Facebook Now Lets You Compare Ads, Predict Campaign Success

Credit: Facebook

Measuring ROI is one of the most important aspects of running ad campaigns. It’s also the most challenging, particularly with social media marketing. Businesses using Facebook Ads now have an easier way to see if ad campaigns will be successful by pitting ads against one another.

Facebook has updated its Conversion Lift analytics tool to help advertisers measure how effective ad campaigns are in meeting specific goals. This update lets businesses discover which types of Facebook Ads units will maximize their ROI, before actually going live and incurring charges.

Originally launched in January, Conversion Lift was designed to help advertisers see how Facebook Ads campaigns are or aren’t driving business, beyond simply looking at ad clicks. The tool also shows how campaigns are driving additional business offline. [Facebook for Business: Everything You Need to Know]

Conversion Lift works by testing ad campaigns against a control group. Ads are shown to a random test group, which sees the ad, and the results are compared to another random test group, which does not see the ads. This information is combined with different sets of data from Facebook, point-of-sale (POS) systems and other sources to determine the campaign’s effectiveness.

With the new update, businesses can now use Conversion Lift to measure ad success in reaching specific goals, such as increasing website visits, growing marketing lists, boosting sales, customer acquisition from call-to-action buttons and more. This is done by comparing different ads against one another, to see which one is more effective in reaching the desired result.

“We’re adding new capabilities to Conversion Lift that help marketers understand exactly which of their Facebook ads are driving their ad objective best,” the company wrote on its Facebook for Business blog. “Advertisers can compare multiple ads with the same objective against each other, so they can not only see if Facebook advertising is working, but [also see] exactly which advertising approaches work the best for their goal.”

The update also allows advertisers to test ads based on their content, not just the type of ad unit or campaign. For instance, businesses can compare how video ads work versus still-image ads, link ads versus carousel ads, brand ads versus direct response, mobile versus desktop and other variations.

Making this update even more valuable, it can also measure Facebook Ads’ effectiveness outside of the Facebook platform. Comparison test metrics include in-store purchases, in-app purchases and website sales.

To learn more about Conversion Lift and how to run Facebook Ads tests for your business, check out Facebook for Business.

Facebook Now Lets You Compare Ads, Predict Campaign Success

Skin in the Game: Plastic Surgery Marketing Lets Surgeons Gain Online Exposure

There’s a new firm in the marketplace catering exclusively to the plastic surgery industry.

According to an announcement shared with MMW, Plastic Surgery Marketing Ninja “serves as the ultimate resource for plastic surgeons who are very excited about gaining online exposure.”

Services include a broad range of blogging, website development, search engine optimization, social media, and article writing services.

“The company possesses good experience in the field of plastic surgery marketing services by working with many plastic surgeons who have initially struggled making a mark in this field,” the firm says.

“We are well aware of the fact that it is very frustrating to have one’s website buried deep beneath the mountain of the search results on Google,” explains one of the company’s spokespeople. “This is the reason why we have dedicated our services towards getting plastic surgeons out of their difficult positions.”

The services provided by the company include plastic surgery Adwords campaigns, affiliate marketing, blog commenting, bookmark service and budget calculation. Plastic surgery campaign tweaking, website bug fixing, competitor analysis, domain registration, and duplicate content control are among the other services provided by the firm.

Obviously, plastic surgeons have skin in this game. Now Plastic Surgery Marketing does, too.

Skin in the Game: Plastic Surgery Marketing Lets Surgeons Gain Online Exposure