Make Money Online with CPA Networks

Click-Per-Action (CPA) networks provide some of the fastest and easiest ways for affiliate marketers to make big money online.

Advertisers such as Netflix, eHarmony, Liberty Mutual Insurance or any other company are looking for new leads and are willing to pay for them. How much depends on the company and the offer, but generally about $10 to $20 per lead.

CPA Networks serve as the middleman between advertisers and affiliate marketers who can provide these leads.

Ok, let’s see how this can make me money using a CPA network….

Recommended for YouWebcast: Scaling Startup Sales: Lessons Learned from Bootstrapping My Company $0 to $30 Million

The Breakdown

CPA Networks tell the advertisers that their members can provide a certain number of new leads. In exchange, the advertisers tell the CPA Networks that they will give them a certain percentage of the commission – anywhere from 1% to 5% usually — on that lead if they can deliver what they promise.

For example, if Netflix is paying $20 for new leads who sign up for their service, the CPA network representing Netflix to their affiliates make $1 and the affiliates make $19.

To earn that commission, basically CPA networks make sure that their affiliates are able to back up their statements to their advertisers that they can provide the amount of leads they are promising.

If affiliates can’t support their claims, advertisers are going to go find other CPA networks that can deliver what they promise.

With the popularity of the internet as a marketing tool, there are literally hundreds, if not thousands, of CPA networks out there all competing for the same limited number of advertisers.

CPA Networks and Risk

CPA networks take a certain amount of financial risk because in some cases they pay out their affiliates before they are reimbursed by their clients.

If for some reason the client decides not to pay, or the client goes out of business, then the affiliate already has been paid and the CPA network is left holding the bag.

Not All Marketers Can Join

CPA networks have to be a little exclusive as to which affiliates they choose to be in their network. What they really want to see are affiliate marketers who can produce the leads for their clients. What they don’t really want to see are affiliates who are newbies who don’t know what they are doing or, worse yet, scammers who are just going to take the money and run.

If you can show a CPA network that you are not a newbie or a scammer, it’s fairly easy to get into almost any network. In this guide, we are going to show you exactly how you can do it.

Do Your Research First

Before you start applying to CPA networks, you are going to want to do your homework and find the best ones on the Internet to do join. If you are legitimate affiliate marketer, you are likely going to get accepted to almost all the CPA networks you apply to, especially if you follow the steps in this report.

But not all CPA networks are created equal. Some represent big-money advertisers and pay out their commissions promptly, resolve issues efficiently, and have sterling reputations. Others, not so much.

Trying to tell the difference between the two if you are inexperienced can be difficult. Your best bet is to ask your peer affiliate marketers which networks they like to work with. Another option is to visit an Internet marketing forum such as Warrior Forum and ask around there.

Biggest Isn’t Always Better

A lot of people apply to the biggest CPA networks because they tend to have the biggest name clients and consequently the biggest commissions. But if you are just starting out with CPA networks, it may be a good idea to begin with second-tier CPA networks until you gain some experience.

The big, established networks are much more exclusive as to who they let in than the smaller networks, so instead of beating your head on the wall trying to get accepted, you can get started right away with the smaller ones and gain the experience that will grease your way into the mega-networks later.

Don’t Give Up

If for some reason you are denied entry into a CPA network, don’t take it personally. Just move on to another one because there are hundreds of them.

If it is really important to you to be on that network, then simply add a note to your calendar to try again in a couple of months. By that point, you probably will be more experienced anyway and will have a better chance of being accepted.

Author: Troy Hollenbeck

Troy Hollenbeck is President/CEO of Evolve Journal a digital media company in St.Albert, Alberta,Canada. Hockey writer, blogger, author, former hockey player and marketing strategist. “Lives life with zest and authenticity to help others achieve their dreams and pursue passions”… View full profile ›

Make Money Online with CPA Networks

An Ecommerce Christmas in July: TrueShip's New White Paper Breaks Down the Metrics

SCOTTSDALE, AZ, Jul 09, 2015 (Marketwired via COMTEX) — TrueShip’s (http://www.TrueShip.com) newest white paper is aimed at helping retailers understand that the start of the ecommerce holiday shopping season actually begins in July, long before Black Friday or Cyber Monday.

As retailers brace for the impending holiday rush, many are preparing well in advance, setting up their online storefronts to cater to early bird shoppers in a phenomenon that’s been coined: “Ecommerce Christmas in July.”

Juggernaut marketplaces like Amazon have recently gotten aboard the bandwagon, too, with their announcement of Prime Day — a marketplace-wide shopping event that caters to existing Prime customers and that aims to attract newcomers as well.

With online holiday shopping expected to exceed $60bn this year, the rush is already well underway for e-retailers. As stores stock their inventories and prepare their marketing plans, year-over-year statistics paint the real picture of just how healthy the sales can peak during the intensity of the heat and humidity in July.

TrueShip’s newest white paper offers a complete breakdown, and covers the following elements:

-- Online spending from 2009-2015.
-- Holiday shopping by the numbers.
-- The game-changing nature of mobile traffic.
-- Why desktops and laptops still convert more often.
-- How Cyber Monday will set new records (with illustrated infographic).
-- Where Amazon"s newly announced Prime Day fits into the puzzle.
-- Why Webrooming and showrooming will once again become shopping trends.
-- How social shopping will drive high referral values (with illustrated
 infographic).
-- Why the shopping rush begins now, in July.
-- What stores can do to prepare for this rush (with illustrated
 infographic).

“Retailers are bracing for what’s anticipated to be the healthiest online shopping season in history,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Contrary to popular belief, however, that rush starts now; not on Black Friday or Cyber Monday.”

You can read TrueShip’s newest white Paper by visiting: http://www.tr ueship.com/blog/2015/07/09/an-ecommerce-christmas-in-july-the-holiday -shopping-rush-starts-now/#.VZ7gxkYY3QJ.

About TrueShip

#ShipSmarter – TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen – ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.

Embedded Video Available: https://www.youtube.com/watch?v=fdohbNGDiFI

Embedded Video Available: https://www.youtube.com/watch?v=lEgwtCcwjYk

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447
Email: support@trueship.com

SOURCE: TrueShip

mailto:support@trueship.com

(C) 2015 Marketwire L.P. All rights reserved.

An Ecommerce Christmas in July: TrueShip"s New White Paper Breaks Down the Metrics

The Art of Social Media: Power Tips for Power Users

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

check out For More Information

The Art of Social Media: Power Tips for Power Users

3 Tips To Keep You In Line With New FTC Endorsement Rules

This just in: If you rely on endorsements in your marketing, you might be up for a few unexpected run-ins with the Federal Trade Commission (FTC).

New guidelines published on the FTC’s Q&A on Endorsement Guides clarify the right ways to use endorsements in social media, advertising, and marketing. Fortunately, with the updated guidelines, there should now be less confusion when navigating FTC rules. Unfortunately, specific new policies can easily turn into a coming crackdown if you aren’t careful with your marketing activities.

To keep you from toeing the line, let’s run through a quick checklist of 3 tips to ensure you’re handling your endorsements and contests correctly.

Tip #1: Display your contest rules clearly.

According to a recent report, contest forms are converting at a rate of 35%. With this ROI, marketers are turning to social media contests to engage customers.

Recommended for YouWebcast: Scaling Startup Sales: Lessons Learned from Bootstrapping My Company $0 to $30 Million

A recent study named YouTube as the top social media site to introduce a new company—offering a staggering 14% conversion rate. With this kind of influence, YouTube is a great platform for hosting a contest…as long as the rules are displayed front and center.

According to the FTC’s updated endorsement guides, all contest disclosures must be “clear and conspicuous.” This means contest rules should be placed close to the contest claims and should stand out from the background. If you’re running a video contest, rules should display for a sufficient amount of time or be super noticeable (think font and color). And all rules should be written in plain and clear language.

In 2014, the FTC flagged a Pinterest contest from Cole Haan on accusation of not clearly communicating the contest to participants. Entrants had to take a picture of their favorite place, posted with the tag #WanderingSole, in hopes of winning $1000.

Essentially, the FTC viewed the posts as unlabeled endorsements for the brand since there was no clear indication that they were part of contest. If you plan on running a social media campaign, make sure that your hashtag includes “contest” or “sweepstakes” in the interest of full disclosure.

#2: Be transparent about endorsements with social media personalities.

As with contests, endorsements on social media must be clear. If you’ve snagged a celebrity endorsement deal, make sure that deal is fully disclosed.

On TV, consumers realize that actors and athletes are being paid for their rave reviews in commercials. But on social media, it’s a bit different. It’s the responsibility of us marketers to make it clear when tweets, Facebook posts, and Instagram photos that praise a brand are the result of paid endorsement.

For example, imagine you’re running a Twitter contest with the reward being a personal training session with Jillian Michaels. If you want Jillian to tweet about her excitement to be a part of the contest, her tweet should also note that her excitement is an advertisement. Even if abbreviations are used, the endorsement should be clear to avoid violating FTC policy.

#3: Earn real Facebook likes from real people.

Last, but certainly not least, we need to consider how these new rules affect a particularly shadowy area of marketing: purchased Facebook “likes.” Many new brands buy a specific number of Facebook likes to give the appearance of activity, prestige, and reach on social media.

Of course, purchased likes are inherently invaluable. They aren’t backed by genuine, interested customers and, as such, are frowned upon in most areas.

The FTC doesn’t stop at just disapproval. The new regulations list purchased Facebook likes as fraudulent and in violation of endorsement policies. Both ends of the transaction—buyers and sellers—could soon find themselves having an unpleasant conversation with the FTC. Additionally, Facebook itself has announced a plan to purge its site of the fraud. The social media site is in the process of removing all fake accounts, which make up nearly 10 percent of Facebook’s total users.

Author: Chris Lucas

Chris Lucas is the vice president of business development at View full profile ›

3 Tips To Keep You In Line With New FTC Endorsement Rules

Facebook Gift Cards - E-mail Delivery

This Facebook eCard is the quick and easy way to get items in your favorite games and apps on Facebook.

Product Features

• Facebook Game Cards can be used to buy items in your favorite games on Facebook. Find games to play at facebook.com/games.


• This card may be redeemed on Facebook only by persons age 13 and older.


• Redemption: Online only


• Amazon.com Gift Cards cannot be used as a method of payment for this item.


• No returns and no refunds on gift cards.

Click Here For More Information

Facebook Gift Cards - E-mail Delivery

Marketing execs tire of weak online measurement, as Lenovo takes action

BY Joseph Young ON 9 July 2015    852 views    2 min read

The world’s largest personal computer company will require its media agencies around the world to use a third-party data tool to track online advertising buys, as marketing executives tire of a lack of accurate measurement.

A deal between Lenovo and Integral Ad Science, a third-party provider of technology for measuring and optimising digital marketing campaigns, will require that any media agency Lenovo works with has to exclusively use Integral data and its data expertise on future Lenovo advertising campaigns.

Integral will act as a third-party to measure the effectiveness of Lenovo’s online advertising to allow the advertiser to make better media buying decisions in the future.

The announcement of the partnership comes as a study by Millward Brown Digital found that more than 70% of marketing executives polled said they would increase their spending on mobile, digital and social platforms if there were better ways to measure return on investment.

74% of respondents said they would increase spending in social media if measurement improved, 79% in mobile and 78% on digital if ROI could be measured better.

According to Integral, in-market tests saw Lenovo’s advertising efficiency increase in areas such as geographic blocking of ads, improved intra-campaign viewability and fraud detection.

Testing has already shown the improvement of driving up to three-times higher viewability for Lenovo’s ad campaigns.

Lenovo’s director for global digital marketing, Gary Milner said Lenovo places great importance on making efficient and wise media investments.

“Our decision to partner with Integral is already showing an increased return on investment,” Milner said.

Lenovo will also utilise Integral’s proprietary solution, Causal Impact to measure the success of its advertising campaigns, a tool that connects the dots for marketers to identify what ads cause consumers to take action and which media partners are responsible for delivering those ads.

Integral Ad Science’s head of client development, Whitney Low said by partnering exclusively with Lenovo, Lenovo will gain access to a holistic view of their campaign performance regionally as well as globally.

“We work closely with Lenovo, providing global insights on campaign performance and status on new market activations on an ongoing basis,” Low said.

Marketing execs tire of weak online measurement, as Lenovo takes action

Do You Have What It Takes To Be An Online Affiliate Marketer?

Summary:

Each of us has its own interest or has a hobby. Some love all kinds of books, music, and movies while others are into sports and traveling. There are also people who love to grow flowers and loves pets. These things help us to relax and forget our everyday problems and troubles and these things are common to people. But not everyone has a hobby that makes money for him/her except if you love your job.

This article from The Online Master is about: affiliate marketer,online traffic,traffic,affiliate,affiliate marketing websites,affiliate marketing,affiliate mistakes

Each of us has its own interest or has a hobby. Some love all kinds of books, music, and movies while others are into sports and traveling. There are also people who love to grow flowers and loves pets. These things help us to relax and forget our everyday problems and troubles and these things are common to people. But not everyone has a hobby that makes money for him/her except if you love your job.

Money making hobby could let you treat your family and friends with the extra cash or you can even quit your current job that you almost certainly hate. That is why many of us today go online to start a business; their reasons are either to supplement their income or to gradually replace their offline income from their job. Affiliate marketing is a great way to start in making money online.

Affiliate marketing is a revenue sharing partnership between a web merchant and one or more affiliates. The affiliate is paid a commission for referring clicks, leads or most often sales to the merchant. An affiliate’s advantage is that he can make money in a business where he doesn’t have the upfront costs of creating his own product, and he doesn’t have to worry about e-commerce, bookkeeping, or even customer support for it is the merchant’s responsibility.

Now, for sure you want to be an affiliate marketer with all that benefits an affiliate could get. But, do you have what it takes to be an affiliate marketer? Before you begin your venture into affiliate marketing, you need to decide first which area interest you. What products do you know the most and which products you could do the best job of selling? Once you discover your specialty, perseverance, patience, determination comes next. These are the qualities you should possessed to be a good affiliate marketer.

Too many online business prospectors lose out because they become impatient. You also have to know what your strengths are, the things in which you are good at and your capabilities and abilities related to your chosen streak. And the most important thing is you have to have a strong desire to succeed in affiliate marketing.

To be an affiliate marketer is not an easy task. You have to learn the techniques of marketing your product or service. You shouldn’t be looking at every chance because marketing is all about attracting you to look at this or that particular opportunity. To be a successful affiliate marketer, you should learn how to listen and to be taught because in life we need to learn skills to get by.

For an affiliate marketer, you should know how to market your site effectively, in will enable you to get thousands of visitors coming to your site which transforms into more sales. This only means that the faster you set up a website, the bigger your chances of making money online faster. You should avoid the same mistakes some affiliates make everyday, they are only building a short-term business where they just make a small sale. Make sure you do understand that you should be building a long-term affiliate business and not just something that makes you a few dollars on one sale.

It is also better to have knowledge on how to upsell your visitors for expensive services. This will in turn make you become recognized as an expert in your field and making money will be easier. There are some people thinks that just by having affiliate links on their website will bring them good profits. This can have some truth to it, but then most successful affiliates still believe that making use of strong marketing campaigns for their affiliate programs is still important. But affiliate marketers become much more successful when they treat their customers or online visitors as friends. Make a commitment to establish relationships with your customers and especially with visitors to your site. It is very important for an affiliate marketer to have a good business relationship with customers or visitors.

You should also be creative. The real key to being successful with affiliate marketing is to develop a good content based website and weave your affiliate links into all your content. You have to provide your prospects with good, quality content to keep them coming back to your site. So, do you have what it takes to be an affiliate marketer?

Do You Have What It Takes To Be An Online Affiliate Marketer?

Why the Affiliate Sandbox is Shifting in the US

The affiliate sandbox is shifting. The composite we have played in since the late ‘90s, layered with coupon, loyalty, data feed, and a smattering of content sites, has been disrupted. As the performance marketing industry matures, the perception of what a “valuable affiliate” is, and how it is measured, has evolved. Advertisers want more affiliate revenue, but only from sources and touch-points they recognise as incremental sales.  

How many times have affiliate marketers found themselves in challenging conversations about those who “introduce” and those who “conclude” a sale, about “mommy bloggers”, about valuable content or niche sites, and “less valuable” traditional affiliate sites? Efforts are being re-directed to respond to this shift, and a cottage industry has emerged to address a clear gap. There are countless departments, specialist roles, processes, and software aimed at coaxing these high-valued content and blogger sites into the affiliate sandbox.

Initiators 

One of the biggest indicators of this is the shift away from the last-click-wins-all and toward the multi-touch model, with the most valued affiliates pegged as the “initiators”.  Advertisers seek to grow this bucket of sites, and to address this need a great deal of time is spent in the pursuit of recruiting potential initiators.  Through these efforts, the insight we’ve gleaned is that, with some exceptions, the engagement we need to have with these types of sites is different from affiliate engagement, and requires a pivot in thinking, in workflow, and in the structural model in order to address it. We can still grow the relationships our advertisers have with these types of sites, but not necessarily through the affiliate channel, and not always by working within our own sandbox.

These sites, as a whole, don’t respond well to the pay-per-performance model. Anyone who has tried tirelessly over the years to forge relationships with these sites at their conferences and in their milieu, and drag them out of their box, over the line, and into an affiliate program can attest to this.  They are of a different breed.  Affiliate marketing is traditionally focused on the conversion of a sale, and the traditional affiliate role is the execution of that sale. To focus on influencing the sale is a different strategy. And it requires a different approach. 

Motivations

To understand the most effective method is to understand the motivation.  Why do advertisers want to spend so much time recruiting these sites?  It’s not for the revenue they generate, or their sheer volume – typically these sites won’t do near the volume of the traditional affiliate, which is built more for mass appeal. What is valuable is their platform to speak to niche, targeted potential customers with a high customer lifetime value.  And what are the sites interested in?  They want to introduce brands to their audience, build enthusiasm, and generate content and sponsorships. 

The essence of influencer marketing is the same as affiliate marketing: it’s about finding, creating, and fostering direct relationships with sites that advertisers care about. But we need to measure success, the ultimate sandcastle, in terms of reach and engagement, not on a converted sale. Sponsoring giveaways, contests, reviews, or creative paid placement, in exchange for an upfront fee for their time and access to their audience, gives advertisers the traction they’re looking for with these sites. Playing with a different set of guidelines for a different kind of sandbox will allow an advertiser to secure real estate on the coveted influencer sites, as well as foster relationships with site owners who have influence with target brand enthusiasts. This is a new day, and a new way to play.

Why the Affiliate Sandbox is Shifting in the US

TrueShip Drops New Guide Covering 17 Ecommerce Marketing Tips & Tools You Need Now

SCOTTSDALE, AZ –(Marketwired – July 07, 2015) – TrueShip (http://www.TrueShip.com) has just released a brand new guide that reveals 17 ecommerce marketing tips and tools that you need now.

The expansive juggernaut that is the internet rakes in an estimated $1.5 million nearly every 30 seconds. In 2014, over $300bn was hauled in, setting a new annual record for US online sales. Experts are projecting that in 2015, sales will eclipse $345bn, marking the strongest year-over-year growth yet.

With millions of retailers competing in an increasingly crowded online space, a unique approach is necessary to break the mold and make one’s store stand out from the rest of the pack. As the leading provider of ecommerce shipping software, TrueShip routinely issues detailed guides that are designed to help its users earmark successes.

The newest guide by TrueShip delivers 17 ecommerce marketing tips and tools that everyone in this industry should be using, including:

-- Integrated FAQ pages that are self-learning.
-- Providing a multimedia shopping experience.
-- Utilizing multiple selling platforms.
-- Why email marketing is still very much alive. 
-- The importance of the live chat option.
-- Donating products to gain blogger coverage.
-- Making checkout as fast and as easy as possible.
-- Cross-promoting products. 
-- Cashing in on digital coupons.
-- Announcing sales and events to the press.
-- Price-matching to gain more conversions.
-- The benefits of integrated customer feedback models.
-- Long form content marketing and placement. 
-- Social engagement and referral tactics. 
-- Finding niche long tail keywords for content outreach.
-- Retargeting bounced users to improve conversions.
-- The value of a strong and automated returns policy. 
-- Illustrated infographic of must-know ecommerce facts. 

“A business is only as good as the tools that it can use to expand and generate revenue,” explained Michael Lazar, Director of Online Marketing at TrueShip. “In our new guide, we deliver 17 timeless ecommerce marketing tips and tools to help our users improve their conversion funnel.”

You can read TrueShip’s newest guide by visiting: http://www.trueship.com/blog/2015/07/07/17-ecommerce-marketing-tips-tools-you-need-now/#.VZx6YEYY3QI.

About TrueShip

#ShipSmarter — TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen — ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.

Embedded Video Available: https://www.youtube.com/watch?v=iT61wv8wud8

Embedded Video Available: https://www.youtube.com/watch?v=UY7ZCN_9myo

FOR FURTHER INFORMATION PLEASE CONTACT:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447
Email: support@trueship.com

TrueShip Drops New Guide Covering 17 Ecommerce Marketing Tips & Tools You Need Now

Skin in the Game: Plastic Surgery Marketing Lets Surgeons Gain Online Exposure

There’s a new firm in the marketplace catering exclusively to the plastic surgery industry.

According to an announcement shared with MMW, Plastic Surgery Marketing Ninja “serves as the ultimate resource for plastic surgeons who are very excited about gaining online exposure.”

Services include a broad range of blogging, website development, search engine optimization, social media, and article writing services.

“The company possesses good experience in the field of plastic surgery marketing services by working with many plastic surgeons who have initially struggled making a mark in this field,” the firm says.

“We are well aware of the fact that it is very frustrating to have one’s website buried deep beneath the mountain of the search results on Google,” explains one of the company’s spokespeople. “This is the reason why we have dedicated our services towards getting plastic surgeons out of their difficult positions.”

The services provided by the company include plastic surgery Adwords campaigns, affiliate marketing, blog commenting, bookmark service and budget calculation. Plastic surgery campaign tweaking, website bug fixing, competitor analysis, domain registration, and duplicate content control are among the other services provided by the firm.

Obviously, plastic surgeons have skin in this game. Now Plastic Surgery Marketing does, too.

Skin in the Game: Plastic Surgery Marketing Lets Surgeons Gain Online Exposure

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

The Women’s World Cup recently dominated digital and real-life discussions, as the U.S. women thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our top 10 data points from the last week include a healthy dose of soccer-related stats. But, we are compelled to lead with a number that helps sum up the unusual story surrounding Reddit in the last few days.

1. More than 203,000 people have signed a Change.org petition to get Reddit CEO Ellen Pao to step down after controversy erupted last week about the firing of the website’s wildly popular director of talent, Victoria Taylor. The site has been in disarray for close to a week, with hundreds of subreddits being closed off from the public. Yesterday, Pao issued an apology, but it’s unclear whether her statements will make the problem go away.

2. According to Amobee Brand Intelligence’s comparative data, Nike’s sponsorship of the U.S. Women’s national team resulted in its being 121 percent more associated with the Women’s World Cup than tournament sponsor, Adidas, in content across 600,000 Web, mobile and social-media sites. 

3. With the scandals surrounding FIFA president Sepp Blatter, the soccer organization’s brand received a much-needed boost of positivity during the World Cup. There were 9 billion tweet-based impressions around the FIFA Women’s World Cup, according to Twitter. 

4. What’s more, FIFA’s YouTube channel absolutely smashed its all-time monthly views record during the women’s tournament in June, drawing 28 million views versus the 19 million it got in the same month a year ago—during the men’s FIFA World Cup. 

5. IBM got 1,000 sales and marketing staffers to promote its products and services on Twitter, LinkedIn and Facebook and has achieved huge results. In one example, the company told Adweek, it launched a business-to-business appeal called #NewWayToWork, which accrued 120 million digital impressions and drove 141,000 clicks to campaign content thanks largely to the employees sharing content through Dynamic Signal’s VoiceStorm software. 

6. A whopping 26 percent of millennials fake birthdays to get better deals online. Actually, that’s the kind of thing what makes the Internet awesome, right? Mindshare North America’s retail arm, Shop+, analyzed more than 1,000 responses to understand how 18- to 34-year-olds shop to suss out that data point.

7. Also, Shop+ learned Gen Y folks don’t stop there with their frugally-minded tactics. Thirty-six percent of them—compared with 24 percent of all adults—share an Amazon Prime account, which costs $99 a year, to receive free shipping.

8. YP has quietly become an effective player in the mobile-search market. For instance, Google controls 46 percent of mobile-search money, followed by Microsoft (Bing) with 11.3 percent. Twitter and Yahoo combine to own 17.8 percent of the market. All other search players combined make up the remaining 17.7 percent. What’s YP’s take? It gets 7.2 percent of the market, which is nothing to sneeze at if you are the old phone-book brand. (Read our feature on YP’s growing digital-ad business here.)

9. In the few days after the Supreme Court ruled that marriage equality was the law of the land, Facebook said 26 million people changed their profile picture and used the social platform’s rainbow filter to show their support for the LGBT community. 

10. According to a Yahoo study that surveyed 620 fathers, 50 percent of dads feel like ads rarely target them. These guys must not ever visit Zappos or other shoe retailers if that’s the case (#retargetinggonemad). 

Bonus stat: BuzzFeed created an entertaining video in which real Italian grandmothers try Olive Garden for the first time. The digital-media company published it on YouTube on July 3, and it’s gotten 1.2 million views so far and seems to be picking up speed. Somewhat surprisingly, a couple of the grandmothers go easy on the restaurant chain. Check it out below:

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

Facebook marketing partner AreaOne opens office in Beijing

Xiaoyun Wu

AreaOne, a Facebook marketing partner, has opened an office in Beijing, which will form its Asia base.

The announcement:

TEL AVIV, Israel, July 6, 2015 /PRNewswire/ — Following years of serving the Asian markets’ biggest mobile companies, AreaOne  now becomes the first Facebook Marketing Partner to open offices in Beijing, China. “As one of the most important markets for AreaOne, opening a branch in China was a natural strategic next step for us,” explains Alon Michaeli , AreaOne CEO.

The company’s Beijing team will be led by Xiaoyun Wu , Head of Sales and Operations, APAC, who has been a central member of the AreaOne team for more than three years, and is behind the rapid growth the company has experienced in the region. “From Beijing we are now positioned to provide the most tailored marketing technology solutions and service for our Asian clients on Facebook® and across the mobile marketing ecosystem through the programmatic A1 Platform,” she stated.

In the region, AreaOne currently serves a diverse client base including Baidu, IGG, ChangYou, Boyaa Interactive and NetEase among many others. The new branch will be focused on assisting companies in China and Asia in identifying and acquiring their mobile user bases globally, across the world’s leading channels.

AreaOne, founded in 2011, is a performance marketing technology company dedicated to helping leading advertisers drive discovery, engagement, purchases and preference for apps, brands and products. AreaOne offers both fully-managed and self-service mobile marketing solutions to their clients through the proprietary technology of the A1 Platform, which includes state-of-the-art programmatic optimization algorithms that consider past, real-time and predicted future outcomes of mobile campaigns to automatically guide advertising to meet each client’s unique goals.

AreaOne’s new offices are located in Beijing’s tech-driven Wangjing district, and the company is now actively hiring for its growing local presence.

Source: press release

July 7th, 2015 at 8:00 am

Facebook marketing partner AreaOne opens office in Beijing

The B2B social media sales pitch: Giants tickets, anyone?

In Silicon Valley, Vantage Data Centers finds social media is a good way to find receptive sales prospects.

Vantage Data Centers sells a complex and expensive service, and it often takes the Silicon Valley company a year or more from the time it meets a client to the time it signs a contract. In the meantime, it woos prospects in familiar ways, such as inviting them to a baseball game or a concert. And it’s using social media to find out which kind of invitation will be most appealing to individual clients, says Steve Lim, vice president of marketing.

Vantage specializes in serving technology companies that rely on large and reliable data centers to run their operations and keep their customers happy without Internet downtime. Based in Silicon Valley, in Santa Clara, Calif., Vantage is riding the wave of surging volumes of Internet data generated by the Valley’s technology companies and their customers. “With the explosion of data, there’s so much information flooding around, and so many ways to connect to it and download it—but it has to sit somewhere,” Lim says.            

Vantage sells wholesale colocation services—in other words, it provides client companies with large, dedicated data center technology of 1 megawatt or more that they operate themselves. It generally sells to companies that have outgrown what’s known as retail colocation services, which typically offer smaller sections of data centers shared by multiple customers and managed by the data center provider.

Vantage’s service can cost its customers $100,000 or more per month over a 5- to 10-year contract. “Our deals are large, and we typically have a 12- to 18-month sales cycle,” or the time from initial contact with a prospective customer to a singed contract, Lim says.

As head of marketing, his challenge has been to get Vantage to stand out among the data center competition in Silicon Valley—a tough task but one with big rewards. The more contracts with the technology titans of Silicon Valley, Lim says, the better chance Vantage has of growing with those customers.

Wooing customers over a year or more can require long, consistent attempts to build relationships. “Our sales people build long-term relationships, often using traditional sales activity like invitations to special events, dinner and football games,” Lim says. The trick, he adds, is both finding the hottest prospects—and learning what they like. That’s where social media and other tools of the Internet come in.

To identify potential prospects, Lim and his team use techniques ranging from browsing online prospect-finding services like Data.com, DiscoverOrg.com and RainKingOnline.com to using street smarts like simply noticing when a company down the street starts to show signs of expanding.

One old-school attempt to woo an identified list of prospects was to simply reach out en masse to Silicon Valley executives with what might be considered popular invitations—tickets to a San Francisco Giants or Golden State Warriors game, for example. The trouble is, not everyone’s big on baseball or basketball. Some prefer auto racing, others opera performances. “It was like putting our finger in the wind and doing some cold-calling,” Lim says. “It wasn’t targeted. If we look at 80,000 contacts, how many are really interested in the Giants or Warriors?”

One step Vantage has taken to better target how it reaches out to prospects is using social media data from People Pattern, a company that aggregates and analyzes information from various online social networks to help build targeted marketing campaigns.

By using publicly available information connected with the names, job titles and companies of prospects on LinkedIn, Facebook, Twitter and other social networks, People Pattern pieces together information common to groups of prospects—for example, senior-level executives within a particular industry that have commented on data center technology with professional colleagues and on the San Francisco Giants with friends. In addition, Vantage may also match those prospect lists with the names of people that have also downloaded one of its white papers on collocation services, providing a list of contacts that appear ripe for an invitation to discuss Vantage’s services while taking in a ballgame.

Lim notes that People Pattern is only one of several strategies Vantage is using to attract the right customers. It’s also working to improve its search marketing techniques, testing new online display ads and redesigning its web site at VantageDataCenters.com, where customers can log on to manage their accounts.

But he adds that People Pattern has stood out in its ability to target segmented groups of prospects, including groups centered around Silicon Valley. “Everyone talks about how they bring in social data, but I haven’t seen anything other than People Pattern to aggregate and analyze that data and produce targeted information,” he says.

While initially using People Pattern during the first half of this year, Vantage applied its information in social media marketing campaigns—including promoted tweets on Twitter and sponsored updates on LinkedIn—and produced a 44% increase in its clickthrough rate, the company says. In addition, it notes that 25% of Internet traffic on marketing landing pages came from social marketing campaigns targeted with People Pattern data.

People Pattern’s annual fees start out at less than $10,000 but can run more than $100,000 depending on the amount of data used, People Pattern says.

Sign up for a free subscription to B2BecNews, a weekly newsletter that covers technology and business trends in the growing B2B e-commerce industry. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly business magazine Internet Retailer. Follow B2BecNews editor Paul Demery on Twitter @pdemery.

The B2B social media sales pitch: Giants tickets, anyone?

The biggest marketing metrics conundrum

As shopper insights grow, there’s a disconnect the marketing world is still trying to solve. Discover the industry’s biggest headache in this area.

Online and offline/in-store metrics out of alignment

For years, the marketing world has been plagued with a frustration that we have only begun to solve: the online metrics marketers typically use do not line up with offline data and shopper behavior. Cookies have traditionally been the No.1 digital weapon in the analytics arsenal, but as the definition of online has evolved, so have the platforms consumers have flocked to for commerce purposes. In stores, actual people make purchases — not data. The industry is still trying to find concrete ways to figure out shopping patterns without legacy ways of online tracking. It’s a big challenge but marketers are making giant strides toward solving this dilemma.

Jeff Collins, CRO of Viant speaks to iMedia about this disconnect and how the industry is working to bridge this data gap.

Click here to subscribe to the iMedia YouTube channel.

Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.

“Chalkboard with a tailor measuring tape” image via Shutterstock.

The biggest marketing metrics conundrum

Do Online Affiliate Businesses Work?

Summary:

You are thinking about starting an affilate business and have some reservations, this article will give you some motivation in how and why you should start your very own affiliate business.

This article from The Online Master is about: affilate business, online business, working from home, extra income

This is a big question to try to answer, is it possible to piggy back onto someone else’s success? There are a lot of variables to take into consideration.

Obviously some of the affiliate schemes do work, but a lot of affiliate schemes will not. Why is this? It is a simple question to answer really, the biggest reason that some don’t work is because the product that you are trying to sell doesn’t have market appeal or there is no market for the product to try to sell it into.

Have you every come across an affiliate scheme and thought, how on earth does anyone make any money from this, the product is useless and you can’t imagine anyone wanting it? Well believe you me it is possible to sell anything to anyone but you need to advertise in the right place and need to have the right tools in place to be able to do it. Affiliate schemes by nature attract people who are running affiliate businesses, especially when you starting out.

Let’s take an example, you are looking for a way to make extra income on the internet, you take the plunge into signing up for a scheme that sounds good, with a product that you want to use. You make the purchase and you make use of the product that you have bought, before you know it you are then flooded with other products that sound great and would really help your business, so you buy into another and another, suddenly you are working the affiliate market.

Someone started out exactly where you are now at the bottom run of the ladder and you appear to be parting with money rather than making money. But just take a step back and think for a moment, the product, ezine, service that you bought is actually making an affiliate up to and over half of the value of the product, therefore it must work. Now you’re thinking along the right lines.

If you are going to become an affiliate marketer then it is essential that you have got your own website, you just cannot run a business without a website no matter what industry you are in. You may be thinking what do I need a website for, well you need a website to showcase the products, if you think of the products and services that you are promoting as your own, remember you can earn up to 75% of the value of the product, if you are selling a product that is worth $100 that is $75 for everyone you sell, then you need to think of this as a proper business. You need the business tools in place; it is no good having the affiliate product link and then thinking well how on earth will I promote this.

It would be wise to work on the premise that you only try to promote and sell products that you would use yourself, if you stick to this idea then it is more likely that you are going to have success with your affiliate business.

The golden rule is to remember that if someone else can do it then I can do it too, if you remember this, follow the help that you can get online and work at your affiliate business then you too can have a piece of the internet pie.

Do Online Affiliate Businesses Work?

Use Gmail's Guess Method to Track Email Addresses of Unknown People

Hand shaking, exchanging phone numbers feels like communication tips from a different era.

It is 2015, and we are in the world where every second is used by technology. Hence, asking for email addresses is often necessary for any communication. However, you have liked a personality and want to know the way he or she has reached to their career’s peak point of being a business tycoon. At such times, it is difficult to keep asking people for his or her email address. Hence, to avoid all the chaos, here is how you can track the email address of that person with the guess and try the method of Gmail.

The Guess Method

You need to have the name of the person and the company domain id to connect to the inspiring and iconic persona you were dying to email. Arrange the name and the domain id to make sense. For some time, try to be in the shoes of that icon and think what email id he or she will prefer. Try all the permutations and combinations with the basic information you have got with you.

Let us say, you are trying to connect to a person with name ABC EFG (ABC being the name and EFG the surname), and his organization’s name is XYZ. You will have the following suggestions for the email ids –

ABC@XYZ.com

ABCs@XYZ.com

AEFG@XYZ.com

ABCEFG@XYZ.com

ABC.EFG@XYZ.com

A.EFG@XYZ.com

With all the suggestions, start the second half, which is the try method, of the process.

The Try Method

Open a new message in the Gmail inbox and type in the email id that you think must be the one. Once you do it, and the face of the persona reflects the right column of the Rapportive, your guess is right and you have used the right permutation and combination to find the iconic person. However, if you do not see any photograph of any person to the right column, you will have to jump to the next guess.

The Different Method

After every email id exhausts, it is obvious that you may have got the wrong name or the incorrect domain. When such things happen, go the CrunchBase site. It contains data of almost every company activity. It can provide you with the latest domain of the company your favorite icon is working at. You must have tried the company domain with .com; however, it must be .co.uk or .org. And hence, you were unable to get the right email id.

The Uncommon Factor

This trick is not useful to find the email address of people who are as famous as Beyoncé or have a very uncommon type of email address used. Also to that, this application can be used only for Gmail ids, as of now. According to records, this strategy has worked for almost 90 percent of the times. However, you can try at least once and see if it works for you. It feels good to be in touch of our ideal person and see the replies in our Gmail inbox.

Use Gmail"s Guess Method to Track Email Addresses of Unknown People