Facebook Now Lets You Compare Ads, Predict Campaign Success

Credit: Facebook

Measuring ROI is one of the most important aspects of running ad campaigns. It’s also the most challenging, particularly with social media marketing. Businesses using Facebook Ads now have an easier way to see if ad campaigns will be successful by pitting ads against one another.

Facebook has updated its Conversion Lift analytics tool to help advertisers measure how effective ad campaigns are in meeting specific goals. This update lets businesses discover which types of Facebook Ads units will maximize their ROI, before actually going live and incurring charges.

Originally launched in January, Conversion Lift was designed to help advertisers see how Facebook Ads campaigns are or aren’t driving business, beyond simply looking at ad clicks. The tool also shows how campaigns are driving additional business offline. [Facebook for Business: Everything You Need to Know]

Conversion Lift works by testing ad campaigns against a control group. Ads are shown to a random test group, which sees the ad, and the results are compared to another random test group, which does not see the ads. This information is combined with different sets of data from Facebook, point-of-sale (POS) systems and other sources to determine the campaign’s effectiveness.

With the new update, businesses can now use Conversion Lift to measure ad success in reaching specific goals, such as increasing website visits, growing marketing lists, boosting sales, customer acquisition from call-to-action buttons and more. This is done by comparing different ads against one another, to see which one is more effective in reaching the desired result.

“We’re adding new capabilities to Conversion Lift that help marketers understand exactly which of their Facebook ads are driving their ad objective best,” the company wrote on its Facebook for Business blog. “Advertisers can compare multiple ads with the same objective against each other, so they can not only see if Facebook advertising is working, but [also see] exactly which advertising approaches work the best for their goal.”

The update also allows advertisers to test ads based on their content, not just the type of ad unit or campaign. For instance, businesses can compare how video ads work versus still-image ads, link ads versus carousel ads, brand ads versus direct response, mobile versus desktop and other variations.

Making this update even more valuable, it can also measure Facebook Ads’ effectiveness outside of the Facebook platform. Comparison test metrics include in-store purchases, in-app purchases and website sales.

To learn more about Conversion Lift and how to run Facebook Ads tests for your business, check out Facebook for Business.

Facebook Now Lets You Compare Ads, Predict Campaign Success

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Avoid These 5 Mistakes When Hiring an SEO Consultant

If your company is considering hiring an SEO consultant, either to assist your in-house SEO team or completely take over the entire search engine optimization effort, there are several mistakes you need to avoid.

Hiring the wrong consultant to take the helm of your search marketing effort can result in a huge mess that is not only difficult to clean up, but expensive as well. A simple Google search will bring up a bunch of consultant options, ranging greatly in skill level, experience and price. Here are five mistakes you need to avoid when hiring an SEO consultant for your company.

1. Hiring a consultant based on keyword ranking promises.

Many SEOs will try to sell you on keyword rankings. They will send you a fancy report every month that shows the position of the keywords, but how important are those rankings if they aren’t resulting in leads, sales and revenue for your business?

Image if you were ranking for two keywords, and one was ranking in the top position and the other was ranking at the bottom of page one. The keyword ranking number one only has 320 monthly searches and it was responsible for converting $1,000 in revenue the past month. The other keyword that’s at the bottom of page one has a monthly search volume of 12,200 and it was responsible for driving $7,000 in revenue the past month.

Would you rather a ranking report that highlights a number one ranking or do you want to know how much revenue your SEO campaign is generating and what your ROI is every month? Keyword rankings don’t matter. Revenue and ROI do. It’s important to work with an SEO consultant that understands what numbers truly matter.

2. Going into the relationship with unrealistic expectations.

SEO takes time. Anyone that is telling you he or she will have your website ranking in a matter of days is telling you what you want to hear in order to get you to sign the contract. An experienced SEO consultant will be able to give you an educated guess as to how soon you should expect to see increased traffic. This varies depending on your industry, competition, goals and strategy.

There are SEO services that promise results in a matter of days and some even guarantee number one rankings. Stay far away from these as they will greatly disappoint you, waste your time and money, as well as put your website in danger.

3. Hiring an SEO consultant based on lowest price.

While a $499/month SEO service might sound good to your accounting department, it’s going to end up costing you much more money in the long-run. When you really dive into what SEO entails you will understand that search engine optimization for a few hundred dollars a month is a pipe dream.

An experienced SEO consultant can charge thousands of dollars a month, depending on the campaign goals and competition. If you can’t afford an experience consultant it would be better to move slowly and attempt to do some of the ground work yourself, rather to hire a cheaper option. Low quality SEO can do severe damage to your website, requiring an extensive clean up effort, costing you more money in the long run than hiring the right SEO consultant from the start would have.

4. Hire an SEO consultant that sells pre-made packages.

There is absolutely no reason why you should be purchasing an SEO package. An effective SEO campaign is 100 percent custom and designed specifically for your website, your competition, your keywords and your campaign objectives. When you begin to search for a consultant you will often find that many will offer different package options, and these cookie-cutter packages are sold to every business.

Do you really think the same SEO strategy that is being applied to a hair salon in Boca Raton is going to be what a car dealership in Miami is going to need? Pre-packaged SEO is dangerous as well as ineffective.

5. Rely only on organic search traffic.

The worst thing you could do is put all of your eggs into one basket and have your company relying 100 percent on organic search traffic. Your traffic numbers could vanish overnight, for a number of reasons. A competitor could outrank you or Google could roll out an algorithm update that impacts your website. No SEO consultant, no matter how good he or she is, can predict what the search engines will do next.

It’s important to diversify your online marketing to include several forms of traffic, including paid search, social media, content marketing and display advertising, just to name a few. When you have several streams of traffic you can make an adjustment to increase the traffic from another outlet if a particular traffic source dries up.

Jonathan Long is the Founder & CEO of Market Domination Media®, an online marketing agency that provides Twitter.

Avoid These 5 Mistakes When Hiring an SEO Consultant

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3 Steps To Integrate Video With Email Marketing Automation

Many marketers have found that adding video to their email programs drives increased engagement and customer loyalty. People love watching videos online (4 billion video views on Facebook alone in 2014), and they aren’t all cat videos and sport bloopers.

Emails with “video” in the subject line have a 65% higher click-through rate on average, according to Vidcaster. When video is a central part of your email campaign, the CTR can be 200% higher than a similar campaign without video.

Email Video Strategies: Two B2C Examples

Video can help you cut costs and increase customer satisfaction as well as identify prospects and move them closer to a purchase decision when you integrate your email video strategy with your marketing automation and ecommerce platforms.

Reduce returns: A sports retailer uses video to help ski-boot buyers fit their new boots correctly and reduce unnecessary returns or customer-service contacts.

Every ski-boot purchase triggers a three-part follow-up emails series, which begins with a how-to video. The series generates a 57% open rate and 26% CTR., but most importantly has reduced costly returns and calls to customer service.

Welcome newcomers: A U.K. sports retailer’s welcome email to new customers and subscribers links to video interviews with the CEO and three customers to explain its flash-sale ordering and fulfillment system.

This email moves new members back to the website and uses video to answer questions and reduce uncertainties about the buying process. While helpful, text and images would not bring the story and value proposition to life as powerfully as interviews with athlete customers and the company’s founder.

3 Steps to a Video-Email Marketing Strategy

The innate activity associated with sports makes video marketing a natural for outfitters, but integrating email and video can help any brand achieve a variety of marketing and business goals.

Here are some suggestions (taken from a webinar I co-presented) for launching a video marketing strategy that incorporates email, ecommerce and marketing automation in a top-to-bottom sales funnel model:

1. Top of the funnel: Just get started.  All you need is a camera (even the one on your phone), a topic and a platform (embed on your website or host on Facebook, YouTube or Vimeo). Most smartphones and desktops have basic recording and editing tools like QuickTime or iMovie, or you can purchase a video editing software solution.

And you need one more thing: a clear business goal for the video. This, in turn, sets up a distinct call to action. Videos at this level can raise awareness and drive traffic to your website.

Your company might even be in the video business already. Scout around for product demo and trouble-shooting videos, even customer/fan videos. Don’t forget your own recorded webinars.

2. Middle: Qualify and move leads faster. Here, prospects reach your website from a public platform (Facebook, YouTube, etc.). Put up a simple lead-generation form that collects identifying information to unlock premium content.

Use that data to launch a drip campaign to these viewers, but watch their video viewing choices for indications that your prospects are closer to buying. This can let you skip ahead a few levels in your campaign schedule and move them to the funnel’s bottom.

At this point, you might need to move from a basic video platform to an enterprise-level program that provides more data management and integration with your marketing-automation program.

3. Bottom: Decision time. At this level, you have enough data on your prospects to point them to the videos that will persuade them to take the business action you want (purchase, sign up for a demo, call for an appointment, etc.).

Where are you on the video spectrum? What works, what doesn’t? Let me know in the comments.

Until next time, take it up a notch!

3 Steps To Integrate Video With Email Marketing Automation

Movers & Shakers: July 2015

July shot past like a bullet train, so here’s some of the job updates that you might have missed in the last month.

Let’s start with the agencies, where Havas Media’s James Cooper has stepped into the position of global performance director after six years at the company.

Cooper will be rolling out and managing Ecselis, its PPC, SEO, affiliate and display performance brand, while Morgan Anning will take his post as head of acquisition.

7thingsmedia said farewell to former account director Fiona Gandy, who joined multi-brand fashion retailer Net-a-Porter as performance marketing strategist.

Brand agency ORB has boosted its roster having secured a number of new contracts, appointing Jodie Price as account manager, Helen Page as designer and Rick Malhi as creative strategist.

Mobile

Mobile commerce and proximity marketing specialist Proxama has installed its CFO John Kennedy as interim chief executive.  

This followed former CEO Neil Garner announcing his intention to step down in May 2016, while he remains on the board to lead strategic development of tech, products and partnerships.  

Meanwhile cloud-based iPad Point-of-Sale (PoS) provider ShopKeep announced the hire of Christophe Delacroix – founder of PoS reseller BlueBird – as general manager in line with its launch in the UK market.

Display

Polish display ad tech company RTB House continues to expand abroad, installing Alexandros Rigas in its Greece headquarters following openings in Turkey, Russia and the Czech Republic.

Bringing 15 years of experience in online media and a career at ITV, Jon Block has joined the ranks of video ad specialist Videology as EMEA vice president of product and platform.

Skin-based ad experts Sublime Skinz onboarded Lisa Menaldo as UK managing director, having left the same position at programmatic trading company Bannerconnect.

Content monetisation startup VigLink took on former Pandora Radio senior director of HR in the same capacity. Teryle Macdonald has held senior positions at GE, NBC Universal and Comcast.

Online games marketing specialist ad2games announced a double title for new hire Sheila Kagan, who joins as chief operating officer and managing director combined.

A Tel Aviv native, Kagan previously served as senior VP of client development at performance advertiser Matomy, and director of affiliate market and operations at 888.com.

And finally, Affilinet welcomed Jonathan Reynolds as head of client services, having left Tradedoubler as head of international clients.

Are you looking for a new job or hiring?

Would you like to advertise your performance marketing vacancies to PerformanceIN’s captive and knowledgeable audience? For more information about the opportunities we can provide please contact our  sales team. For the latest performance marketing jobs take a look at PerformanceIN Jobs. 

If you or a colleague are switching companies soon, drop an email including details of the switch to our content team to feature in next month’s edition of Movers & Shakers.

Movers & Shakers: July 2015

Effective Money Making Website Residual Affiliate Programs May Be Your Answer

Summary:

There are many opportunities that can be grabbed online. Some websites offers part time and home based jobs like freelancing and others. Some also hire people that can be able to answer other company’s surveys. They only require their members to do their job well.

This article from The Online Master is about: money making website, residual income, residual affiliate program, earn money at home , work at home

There are many opportunities that can be grabbed online. Some websites offers part time and home based jobs like freelancing and others. Some also hire people that can be able to answer other company’s surveys. They only require their members to do their job well and to have their software that consists of the program they will use online to do their job.

Some websites also provide hints and tips for worthwhile home based jobs. Making money is rather a direct way to put it, but that may be the bottom line in any case. Even if you run a non-commercial site, you may want to offset some of your costs by sharing it with your visitors.

Web hosting is an important part of your online business. This is why it’s extremely important to pick a web hosting service that is extremely reliable, has near perfect uptime, and offers great customer support.

There are web host that pay a residual affiliate commission to members that sign up under your affiliate link. Be sure to look into the affiliate program that pays a good percentage of the sale.

Web hosting services are offered with different packages to make sure that they fit your needs. Determine what kind of package is a perfect fit for your online business. Depending on how many sites and the amount of traffic you receive to your site should determine the package you pick.

If you only have one site with a few visitors per day you can usually get by with the smallest package. However as your business grows you can always move up to the bigger packages.

Make sure that when searching for a web hosting service that they offer reliable service with great servers that will not be down due to problems. Your business depends on your site being up all the time, so make sure that the servers offered are top quality.

If you have a large online business you may want to purchase a semi-dedicated or full-dedicated server. This way you have more control over how it’s used, and you’ll have more storage space and bandwidth to work with.

Another important issue to consider is customer service. Make sure you can contact your web hosting company on a drop of a hat. If you are having problems and you’re not able to reach them for a few hours you can lose lots of money. Choose your web hosting company wisely, because your entire online business depends on it.

There are some websites that offer opportunities on earning extra money from residual affiliate programs.

Unlike most affiliate programs, you earn residual income on many great products and services each and every month, not just on a single sale. You can get your own professional websites instantly. You can also take advantage of their many benefits and agent support features.

The Commission Junction is a good example and provides access to thousands of advertisers, and millions of ads, banners, and products within one web-based interface. With one ID and password, you can manage all of their pay-for-performance partnerships, retrieve new ads or links for their sites, and generate comparative reports. They are one of the best reporting systems today.

Just a warning, remember that always put in your mind that not all websites that offer these opportunities is reliable, some are those sites that just want you to pay for a membership fee. There are websites that scam people who are looking for a job, so just always be alert and it’s better to know the background of your prospective website. It is for your own financial protection to do a little research of the residual affiliate program you are considering.

Effective Money Making Website Residual Affiliate Programs May Be Your Answer

The Most Effective Hyperlocal Marketing Strategy

I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strategies for local marketers now that Facebook was killing organic reach. One suggestion was to “add social relationship tools to your own site.” This is a great idea, but it doesn’t scale well for hyperlocal businesses – after all, how likely is it that you have a product or service that will generate a consistent and loyal following that will engage every day like they seem to do on Facebook?

However, there very likely is a place locally where daily engagement occurs and where social relationship tools could make a very big impact on their ability to more deeply engage and provide discovery tools for local businesses – the hyperlocal digital publisher. These sites have a loyal and demographically desirable reader base for local businesses. They also have great local authority with search engines. Here’s three reasons why these sites should be an important part of your hyperlocal engagement strategy:

1. There’s no better way to reach a higher percentage of people that you want to touch – If you recall from last week, we talked about ways to touch your current and potential customers more often. If your customer base is made up of people in your own community, there is no more focused place than hyperlocal destinations. But you have to do more than just advertise on those sites! Again, an ad is great but it’s just a single “touch”, and the likelihood of that one touch making an impact is very low by itself. But that one touch in addition to active engagement on the hyperlocal site dramatically increases your chances of being noticed.


2. It’s your most effective “Citation” strategy – We’ve also blogged about the importance of keeping your Name/Address/Phone (NAP) info consistent on directory sites. It makes sense that the most local sites to you should be ones where you have this NAP info displayed, doesn’t it? Being listed on a national directory is important too, but how many people using that national directory are interested in your specific community? An up-to-date listing on a directory that is focused on your local community will certainly be more impactful. It’s shocking to me how many people have incorrect NAP information surfaced on hyperlocal sites. This should be Step 1 in your citation effort (actually, Step 2, right after you get listed on Google My Business).


3. You have more influence – I hear many stories of small businesses that complain that they can’t get anybody from Google, Yahoo, Yelp or other global sites to return their calls or emails. It’s frustrating getting them to remove spammy reviews or to fix problems with your listings, especially if there are duplicates! But your local publisher is somebody you know, a physical presence you can speak with and influence. The biggest value of hyperlocal is the intimacy and personal attention – it’s what separates the small business owner from the big box retailer, and it’s what separates the hyperlocal publisher from the national directories and platforms.

Hyperlocal publishers give you the ability to be a “big fish in a small pond.” Facebook and other social platforms are certainly powerful and there’s a lot of great reasons to use them as a part of your marketing effort. But remember this analogy the next time you think about focusing solely on Facebook:

• A Facebook organic post is like screaming out your post in the middle of a sold out Mets game at Citi Field (yes, it would have to be a day when Matt Harvey is pitching )


• A Facebook boosted post is like having somebody grab all the people at that Mets game who fit the demographic you want to reach sitting in your section of the ball park. You are still screaming and they are still distracted, but at least the people who can hear you are the people you want to reach


• Engagement on a hyperlocal site is like being at a local baseball game in your town with 50 other folks, where you could (if you want) scream out to all of them, OR speak one on one with each of them before the game is over.

The most effective small business owners know that targeting is one of the most important marketing strategies. Anything that can get the attention of a highly qualified group of potential customers should be a top priority, and doing it on a public forum where everybody can see is even better. Your hyperlocal publisher gives you the best of both these worlds. Even Facebook doesn’t give you a forum where everyone can see you – only those in your “network.” There is no single perfect platform to reach everyone you want, but one of your best options is your hyperlocal publisher. They have the highest percentage of potential customers right there, waiting to hear from you. You will find them to be the most effective hyperlocal marketing strategy!

Author: Scott Barnett

Scott is a serial entrepreneur with 25+ years experience in Software Development, Product Management, Sales and Marketing. Scott excels at working with customers to find unique and long lasting solutions for their business using technology. Scott is currently Founder of Bizyhood, a startup focused on Customer Engagement and Marketing… View full profile ›

The Most Effective Hyperlocal Marketing Strategy

Affiliate Marketing Executive

Job Title: Affiliate Marketing Executive

Location: Watford

Salary: £25,000 – £28,000

My client is currently looking to recruit an experienced Affiliate Marketing Executive to join there already successful team. You will be responsible for driving the traffic to the website. This is a great opportunity for someone who thrives in a fast paced, sociable but extremely hardworking environment.

Responsibilities:

• Setting up and maintaining campaigns


• Briefing creative requirements to internal and external staff


• Media buying for display, social, mobile, co-reg and email


• Managing existing affiliate relationships to maximise ROI


• General reporting and analysis – e.g. weekly revenue, budget and traffic reports


• Writing/editing copy for email with targeted social content and campaigns


• Sourcing new incentives

Attributes:

• Great working knowledge of CAKE affiliate platform


• Basic knowledge of HTML, Google Analytics and Adwords


• Proficient in Microsoft Office – Word, Excel and PowerPoint


• Hardworking


• Confident


• Great english written and spoken

If this role is certainly ticking all the right boxes for you, please apply NOW!!

Due to the number of applications we receive, Crisp Recruitment is only able to contact candidates who have been shortlisted for this position. If you have not heard from one of our consultants within seven working days, unfortunately your application has been unsuccessful. We wish you the best of luck in your job search.

Affiliate Marketing Executive

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How to Use Email Campaigns and Facebook Ads to Achieve Personalization in Marketing

Author Fan Bi is the CEO of Blank Label, an award-winning custom menswear brand. Since founding in 2010, Blank Label has shipped over 100,000 custom garments to customers all over the world, and has stores in Boston and Washington D.C.

When a new company attacks a market, they often take a niche approach. Call it thin edge of the wedge, or establishing a “beachhead,” the point is that they try to speak to an audience that is currently underserved by existing players with a message or feature that resonates. The logic is that every group, down to the individual person, has slightly different preferences: that’s why there are so many options for cereal at your grocery store.

With digital marketing, you’re able to take this personalization to the extreme. In fact, according a recent Forrester survey, 63 percent of marketers rated personalization as “extremely important” to their long-term goals. What’s more, an Adobe survey of marketers tapped personalization as the most important feature, above big data and social.

The two easiest ways to bring personalization into your marketing program are through email campaigns and Facebook ads. Here’s how you can implement these tactics into your customer strategy.

Email Campaigns

If you do any kind of email marketing, you should almost certainly be using an ESP (email service provider) that integrates with your database of customers and allows you to sort based on different attributes. We use the ESP Klaviyo, though I’ve also heard good things about Customer.io and Vero. When someone places an order with our company, Blank Label, we send basic purchase information to Klaviyo, including customer name, product, price and time of purchase. From there, we can create different lists, such as one for customers who have only purchased dress shirts, and another for people who haven’t purchased in the last 12 months. The purpose of this list segmentation is to be able to send more tailored messages.

As an example, for our customers who’ve only purchased dress shirts, they’ll be the first we email when we get new dress shirts. Plus, we can send them specific emails to cross-sell them into other products. For our customers who haven’t purchased in 12 months, we can send something like “Hey Jim, we noticed you hadn’t visited us in a while, we just wanted to send you a courtesy email to make sure your garments are treating you well.”

These new personalized ESPs also can take website data, so that when the customers who haven’t purchased in 12 months visit the site, log in and don’t make a purchase on that visit, you can send them a personalized email, such as: “Jim, glad to see you back at Blank Label, we just wanted to make sure we could be helpful and if you had any questions about the new website changes.”

Facebook Advertising

Now that you have different lists created in your ESP based on the different attributes you want to target and send personalized messages to, you can export the email addresses in these lists and upload them to Facebook’s Ad Manager. If you navigate to the Audiences tab and create a new group, e.g. “Inactive 12-month customers,” Facebook will match those emails with profiles it has in its user database. You won’t be able to reach everyone on Facebook from your ESP list, but there should be a high percentage of coverage.

Using a similar message to your email campaigns, you can now send tailored messages using Facebook’s banner ad format to these different groups. Some of our more successful Facebook campaigns using this tactic are targeting our highest spend customers and reminding them about our referral program, as well as notifying people geographically close to one of our stores about upcoming events or new store openings. If you have a segment list of a few thousand people, you’ll be able to reach them once a week for as low as $10 a day.

When determining how to best distinguish your brand from the competition, consider using personalized email campaigns as well as Facebook banner ads to underscore your understanding of each customer — at the individual level.

How to Use Email Campaigns and Facebook Ads to Achieve Personalization in Marketing

Locarno: Sarah Calderon On New Distrib Models

LOCARNO – Worldwide day-and-date releases surged from 60 in 2012 to 233 in 2013, The Film Agency CEO Sarah Calderon said in a Locarno Fest master class, Classic & Alternative Distribution, citing a E.U. Media Program report, Circulation of Films in the Digital Era.

SEE MORE: Locarno Film Festival

At Locarno for Puentes, the Europe-Latin America co-pro training facility, Calderon’s spoke on the first of Locarno’s three Industry Days, running Aug. 8-10.

The U.S drive the spike, with D & D releases soaring from just 46 to 166 in 2013, a year later. In Europe, in the biggest sign of a day-and-date push, though more reluctant, in U.K. synched bows climbed from 2012’s 5 to 28 in 2013.

Calderon, CEO at the The Film Agency, a Madrid-based, marketing consultancy, both traditional and emerging new online models have pros and cons.

Classic distribution – via a sales agents and distributors – works like a filtered ntermediary market that imposes exclusivity, territoriality and a window chronology: Release in theatrical, then DVD, VOD, pay TV and free TV.

System observes “exclusivity, territoriality and chronology: three words that Internet hates,” Calderon said.

New arena offer basically three distribution possibilities: online (VOD and straight-to-VOD; mixed models (day-and-date, ultra-VOD, festival-to-Date; event-driven distribution, which rolls off surprise and alternative content and may feature cinema-on-demand.

Hollywood executives have showed large concerns about a transition to alternative this transitional stage. For tentpole movie rights holders, global cinema box office is relatively healthy, rising 1.4% to $36,4 billion in 2014, representing an increase of 15% over 15 years, according to the European Audiovisual Observatory’s 2015 World Film Market Trends report.

However, U.S. attendance dipped, filmgoers buying on average 5.5 tickets in 2014 compared to 5.9 in 2013.

Online consumption is trending upwards. But big VOD platforms refuse to offer data about consumption, which

confounds analysis. For the first time, 2013 income from the entire audiovisual sector in Europe has declined –0.4%– and although online VOD revenues increased 46%, this failed to offset a 4.4% box office drop in 2013, the EAO study said.

What is the best-suited product for online distribution? “All films could benefit: the challenge is how their financial plans are adapted to new distribution models,” Calderon told Variety.

“During the transition we are currently going throigh, I think that the most appropriate movies are arthouse titles that don’t necessarily fulfill the needs of the theatrical 45+ (and mostly feminine) audience. Even though each film should have its tailor-made distribution strategy, in principle the immediate-VOD availability should allow these films to reach a slightly younger audience that doesn’t go (that much) to the cinemas.”

Predictions about how quickly new distribution models may consolidate are harder to make, Calderon said

“It’s very difficult to know. In principle the U.S. and U.K. should grow. Maybe a few other countries with decreasing cinema attendance (like Spain, Italy, or Portugal) could start to join too. Exhibitors’ reluctance is still very high and there’s not yet a solid-enough financial model in VOD to justify the model in many countries,” she added.

Supported by Creative Europe Program of the European Union, TIDE aims at analyzing new digital distribution models. The Film Agency participates in its study.

“For TIDE4, we are now going to focus on only five territories, to be able to contribute to this growth on a more local basis,” Calderon said.

TIDE’s umbrella includes The Film Agency, Under the Milky Way an international digital film distributor with preferred aggregator status for iTunes , programmers worldwide platform The Festival Agency, and the Ipeda, Independent Pan European Digital Association.

Project focuses on VOD, day & date releases and event driven distribution.

Also, TIDE experimented by releasing movies in day-and-date in more than 15 European territories. TIDE 1’s line-up included Ken Loach’s “The Spirit of 45,” Paul Wright’s “For Those in Peril,” Ferzan Ozpetek’s “A Magnificent Haunting” and Pierre-Yves Borgeaud’s “Viramundo.” TIDE 2 launched Marc Bauder’s “Master of the Universe” Noah Deshe’s “White Shadow” and “The Mark Cousins Hibrow Trilogy.” The last title bowed near simultaneously at four European film festivals and VOD platforms, starting with the Edinburgh Intl. Film Festival on June 22, FID-Marseille in France on July 3, Karlovy Vary on July 6 and New Horizons beginning July 23. A film segment was screened at each festival, while the whole trilogy is available online.

Locarno: Sarah Calderon On New Distrib Models

Proceed Innovative to Host an Internet Marketing Seminar in September titled "The Changing Face ...

Proceed Innovative will host a seminar on September 23, 2015 titled “The Changing Face of SEO” to discuss new internet marketing strategies and the current state of SEO (Search Engine Optimization).

Schaumburg, IL (PRWEB) August 31, 2015

Proceed Innovative will host a seminar on September 23, 2015 titled “The Changing Face of SEO” to discuss new internet marketing strategies and the current state of SEO (Search Engine Optimization).

Search engine optimization (SEO) is a very important aspect of internet marketing and the most effective strategies for search engine marketing (SEM) have changed over the last couple of years. Small businesses and other companies that handle their own internet marketing must be aware of these changes in SEM to get the most effective results and Proceed Innovative’s free seminar, The Changing Face of SEO, discusses the most recent changes as well as effective strategies and techniques that companies can use to boost their online marketing campaign. The seminar will take place on Wednesday September 23, 2015 at 11:30 am at the Corporate Center in Schaumburg, IL. Space is limited, register early to secure a seat.

Every month, Proceed Innovative is teaming up with Northwoods Software to provide a free workshop on different aspects of internet marketing that is open to local businesses looking to improve their online marketing strategies. “The Changing Face of SEO” seminar will discuss the new trends and changes in SEO marketing after the Google’s most recent search algorithm updates as well as how to plan and implement an effective SEO strategy to achieve a company’s marketing goals.

The seminar will cover the following:

• goals of an SEO baseline analysis


• how to optimize a website to rank better in the search engines


• how Google’s algorithm updates can affect website’s rankings


• case studies of successful SEO marketing campaigns


• the importance of keywords, social media, and content marketing


• QA session.

Anyone who is in charge of the website, marketing, or social media for their company can benefit from attending this workshop. For more information and to register visit http://www.proceedinnovative.com/seminars/

About Proceed Innovative

Proceed Innovative, LLC is a full service digital marketing firm dedicated to helping franchises and local businesses improve their internet traffic and conversion rates with multi-faceted marketing strategies. The SEM experts at Proceed Innovative discuss specific marketing goals with each client to create a strategy that is best suited for this business and industry and to help the client achieve the targeted goals. Proceed Innovative specializes in search engine optimization (SEO), pay per click (PPC) management, web design, web analytics consulting, lead generation, and local and mobile SEO. Once per month Proceed Innovative hosts free seminars on different internet marketing topics at their Schaumburg office building. For more information call Proceed Innovative at 800-933-2402 or visit http://www.proceedinnovative.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/digital-marketing-seminar/proceed-innovative/prweb12932529.htm

Proceed Innovative to Host an Internet Marketing Seminar in September titled "The Changing Face ...

Like Us On Facebook - NFC tag and QR code two-sided sticker. Perfect for storefront windows

Perfect for storefront windows!!

How to get more Facebook Likes for your business? Use latest technologies to increase your Fans, Followers and Subscribers on your Facebook page. Place on the window or door at your place of business, reception window, or car window.

Buy our Like Us On Facebook NFC/QR code sticker and ask your customers to use a mobile phone to scan on the go.

We will directly point the QR Code and NFC tag to your Facebook Page to increase your business Facebook Followers.

We are using our custom Analytics on the Landing Page and hence we can easily determine how many people have actually scanned the QR code image or NFC tag.

Easy to activate

Step 1. Scan QR or Tap NFC tag

Step 2. Activate your sticker (enter activation code <- unique number, included in the package)

Step 3. Enter your Facebook URL (or your business website, to where it will be re-directed to)

Step 4. Use it Email me any questions

Peel and stick. Safe for all surfaces. Easily removable.

Product Features

• Re-Programmable QR/NFC full color PVC Like Us On Facebook sticker


• Increase your business Facebook Likes


• 4 inch width X 6 inch height


• For offices and businesses – INDOOR AND OUTDOOR


• Safe for all surfaces, UV ink resists fading – 2 SIDED

Click Here For More Information

Like Us On Facebook - NFC tag and QR code two-sided sticker. Perfect for storefront windows

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

New Email Marketing Automation & Integration Guide Outlines Full Process

Sacramento, California (PRWEB) August 31, 2015

StreamSend, the email marketing service provider, shares advice and a free white paper to help businesses use video to build customer relations and sales with their email marketing strategy. Video Email Marketing is an important part of StreamSend’s Email Marketing Automation & Integration Guide, which teaches integration and automation tactics that lift conversions and boost ROI.

“Video Email Marketing offers a return 280% higher than traditional direct mail.”
-Gartner Research

“In today’s cluttered digital landscape, it’s extremely difficult to capture the consumer’s attention,” said Dan Forootan, president of StreamSend Email Marketing. “Incorporating video into email marketing is one of the most potent ways to increase email engagement, breaking through that clutter and demanding attention. Here are some tips for getting started.”

1.    Video Length:
Shorter is better. Keep videos under 60 seconds.

2.    Content:
Make sure videos resonate with your audience and is relevant to your product or service.

3.    Format:
Use a format that supports both web and mobile video. Smartphones and tablets are too common to ignore. Video should play in both HTML5 and Flash.

4.    Email Design:
Design emails so that video is the primary focus and is positioned above the fold — up to 400 pixels wide. The message should concisely state “what’s in it for them” and why they should watch the segment.

5.    Lead Generation:
Consider adding a URL to the video to create immediate engagement and take viewers to the landing page. Or add a form right on to the video which viewers can use to subscribe directly to the mailing list.

6.    Subject Line:
Subject line copy should include the word “video” and tie into the segment’s subject matter.

7.    Landing Page:
Design a landing page to create continuity. Keep the audience close; don’t send them to YouTube.

8.    Tracking:
Be sure to track open rates, play rates, shares, etc., and compare them to traditional email campaigns.

Find out how to put video and all of the power of email marketing to work for your business, read StreamSend’s Agency Email Marketing Guide at http://www.streamsend.com/SSPR-EIAGuide2015

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/08/prweb12929983.htm

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

Social Media Cufflinks

• Approximately 5/8″ x 1/2″


• Plated base metal with enamel


• Set includes one Hashtag and one At Symbol cufflink


• Bullet back closure

Product Features

• Approximately 5/8″ x 1/2″


• Plated base metal with enamel


• Set includes one Hashtag and one At Symbol cufflink


• Bullet back closure


• Cufflink Aficionado

check out For More Information

Social Media Cufflinks

Easy Profits Using PPC In Your Affiliate Marketing Business

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

Easy Profits Using PPC In Your Affiliate Marketing Business

Facebook Style LIKE HQ Single Color Light Blue 9.25" x 3.4" Vinyl Sticker Decal!

Make your statement in real life just as you would on your favorite social media networking site! Placing these can be fun and make things very noticeable! You will receive a Single Color Light Blue 9.25″ wide by 3.4″ tall Vinyl Sticker Decal Made from High Quality High Gloss outdoor weather resistant vinyl so you can remain confident it will hold up and out last the normal sticker expectations. This is a single color decal meaning wherever the graphic is not will become the background in which the sticker is placed. This sticker stands out very strong anywhere especially on a vehicle, window, laptop, etc..

ALL photos shown are the actual decal photographed on a painted piece of glass!

!!!IMPORTANT!!! This Decal can be made in nearly any size or available color upon request. Please ask.

Product Features

• High Quality, High Gloss, All Weather, Long Life Vinyl.


• Very Unique!


• Facebook


• Like Button

Click Here For More Information

Facebook Style LIKE HQ Single Color Light Blue 9.25" x 3.4" Vinyl Sticker Decal!

Attract Customers to Your Personal Brand with Facebook

With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page growth – but there are also professional apps that allow brands to sell without ever having to leave Facebook.

Many brands and businesses rely on their Facebook Page as a place to attract new leads, drive promotions and website traffic. By tapping into social media resources you can attract new Fans and drive sales.

Is it possible to increase your reach on Facebook without a big budget? With the right tools in place you can greatly improve your brand’s presence there.

When you use traditional e-commerce methods along with the social media your brand can greatly increase its bottom line. A simple selling strategy is not difficult to achieve if your business has digital products to offer.

Benefits of Selling on Facebook

Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan

Here are several reasons your personal brand should leverage your sales on Facebook.

• Sales from social media on the rise – While having a professional website and blog is still an important part of your sales strategy, social media is increasingly effective for attracting new customers. Facebook in particular attracts a large number of leads, along with other big networks like Twitter, Instagram, Pinterest, and YouTube.

• Attract a new audience – Your brand will not only benefit from sales on social media, but also from driving more Fans and followers who can be directed to your website. It is fairly inexpensive to leverage a marketing campaign versus traditional advertising. Once you have established an active and interested community it is easy to draw attention to your products or services.

• Capture new leads for conversions – Depending on which tool you take advantage of your brand can build your email list right from Facebook. These leads can be nurtured with follow-up campaigns that present them with special offers, tips, and other helpful information that can lead to more sales.

• Improved social proof – When a Fan makes a purchase from your Facebook Page and makes a comment this helps spread the word about your brand online. This in turn attracts loyal brand ambassadors who have already decided to trust in you.

Take advantage of apps like Heyo Cart, setting up a Facebook store, or Shopify to get started.

While a Facebook Page is great for sharing content, images, and video, your personal brand can greatly benefit from this top social network just by selling directly there. Over time your community and sales will grow much faster than relying upon marketing and Facebook ads alone.

Attract Customers to Your Personal Brand with Facebook