Fortune 100 companies and has been a senior partner at Ascend Marketing, a 35-person marketing firm. While with such well-known companies as Motorola, Marriott, and Caremark (now CVS), Ken has been responsible for creation and delivery of multiple successful sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

Learn more about The Countess Group at www.linkedin.com/company/the-countess-group-ccg), #Instagram (www.instagram.com/countessgroup), and #YouTube (www.YouTube.com/CountessGroup)

Company names, product names and brand names mentioned herein may be trademarks or registered trademarks or service marks of their respective owners.

Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com

For more information on this press release visit: http://www.releasewire.com/press-releases/email-marketing-continues-to-evolve-607641.htm

Email Marketing Continues to Evolve

What Online Gambling Affiliates Need To Know About New Jersey's New Policies

Contents1 How the line is drawn

What Online Gambling Affiliates Need To Know About New Jersey"s New Policies

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate

Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds.

According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that currently use Facebook’s Power Editor and API tools for campaign management.

While Facebook uses a three-second rule to count video view metrics, advertisers have had to pay for a video ad on the social network as long as it shows up in a News Feed. Adweek says now advertisers have the option to purchase the new 10-second video ads that are based on a cost-per-view rate.

“Now, advertisers can start paying for videos with a cost-per-view rate that kicks in after a user watches for 10 seconds.” -AdWeek

A Facebook spokesperson told the Wall Street Journal that the 10-second ads are not the best way to invest in Facebook advertising, but the company wanted to give advertisers more ad-buying choices: “We don’t believe it’s the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy.”

The Wall Street Journal reports Facebook’s 10-second video ads are being sold via auction, adding that there’s a possibility the new ads cost more than other Facebook video ads.

Reports of Facebook’s new 10-second video ads come just a day after the company announced it is adding more signals to how it ranks videos in a user’s News Feed.

In addition to how many likes, comments and shares a video receives, Facebook is now paying attention to whether or not a video’s audio has been enabled or if a video has been expanded to full-screen mode, along with other actions that indicate interest.

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

(Some images used under license from Shutterstock.com.)

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate

Facebook Inc Says Rainbow Filter Was Not A Marketing Or Data Gathering Stunt

Facebook Inc.’s (NASDAQ:FB) recent move, to allow users to apply a rainbow filter on their profile pictures, has garnered sharp criticism. The new option followed the nationwide legalization of same-sex marriages in the US, and was aimed to show solidarity with the movement.

The social media giant clarified that the new filter has been adopted to show support for the Supreme Court’s decision, and is not an advertising stunt, or a way to gather key information about its users.

In an official media statement, a Facebook spokesperson claimed that the tool was “something that enables people to show their support of the LGBTQ community on Facebook.”

The “celebrate pride” tool was launched by two company interns before the New York pride parade. It caught on like wild fire once the new profile picture color scheme was adopted by the White House. The White House changed its Facebook page’s profile picture to depict President Obama’s support for the latest constitutional law.

In a Facebook post, President Obama claimed: “Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else.”

The rainbow filter gained immense popularity on the social networking site, and was immediately adopted by numerous Facebook users and popular celebrities, including Leonardo DiCaprio and Anne Hathaway.

Facebook also received criticism for using the new profile picture filter trend as a tool to gather information, and user details, to boost advertising on the platform.

According to Mashable’s reports, Facebook claimed: “We aren’t going to use this as a way to target ads and the point of this tool is not to get information about people.”

The company clarified that contradictory to accusations made by MIT scientist Cesar Hidalgo, who claimed that the filter’s introduction had been more of an “experiment,” compared to just a social cause, its motives had nothing to do with advertising.

CEO Mark Zuckerberg wrote: “I’m so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law.”

Almost 26 million Facebook users changed their profile picture to celebrate the same-sex marriage ruling.

Facebook Inc Says Rainbow Filter Was Not A Marketing Or Data Gathering Stunt

Baidu Spending Billions In Online-To-Offline Push BIDU

China search leader Baidu (NASDAQ:BIDU) certainly didn’t waste any time finding ways to spend some of the proceeds from its recent bond offering.

On Tuesday, the company announced it would invest $3.2 billion over the next three years to bolster its offering of online-to-offline services by fortifying group-buying website Nuomi, which Baidu acquired for $160 million in 2014.

“I took a look yesterday, and right now Baidu has over 50 billion RMB ($8 billion) in cash on its books,” Baidu CEO Robin Li said in a press conference in Beijing. “We’re going to take 20 billion ($3.2 billion) of that and do Nuomi right.”

The online-to-offline e-commerce business model, or O2O, is designed to attract customers online, then direct them offline to physical stores and services.

Baidu also officially introduced Membership Plus, which integrates Nuomi’s membership program with a merchant’s own customer relationship management system through member-only prepaid cards, a payment-after-service option and other offerings.

Baidu says the strategy will help merchants in the network establish their own marketing platform, drive traffic to their sites or physical business locations and tap into Baidu’s huge user base.

Nuomi now operates in more than 330 cities across China and oversees 650,000 online stores, the company says. The company this year has tested Membership Plus in two key categories, restaurants and movie ticket purchases.

The new program will help Baidu compete in China’s burgeoning e-commerce arena vs. China e-commerce leader Alibaba (NYSE:BABA) and others. Alibaba is also investing heavily to develop its online-to-offline retail capability.

China’s e-commerce market is expected to grow at an annual rate of 25% over the next few years, from $390 billion in 2014 to $718 billion in 2017, according to a recent study released by management consulting firm AT Kearney.

Last week, Baidu announced it’s adding more than $1 billion to its war chest through a new bond offering as the company spends to grow in theChinese Internet market.

Baidu says it expects to receive $1.24 billion, after costs, from the bond offering, announced on June 23.

The public offering consists of $750 million of 3% notes due in 2020, the company says, along with $500 million of 4.125% notes due in 2025.

Baidu sold $1 billion in five-year bonds back in June 2014.

The company said it will use the net proceeds from its current offering for “general corporate purposes.”

Baidu was up a fraction in early afternoon trading in the stock market today, near 202. Alibaba stock was up 1%, near 82.

Follow Michele Chandler on Twitter:@IBD_MChandler.

Baidu Spending Billions In Online-To-Offline Push BIDU

Affiliate Marketing: Different Types

Pay/Click

It is also called PPC. It is considered to be the easiest and most popular affiliate marketing method. This is the greatest thing for small websites. With this method the affiliate marketer places the banners and text ads of merchants on his website. The affiliate is paid for every click made on these banners. When any visitor clicks on these banners and visits the merchant website, the affiliate gets credited. It is not essential that the visitor makes a purchase. However, the typical earning for a single click is very small, usually less than one dollar.

Pay/Performance

Pay/performance affiliate marketing, also called PPC, is extremely famous among big affiliates and all types of merchants. In this method the affiliate gets credited only when any visitor from their affiliate id performs the required action. This required action may be a purchase or becoming a member of a merchant website. This method is very good for the merchants because they will only pay when they are paid. For affiliates, it is attractive because they are getting a good share in the sales of merchant products. The usual share is about 15-20% of sale.

If we classify the affiliate marketing on the basis of depth, then it can be divided into 3 classes. These are single-, two-tier and multi-tier programs. Another type is the one in which an affiliate marketer is paid for every sale that is made by a person referred by him. This is called residual income affiliate marketing. Let us study these types in detail.

Affiliate Marketing: 1-Tier, 2-Tier & Multi-Tier

In an affiliate program of single-tier nature, the affiliates get the commission, only, for the visitor’s traffic or sales to the merchant’s website. Pay/performance and pay/click fall under this category.

Talking about Two-tier marketing, the affiliate gets the commission for every action done by the visitors referred by him. Plus he will get the profit whenever some other affiliate, referred by him, gets the commission. So in this way affiliate is earning directly as well as indirectly.

The multi-tier marketing is the same as two-tier marketing. But in this type, the affiliates get the commission for the sales made by their affiliated affiliates in multiple tiers. The depth of this type may be unlimited.

Residual Income Marketing

In this type of marketing, affiliates get the commission for every sale that his referred person makes on the merchant website. The only requirement is that on the first time visit, the person should come from the affiliate link of the affiliate. Next time if the same person visits the merchant website, even without using the affiliate link, the affiliate will be paid for every sale made by the visitor. The question that arises is how the merchant will know the affiliate id. The answer is very simple. On the first visit of the person from the affiliate website, a cookie is created on the computer of the visitor. This cookie stores the affiliate id of the affiliate. This cookie usually expires after 3 months. In some cases it may be longer. Whenever a visitor visits the merchant website, the visitor’s computer is checked for the existence of any previously created cookie. If the cookie is found, the affiliate id is retrieved from it and the affiliate gets credited for any purchase made by the visitor.

Times this article was viewed: 599

Affiliate Marketing: Different Types

The June 30 Donate & Learn Business Expo is a Must for Toronto's Top Entrepreneurs and SMBs

Join 400 Toronto Entrepreneurs June 30th and learn business, branding, marketing and management strategies needed to succeed. Jam packed with Keynote Speakers and Advanced Workshops, the Green Lotus Donate & Learn Business Expo is a must for SMBs!

Toronto, ON (PRWEB) June 29, 2015

In partnership with Enactus-Ryerson University the June 30 Donate & Learn Business Expo features Keynote Speakers from Microsoft Bing, American Express, Constant Contact and Green Lotus. Providing Expo attendees with valuable insights into what it takes to succeed, lessons learned, and how to apply them to any SMB.

Donate & Learn Expo Workshops provide entrepreneurs and SMBs the opportunity to learn specific strategies to boost business leads by marketing, branding and developing an online presence. Workshops include industry experts:

• Increase Your Marketing Campaign Effectiveness with Microsoft BingAds


• Outrank Your Competitors Online in 5 Easy Steps with Green Lotus SEO Tools


• What are you Worth? Learn How to Increase Your Income Dramatically! Presented by the Investors Group


• Create a Powerful and Engaging Email Marketing Campaign with Constant Contact


• Build a Thriving Brand and Create Explosive Success with Focus Mastery, presented by Chris Crawford of KAMedia

Event Details:
Date: June 30, 2014 at 12 – 5pm
Location: Ryerson University – Ted Rogers Building, 55 Dundas Street West, Toronto
Cost: FREE (donations accepted)
Donate & Register: http://greenlotus.ca/expo

Who Should Attend?
Whether just getting started planning business strategy, or deep into implementation; Donate & Learn Events provide the knowledge, strategies, tools and networking opportunities needed to succeed. Entrepreneurs, business owners, marketing professionals, SMBs and startups will all gain valuable insights that can be applied to their own work.

About the Donate & Learn Initiative
“The concept is simple – instead of paying a conference fee, participants make a $20 tax-deductible donation to Donate & Learn partnering charities,” says Bassem Ghali, the founder of the Donate & Learn Initiative and Head of Client Strategy at Green Lotus.

The Donate & Learn initiative was created by Green Lotus in 2012 to support local Toronto charities and provide informative, educational events with a focus on social media, online marketing strategies, and the tools needed to achieve online marketing goals.

There has never been a better way to learn!

For the original version on PRWeb visit: http://www.prweb.com/releases/Toronto/DonateLearnBusinessExpo/prweb12817612.htm

The June 30 Donate & Learn Business Expo is a Must for Toronto"s Top Entrepreneurs and SMBs

Email marketing send-off: Mailchimp vs. Constant Contact

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Get a full week’s worth of real estate tech reviews delivered straight to your inbox! Email marketing is becoming more powerful. Companies are relying on email marketing more than ever to drive sales and communicate their brands. And as content marketing grows more competitive, agents need a way to push prospects to what they’re offering. Email is that solution. Social media remains supremely relevant, but it has not led to the demise of email, as many not long ago believed. Here’s a head-to-head comparison of MailChimp and Constant Contact, two of the most popular industry vendors. COST/1,000 subscribers: MailChimp: $0.00 Constant Contact: $35.0…

Email marketing send-off: Mailchimp vs. Constant Contact

Implementing JSON-LD Structured Data in your E-Mail Marketing Campaigns

E-mail, JSON-LD, and Structured Data

Implementing schemas on websites are a great way of enriching structured data, and has been for the past few years. Schema by no means is an easy task to implement especially if you have no web development background. Recently Google has announced another format of implementing schema utilizing the javascript format “JSON-LD” to make implementing a bit easier. Many web marketers have had success implementing JSON-LD within websites. What is even more impressive are marketers are pushing the envelope, utilizing the new schema format in advanced ways to provide rich insights. We have seen semantic data that can be dynamically pushed from Google Tag Manager to a website, thus sending the data to Google Analytics for measurement. However what is not as well know is implementing JSON-LD within your e-mail marketing campaigns to provide a better user experience and rich data.

Unlocking the Full Potential of E-mails

There is a new generation of digital marketers that feel e-mail marketing is old school. However, e-mail marketing is still one of the preferred digital marketing techniques used to date. Email is an important part of how we get things done.

We check our e-mails hundreds of times a week. We plan trips, organize events, check-in with flights and much more. For a while Google has made it apparent that they are moving towards enriching all data as much as possible. Why not emails right? Adding schema.org markup to your e-mails will create a better user experience by adding quick actions, check-in times, reservation actions and more. Google’s Inbox, Search, Calendar, and Google Now all use structured data. You can now start enriching your data as well!

Apps Script

To start it is best to test your schema e-mail markup by sending an e-mail to yourself. First visit scripts.google.com. You will be redirected to the information page if it is your first time. Begin by clicking on Start Scripting which will bring you to the script editor. From there create a script for Blank Project.

Recommended for YouWebcast: Answers to the Top 10 Email Marketing Questions

Next you will want to replace the code that is in “Code.gs” with the following:

Next you will want to select File > New > Html file. The important part here is to name the file “mail_template” which matches the parameter in the javascript shown in the picture above. Replace the content of the HTML file with the following, however just remember to change your own “URL” and “target” to whatever you would like for test purposes.

Testing the Structured Data

Remember in math class, when the professor always talked about “checking your work”? Well that is a rule I still commit to, day in and day out when it comes to script. JSON-LD, scripts, and coding can work well when it wants to. However all it takes is for one misplaced comma and the script will not fire correctly. Therefore we need to check our work. To test we need to save the project. Next select the tab “Code.gs” which is on the left side of the script page. Here you want to make sure the function “testSchemas” is selected in the “Select Function” dropdown menu.

After you run the script you’ll be asked to grant authorization. After that you will need to re-run the script. At this point you should check your inbox. You should see an e-mail from yourself with a “Go-to Action” button like I have shown below!

Registering with all mighty Google

So now that you have that down, its time to register with Google which is a pretty simple process. Currently Google lets you send e-mails with scripts embed to yourself strictly for testing purposes. However, if you would like to start using this for your users in your e-mail marketing campaigns you will need to register with Google and follow their steps. Its pretty easy. Head on over to developers.google.com to set up the registration process!

Whether you are email marketing for a large business that needs to send out reservation e-mail markup to your next event; or an individual on a job search that would like to increase his/her CTR to their resume in emails. Everyone can benefit from JSON-LD structured e-mail markup.

Author: Brandon Grimes

Brandon C.J. Grimes is a digital marketing associate for Go Fish Digital, and resides in the nation’s capital of Washington D.C. Creator of Brandoncjgrimes.com; Brandon has a decade of marketing experience with close to 5 years digital marketing expertise. He specializes in SEO, Content Marketing, SEM, and Social Media… View full profile ›

Implementing JSON-LD Structured Data in your E-Mail Marketing Campaigns