'Real Estate Marketing': New Sales Strategy In This New Media Age : News : Realty Today

Posted by mlca (media@realtytoday.com) on Jul 22, 2015 07:30 AM EDT

more big

(Photo : Morsa Images/ Getty Images)

Real Estate Marketing Strategies always vary from one sales agent to another. However, there are some approaches that can be common to all.

Blog Zurple has shared recent approaches in real estate marketing. The article says that everyone is always selling. Time and Energy are always spent on trying to influence others either selling a product or agreeing with one’s ideas or reasoning.

But as for real estate professional, the person is always on the frontline concerning sales and marketing. Daniel H. Pink, an acclaimed best selling author who writes about social science and its impact on work and business, has written a book entitled “To Sell is Human.”  The book’s focal point is on the historical protocol for selling which is said to be dead because information is already accessible online. Thus, there is a shift in marketing strategy. “From the world of caveat emptor (buyer beware) and into a world of caveat venditor (seller beware) where honesty, fairness and transparency are the pillars of success,” Pink explained in his book.

Some old mantra in selling has been replaced too. One of these is “Always Be Closing,” which has now been changed to “Attunement, Buoyancy and Clarity,” the new ABCs in sales.

The principle of this sales pitch is not instantly convince clients to take on your idea and buy it for themselves. But the major goal is to “offer something so compelling that it starts a conversation,” and in the process make your client be the participant and in due course would bring them in a mutually beneficial result.

The bottom line is to replace “selling” with “serving.” It is making your real estate business personal and purposeful. “Selling is human after all,” says Daniel Pink.

In addition, Debbi DiMaggio of InMan says that “our signature marketing is one of the key elements and the value proposition we offer our clients.” For her, there are 5 ways to attract client. These are: professional rendering is ideal for specific types of marketing, property-specific websites are key, professional photography is imperative, print marketing should not be overlooked, and internet marketing is a must.

© 2015 Realty Today All rights reserved. Do not reproduce without permission.

"Real Estate Marketing": New Sales Strategy In This New Media Age : News : Realty Today

Marketers urged to be innovative

The call was made by the Dialogue Group Director, Tonderai Tsara yesterday at the first Marketing and Communication Dialogue Workshop that was held under the theme ‘key consumer trends from across the continent’.

Marketers from the private sector as well as parastatals such as the BITC, Local Enterprise Authority and Debswana, to mention a few, attended the workshop.

Tsara said they decided to put together the workshop because they needed to bring together marketers and public relations people to share ideas as well as open their eyes to possibilities out there.

“I have realised that local marketers are not innovating or evolving enough as our customers already are.

“Customers are looking for experiences, engagements and looking to have a conversation while we are using the wrong tools, when we should be engaging them and creating the experience building emotions to get their adrenaline going. 

“We are doing the traditional stuff which is not necessarily effective,” he said

According to Tsara, the difference between consumers and the digital space is no longer visible as people have access to portals.

He added that the

growth-marketing environment in Botswana is stagnant while other industries are growing.

“Marketers need (to) find ways to transform into the digital era, understand their brands well and find ways to roll it out.

“They need to know the developments that are out there, the impact and the implications that they have in these brands and sharing the best work,” said Tsara.

Chief Executive Officer of brand building company, VWV, Terry Behan said marketers need to understand that brands are supposed to build an emotional relationship with their consumers, adding that brands are quite keen to decomoditise what they sell.

“There is a new emerging trend in the marketing arena referred to as consumer jacking where you engage a small number of people, record and share with the social media to reach a large audience,” he said.

Behan said this strategy is relevant as the social media is spreading very fast thus exposing products to the whole world.

He also urged the marketers to understand to ignore the brand surveys because they all wrong and have very limited metrics.

Marketers urged to be innovative

Ben Meyer, Email Marketing Specialist & Campaign Coordinator, cleverbridge - Shares Insights ...

Our profile feature takes a look at some of the global professionals working across performance marketing, shedding light on the varying roles and companies across the flourishing industry. This week we head to Chicago, to meet Ben Meyer.

Name: 

Ben Meyer. 

Job title and company:

Email marketing specialist and campaign coordinator, cleverbridge. 

In one sentence, how would you describe what the company does? 

Cleverbridge is a proven leader in e-commerce technology, services and expertise for global software and cloud companies that serve consumers and businesses. For more than 300 clients – including Avira, Corel, Dell, Malwarebytes and Parallels – cleverbridge is a true extension of their teams, understanding each client’s billing models, markets, channels and specific e-commerce requirements. 

What are the company’s unique selling points?

Cleverbridge was founded by experts with decades of experience in the e-commerce industry. Our laser focus on software and cloud companies has resulted in unmatched expertise that addresses the unique needs of this complex market.

The cloud-based cleverbridge platform offers exceptional flexibility and robust capability to increase online sales while streamlining clients’ internal processes.

As companies continue to realise the vast opportunities and challenges of serving a global customer base, cleverbridge’s extensive localisation capabilities are extremely valuable to account for differences in distinct markets and correctly adapt clients’ sales efforts to local needs.

Within the last six months/year, what stands out as the company’s major milestones?

• In 2014, we transacted more than USD $536 million through our platform with over one million transactions per month.


• Expanded worldwide to more than 280 employees among our Cologne (Germany), Chicago, San Francisco and Tokyo locations.


• IDC named cleverbridge a ‘leader’ in the digital commerce applications market, based on product functionality, future road map strategy, innovation and pace of productivity in research and development, growth strategy execution, and customer service.


• Announced a strategic partnership with global cross-channel digital marketing provider ExactTarget. The seamless integration between the ExactTarget email marketing solution and the cleverbridge e-commerce platform enables clients to more effectively create, deploy and track promotional and transactional emails based on customer data.


• With software companies continuing to tap into the benefits of cloud-based delivery models and recurring revenue streams with subscriptions, more are turning to our advanced CLM and subscription capabilities to manage the new complexities.

Duration in current role:

I have been with cleverbridge for almost four years, now with a focus on email marketing.

Where are you based?

The beautiful city of Chicago.

Previous performance marketing-related companies you have worked at:

I am lucky to say that I have been with cleverbridge since the start my career. 

What are your main job responsibilities?

I oversee the email marketing services on behalf of cleverbridge clients. I focus mainly on the business development and strategy for a full-feature email program. This means creating marketing roadmaps that drive client revenue through the email marketing channel.

Take us through what you get up to on a typical working Monday:

A typical Monday starts off with viewing what the deliverability scores are for our clients. If there is a dip in the score, then we will work to correct the issue. Mondays mean reporting! Every Monday we start running reports from the previous week to see how our campaigns are performing. This is the type of stuff an online marketer comes to work for; to see how their campaigns are performing and what can I do to improve them. 

What top three websites can you be found browsing during your lunch hour?

Engaget.com, Adweek.com and hypem.com. 

What are your top three tips for someone looking to get their hands on a job like yours?

1. Work on your organisational and attention to detail skills – The work you are doing is customer facing and email marketing helps build a brand. You don’t want to send an email with a mistake and have that be associated to that brand.


2. Be passionate – There are many moving parts to a successful email program. You will have the opportunity to work on all big aspects of an email production. 


3. Set goals – Keep striving to accomplish goals. Understanding your personal and business goals will help you align yourself to become successful in your career.

Career-wise, where do you see yourself in three years’ time?

I see myself being in more of a director role that helps our clients grow in all online marketing channels. 

Tell us one thing people at work don’t know about you?

I am pretty fierce Mario Kart player!

Ben Meyer, Email Marketing Specialist & Campaign Coordinator, cleverbridge - Shares Insights ...

Dominate ClickBank

Summary:

If you’ve been looking for a way to creat an Instant Internet Business, gain a huge army of Instant Affiliates to sell’n demand hot products you didn’t even creat read on! You should read this article~~

This article from The Online Master is about: Dominate ClickBank

If you’ve been looking for a way to creat an Instant Internet Business, gain a huge army of Instant Affiliates to sell’n demand hot products you didn’t even creat read on! You should read this article~~

1. Dominate ClickBank by buying resell rights!

1). Purchase resale rights to an ebook or other products you want to promote

2). Register a new domain name related to your products’s name or content!

3). Upload your sales page to your server and run your sale site! (Many PLR products’s authors supply you pre-written sales copy and you should make some tweak!)

4). Creat a inticing affiliat page to to get people excited about promoting product, included certain features to make it an offer any affiliate couldn’t refuse

5). Submite your affiliate pages to the “correct directories” and emailed a list you had letting them know about the affiliate opportunity.

6). The Results = Money

2. Dominate ClickBank by using Google Adwords!

1). Searche Clickbank for appropriate products to promote that pay acceptable commissions.

2). Log into your Google Adwords account and started researching keywords to promote products as affiliate. The secret is to choose the best converting keywords

3). Start testing different ad copy for each campaign. Remember Google rewards advertisers for having a high Click Thru rate so always test ad copy. The better the click thru rate the less you pay for advertising!

4). Watch the sales roar in and keep a careful watch on advertising spend and profit earned per sale of each product.

5). When you have successfully set up a campaign, Move on to the next one and replicate the process UNLIMITED TIMES.

6). The Results = Money

Way3. Dominate ClickBank by using JV!

1). For you product, build an opt-in list and customer base of people who had purchased the product

2). Searche the Clickbank market place and looked for a product to promote that you feel was suited to the list.

3). *Double Swap & Profit Method about to commence*, contact the owners of the products you have found in step2

4). The Clickbank JV Letter is VERY IMPORTANT. It’s basic elements say:

“Hi , I’ve found your product over at www.yourproductname.com and think I could sell quite a few units as an affiliate. I own a product at www.myproduct.com and wondered if you would be interested in promoting my product?”

You will be surprised by how many product owners are open to this kind of offer. It means you are making money as an affiliate AND receiving sales for your own product. Double the profit!

5). The Results = Money

In fact…what I’ve talk about is just a part of what is contained in ‘Dominating Clickbank‘.

If you wanna know more strategy on how to dominate clickbank, you should check this out: Dominating ClickBank Videos at the end of this article!

Dominate ClickBank

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

check out For More Information

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Performance Marketing Awards 2016: Save the Date | PerformanceIN

The Performance Marketing Awards will return to Grosvenor House Hotel on April 26 next year, marking the most outstanding industry campaigns throughout the year – and celebrating its tenth annual ceremony.

The awards will open entries to businesses working within all aspects of performance marketing, recognising those campaigns that have stood shoulders above the rest in regards to originality, innovation and execution.

An annual milestone in the performance marketer’s calendar, the PMAs have witnessed the rapid year-on-year horizontal growth of the industry, turning it into a celebration of diversity within our ‘niche’ as much as one of industry talent.

In its tenth year, marketers will be just as likely to see a content marketing campaign take home the Grand Prix – as was the case in the 2015 awards with 8 Million Stories – as they are to see awards handed to affiliate marketing, where the event owes its heritage.

With the date now set and the countdown to official entries now on, the expert panel of judges will be looking for those campaigns that disrupted their space and shook competitors with their brilliance – the industry’s success stories, performance marketing’s triumphs – whether executed on a shoestring or with the entire annual budget.

‘Opened doors’

“Whether you’re a long established affiliate network, a big brand advertiser or a new company on the scene, the awards should be part of your industry calendar”, says Top10’s commercial director, Julia Stent.

Top10 made its first appearance at the Performance Marketing Awards in April this year, winning ‘Best New Publisher’ – an accolade that Julia claims to have ‘opened doors’.  

“They’re the most highly regarded awards in the performance marketing space and we know the decision-makers we need to reach, both now and in our company’s future, take note of them”, Julia adds.  

Hotels.com called the awards a chance to ‘challenge the status quo’, while CAKE relished the ‘immediate and long-term benefits’ and ‘incredible networking opportunities’ offered by its global attendance.

Make sure you’re first in line for the chance to be part of the Performance Marketing Awards’ tenth anniversary, and keep up to date with upcoming announcements here.

[embedded content]

Performance Marketing Awards 2016: Save the Date | PerformanceIN

The Facebook Manual: 2015 Edition

Most businesses recognize the need to have a Facebook presence. However, navigation through the rapidly changing sea of blue can sometimes leave people feeling disorientated and unsure. This book will not only set them on the right course but also ensure that they are guided each step of the way so that they see real results. It has been designed as a clear and easy to use manual for anyone from complete beginners to those who are old hands but who want to make sure that they are up to date and making the most of what can be one of the most powerful marketing tools available today.

Click Here For More Information

The Facebook Manual: 2015 Edition

Wix ShoutOut Helps SMBs Create Facebook Ads

Small and medium-sized business owners are eager to use social media for marketing targeting their local customer bases, but still face substantial obstacles in terms of expertise and resources. Last year I wrote about a survey of small business owners by Endurance, which found that 72% of business owners said that “we don’t have a plan, we just publish when we feel like it,” and 76% said they “post to social media when we have the time.” Just 30% were using social media to post promotions, coupons, and special offers frequently, while 29% did so occasionally.

Social media marketing for SMBs is getting a little easier thanks to Wix, whose ShoutOut service already assists with Web and email marketing. Wix is expanding ShoutOut’s capabilities to include Facebook advertising campaigns and promotions, using the same creative elements as the Web and email products. Wix developed the new capabilities in partnership with Facebook.

According to Wix founder Avishai Abrahami, the company developed the new Facebook component after it became clear that many of the most popular “ShoutOuts,” as the marketing messages are called, were generating a lot of their traffic and engagement from social networks through sharing.

When it comes to online marketing content, Abrahami noted, “Small businesses create something beautiful but then they say now what?  This just takes it another step forward by streamlining the process.”  To do this, “The content of the ad itself is automatically generated, and a lot of the targeting that needs to be done we do behind the scenes for the users; they can choose targets based on location, gender, and age.”

Users select the budget and reach they desire and can preview the ad before it appears. The paid ads are distributed in Facebook feeds with an image, title, and sponsored post label.

Before the new Facebook component came online ShoutOut already had over a million users around the world for its email and Web marketing service, according to the company. It also supplies e-commerce services, including inventory management, product profiles, storefront, and various backend functions.

Wix ShoutOut Helps SMBs Create Facebook Ads

Email Marketing Tips That Work Every Time

Email marketing lends itself to a lot of creative endeavours. If your goal is to make this successful, you are will need to think outside of the box in order to get things done. It’s with that in mind that you should consider these 11 tips that will make sure that things go your way. They are quick, easy to work with, and will provide great options down the line. Counting down from 11 to 1, here are some tips to use today.

11. Transparency in the Sender Option
Who is the email coming from? Make it clear, and don’t try to hide or change it often. This is the key to keeping your customer base from labelling you a spammer. Keep it transparent.

10. The Subject Line Shuffle
Test out several subject lines and measure how each one works. You’ll find a good methodology once you test out several options. Keep them short!

9. Keep the Tone Correct
The writing you do shouldn’t be too “corporate” in nature. Make it a bit more homely, and without going over the reader’s head. Keep the tone simple, and use it to your advantage. Remember, you’re not going to want to create a lavish style here.

8. Personalise Everything
Make sure that you keep things personalised, and outside of a “template” format. If you end up with a “template” that gets sent out often, you will end up with a problem overall. Personalise things so that the end user feels as though you’re communicating to them, and them alone.

7. Think about What the Reader Wants
The end user has given you permission to email them, but why? Think about that every time you send an email, or you’re going to end up with a lot of people unsubscribing to your messages. Think about how you can fulfil their wants and needs, and don’t just send out messages thoughtlessly.

6. Keep Things Brief
Do not send long winded messages through email. Email marketing doesn’t lend itself too well to this. Keep things to the point, and don’t waste the time of your readers. Furthermore, don’t send too many messages either.

5. Link Sparingly
If you have a call to action you want to have in place, don’t crowd it with other links. Your email list is not the main resource you need to work on for SEO. In fact, chances are your SEO doesn’t matter when it comes to email alone. Don’t overthink this, just link to your call to action once, and make it obvious as to what you’re doing.

4. Split Your List
When you have thousands of people on a list, and you want to send specific messages to certain members, then split it. Find a way to segment things so that you are not addressing every member at once. This will help keep things tidy, and the messages you want to communicate appropriate for the target audience you want to have in place.

3. Elastic Email Design
Make sure that your audience is not left out cold when they are using smartphones and tablets. Responsive design is here to stay, and your email matters. Make sure that your email design flows with the appropriate implementation, design, and elasticity.

2. Test Before You Send
Test your email, read it over, check for dead links, and more. Always test the email that you’re going to send out to the masses, and if you make a mistake, acknowledge it immediately. Never just send your first draft, it’s a mistake.

1. Send It to Friends
Perhaps the easiest thing to do when working with email marketing is to have a small testing ground. Have a few friends get your email and see whether or not there are issues. This is a form of testing that will help you avoid costly errors, that’s for sure.

To find out more about how I can help with your Email Marketing can contact me here or via LinkedIn and for further marketing tips sign-up to my monthly newsletter or simply email me at hello@kellylovesmarketing.com

If you enjoyed this post, it would be great if you’d help it spread by sharing it on Twitter, Facebook, Google+ or LinkedIn. Thank you!

Email Marketing Tips That Work Every Time

Wisdek Inc Guarantees Top Rankings for Websites with Affordable SEO Services & Strategies

Wisdek launches new SEO services with money-back guarantee. Increase traffic, users, clients and more with Wisdek, a full-service seo strategy, web design and internet marketing company with long-tested proven methods for helping businesses achieve sustainable website traffic and lead conversion growth.

Richmond Hill, Ontario (PRWEB) July 19, 2015

Wisdek (http://www.wisdek.com/) a full service Internet marketing optimization firm, introduces SEO centric web design services and guaranteed SEO programs for small and large businesses. Wisdek’s web design services allow business clients to receive a performance focused website that achieves results in North America’s most popular search engines quickly, by implementing clean and well structured code, simple and concise navigation, and an itemized presentation of service options.

With over 32 web design elements that directly contribute to search engine favor-ability, and 47 visitor conversion enhancements, these websites are built to perform. Many believe that the user experience of a website, accompanied with rich, useful content is enough to gain traction in search engine rank positions (SERPs), but not so says the SEO firm. They operate with the belief that there is a tremendous amount of technical sophistication that goes into a properly engineered website, and performance in the search engines. For questions related to web design and SEO, the technical team has implemented an interactive live chat on their website enabling potential clients to speak directly with SEO technicians and ask questions in real-time with strategy feedback. Featuring new videos, clear descriptions of all available services, and a page specifically showcasing Client Reviews & Testimonials about the company’s performance and success in executing online marketing projects, the company’s online presence speaks volumes about their ability to develop powerful web solutions for businesses.

Each of the new features demonstrate the organized clarity the company possesses in all of its ventures, and help contribute to a more functional and user friendly website. The success of the new site reflects the continued achievements the company sees everyday. The SEO company located in Richmond Hill goes way beyond the typical client and service provider relationship. The team spends a lot of time helping clients improve their businesses and increase their revenue through a variety of online marketing campaigns. Operating with a unique set of Values and Principles they state, “Our Internet marketing services are designed to give you back control of your business success. Whether you’re the CEO of a large company, a Marketing Manager in charge of a department, or a small local business owner interested in achieving results through online marketing, we have a variety of tested, proven solutions to help you succeed.”

In addition to the numerous changes on the site, a newly implemented SEO blog has been providing an area for clients and general consumers to read, visualize and understand key strategies for internet marketing. These include guidelines, rules, positive suggestions and many infographic media files. Striving to establish open communication with each client, their priority is maintaining a clear understanding of their available services regardless of the client’s knowledge of SEO and internet marketing strategies. The company provides detailed information to keep the client as informed and knowledgeable as possible.

The company has already seen a substantial increase in conversions since the new site launch and they anticipate that the success will continually grow in the weeks to come. Every website needs to be user-friendly, accessible from any web browser, and optimized for the business or individual that owns it. This requires constant attention to a website’s current traffic using Google Analytics, easy content management using a simple system like Textpattern or WordPress, and a simple yet impressive layout design using the latest graphic design tools.”

Wisdek Internet Marketing Services include:

Wisdek Inc Guarantees Top Rankings for Websites with Affordable SEO Services & Strategies

Network Director – Affiliates – REF: SY7053

<- Back to all jobs

Our client is an established performance media agency who has recently joined forces with a global mobile advertising business and has a number of great partnerships secured for large lead generation campaigns.

Due to their rapid growth the business is in need of an experienced performance media specialist to take ownership of the agencies Affiliate Partnerships whilst growing the network.

This role will give you the opportunity to:
• Discuss, negotiate and setup corporate affiliate deals to grow and diversify the network.
• Manage all relationships with existing publishers and seek innovative ways to drive and boost revenue beyond existing methods. 
• Liaise with all internal stakeholders to project manage the performance of campaigns through the network.
• Strategically plan all affiliate campaigns in line with Advertisers marketing objectives and the best utilization of the publisher network according to desired targeted audience.
• Work closely with smaller Publishers to assist/advise them on upgrades to improve traffic and advertising on their site. 
• Recruit new affiliate partners including large corporates and smaller individual affiliate marketers.
• Manage all reporting, data analytics and campaign summaries including advice surrounding landing pages and creative material. 
• Create and streamline business systems to improve advertiser engagement, publisher relationship and business engagement. 

This is an excellent opportunity to work side by side with the founding partner of the business who is looking for a dependable, commercially minded, innovative marketer to come on board and help grow the business.

Responsibilities include managing and leading the entire campaign management team, advising them on best practice and developing the business through the creation of seamless processes and the development of the affiliate network itself.

The business offers great career opportunity with this role potentially leading into a general management position for the right individual. 

If you would like to discuss this role in more detail please contact Thomas on (02) 9699 5566 or send your CV to info@becomesydney.com.au

Sydney

Become

Interested?

Please send your CV to info@becomesydney.com.au

July 14th, 2015 at 11:08 am

Network Director – Affiliates – REF: SY7053

Chamber to debut marketing series

The Palm Beach Chamber of Commerce, along with Rosie Taylor of Rosiemedia, will host a Wake Up Your Marketing breakfast series that uses social media as a business tool.

Members will learn how to create newsletters and announce campaigns at a session titled “Creating Email Marketing Campaigns and List Building,” on Aug. 6.

On Aug. 13, the topic will be “Wake Up Your Marketing,” and the final program, Aug. 20, will be “Wake Up and Groove with Your Social Media.”

Sessions will start at 8:45 a.m. at the chamber office, 400 Royal Palm Way. Each class requires individual registration.

For reservations. call Sandy at 655-3282 or email to sandy@palmbeachchamber.com.

*

Law firm announcement — Jaime A. Quick has joined Haile Shaw & Pfaffenberger, which has offices in Palm Beach, North Palm Beach, Wellington and Palm City.

Quick graduated summa cum laude from Nova Southeastern University Law Center, where she was a member of the Law Review.

She previously worked as a litigator for Edwards Wildman. Prior to that, she was a partner with the Quick Law Firm, P.A., with offices in Wellington and Jupiter.

*

Junior League president named — Laura Russell of Cheney Brothers Inc. has been elected president of the Junior League of the Palm Beaches’ board of directors.

She will lead the organization in implementing two programs focusing on foster care. One will mentor youth and the other will provide “an extreme makeover” for a residential facility.

For information about the league, visit jlpb.org or call 689-7590.

*

Save the date — The Palm Beach Chamber of Commerce and IBERIABANK will co-host a financial workshop for small business owners at 5:15 p.m. Aug. 12 at IBERIABANK, 605 N. Olive Ave., West Palm Beach.

For reservations, call Sandy at the chamber office, 655-3282. It is open to the public.

*

Flagler Rotary Club — Conductor Andy Matzkow of the Palm Beach Public School String Orchestra, will speak at 7:45 a.m. Tuesday at The Chesterfield.

The cost is $21, which includes a complimentary breakfast.

For information, call Colleen Parkey at 236-7198.

*

Palm Beach Rotary Club — Jim Miller, estate and eldercare attorney, will speak at noon Thursday at The Chesterfield. The luncheon cost is $35.

For information, call Parkey at 236-7198.

.

Chamber to debut marketing series

Social Media Marketing All-in-One For Dummies

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Marketing your business through social media isn’t an option these days—it’s absolutely imperative. Inside this bestselling guide, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.

• Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more


• Offers tips for showcasing your company with a customized Facebook business page


• Presents step-by-step guidance for setting up a social media marketing campaign


• Shows you how to use analytics to assess the success of your social media campaign

If you’re a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization’s social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

check out For More Information

Social Media Marketing All-in-One For Dummies

Do You Want to Fire Your Boss?

Summary:

Promoting or selling other people’s stuff on the net can make you earn a comfortable living that will give you confidence to quit from your job! You can do that by joining affiliate programs.

This article from The Online Master is about: affiliate, affiliate program, internet business, affiliate marketing, affiliate program marketing, online affiliate, internet affiliate, associate program, residual income, 2-tier, affiliate network

Yes! You can fire your Boss and make yourself your own Boss!

Promoting or selling other people’s stuff on the net can make you earn a comfortable living that will give you confidence to quit from your job! You can do that by joining affiliate programs.

What is an affiliate program?

Affiliate program refers also to associate program, referral program or bounty program. It is the most famous and the best sales and marketing strategy ever used by most of the companies or sellers on the web from small to large-scale companies. This allows “other people or companies” to promote or sell their products or stuff for a commission or other consideration. That “other people or companies” are called “Affiliates” and the owners of the products or services and of the affiliate program are called “Sponsors”.

Many affiliates are earning considerable amount of commissions up to more than $10, 000 a month and even hundreds of thousand dollars, through this affiliate scheme depending on your creativity and working habits. Because of this, most of them stopped working as an employee and focus on affiliate marketing at their own time, own pace, own strategy and most importantly, at home with their families without seeing a face of the annoying BOSS!

How will you earn and receive commission?

As an affiliate, you do not need to maintain stocks or inventory of products or services of your own or of your sponsors. You will be only required to promote their stuff, by putting your sponsors’ banners or text links on your site pages or by posting ads on other sites or by sending emails to your relatives, friends and acquaintances. Your sponsors will give you an affiliate or tracking code or link. When an interested visitors click the banners or text links with your affiliate code or link from your site or promotion page, they will be directed to your sponsor’s website.

The affiliate code or link will be the reference of your sponsor to identify that those visitors came through your referral or from your promotional page. Once those visitors completed transactions that are subject to commissions, your sponsor will credit your account for the equivalent commissions from those transactions. Your commissions will be accumulated and be sent to you by check, wire transfer, direct deposit and by other means based on your affiliate agreement.

There are different ways to earn a commission from affiliate program. You may earn on the basis of pay-per-click, pay-per-lead, pay per sale or through referring another affiliate. In pay-per-click, the affiliate earns commission when a visitor clicks the sponsor’s link. In pay-per-lead, the affiliate earns commission when a visitor click the sponsor’s links and completed a transaction without buying a product, like completing a inquiry form or survey or quotation form. While on a pay per sale, you will earn a flat rate or a percentage of sales prices. Some of the programs are offering up to 80% commission.

How can you join an affiliate?

Generally, affiliate programs require the applicants to have a working website where you can promote their products. However, some of them will allow you to promote or sell their products through posting ads with ad sites or by emailing people but absolutely no spamming or you will be kicked out.

For this purpose, we have compiled a reliable affiliate or associate programs on web with site description and commission details. Reliable? Yes, because there are websites that are being managed by crocodiles or opportunists who are offering an affiliate programs but will not report all your earned commissions or worst, they will not pay you. So, beware of them.

What are the affiliate programs you should join?

To start your journey of firing your Boss or quitting your job, you have to start joining affiliate programs, NOW before others do and begin earning THOUSANDS of DOLLARS.

I recommend that you start with Google Adsense. This the simplest and most popular affiliate program on the web. This is a pay-per-click affiliate program and the Google ads are related to the content of your site. You may also place Google web and site search button and earn money when your visitor uses it. I advise you to put Google Adsense link prominently in all of your web pages. To start earning cash from Google.

After joining Google Adsense, start joining the following affiliate programs:

2-Tier Affiliate Programs:

These are programs that allow you to recruit an army of sub-affiliates and receive a commission from their revenues.

Lifetime Commission Affiliate Programs:

These programs give commissions for life for revenues from the same customer or sub-affiliate. This kind of commission is also known as residual income.

Affiliate Networks:

These programs have a wide variety of choices of products or services to sell or promote. Each affiliate network offers several affiliate programs from several companies including those world’s famous brands and products. It monitors all your earned commissions from various programs and pays you in only one check on a scheduled payment date. That’s very convenient! Check our site.

High-Commission Affiliate Programs:

These are the programs that are giving commissions up to more than 80% of the sales. Why waste your time promoting products that will pay you a penny only.

With hardwork, patience and continuous learning, I am confident that you will be one of famous affiliate or internet marketers in the near future. You will be working at home with your family at your own time, at your own pace and with your own strategies. That will be the time that you’ve fired your BOSS and made yourself your own BOSS!

Do You Want to Fire Your Boss?

Facebook's Chris Gomersall Departs For His Marketing Startup Atomized

Chris Gomersall has spent the past three years working with brands and agencies at Facebook, where he was the first creative strategy leader. Now he’s leaving to run his own startup, Atomized.

Gomersall told me that he’s trying to solve a problem that he saw again and again in meetings with marketers — when they needed to bring out the creative assets for a campaign, that usually meant looking for a folder full of papers, pointing to art on their cubicle walls or saying, “Let me pull up this email, I think I have a PDF, but it might be old …”

At the same time, those assets are being used in an increasingly wide variety of channels and platforms. Even if you just look at social networking, there are new products taking off, existing networks remain important, meaning that marketers face pressure “to add more and more.”

“It’s becoming atomized, with your content or your creative execution broken into thousands of little pieces,” he said.

Hence the name of the startup. Atomized tackles these problems by giving marketers shared calendars to manage all their campaigns across different media, including print, TV, outdoor and online. It allows those marketers to see how their photos, videos and other creative assets will look in each medium, and customize the presentation accordingly.

While Gomersall just left Facebook, he’s actually been working on Atomized for more than a year — with the permission of his bosses at Facebook, naturally. He admitted that there was some skepticism when the company found out he was working on marketing software on the side, but he got approval “when they realized I wasn’t an engineer.”

Atomized remained a nights-and-weekends project until recently, when Gomersall realized it was time to commit to the startup — both because he was starting to feel “maxed out” between his two roles, and because marketers aren’t eager to work with startups that don’t have a full-time CEO.

Asked where the product goes from here, “We want this to be a calendar you can send to your CMO and to your most junior intern. It’s going to get stronger and we’re going to build more features, power features, but they’re going to stay hidden. We want the clean version to be front-and-center.”

Featured Image: Atomized

Facebook"s Chris Gomersall Departs For His Marketing Startup Atomized

Facebook Will Soon Let Marketers Pay Only When Full Ad Units Are Visible

Facebook will soon give marketers the option to pay only if entire ad units appear on users’ screens, according to a person familiar with the company’s plans.

Facebook currently charges for ads purchased on an impression basis the instant they come into view on users’ devices. For example, marketers are charged immediately when the grey borders around their sponsored posts appear on-screen, even if none of their messaging is actually visible. That hasn’t sat well with some.

Using Facebook’s new ad option, an advertiser would not be charged if a user only scrolls far enough to view 20% or even 90% of an ad.

But in the next few weeks Facebook plans to let advertisers instead pay only when an entire ad passes completely through a user’s screen, or “viewport,” if they wish. Using the new buying feature, an advertiser would not be charged if a user only scrolls far enough to view 20% or even 90% of an ad.

Marketers will likely have to pay a premium for the option, which will apply to both display and video ads. Facebook is still ironing out the details.

The social network has previously argued ads on its platform create value for advertisers the instant they appear on users’ screens, even if 100% of their pixels aren’t viewed.

The move will follow other recent changes Facebook has made to its ad-buying and pricing options, which are designed to give marketers greater choice over how they purchase ads across its service. Last month, the company began offering advertisers an option to pay for video ads only when they are viewed for at least 10 seconds, for example.

Meanwhile, marketers increasingly say they expect to pay only for ads they consider “viewable,” as opposed to those which appear on parts of Web pages or apps people never actually see. The problem is, there’s no industry consensus on what “viewable” actually means.

According to the Media Rating Council, a desktop display ad is viewable if 50% or more of its pixels appear on-screen for at least one continuous second. Meanwhile, media buying agency GroupM says it considers a display ad viewable if 100% of its pixels are in-view for one second.

Facebook’s new option wouldn’t satisfy either of those standards because it doesn’t guarantee at least one second of exposure, but the social network has argued the MRC’s definitions shouldn’t apply to feed-based services such as its own.

“The MRC standard was designed for desktop impressions operating in an IAB ad format kind of way as opposed to in an in-stream or mobile experience,” Facebook’s vice president of marketing science, Brad Smallwood, told CMO Today in February. Facebook is still working with the MRC on accreditation of how it’s counting impressions.

Regardless, the new buying options perhaps demonstrate Facebook’s willingness to bend to meet marketers’ demands.

______________________________________________________
For the latest media, marketing and advertising news, follow us on Twitter: follow @wsjCMO
Subscribe to our morning newsletter, delivered straight to your inbox.

Facebook Will Soon Let Marketers Pay Only When Full Ad Units Are Visible

Amazon Gift Card - Email

Product Features

• Amazon.com Gift Cards never expire and carry no fees.


• Multiple gift card designs and denominations to choose from.


• Redeemable towards millions of items store-wide at Amazon.com or certain affiliated websites.


• Available for immediate delivery or schedule up to a year in advance.

Click Here For More Information

Amazon Gift Card - Email