Taptica Acquires Facebook Marketing Partner AreaOne for $17 Million

Taptica, a mobile user acquisition platform, announced Tuesday the $17 million acquisition of Facebook Marketing Partner AreaOne.

AreaOne (formerly SocialClicks), a Facebook Marketing Partner for ad technology, will expand Taptica’s mobile offering into social media. It also brings in current clients such as Baido, IGG, ChangYou and Boyaa Interactive, and its proprietary A1 Platform.

Hagai Tal, Taptica’s CEO, commented on the acquisition in a press release:

AreaOne is one of the fastest growing and leading companies in social media integration, and we are excited to welcome their team. By marrying AreaOne’s social media marketing capabilities to Taptica’s existing Big Data expertise, we will be able to grow and leverage our existing database to include high quality media for our tier 1 client base.

AreaOne CEO Alon Michaeli is excited to join Taptica:

As advertisers increasingly seek to increase their level of social media advertising, AreaOne’s integration with Taptica will help meet that need, and the resulting integrated offering will give Taptica even more of a technological lead. We look forward to joining the Taptica family and drawing upon our unique strengths to provide the single platform that can best serve the industry.

Taptica Acquires Facebook Marketing Partner AreaOne for $17 Million

Facebook marketing partner AreaOne opens office in Beijing

Xiaoyun Wu

AreaOne, a Facebook marketing partner, has opened an office in Beijing, which will form its Asia base.

The announcement:

TEL AVIV, Israel, July 6, 2015 /PRNewswire/ — Following years of serving the Asian markets’ biggest mobile companies, AreaOne  now becomes the first Facebook Marketing Partner to open offices in Beijing, China. “As one of the most important markets for AreaOne, opening a branch in China was a natural strategic next step for us,” explains Alon Michaeli , AreaOne CEO.

The company’s Beijing team will be led by Xiaoyun Wu , Head of Sales and Operations, APAC, who has been a central member of the AreaOne team for more than three years, and is behind the rapid growth the company has experienced in the region. “From Beijing we are now positioned to provide the most tailored marketing technology solutions and service for our Asian clients on Facebook® and across the mobile marketing ecosystem through the programmatic A1 Platform,” she stated.

In the region, AreaOne currently serves a diverse client base including Baidu, IGG, ChangYou, Boyaa Interactive and NetEase among many others. The new branch will be focused on assisting companies in China and Asia in identifying and acquiring their mobile user bases globally, across the world’s leading channels.

AreaOne, founded in 2011, is a performance marketing technology company dedicated to helping leading advertisers drive discovery, engagement, purchases and preference for apps, brands and products. AreaOne offers both fully-managed and self-service mobile marketing solutions to their clients through the proprietary technology of the A1 Platform, which includes state-of-the-art programmatic optimization algorithms that consider past, real-time and predicted future outcomes of mobile campaigns to automatically guide advertising to meet each client’s unique goals.

AreaOne’s new offices are located in Beijing’s tech-driven Wangjing district, and the company is now actively hiring for its growing local presence.

Source: press release

July 7th, 2015 at 8:00 am

Facebook marketing partner AreaOne opens office in Beijing