Lucky? No. Five Reasons Why You've Earned Your Success

A former client turned friend once told me, “I don’t believe in luck. Hard work, good decisions and passion are the contributors to success.” I’ve thought a lot about this sentiment over the years and firmly agree.

Because marketing today is harder than it has ever been, every now and then I love to dedicate a piece to all the email marketers out there working tirelessly to drive revenue for their organizations.

Here are some of the skills you’ve probably proven to master, showing how you’ve earned your place as a digital success story:

You know the customer. I would argue that no one on the marketing roster understands the customer better than the email marketer. As a resource that leverages first-party data, you have a keen definition of your customer segments and the rules that determine what segment a customer falls into.  You never speak in generics, but in specifics.

You are left- and right-brained. To plan, produce and send one email campaign, an email marketer is making right-brained decisions such as creative and content. On the left side, you are putting on your technical, analytical hat to code the emails and report on the results post-send. I’m oversimplifying the process required to get an email out the door, but there are a lot of different skills at work here that require an email marketer not just to be creative, but to also be strong from a technical and analytical standpoint.

You are a natural educator. In every role I’ve ever had as an email marketer, I’ve been a teacher to others at all levels of the organization. Ever had a colleague with a campaign idea that was sure to get your program hurt from a deliverability standpoint?  You probably had to explain how deliverability works and why the campaign didn’t make sense.  Have your colleagues ever needed an explanation on what certain metrics mean?  You probably took the time to explain the trends and why they were good or bad.

These are teaching moments where you have the chance to shine and educate others around you—from your level all the way up to the C-Suite.

You can form a fierce argument while also being diplomatic. Speaking of those teaching moments, you know when to push back while maintaining respect among your internal clients. When you see disaster ahead, you know how to prevent potential pain, even if it means saying, “Let’s test that” and carving out the problematic idea into a small subset of your email send to prevent disaster—while honoring the idea and giving it a legitimate chance as a learning opportunity.

You are a comfortable presenter. I have not met many email marketing leaders who lack skills in putting together a killer presentation.  If you have mastered how to tell the story of how your program is driving value for your organization, you have positioned yourself well to move up within your organization and receive the recognition you deserve from your peers and leadership.

On this St. Patrick’s Day, I won’t say “You’re lucky” for working in such an exciting field.  You have earned your place in driving marketing success, and for that I’ll say “You’ve earned it!”

What are some other skills that email marketers have?  Let’s celebrate you by posting in the comments!

Lucky? No. Five Reasons Why You"ve Earned Your Success

Network Marketing Training CD - The Network Marketing Success System that Never Fails by Dale Calvert THE MLM PROFIT

The Network Marketing Success System that never Fails

from Dale Calvert aka The MLM Profit is a candid, no fluff, insightful look into the network marketing industry and what it takes for you to develop long-term, ongoing, residual income. After making millions of dollars and building an organization of over 60,000 distributors and retiring in 1990 Dale has been the go to guy for companies and top leaders in the network marketing industry who want to take their organizations to the next level.

Dale has helped leaders from virtually every network marketing company around the world g et a clear vision of what it really takes to develop a large, duplicating, organization of leaders. If you are afraid of hearing the truth instead of the normal blah, blah, fluff this CD is not for you. If you are looking for inspiration and insights that you simply will not find from anyone else at any cost then add “The Network Marketing Success System that Never Fails” to your shopping cart right now.

If you don’t agree this is the most informative and insightful information you have ever heard, we demand that you send it back to Amazon for a full refund. This information can make the difference in MLM Success or Failure for you and your team we know that so we are willing to take all the risk to prove it to you.

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Network Marketing Training CD - The Network Marketing Success System that Never Fails by Dale Calvert THE MLM PROFIT

Preparing for Black Friday: 5 key trends that could determine success

Last year the Black Friday juggernaut arrived in the UK and established itself as a new retail phenomenon. Whilst some companies’ websites creaked and fulfilment became a serious headache for others, not to mention the margin measuring impact of deep discounting, this pre-Christmas period has given the country’s retailers serious food for thought about how to ensure they strike the right chord in 2015.

As a channel with a strong heritage for driving conversions, the affiliate marketplace is well positioned to support advertisers’ efforts. With that in mind, what trends can we expect to see this year?

Smartphone traffic will play a crucial role

On Boxing Day 2014, Affiliate Window’s traffic via tablets and smartphones exceeded 50% for the first time. Drilling down into the affiliates and advertiser sectors that succeed on different devices provides an additional steer on how to optimise an affiliate campaign.

We know that consumers use smartphones to browse the Internet in ways they don’t on other platforms. Consumers are increasingly switching between devices. Having consistent messaging across all devices not to mention ensuring any dedicated mobile sites have affiliate tracking enabled should see a decent volume of both traffic and sales. However, as a more casual browsing device, don’t expect that traffic to convert as well. Consider offering additional non-CPA payments for those affiliates with a significant mobile reach.

Tracking conversions between devices will need to become the norm

With the significant growth in m-commerce, multi device consumption is common place. Google recently revealed their cross device conversion statistics, indicating that cross device activity can result in an increase of anywhere between 4-16% attributable sales. This matches the data we are currently seeing for our cross device product with some retailers experiencing around an 8 – 12% uplift in sales.

Without the ability to track cross device sales, affiliates are not being adequately or accurately rewarded for the full extent of the sales they are driving. Imagine telling your affiliates you were cutting their commissions by around 10% at the peak sales’ period of the year? Advertisers simply wouldn’t do it, but by not tracking sales across multiple platforms, this is what they are effectively doing.

The rise of the blogger

If there’s one topic that is guaranteed to cause affiliate marketers to scratch their heads in confusion, it’s how to engage the longtail affiliates on their programme. At this time of year many of the major affiliate sites, the large cashback and voucher code sites, have already agreed their marketing plans for Christmas with ratecards, promotional slots and commission rates agreed with many advertisers.

This is nothing new and has now become an established part of late summer. But trying to engage the many remains problematic. What’s even more frustrating is the affiliates who fall into this category are considered the most desirable by many and can help deliver the most ‘incremental’ sales.

With many bloggers primed and willing to feature content, products and services that are being heavily promoted by advertisers in the run up to Christmas, think creatively about how you work with them. Given the power of these affiliates to influence, consider blended payment models that offer top up payments for assisting sales in return for the fantastic brand exposure they can offer.

Time of day will be critical

Looking at our data from Black Friday 2014, we have been able to understand the peak periods for transactions throughout the day. The share of desktop sales peaks at 11:00 – 12:00 and then 13:00 – 14:00 with 7% of all desktop sales being driven between these hours. Desktop sales then drop off after 2pm.

In contrast we see smartphone activity peak in the morning with the greatest share of sales occurring during the morning commute – between 8am and 9am. This share then drops off before seeing another peak during the evening commuting hours – hitting 6% between 6pm and 7pm.

Consider how this will impact how affiliates might push you early in the day in order to maximise coverage of your products. Speak to affiliates about how they can support your efforts across different devices at different times of the day and also across the four day weekend.

Also consider… It’s not just Black Friday. Traditionally in the UK, Cyber Monday (the first Monday in December) has always been the largest trading day in the run up to Christmas. Taking advantage of ‘Cyber Weekend’ could really see advertisers benefit from this busy period. Generally we saw a bigger November for the very first time last year, so if 2015 follows suit, expect a longer Christmas lead in and a bump back to earth after the Black Friday steamroller.

Black Friday threw up other trends such as a hike in average order values and how telecoms clients offering compelling deals showed the day wasn’t just a retail focused one. Finally, for SMEs, consider the biggest sale Affiliate Window tracked across the day wasn’t for John Lewis, Marks & Spencer or Currys, but for Wex Photographic who made one affiliate very happy when they tracked a sale for £12,000.

There is a myriad of opportunities and considerations for any affiliate programme: the Black Friday phenomenon heightens the importance of getting it right. Now is the time to plan for every eventuality and engage with your affiliates at every level to understand what strategy is right for each and every one of them.

You can read more about each of the trends discussed in Affiliate Window’s whitepaper.

Preparing for Black Friday: 5 key trends that could determine success

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales & MLM Success

Please leave us an honest review after you read the book. We would love to hear how the book impacted your business.

NETWORK MARKETING FOR FACEBOOK contains the ONLY proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor.

Find an unlimited supply of customers and distributors for your products and business.

Make more money with the same or less effort than your current approach.

Two world-class social media marketers, Jim Lupkin & Brian Carter teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people.

As co-author Jim Lupkin says, “I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can.”

Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.

“Jim and Brian’s new book was a really great surprise and I was stunned at the precise tactics and strategies that were in there and many I had never seen before. This book I predict will become a classic in the home business social media arena and this is a MUST READ for anyone who is serious about their network marketing business utilizing social media and facebook for massive success! BRILLIANT!” – Doug Firebaugh

“Valuable information and practical techniques for direct sellers that will help them use Facebook more effectively in their businesses.” – Debbie Squier, President, IMPACT This Day Inc.

“When I think of an expert in marketing through Facebook, I think first of Jim Lupkin. I would recommend it to my fellow learners.” – Garry Ford, President, Harold Taylor Time Consultants Ltd.

“A must read book… Jim Lupkin is one of the best.” – Evan Klassen, Best Selling Author and Entrepreneur

What will you gain from reading this book?
– You will never run out of people to speak with about your business.
– You will be able to build trusted long-term relationships with others that lead to more customers, distributors and referrals.
– It won’t be easy, yet it won’t be hard. Like everything in life, it will be a battle you fight and win from within.

The book contains 12 chapters to teach you how to network market on Facebook successfully… plus 12 interviews with distributors and owners who earn more than $100,000 per year in network marketing (and some of them earn more than $1 million per year). They also believe that Facebook helped them achieve this level of success.

CONTENTS:
1. Our Success Is Now Your Success 15
2. Facebook Is Part Of Your Strategy, Not The Whole Strategy 26
3. Why You Should Use Facebook 32
4. Groups: Support Is Just A Few Clicks Away 40
5. What Does Your Facebook Profile Say About You? 51
6. Go Public On Facebook 59
7. Go Personal On Facebook With Messages 66
8. How To Respond When Friends Message Back 73
9. How To Turn Customers Into Distributors 80
10. Why It’s Critical To Stay In Touch With Friends 82
11. Grow Your Friends To Grow Your Income 88
12. How Birthday Wishes Create Business Success 92
Introduction 100
Karen Aycock 102
Masa Cemazar and Miguel Montero 106
Daren Falter 116
Doug Firebaugh 124
Carol and Garry Ford 132
Kathy Humpherys 137
Kim Klaver 145
Dorina Lanza 153
Jill McCarthy 160
Jason L. Scott, 1st 164
Michael Stotts 170
Kirby And Cindy Wright 177

Click Here For More Information

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales & MLM Success

Facebook Now Lets You Compare Ads, Predict Campaign Success

Credit: Facebook

Measuring ROI is one of the most important aspects of running ad campaigns. It’s also the most challenging, particularly with social media marketing. Businesses using Facebook Ads now have an easier way to see if ad campaigns will be successful by pitting ads against one another.

Facebook has updated its Conversion Lift analytics tool to help advertisers measure how effective ad campaigns are in meeting specific goals. This update lets businesses discover which types of Facebook Ads units will maximize their ROI, before actually going live and incurring charges.

Originally launched in January, Conversion Lift was designed to help advertisers see how Facebook Ads campaigns are or aren’t driving business, beyond simply looking at ad clicks. The tool also shows how campaigns are driving additional business offline. [Facebook for Business: Everything You Need to Know]

Conversion Lift works by testing ad campaigns against a control group. Ads are shown to a random test group, which sees the ad, and the results are compared to another random test group, which does not see the ads. This information is combined with different sets of data from Facebook, point-of-sale (POS) systems and other sources to determine the campaign’s effectiveness.

With the new update, businesses can now use Conversion Lift to measure ad success in reaching specific goals, such as increasing website visits, growing marketing lists, boosting sales, customer acquisition from call-to-action buttons and more. This is done by comparing different ads against one another, to see which one is more effective in reaching the desired result.

“We’re adding new capabilities to Conversion Lift that help marketers understand exactly which of their Facebook ads are driving their ad objective best,” the company wrote on its Facebook for Business blog. “Advertisers can compare multiple ads with the same objective against each other, so they can not only see if Facebook advertising is working, but [also see] exactly which advertising approaches work the best for their goal.”

The update also allows advertisers to test ads based on their content, not just the type of ad unit or campaign. For instance, businesses can compare how video ads work versus still-image ads, link ads versus carousel ads, brand ads versus direct response, mobile versus desktop and other variations.

Making this update even more valuable, it can also measure Facebook Ads’ effectiveness outside of the Facebook platform. Comparison test metrics include in-store purchases, in-app purchases and website sales.

To learn more about Conversion Lift and how to run Facebook Ads tests for your business, check out Facebook for Business.

Facebook Now Lets You Compare Ads, Predict Campaign Success

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

New Email Marketing Automation & Integration Guide Outlines Full Process

Sacramento, California (PRWEB) August 31, 2015

StreamSend, the email marketing service provider, shares advice and a free white paper to help businesses use video to build customer relations and sales with their email marketing strategy. Video Email Marketing is an important part of StreamSend’s Email Marketing Automation & Integration Guide, which teaches integration and automation tactics that lift conversions and boost ROI.

“Video Email Marketing offers a return 280% higher than traditional direct mail.”
-Gartner Research

“In today’s cluttered digital landscape, it’s extremely difficult to capture the consumer’s attention,” said Dan Forootan, president of StreamSend Email Marketing. “Incorporating video into email marketing is one of the most potent ways to increase email engagement, breaking through that clutter and demanding attention. Here are some tips for getting started.”

1.    Video Length:
Shorter is better. Keep videos under 60 seconds.

2.    Content:
Make sure videos resonate with your audience and is relevant to your product or service.

3.    Format:
Use a format that supports both web and mobile video. Smartphones and tablets are too common to ignore. Video should play in both HTML5 and Flash.

4.    Email Design:
Design emails so that video is the primary focus and is positioned above the fold — up to 400 pixels wide. The message should concisely state “what’s in it for them” and why they should watch the segment.

5.    Lead Generation:
Consider adding a URL to the video to create immediate engagement and take viewers to the landing page. Or add a form right on to the video which viewers can use to subscribe directly to the mailing list.

6.    Subject Line:
Subject line copy should include the word “video” and tie into the segment’s subject matter.

7.    Landing Page:
Design a landing page to create continuity. Keep the audience close; don’t send them to YouTube.

8.    Tracking:
Be sure to track open rates, play rates, shares, etc., and compare them to traditional email campaigns.

Find out how to put video and all of the power of email marketing to work for your business, read StreamSend’s Agency Email Marketing Guide at http://www.streamsend.com/SSPR-EIAGuide2015

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/08/prweb12929983.htm

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

• Updates and changes to Google’s search engine algorithms


• More information on plug-ins, widgets, apps, and integration


• Updates on Twitter and Yammer and new information on Google+


• The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

check out For More Information

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Sticky Web Media Debuts Complimentary eBook to Build eCommerce Apparel Business Success

Sticky Web Media, a leading full-service digital marketing agency, has announced the availability of a new complimentary ebook designed to help ecommerce apparel companies experience success.

Los Angeles, CA (PRWEB) June 24, 2015

Sticky Web Media has today announced the publication of a complimentary ebook designed to provide ecommerce apparel business owners with an in-depth understanding of the industry and to debunk myths that can easily derail success.

“At Sticky Web, we believe in giving our clients and potential clients more,” explains company founder Tony Tateossian. “I believe that every business owner should experience success, and this book is one way we help ensure that’s possible.”

Entitled 10 Secret Ingredients to Make Your Online Business Successful, the new book offers 100 pages filled with expert opinion and advice from successful ecommerce business owners and Internet marketing experts provided in a friendly, accessible format. Included in those pages are the top five myths that all too often lead to failure, including:

1.    A strong market name will make up for the lack of a good website.
2.    Blog writing is a waste of time and energy that could be better used elsewhere.
3.    Affiliate marketing is too costly, and a team of experts offers better chances of success.
4.    The only thing needed to improve SEO is using more keywords in the copy.
5.    Ecommerce isn’t really necessary as long as a business can use wholesale.

“Ecommerce is booming,” Tateossian adds. “We brought together thought leaders and industry experts to create the single most important guide for business owners moving online and unsure of the ecommerce sector.”

10 Secret Ingredients to Make Your Online Business Successful contains essential steps to effective online business management, as well as information to help business owners understand the radical changes in customer relationship management created by social media. Without knowledge of how to use ecommerce successfully, businesses are at a significant disadvantage.

To learn more about Sticky Web Media’s services or to download the new ebook, visit http://www.StickyWebMedia.com.

About Sticky Web Media: Sticky Web Media began as an SEO company in 2009 and has transitioned to a full-service digital marketing agency today. The company offers a broad range of essential digital marketing services designed to help clients build success in the online and offline environment.
Contact: Tony Tateossian
Name: Sticky Web Media

Phone: (213) 377-5133

Web Address: http://www.StickyWebMedia.com
Email: Sales(at)StickyWebMedia(dot)com
Source: Tony Tateossian

For the original version on PRWeb visit: http://www.prweb.com/releases/StickyWebMedia/Free-eBook-to-Build-eCom/prweb12807358.htm

Sticky Web Media Debuts Complimentary eBook to Build eCommerce Apparel Business Success

When Donald Trump brags about his Facebook success, it's a sure sign you should be skeptical

Workers began removing the large letters spelling out the Trump name from the shuttered Trump Plaza casino in Atlantic City last year. (Mark Makela/Reuters)

The (maybe) presidential campaign of D. J. Trump issued a highly Trumpian news release in response to news that his announcement  Tuesday made a big splash on Facebook.

“Trump Smashes Social Records Following Presidential Announcement,” it yelled. “3.4 million Facebook users in the US generated 6.4 million interactions regarding the launch of his campaign, the highest by far, among all 2016 GOP candidates.”

Why? Because “Mr. Trump has a tremendous audience across the country,” as the news release notes — with probably more accuracy than it intended.

In general, how something does on social media is a bad way to gauge success. In politics? It’s especially dumb, as we’ve noted before. We’re comparing apples to cameras to a 1973 Deep Purple LP when we pit Donald Trump launching  Tuesday afternoon against Martin O’Malley launching on the weekend against Hillary Clinton launching a campaign that starts off 14 miles in front of the competition. And then we’re using that comparison to try and predict tomorrow’s lottery numbers. This is the first contested presidential campaign in which Facebook is so dominant. We have no baseline of comparison in politics.

What we do know is that online fame seems to help. The extent to which campaign launches generate interest from individual Facebook users and get “interactions” on the social platform is loosely correlated to how active the candidates already were on Facebook — or at least how much interest they got. We compared user interest and interactions within 24 hours of the launch to how many followers each had on Facebook the day of the announcement, and voila. (Clinton is in italics because data from the day of her launch was not available. Instead, we used today’s figure.)

As we noted before, the two people getting the most attention on Facebook last fall were Clinton and Ted Cruz — numbers 1 and 3 around Trump on the users/interactions scale. (Notice, too, that Trump “smashed social records” — in the sense that he did worse than Clinton.)

Clinton, Trump and Cruz are outliers. Or maybe Rand Paul and Mike Huckabee are; they didn’t do as well as you might have expected given their high follower counts. It’s hard to say, because we don’t really know what this means. It is not the case that Trump did a lot of organizing around Facebook; it is pretty clear, too, that not all of those interactions were of the “hey, I’m voting for this guy” type. It’s just … a number. It’s bigger than the number for the Nikon, but smaller than the number for “Who Do We Think We Are,” (to continue the joke from above).

Here’s one real thing we can look at: How those interactions compared to candidates’ standing in the polls. We compare the Real Clear Politics average from seven days after the launch to the number of interactions in those first 24 hours. There’s essentially no link at all.

(Notice, too, that we had to take out Hillary Clinton and the Democrats because they’re on a different scale of support. Another way in which comparing Clinton to Trump is tricky!)

If you’re wondering how these figures correlate to rate of change in poll numbers, we actually get some correlation — stronger correlation than between followers at launch and the number of interactions. Cruz saw the biggest jump after 14 days and the most interactions within 24 hours. Rubio saw the second-biggest jump … but fewer interactions than Rand Paul, who didn’t see as big an increase in the polls.

But Paul was doing better anyway. And Cruz announced first. And all sorts of other things that come into play in polling. This is a classic correlation/causation conundrum.

We also have a smaller data set. We’ll see what happens with Trump. Maybe he’ll prove the validity of the last graph, jumping up in the polls. Perhaps he’ll end up more like the graph above it, staying mired in the lower tiers of the Republican candidates.

The ferocity with which Trump pushed out those Facebook numbers, though, reminds us that we have these numbers because of marketing: Marketing from Facebook; marketing from Trump. And for that reason, if no other, it’s very much worth defaulting to skepticism.

In short: We don’t know what Facebook numbers mean, if anything. So we should stop pretending we do.

When Donald Trump brags about his Facebook success, it"s a sure sign you should be skeptical

Way2SMS Success Paves Way for LearnSocial

HYDERABAD: Many of us may be busy chasing job offers from reputed companies after pursuing an MCA degree, but not if you are Raju Vanapala. Raju ducked the routine job search and instead focused on hunting down on that one idea that would make his maiden entrepreneurial stint a successful journey. In 2004, along with two of his cousins, he floated Way2online Interactive India Pvt Ltd, whose flagship product — Way2SMS — allows users to send free SMSes to family and friends. “At that time, e-mail marketing was just gaining ground and we soon realised that there’s a potential if we can replicate the same with SMS,” recalls Raju, Founder CEO, Way2online Interactive. Initially, Way2- SMS started sending mass messages via mobiles for banking and other corporate customers. “But the breakthrough came in when the service was extended to common users… it was runaway success,” says Raju. Way2SMS allows registered users to not only send text messages to multiple receivers but also sms greetings, schedule messages to be delivered at a certain time and date in case you are travelling besides others.

The decade-old-firm, which also claims to be the second largest e-mail marketing company, achieved break even in 2011 and has been registering profits consistently. For FY15, its turnover stood over Rs 40 crore. Currently, it counts over 45 million registered users and gets revenue from online advertisements. “In fact, the success of my first venture prompted me to float another startup — LearnSocial.com,” he explains. According to him, LearnSocial is an online marketplace that brings together educational institutes, universities, individuals to impart and seek skill-oriented courses. “As per Gartner Research, the India education system is worth a whooping $130 billion. Even if 10 per cent of this translates to online content, that’s a huge market to tap,” says Raju. The 10-month-ol d LearnSocial, solely founded by Raju with an investment of $1 million, primarily offers a platform for learners and instructors thereby enabling a two-way communication. Instructors prepare a course module and make it available either at a cost or freely for users to access.

If the course has a price tag, Learnsocial gets a portion of the fee everytime a user enrols in that programme. “Currently, we have 6-7 broad categories and we are seeing traction from professionals, mostly willing to learn emerging technologies,” he says adding that 60-70 per cent of the traffic comprises professionals. One of the interesting takeaways from Learn- Social includes peer advantage allowing users to share and learn from respective sectors by sharing articles, live video lectures, problem solving, online discussions, and networking. It intends to have a user-base of over 40,000 including institutes, universities and individuals from the current 15,000 shortly. Of this 15,000, over 2,000 are paid enrolments. The platform currently offers 200 courses and is adding 20 new courses. “For now, the idea is to bridge the gap between academic learning and skill-based requirements by industry,” he says.

Way2SMS Success Paves Way for LearnSocial

From Affordable Phones to Bull Market – Xiaomi's Success Run

A phone that is widely known as the Apple (AAPL) of China, Xiaomi, is likely to make its debut on Wall Street soon. In a cluttered electronics and communication market in China, Xiaomi has managed to create a place for itself in only a few years. The firm which is valued at $45 billion is touted to be the hottest initial public offering.

Source: By Xiaomi (www.mi.com) [Public domain], via Wikimedia Commons

Smart Marketing = Billion Dollar Company

The company which launched its first smart phone in 2011 has zoomed past many established organisations to become the third-largest smart phone vendor, only behind Samsung Electronics Co. Ltd. (SSNLF) and Apple. Xiaomi currently has a record 16% market share. The success of the company can only be labeled as stupendous and unprecedented.

The company’s astounding success is the reason why so many expect an IPO soon. In January, the company announced that their 2014 profit had doubled since last year. It went up from $5.2 billion to $11.97 billion, which is 150% higher than the 2012 profit of $2 billion.

The sale of phones, in general, has risen from 7.19 million units in 2012 to just over 61 million in 2014. Xiaomi expects to sell about 100 million phones in 2015.

Yuri Milner, Russian billionaire who has been investing in Xiaomi since 2012, thinks that the smartphone firm’s valuation could go up to $100 million. He told Bloomberg, “I was attracted by the size of the opportunity ahead of them. I don’t think there’s any company that has reached $1 billion in revenue as fast as Xiaomi. In every conceivable benchmark, it’s almost unprecedented in terms of its speed of growth.”

According to research firm IDC, Xiaomi is likely to sell 500 million smartphones in China this year. The USP of the company is the price of the smartphone and smart online marketing. An average Xiaomi device retails at around $150.

The golden Chinese touch

The firm’s latest round of funding took place in 2014, where it closed a $1 billion deal with a syndicate of 29 banks.

Although the firm is yet to make a formal IPO announcement, it is widely expected that the firm, which is studying its options, seems to be more upbeat about Wall Street debut after the affirming success of Alibaba (BABA) in September 2014. Considering the opening of Alibaba in the stock market, it is not difficult to predict a fellow Chinese company’s success.

The firm, which began the sale of its smartphones in the Indian market recently, faced some issues from the patent complaint filed by Ericsson (ERIC), the Swedish maker of telecommunications equipment.

Although the firm currently seems to have the upper hand at marketing, other competitors in China are trying to ape and follow suit in order to succeed in the market.

Apple, which is compared with Xiaomi, made instant history after it got listed on Wall Street in 1980. The firm sold 4.6 million shares at $22 per share. Although at the time of the IPO the firm catered mainly to personal computer requirements, it slowly enlarged its scope and entered into the consumer electronics sector. After a major dip in prices in 2008, the firm bounced back in 2012. The stock is currently being traded at $127.94.

By the looks of it, Xiaomi which has spiralled to success in a short span of time is likely to have a warm welcome at the Wall Street.

About the author:

reports.droy

We are a group of analysts exploring and analyzing different domains of business and writing reviews based on information available in public domain web portals. We do not hold any stock or investment position in any of the companies that we write for.

From Affordable Phones to Bull Market – Xiaomi"s Success Run

Safe and Affordable Search Engine Marketing Now Available From Success City Online.

Henderson, Nevada – Success City Online, Henderson Nevada based web design and social media company is pleased to announce the addition of affordable Search Engine Marketing, (also known as SEM or “pay per click” Google Ads) to the online marketing services they offer to local small businesses. The company now offers these services provided by their partnership with Austin Texas based OwnLocal.

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The firm has been establishing a reputation as the small business choice because of its commitment to offering service beyond expectations to their customers. However, they only offer what they can successfully deliver. “We strive to provide online services the big companies can afford, but our passion is to make them effective and affordable to small business owners. One hole in our offering has been in SEM. We simply could not recommend a SEM company who we felt trustworthy. So when our business directory partners at OwnLocal demonstrated they could provide this needed service, we were thrilled to be able to offer it now to our customers. Even those with a small marketing budget,” states Maria Bailey, CEO of Success City Online. “The pay per clicks are working really well! We have defiantly seen a boost in our internet goals.” stated Jazmin Eigner, Office Manager of Sin City Plumbing after just one month of advertising.

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About Success City Online

Success City Online specializes in providing mobile friendly, search-engine-optimized websites, social media services, blogs, videos and SEM for small businesses. They understand that the most important job for a small business owner is to take care of their customers and business owners don’t have the time to be a web master, social media expert and blogger too. But a website has to stay current to be effective. It needs frequent content updates to keep good search engine results. Success City Online makes it easy with solutions that work for busy small business owners. They teach customers to blog, update their own site and use social media. They host the Success City Radio Show and help customers with YouTube. For more information, visit www.successcityonline.com  where websites, social media, blogs and videos are all made easy – so you get found online.

Safe and Affordable Search Engine Marketing Now Available From Success City Online.