Online Marketing Help: 2015-01-11

Terror groups ramp up online marketing to find recruits

CINCINNATI – At first blush, the online magazine looks like any other slick electronic publication. The color graphics are eye-catching, the production values are good, and the layout could have been done by a design school grad.

Even the magazine’s name â?? Inspire â?? suggests the content could be about improving your health, or maybe gardening.

It’s not.

Page 62 features an article titled “Car Bombs Inside America,” with a how-to guide for building bombs in your kitchen. Page 15 promotes the setting of forest fires in America as part of an “arson jihad.” And page 33 boasts a first-person account of “Why I Joined al-Qaida.”

Welcome to the world of the modern-day jihadi recruiter, where an Islamic radical makes a pitch to potential converts with the fervor of a religious zealot and the skill of a Madison Avenue ad executive.

The FBI says those recruiters found a willing subject in Green Township, just outside of Cincinnati, sometime last year, when 20-year-old Christopher Cornell took a deep dive into the Internet’s pool of pro-jihadi videos and propaganda.

Cornell’s journey ended with his arrest last week on charges of plotting to attack the U.S. Capitol. But it appears to have begun, as it has for thousands of others around the world, with the click of a mouse.

The far reach of the Internet gives jihadis an opportunity to connect to a global audience of lost, disaffected young people who, experts say, are particularly susceptible to their message. By some estimates, foreign recruits from Western nations now account for more than 5 percent of those fighting for the Islamic State militant group, which also uses the acronyms ISIL and ISIS.

“The phenomena of social media recruitment is key,” said Ed Bridgeman, a criminal justice professor at the University of Cincinnati. “There’s an al-Qaeda and ISIS recruiter in every living room now, potentially.”

The recruiter’s message is appalling to most, but for some, it carries the promise of belonging and purpose, of being part of something more valuable than even their own lives.

For someone like Cornell, who appears to have had few friends and a penchant for anti-government conspiracy theories, the radical Islam he discovered online might have resonated, experts say.

“This guy’s story is very typical,” said Max Abrahms, a Northeastern University professor who specializes in terrorism. “They don’t come up with these ideas on their own, and it’s not surprising he’d be based in Ohio. The Internet is everywhere.

“It’s exactly what al-Qaeda and the Islamic State are shooting for.”

SEEKING MEANING IN LIFE

Cornell’s family said he converted to Islam sometime after graduating from Oak Hills High School in 2012, grew a long beard and changed his name to Raheel Mahrus Ubaydah. According to the FBI, he soon became a willing participant in the jihadi propaganda machine, posting videos and advocating attacks on American soil.

In one message the FBI says it intercepted, Cornell wrote, “I believe that we should just wage jihad under our own orders.”

Abrahms said the ideology that attracts someone like Cornell, who wasn’t raised in the Muslim faith, often is less important than the belief the ideology will somehow bring meaning to the person’s life.

Terrorist groups have relied on that appeal for generations, whether it was the anarchists of a century ago, left-wing radicals in the 1960s or right-wing radicals, such as Timothy McVeigh, in the 1990s.

“Islamist thinking is really the ideology du jour,” Abrahms said.

Among the differences today are the tools of the recruiter’s trade. The Internet is full of opportunities to share and package propaganda in ways never before possible.

Hard-core believers and sociopaths can find inspiration from grisly videos of beheadings and executions. The alienated and impoverished might feel kinship with Islamist rappers who extol the virtues of violent jihad.

Others, including non-Muslims, could find common ground with anti-government rants or the gussied-up content found in magazines like Inspire, which is the official publication of al-Qaeda in the Arabian Peninsula.

The goal of all those approaches is the same: recruit people to kill the enemies of radical Islam. It’s just that sometimes the message sounds like a primal scream, and sometimes like reasoned debate.

“You can recruit people who aren’t necessarily Muslim. You can make it look like we’re fighting the same fight,” said Ian Amit, a vice president at ZeroFOX, a social media risk management company.

“It’s easy to appeal to other grievances, other causes, and use that as a hook,” he said. “I would compare it to marketing. If you’re a company and your goal is to market to a certain audience, you’re going to look for what messaging works.”

VIOLENT MESSAGE, SLEAKER LOOK

Inspire magazine is a case study in selling radical Islam. Scrolling through the pages, it could be easily mistaken for any number of mainstream publications.

Slow down and read the content, however, and it’s a different story.

A question and answer feature includes a reader’s request for advice on how to kill himself in battle. “I have a desire to give my life in the Way of Allah â?¦ and get martyred,” he writes.

The car bomb article is a four-page, step-by-step primer on not only how to build the bomb, but how to kill the most people with it. “The right man in the right place devastates the enemy,” the writer says. “CHOOSE WISELY.”

The words appear over a photo of a busy intersection in an American city.

Much of the jihadi online material, at Insight and elsewhere, focuses not on bringing recruits to the Middle East, but on encouraging them to strike close to home as a so-called “lone wolf” terrorist.

The FBI says that appears to have been Cornell’s goal when he purchased two semi-automatic rifles and 600 rounds of ammunition at a gun store Wednesday morning.

FBI agents, fearing he might follow through with his alleged online talk of jihad, arrested him in the parking lot. He now faces trial in federal court and, if convicted, decades in prison.

Whether he actually would have waged jihad isn’t known, of course. But American homeland security officials fear others one day will, just as the Boston Marathon bombers did two years ago and the assassins who killed staff members at a satirical newspaper in Paris did two weeks ago.

“The perception is there are shadowy cells out there,” said Robert McFadden, senior vice president of the Soufan Group, a New York firm that advises companies on terrorism and security.

But he said the bigger threat may be from “the earnest self-recruit,” the guy living down the street who, for reasons all his own, has been radicalized by Islamist propaganda.

“It’s so readily available on the Internet,” McFadden said. “Those kind of potent images can have an impact on a young life.”

Contributing: Kimball Perry of The Enquirer

Read the original story: Terror groups ramp up online marketing to find recruits

Terror groups ramp up online marketing to find recruits

Facebook Marketing For Dummies

Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you’ll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.

Includes real-world case studies that illustrate how successful Facebook marketing really works

Fully updated to cover the latest tools and techniques in Facebook marketing

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If you’re a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

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Facebook Marketing For Dummies

Outside The Box: Niche Internet Marketing

From affiliate marketing to squeeze pages, opt-in lists to newsletter publishing, this book covers everything you need to know to get started in the potentially lucrative niche internet marketing industry.

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Outside The Box: Niche Internet Marketing

Avoid Profit Loss By Ensuring Your Affiliates" Success!

Summary:

Article describes key concepts that effectively keep your affiliates motivated so your online business can be a “win-win” successful business.

This article from The Online Master is about: affiliate programs, affiliates, profits, success, make money, tips, tricks,motivation, win-win, deal

One of the most frequently asked questions from people who have affiliate programs in this day and age is, “How do I keep from losing profits with my affiliate program?”

Losing some profits is a given aspect of our time, but there is a way to cut back on the loss.

As the economy continues to slump, website owners, including affiliates, lose interest because monies are tight. We must remember most new affiliates have no “get up and go” knowledge that helps them gain confidence and assurance about marketing and sales.

You would be surprised to know that in some programs, there is no mentoring or “coaching” involved. The green affiliate is sent out on their own like Christopher Columbus to discover the world.

Not equipping and motivating affiliates effectively are the main reasons they fail to bring in substantial profits! When it costs the affiliate for information or time, the bottom line is that it cost both of us our success at making profits.

Any CEO whose company is making substantial profits will tell you it takes work to keep their crew motivated. The Internet marketing circle is no different. If we want to make the most profits from our Internet marketing business we need to create a healthy, responsive crew. This means we need to keep the affiliate’s needs utmost in mind. If we tend to their needs, they can be more effective and we can make more profits.

There are many aspects to maintaining a healthy and responsive crew. Here are some tips that can and will highly motivate your affiliates so both of you can profit. They have been proven time and time again by the many marketers that run successful affiliate programs.

1) Make it worth their while! The first thing I do when I want to start an Affiliate program is come up with an irrefutable deal; one they can’t refuse. If you truly want to captivate someone’s attention, you have to make it worth their while to look at you and your product. You are “selling” them the idea of working to make profits for both parties.

2) Equip them! Try Giving them free information they can actually apply to their Affiliate business. Give them information about how to make great articles, good sales letters, or how to boost traffic.

Tell them they need their own website. I have a great tool to make mini-sites displayed on my site. I say mini-sites because they are easy and go up quickly. This way the affiliate won’t lose a lot of time and waste energy getting frustrated. Once they are motivated they need to get up and running quickly before they lose interest.

Show them how to use the inevitable autoresponder, prepare and post messages, e-courses, and reports. You can sell your e-books to them. I am talking about giving them various ways they can gain information so they can be successful.

Another one that drove me nuts was how to build a subscribers list of potential repeat costumers and actual keep them coming back! Articles you write having great content helps too. They can use them to gain a competitive edge over everyone else.

You will be surprised at the results you get! Experience has taught me when affiliates gain more information, they feel confident and assured about what they are doing. As this happens, they keep focused because he or she is getting results. If they get results, you get results!

3) Show them You care about their success! Nothing motivates affiliates more than having someone care enough to see them succeed other than primary results! You can do this by staying in contact with them. Show interest in them! Encourage them!

4) Teach them about ethical marketing! They can keep their credibility and remain in business. Remember, if they are successful, you are successful!

Take pride in your affiliates because they are a reflection of you and your business.

Please remember these tips are suggestive only. If you want to continue losing profits, by all means, disregard them and continue making less money. But if you seriously want to succeed at making the most out of your affiliate business, try the suggestions. What do you have to lose?

My hope is that all marketers are successful in making tons of profits.

Article may be freely distributed in newsletters, ezines, and sites its entirety! Absolutely no selling or altering content including the link provided. Please let me know via e-mail or send me a copy if you use the article.

Avoid Profit Loss By Ensuring Your Affiliates" Success!

Social media and e-mail get top marks in digital marketing

A global survey by Salesfore.com of 5,000 marketers finds that corporate web sites are the most commonly used digital marketing tool, but less effective than social media and e-mail.

When Salesforce.com Inc. surveyed marketers worldwide last fall and asked them to name how they market digitally, only one thing was cited by more than half of respondents: a corporate web site, named by 56%.

But when asked to name the most effective of 26 marketing digital marketing tools for reaching and engaging customers, respondents pointed to the corporate web site less often than 17 other tools and methods—including four forms of social media marketing.

The marketing tools cited most often as being either “very effective” or “effective” were social media advertising, social media listening and e-mail marketing. Each was named by 68% of respondents (who could name more than one marketing tool or method). Also high on the list were social media engagement, cited by 67%, and social media marketing, 66%.

Among the least effective forms of digital marketing, respondents said, as were blogs, cited by 58%, and display/banner ads, 59%.

The survey compiled answers from 5,053 respondents to a worldwide survey of more than 6,160 marketers from Oct. 28 to Nov. 25, 2014, for a response rate of 82%. 44% of the respondents were B2B companies; 56% were business-to-consumer. Salesforce.com is a provider of customer relationship management and marketing software applications.

Among the forms of digital marketing that were cited as among the most effective, but among the least used, were mobile text messaging and location-based mobile tracking.

Following are the 26 forms of digital marketing cited in the study with the percentage of respondents who said they were currently using each, followed by the percentage who said each was either very effective or effective:

● Corporate web site, 56%, 64%

● Social media engagement, 44%, 67%

● Social media marketing, 44%, 66%

● Search engine optimization/search engine marketing, 44%, 66%

● Landing pages, 42%, 66%

● E-mail marketing, 41%, 68%

● Display/banner ads, 40%, 59%

● Social media advertising, 39%, 68%

● Blogging, 38%, 58%

● Social media listening, 37%, 68%

● Videos, 35%, 61%

● Native advertising, 32%, 58%

● Web personalization, 31%, 66%

● Content marketing, 31%, 66%

● Recommendations via e-mail, 29%, 62%

● Data targeting and segmentation, 27%, 65%

● Mobile applications, 27%, 65%

● Guided selling, 25%, 67%

● Mobile text messaging, 24%, 65%

● Video advertising, 24%, 64%

● Marketing automation, 22%, 67%

● Offer management, 21%, 64%

● Lead nurturing and scoring, 20%, 66%

● Mobile push notifications, 19%, 66%

● Location-based mobile tracking, 18%, 67%

● Podcasting, 15%, 62%.

Sign up for a free subscription to B2BecNews, a weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly trade magazine Internet Retailer.

Social media and e-mail get top marks in digital marketing

Perion to Participate in Affiliate Summit West 2015

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Affiliate Summit is the world’s leading affiliate marketing conference. This three-day conference includes an exhibit hall with affiliates, merchants, …

Perion to Participate in Affiliate Summit West 2015

Importance of Affiliate Marketing: Different techniques for Affiliate Marketing

In order to survive in this modern world of technology and make money from e-marketing, you should go for affiliate marketing. The latest in this emerging trend of internet-based advertising and e-commerce is the booming and still growing affiliate or associate programs which you are certain to have heard about in one form or another. Get all the info you need here.

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Importance of Affiliate Marketing: Different techniques for Affiliate Marketing

Pinterest: Marketing boon or bust?

Today’s top question; if Pinterest was your friend would it be the kind of friend who will drive you to the airport at 5 am or the kind that invites you out for a good time then leaves you to pay the bill?

Nate over at Forrester has put together some pros and cons of Pinterest in his own attempt to decide: is Pinterest a boon or a bust for marketers? Let’s talk about his findings.

The best news about Pinterest is that it’s mostly populated by young women who love to spend.

The median age on Pinterest is 35, six years younger than Facebook. 84% of those women have ordered something online in the past 3 months.

And these aren’t bargain hunters, either. These are women who want the very best for their homes, best fashions and top quality make-up products.

Forrester’s Social Technographics® Score tells us that Pinterest users are more likely to engage with brands than Facebook users.

Super. Now where’s the bad in that?

The bad news is at the end of the time + effort = ROI equation. Even with all of the pluses, building a successful following on Pinterest isn’t that easy.

As Forrester points out, marketing powerhouse Coca-Cola has less than 5,000 followers on Pinterest and rarely updates their page. The company does seem like a good fit for the audience but it’s not happening.

High-end fashion brand Dolce & Gabbana has more than 150,000 followers but even they have less than 20 repins on most of their pins.

So maybe free isn’t so good, but what about paid ads? Pinterest says that their Promoted Pins beta has been going very well. They say companies have seen a 30% bump in earned media and a residual effect even after the campaign is over.

But Forrester says that Pinterest isn’t doing all they can to help marketers reach the right customers. For example, they only allow marketers to choose from a small selection of interests when targeting ads. Silly when we know that Pinterest is sitting on a huge pile of specific data that could help marketers get a higher ROI.

Now it’s time to answer the question; is Pinterest a marketing boon or bust?

The answer is, we don’t know. There’s potential and lots of it but right now it’s only working for a select few. Will it work for you? Won’t know until you try.

Pinterest: Marketing boon or bust?

Facebook At Work: Marketing Tool, Not Firing Offense

A Dilbert strip once followed Catbert, the head of human resources as he called a person into his office and noted that the person had done nothing for six months but update a Facebook page. Catbert went on to note that the company had an opening for a marketing manager in social networks, and that the person in question was completely qualified. The end result was not a firing, but a big raise and a promotion. The value of Facebook marketing is almost as hard to understate as it is to quantify, but even Facebook looks to make it a little simpler with a new tool called Facebook At Work.

Facebook At Work is available for iOS and Android, as well as a Web-based version available directly at Facebook itself, and at last report, all involved were available as part of a limited pilot mode. With this system, employers can either establish separate links for employees to use, or employes can link the profiles together to access both work and personal Facebook all from one point. With Facebook At Work, companies essentially can create a social network that’s specifically for work. There’s a central News Feed mechanism for company events, as well as the ability to stage both individual and group chat. Groups can be set up within the larger overall framework, and events can even be staged where the whole company can be invited to participate.

Facebook isn’t alone in the market here, as companies like Microsoft have been involved in the so-called “enterprise social network” space for some time now, and several other products are on hand to make this a bigger part of the everyday workday ranging from Convo to Slack to Socialcast, and reports suggest even LinkedIn has a plan to get in on the action, minus the chatting aspect.

Privacy is naturally a concern here, as whatever’s posted to a feed can be seen by the entire company. Plus, those who manage the Facebook At Work system are able to access whatever is shared from a work account. But despite these concerns—which likely don’t much prove concerns at all for astute users—there’s still quite a bit of value here, especially if it’s put to work the right way.

What Facebook At Work really has the potential to do is put a face on an otherwise faceless company. While admittedly, there will be a certain amount of skepticism involved—the idea of developing two Facebook profiles, one for personal use and one for carefully-curated employer-friendly use, has been common practice for some time now by some reports—there’s also the potential to help humanize a company and make it seem friendlier by comparison. A company that, for example, recently suffered a data breach is more likely to recover customers if the company is perceived as a company who was attacked rather than a company who just didn’t care who took what information. Putting a friendlier face on the organization with something like a clearly work-focused Facebook could be a help there. So too could internal dialogue, regardless of where the worker physically is; a purely work-based social network could allow the mobile workforce a means to get more face time at work, and thus improve the likelihood for promotion down the line, as well as the always-valuable sharing and refinement of ideas. Plenty of possibilities follow in this new development, and so it will bear watching over the weeks to come as we see just which possibilities become realities.

Edited by Stefania Viscusi

Facebook At Work: Marketing Tool, Not Firing Offense

Professional marketing rep. hired to promote new pier designs and process

To avoid a calamitous repeat of what happened last time the city tried to build a new pier, they’ve gone and hired a marketing consultant for $60,000 a year. When the city chose the Lens as its final design to replace the inverted pyramid officials were met with a smathering of criticism from people saying the process left out the common Joe, was filled with misinformation and included components that, simply put, just wouldn’t be built under the city’s then $50 million budget.

Those critics won that battle and the budget for new design teams to build a new pier is down to $46 million. Kristin Brett, a former Tampa Bay Times marketing services manager, will draw her salary from that budget.

The city had originally intended to hire outside consultants to run marketing and outreach efforts, but decided a temporary, full-time, in-house person was a better fit to ensure emersion in the issue.

The Tampa Bay Times reports, Brett began the new gig in December and is potentially in place on the city’s payroll until the pier is completed in 2018(ish). The marketing professional has already begun making rounds at the Saturday morning market where she told the Times she shocked at how many people don’t know what’s going on with the process.

Brett will also run outreach events throughout the community during neighborhood and other meetings where residents turn out as well as man booths and distribute materials at the Saturday Morning Market and the Midtown Market.

Police officers will also be handing out pamphlets.

The city is involving the public as much as possible this time around. A non-binding vote is open for residents online from February 23-March 6 on the city’s website. Participants can choose their top three picks. After that, Mayor Rick Kriseman’s Pier selection committee will rank finalists. Sometime after that, city council will vote on a winner.

Prior to online voting, the selection committee will eliminate any of the eight current designs that are considered unfeasible. That will happen on January 23. On February 11 and 12, the design teams will present their ideas at 9 a.m. at the Coliseum. The public will be allowed to comment following the presentations.

Residents who do not have a computer are encouraged to vote for their favorite designs at any public library in the city.

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Professional marketing rep. hired to promote new pier designs and process

YEA Networks Goes Global For Affiliate Sales

Chooses Global Media Services

YEA NETWORKS has enlisted GLOBAL MEDIA SERVICES to handle affiliate relations for its syndicated programming. GLOBAL MEDIA SERVICES was established in 2014 by TONY GARCIA to provide affiliate relations and marketing services to independent producers. GARCIA most recently served as VP at REGIONALHELPWANTED.COM. Prior to that, he was Assistant VP/Syndication for GREATER MEDIA/CHARLOTTE and was responsible for launching AC morning show BOB & SHERI into syndication.

“TONY is one of the top media executives in the business, which is why we are so excited to team with GLOBAL to bring our top-rated programming to new markets and new audiences across the country,” said YEA NETWORKS CEO GEORGE LAUGHLIN. “We feel that despite our strong existing network, we’ve only scratched the surface of our potential with our syndicated shows. GLOBAL will help us take them to the next level.”

“This is an amazing opportunity to work with GEORGE as well as some of the most talented and creative people in the business,” said GARCIA. “I’m very honored and excited to be helping two of our industry’s best programs grow their affiliate bases.”

Stations interested in affiliating with THE BERT SHOW and/or THE KIDD KRADDICK MORNING SHOW are encouraged to contact GARCIA at (303) 557-1961 or garciatony60@gmail.com.

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YEA Networks Goes Global For Affiliate Sales

Different ways of Affiliate in business: Learn the art of attracting the right clients

E marketers find it difficult to reach the people who can advertise their product to the customer. The latest in this emerging trend of internet-based advertising and ecommerce is the booming and still growing affiliate or associate programs which you are certain to have heard about in one form or another. Get all the info you need here.

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Different ways of Affiliate in business: Learn the art of attracting the right clients

Alibaba Invests In AdChina While Investors Check Out BABA BIDU

Alibaba (NYSE:BABA) said Wednesday that it’s taken a majority stake in AdChina, the company that runs China’s largest independent digital ad platform, to expand its online and mobile marketing capabilities in the Chinese market.

Alibaba shares fell 2.4% to 98.32 in afternoon trading on the stock market today, at its lowest levels since the end of October. Alibaba’s stock blew out of an IPO base in late October, soaring to 120 on Nov. 13. Since then the stock has pulled back, erasing all of those breakout gains. It found support at its 50-day moving average several times in December, but at the end of last year broke below that key level.

The exact size of Alibaba’s strategic stake in AdChina wasn’t disclosed.

Alibaba says AdChina will work closely with Alimama, the Alibaba Group’s online marketing technology platform, and Aliyun, its cloud computing unit, to develop a data-driven digital marketing platform that offers online marketing services and data marketing products to businesses, online media clients and third-party service providers.

The Chinese e-commerce giant says its aim is to help build a world-class marketing and data-driven platform that will aid companies and merchants who sell on Alibaba websites.

“The rapid rise and development of the e-commerce industry in China has made the relationship between e-commerce and marketing ever-more linked. AdChina’s data marketing platform and Alimama’s existing online marketing business are very complementary,” said Hua Wang, General Manager of Alimama.

Shanghai-based AdChina provides an Internet ad platform, ad software and various types of online ad formats for clients. It was originally founded in 2007 in Silicon Valley.

Alibaba’s investment is expected to allow AdChina to bolster its existing businesses. The data sharing between both companies will also help AdChina strengthen its multi-screen marketing capabilities.

Separately, Alibaba-backed Chinese ride-hailing mobile app Kuaidi reportedly is raising more than $500 million. Alibaba archrival Tencent Holdings (OTCPK:TCEHY) has invested in another ride-sharing app, Didi. Baidu (NASDAQ:BIDU) last month made a big investment in America’s Uber.

Alibaba Blocks Sales Of Unsafe Goods To U.S. Shoppers

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Alibaba Invests In AdChina While Investors Check Out

Alibaba said Wednesday that it’s taken a majority stake in AdChina, the company that runs China’s largest independent digital ad platform, to expand its online and mobile marketing capabilities in the Chinese market. stock market today , at its lowest levels since the end of October. Alibaba says AdChina will work closely with Alimama, the Alibaba Group’s online marketing technology platform, and Aliyun, its cloud computing unit, to develop a data-driven digital marketing platform that offers online marketing services and data marketing products to businesses, online media clients and third-party service providers.

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Alibaba Invests In AdChina While Investors Check Out BABA BIDU

Avangate launches Affiliates Program

Summary:

Avangate, the e-Commerce platform for electronic software distribution, has launched its Affiliates Program – a sales and marketing tool benefiting shareware and software authors and publishers looking to expand their online sales and take advantage of new markets. For affiliates, the program is a good way to make a website profitable as they earn commissions for referring sales to vendors’ web sites.

This article from The Online Master is about: electronic software distribution, Affiliates Program, software authors, electronic, sales platform, secure online ordering system, marketing services, order screening, increase online software sales

Avangate, the e-Commerce platform for electronic software distribution, has launched its Affiliates Program, company officials announced today. A major addition to the existing solution, the Avangate Affiliates Program is a sales and marketing tool benefiting shareware and software authors and publishers looking to expand their online sales and take advantage of new markets. For affiliates, the program is a good way to make a website profitable as they earn commissions for referring sales to vendors’ web sites.

The Avangate Affiliates Program is extremely flexible: it allows software authors and publishers to recruit new affiliates and also to manage their commissions. Same as for the Avangate solution for software vendors, ordering pages on affiliates’ web sites are customizable and “buy now” links easily generated through the Control Panel.

“With the addition of the Affiliates Program, Avangate becomes a powerful electronic sales platform”, commented Dragos Stanescu, Sales Manager. “The system integrates an easy to use and secure online ordering system including effective antifraud filters and order screening, additional marketing services as well as consultancy on how to increase online software sales. This, I am sure, will prove very attractive to vendors and affiliates alike”, added Stanescu.

Another key benefit of the system is the Avangate reward tracking system, ensuring the customer referral cookie is kept active for 120 days. Registered affiliates can therefore earn commissions even when customers place orders a few months subsequently to visiting their web sites. Commissions are also earned on software products bought at the same time as referred products.

More information on the Avangate Affiliates Program can be found at: www.avangate.com/affiliates

***

About Avangate

Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools, such as an affiliate management system, automated cross selling options as well as consultancy on how to increase software sales via the internet.

Avangate is produced and managed by GECAD ePayment, member of GECAD Group – delivering top IT solutions world wide since 1992.

_____________________________

For further information, contact:

Avangate

Tel.: +40 (0)21.303.20.68 Fax: +40 (0)21.303.20.67

Email: info@avangate.com Web: www.avangate.com

For Media related enquiries, contact:

Delia Ene – Marketing Communications Manager

Tel.: +40 (0)21.303.20.68 Fax: +40 (0)21.303.20.67

Email: delia.ene@gecad.com

Avangate launches Affiliates Program

Steps of Affiliate Marketing: Reaching out to your niche

One of the biggest problems faced by internet marketer is finding an apt way to reach out the right people with that carefully targeted advertisement so that it will do the most good. And that is where so many of the new advertising schemes and techniques began – first with mass email and postal blitzes which were considered effective if they had a 1% return, and then as the web grew and people became more sophisticated online banner ads and sales. Get all the info you need here.

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Steps of Affiliate Marketing: Reaching out to your niche

Mailjet Survey Reveals Email Marketing Habits of Top Global Brands

By Marketwired .	Article Rating:
January 13, 2015 10:03 AM EST

PARIS, FRANCE and NEW YORK, NY — (Marketwired) — 01/13/15 — Email service provider Mailjet (www.mailjet.com) today releases the results of a survey of email marketing practices in the United States, France and Germany. Given that growing a customer base overseas is an essential step of a company’s growth, Mailjet sought to uncover common marketing trends within companies, and how these may differ internationally.

To discover how these attitudes and practices vary between geographies, Mailjet surveyed 300 marketing experts from mid-sized and large businesses; 100 each from France, Germany and the United States. Each of the companies surveyed sends at least 500,000 emails per month, and on average, sends 1.38 million emails monthly. Among the survey findings:

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Social media marketing is an American strategy. Almost all U.S. companies — 90% — use social media marketing, but this number drops to 78% in both France and Germany.

All companies want to avoid the spam folder. Eight out of ten companies, including 85% of American companies, are familiar with current spam regulations, though only 59% of companies have reviewed their country’s spam laws in the past six months.

Seven out of ten American and French executives believe email is very or extremely important to a marketing strategy. Seventy-three percent of American and 70% of French experts say email marketing is very or extremely important to their overall strategy, compared to 61% in Germany.

A/B testing is an American practice that is gaining traction abroad. Over 20% of French and 23% of German companies have never used A/B testing in their campaigns, compared with just 7% in the U.S.

HTML and personalization are the most favored tools for improving engagement. In fact, 29% of German companies personalize emails by including past customer preferences, as opposed to 17% of American and 13% of French firms.

Email marketing will only become more important. Seventy-six percent of American marketers believe email use will increase or stay the same in the next five years; this number jumps to 81% for French and 83% for German respondents.

“Email remains the only way to send personalized messages to customers on the large scale that companies require,” said Alexis Renard, CEO of Mailjet. “As marketers, our challenge is to habitually innovate how, when or what type of emails customers receive. These survey results not only teach us how marketers must expand to new geographies, but also help us design features which address the distinctive needs that each marketing campaign may have.”

Mailjet helps businesses send marketing and transactional emails, applying tools such as A/X texting, campaign comparisons and personalization. The company currently has more than 25,000 customers in 150 countries. In 2014, Mailjet tripled its staff headcount and opened offices in the U.S., Germany and the UK.

About Mailjet
Mailjet is a powerful all-in-one email service provider that not only enables our customers to send transactional and marketing email to their contacts but also better understand them, email after email. Our intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 25,000 customers around the world.

For Data, Images or More Information Please Contact:
Bethany Hill
Clarity PR for Mailjet
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646-934-6924

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