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Affiliate Summit East 2015 Booths are Sold Out

All Affiliate Summit East 2015 booths are now sold out. We’re compiling an Affiliate Summit East 2015 Booth Waitlist for companies interested in exhibiting.


ase15-exhibit-hall-sold-out


Affiliate Summit East 2015 is taking place August 2-4, 2015 at the New York Marriott Marquis in New York, NY.


This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.


There are limited Meet Market tables still available, as well as some other sponsor opportunities.


Get on the Affiliate Summit East 2015 Booth Waitlist.


The post, Affiliate Summit East 2015 Booths are Sold Out by Shawn Collins, was originally published on the Affiliate Marketing Blog.



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Affiliate Summit East 2015 Booths are Sold Out

Businesses Flock to Facebook Mobile Ads: Should Yours?

Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem. Shortly thereafter, Zuck and crew did an about face and went all in on mobile. And they’ve been cashing in ever since.


At first a few and then a lot of businesses followed suit and flocked to Facebook mobile ads. Their investments have enjoyed varying levels of success, where success is often credited only after intended campaign objectives have been realized. From what I’ve experienced firsthand and read from others, it seems as though companies using Facebook mobile ads for the purposes of high-level branding and engagement (to drive top-of-the-funnel (TOFU) awareness) are seeing the highest ROI, although the picture is a bit more complex than this.


One thing is for certain: a lot of businesses are truly bullish about Facebook mobile ads. This blog is meant to help you decide whether yours should be too.


Facebook Mobile Ads are Hot


Facebook mobile ads are hot, I mean really hot. In each of the past seven quarters, mobile ads accounted for over 90% of Facebook’s revenue growth. Driven by 745 million daily mobile users (34% increase year-over-year), mobile ad revenues hit nearly $2.5 billion in Q4 2014 alone.



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Facebook-daily-active-mobile-users


Photo Credit: Facebook


Indeed eMarketer predicts that by 2017 Facebook will derive 75% of its total revenue, or $13.64 billion, from mobile ads. If these numbers come in anywhere close to the mark, it’ll make buying mobile ads on Facebook a much more expensive proposition.


Right now, the majority of Facebook’s mobile users (123.1m) come from the US. However, eMarketer believes this will change in coming years, with India overtaking the US by 2018, and countries like Indonesia, Mexico, and Brazil emerging as major centers of Facebook mobile activity.


Overall, it’s probably safe to assume that Facebook mobile ad revenue is heading north for the foreseeable future. New findings from Kinetic Social, a Facebook Preferred Marketing Developer, offer anecdotal evidence as to why this is the case.


In an analysis of its clients’ Q4 2014 advertising campaigns on Facebook and Twitter, as reported in SocialTimes, mobile accounted for 49% of ad buys. Moreover, CTRs for mobile were nearly 4X those of desktop. Previous studies show Facebook mobile ad CTRs as much as 13X higher.


So Facebook’s mobile users are clicking on ads. But are they becoming leads or customers?


Are They Converting?


The answer, in short, would seem to be a resounding “no,” or perhaps more accurately, a “not really.” This is in accordance with the findings of a report issued last month by Marin Software as reported in Adweek which noted that, while 63% of clicks on Facebook ads came from mobile devices in Q4 2014, only 34% of conversions (i.e. leads or purchases) were generated on smartphones and tablets. In the same period, Marin found that Facebook’s desktop ads enjoyed a 1.1 percent conversion rate, while its mobile ads reaped a mere 0.3 percent conversion rate.


The study also revealed how unfavorably Facebook’s mobile ad click-to-conversion performance compared with Google search ads, which enjoyed near parity at 39% of paid clicks from mobile devices to 31% of purchases from ads on mobile devices. Moreover, the study found that paid search on Google and other engines achieved a 10.1% conversion rate for desktop ads and a 6.6% conversion rate for smartphones and tablets – much higher than Facebook’s respective 1.1% and 0.3% conversion rates.


Long live search.


Takeaway


So what’s the bottom line? What conclusions can we glean from a single blog and an admittedly highly limited data set? At this point, what information we do have suggests that your brand may want to use Facebook mobile ads to generate top-of-mind awareness and branding at the TOFU stage, while investing in paid search advertising to drive MOFU and BOFU lead generation and conversion. This of course is a gross generalization that may not neatly apply to your specific situation: as always, your business objectives and intended target audience(s) should be the primary drivers of all marketing initiatives. Moreover, this calculus could change on a dime with any number of new inputs from the consumer or producer (in this case, Facebook) side of the equation; such is the nature of marketing in the digital age. With that said, the data would seem to support the logic of this approach for your business.


RWD is Your Mobile Design Solution





Businesses Flock to Facebook Mobile Ads: Should Yours?

New York Times turns to leaders from Facebook and Expedia to fill board seats

NYTBoardDara Khosrowshahi and Rebecca Van Dyck (Photos: Expedia and Facebook)


The New York Times Company is asking executives from the tech industry to take up positions on its board of directors as the venerable newspaper publisher continues its efforts to revitalize itself in the digital age.


NYTHomePageLogoExpedia CEO Dara Khosrowshahi and Facebook Global Head of Consumer and Brand Marketing Rebecca Van Dyck have both been nominated for election to the board at the company’s annual meeting of shareholders in May. Khosrowshahi, who joined Expedia in 2005, previously served in a number of positions at InterActive Corp, including as the president and CEO of IAC Travel. Van Dyck was previously the vice president and global chief marketing officer for Levi Strauss & Co. and senior director of worldwide marketing and communications for Apple.


“Rebecca’s extensive knowledge of digital consumer brand marketing and management and Dara’s comprehensive digital and international experience, as well as significant financial expertise, will add more depth and breadth to our outstanding board of directors,” Arthur Sulzberger Jr., the publisher of The New York Times and the chairman of The New York Times Company, said in a press release.


David Liddle, a partner from U.S. Venture Partners, will be stepping down at the meeting. The remaining directors on the Times Company’s board will stand for reelection.


It’s an important move for the Times, which continues to weather the transition from its venerable print roots into a full-fledged digital publication. The tech and newspaper industries have become much more intertwined in recent years, with Amazon CEO Jeff Bezos purchasing the Washington Post in 2013 for $250 million.



New York Times turns to leaders from Facebook and Expedia to fill board seats

Custard Online Marketing Limited Named Fourth Top Search Engine Marketing Company in the ...



















NAPLES, FL–(Marketwired – February 21, 2015) – topseos.com UK has named Custard Online Marketing Limited the fourth best search marketing firm in the UK for February 2015. Custard Online Marketing Limited was selected due to their impressive performance in the proprietary evaluation process. While there are thousands of services competing to be the best, the rankings consist of only the 30 best companies offering a variety of internet marketing solutions.


These firms are put through the topseos.com UK genuine evaluation process in order to uncover which firms supply the best overall solution. Firms are selected based on their performance in a benchmarking and analysis of their core services. This process consists of the use of a set of evaluation areas, communicating with customer references, and performing various market and industry research projects.


To supplement the research the independent research team also connects with client references provided by the competing firms. When interacting with clients the research team delves into the client’s overall satisfaction. Insight from clients is used to better understand the strengths and competitive advantages of the firms being investigated.



Based on a pattern of notable results, a continued dedication towards exceptional client satisfaction, and the results of an in-depth investigation, topseos.com UK has named Custard Online Marketing Limited the fourth top SEO agency in the UK. Those looking for an impressive agency to assist them should consider Custard Online Marketing Limited.


About topseos.com UK


topseos.com UK is an established independent research firm in the United Kingdom focusing on the evaluation and recommendations of search marketing services all around the world. The recommendations are created by the independent research team each month to highlight the best search engine optimization services based on their performance and their rating achieved through the proprietary evaluation process.




Contact Information
Marc Stephens
800-874-2458
9045 Strada Stell Ct.
Naples, FL 34109






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Custard Online Marketing Limited Named Fourth Top Search Engine Marketing Company in the ...