The Rhino Group - Social Media Marketing For Dummies Training Series

Making Learning Easier. Are you letting social media opportunities pass you by because the idea of learning about them overwhelms you? If you feel weighed down at the thought of getting up to speed with social media outlets, let our training program put you at ease. Social Media Marketing For Dummies is a complete, comprehensive program that takes you through all the inner workings of Twitter, Facebook, LinkedIn, YouTube, foursquare, HootSuite, and more. We incorporate real-life demonstrations, animated how-tos, reviews, and quizzes so you get the practical help you need.

Product Features

• Use Twitter, HootSuite, Facebook, LinkedIn, YouTube, foursquare, Gowalla, livingsocial and more


• Attract new customers


• Stay organized by creating an editorial calendar

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The Rhino Group - Social Media Marketing For Dummies Training Series

Facebook and Twitter For Seniors For Dummies

New to social media? This easy-to-use guide will get you started in no time!

Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. Printed in large font for easy reading, this book offers hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more.

If you’re one of the 100+ million seniors using Facebook or other social media sites, this 2^nd Edition of Facebook & Twitter For Seniors For Dummies will take you through the entire process setting up your online accounts and taking full control over what you post and see on popular social media sites. It also covers popular sites where you can read and share opinions on entertainment and travel options, view movies and television shows on your computer or mobile device, and even create your own blog.

• This Second Edition covers new social media options that weren’t previously available


• Take the pain out of working with an Internet service provider, checking e-mail, and staying in touch with your mobile device


• Make it easy to put your photos on Facebook, create a profile, connect with friends, and add other info


• Learn how to share the latest updates on Twitter or search for exciting travel destinations on TripAdvisor

If you’re a senior looking for simple advice on how to use social media sites to strengthen your connection with loved ones—or to reconnect with friends from your past—this hands-on guide has you covered.

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Facebook and Twitter For Seniors For Dummies

Social Media Marketing All-in-One For Dummies

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Marketing your business through social media isn’t an option these days—it’s absolutely imperative. Inside this bestselling guide, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.

• Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more


• Offers tips for showcasing your company with a customized Facebook business page


• Presents step-by-step guidance for setting up a social media marketing campaign


• Shows you how to use analytics to assess the success of your social media campaign

If you’re a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization’s social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

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Social Media Marketing All-in-One For Dummies

Social Media Engagement For Dummies

Put “engage” front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.

• Helps you build and foster social media relationships with potential customers, fans, followers, and current customers


• Shows you how to spark actions, reactions, or interactions–and make things happen


• Explores the fundamentals, especially for do-it-yourself small-business owners and marketers


• Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

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Social Media Engagement For Dummies

Social Media Marketing All-in-One For Dummies

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Marketing your business through social media isn’t an option these days—it’s absolutely imperative. Inside this bestselling guide, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.

• Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more


• Offers tips for showcasing your company with a customized Facebook business page


• Presents step-by-step guidance for setting up a social media marketing campaign


• Shows you how to use analytics to assess the success of your social media campaign

If you’re a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization’s social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

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Social Media Marketing All-in-One For Dummies

Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

The all-in-one guide to everything you need to know to start an online business

Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4^th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you’ll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more.

• Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization


• Gives you trusted information on Internet security


• Covers niche and advanced e-commerce topics

If you’re in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.

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Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

Facebook Marketing For Dummies, 5th Edition eBook

Learn to: Create, administer, and customize your timeline Build an engaged fan base with Likes, Shares, and Comments Integrate Facebook with other marketing plans and measureresults Use events, contests, and polls to promote your brand Plan, refine, and maintain a successful Facebook marketingcampaign Are you a marketer looking to effectively add Facebook to youroverall marketing mix? Consider this book the mecca of Facebookmarketing. Inside, you’ll grasp the psychology of theFacebook user, build your fan base, increase your brand awareness,integrate Facebook marketing with other marketing strategies, andmuch more. Marketing in the digital age – find out how to build asocial networking presence, leverage content to reach youraudience, put viral marketing features to work for you, and build awinning strategy for your business Mirror, mirror on the wall – secure a spot for yourbusiness on Facebook, design a compelling Facebook Page, and useapplications to further expand your presence within Facebook Go public – promote your Page, engage fans, measure yourcampaign’s success and utilize specific strategies andtactics proven to grow your fan base and increase awareness of yourPage Dig a little deeper – advertise on Facebook by targetinga specific audience, create and test your ads, measure yourads’ success, and use Facebook social plugins to integrateFacebook into your website Open the book and find: Steps for making your Page easy to find Tips for selling products and services via Facebook Ways to use Facebook Groups and Events for your business How to increase website traffic with Facebook socialplugins Top business tips for Facebook Factors for long-term Facebook marketing success Recommended Facebook etiquette Common Facebook marketing mistakes to avoid

Product Features

• Facebook Marketing For Dummies, 5th Edition


• eBook, 2014 December, Wiley


• PDF format

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Facebook Marketing For Dummies, 5th Edition eBook

Facebook Marketing For Dummies

Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you’ll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.

• Includes real-world case studies that illustrate how successful Facebook marketing really works


• Fully updated to cover the latest tools and techniques in Facebook marketing


• Shows marketers how to use Facebook to reach and engage their target audience


• Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns

If you’re a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

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Facebook Marketing For Dummies