Associate Director, SHSU Online Marketing - Associate Director II

Requisition: 201500271S

Occupational Category (Staff Positions Only): Professional

Hiring Salary: Monthly-Staff

Department: Acad Instruct Tech and Dist Learn

General Requirements:

Bachelor’s degree in Marketing or a related field. Five years of work experience with internet and traditional advertising/marketing techniques or related experience. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position/Usual Duties:

Acquisition marketing designed to increase online enrollment in distance learning programs and courses to include marketing specific programs defined by the university strategic plan.

Primary Responsibilities (Staff Positions Only):

Develop and execute an online enrollment marketing plan designed to maximize new online enrollments. Direct marketing and media campaigns to meet university enrollment objectives. These include paid and natural search, online degree program sites, email marketing efforts, and other media-based enrollment growth activities. Track and measure program advertising; design new strategies and creative campaigns to optimize results. Performs other related duties as assigned.

Other Specifications/Instructions for the Position:

Work closely with academic departments and university administrative units to achieve online enrollment objectives. The ability to work collaboratively with faculty in diverse disciplines is required. Must be effective in interpersonal, speaking and written communication skills. Must be effective in computer and related technology skills. Involved with important contacts such as but not necessarily limited to administration, Deans, Vice Presidents, Faculty, Committees, Texas Higher Education Coordinating Board, State, Regional and National agencies and organizations.

This position may be designated as a Campus Security Authority (CSA).

Sam Houston State University is an Equal Employment Opportunity/Affirmative Action Plan Employer and Smoke/Drug-Free Workplace.

© Copyright 2015 Internet Employment Linkage, Inc.

Associate Director, SHSU Online Marketing - Associate Director II

Network Director – Affiliates – REF: SY7053

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Our client is an established performance media agency who has recently joined forces with a global mobile advertising business and has a number of great partnerships secured for large lead generation campaigns.

Due to their rapid growth the business is in need of an experienced performance media specialist to take ownership of the agencies Affiliate Partnerships whilst growing the network.

This role will give you the opportunity to:
• Discuss, negotiate and setup corporate affiliate deals to grow and diversify the network.
• Manage all relationships with existing publishers and seek innovative ways to drive and boost revenue beyond existing methods. 
• Liaise with all internal stakeholders to project manage the performance of campaigns through the network.
• Strategically plan all affiliate campaigns in line with Advertisers marketing objectives and the best utilization of the publisher network according to desired targeted audience.
• Work closely with smaller Publishers to assist/advise them on upgrades to improve traffic and advertising on their site. 
• Recruit new affiliate partners including large corporates and smaller individual affiliate marketers.
• Manage all reporting, data analytics and campaign summaries including advice surrounding landing pages and creative material. 
• Create and streamline business systems to improve advertiser engagement, publisher relationship and business engagement. 

This is an excellent opportunity to work side by side with the founding partner of the business who is looking for a dependable, commercially minded, innovative marketer to come on board and help grow the business.

Responsibilities include managing and leading the entire campaign management team, advising them on best practice and developing the business through the creation of seamless processes and the development of the affiliate network itself.

The business offers great career opportunity with this role potentially leading into a general management position for the right individual. 

If you would like to discuss this role in more detail please contact Thomas on (02) 9699 5566 or send your CV to info@becomesydney.com.au

Sydney

Become

Interested?

Please send your CV to info@becomesydney.com.au

July 14th, 2015 at 11:08 am

Network Director – Affiliates – REF: SY7053

Network Director – Affiliates – REF: SY7053

<- Back to all jobs

Our client is an established performance media agency who has recently joined forces with a global mobile advertising business and has a number of great partnerships secured for large lead generation campaigns.

Due to their rapid growth the business is in need of an experienced performance media specialist to take ownership of the agencies Affiliate Partnerships whilst growing the network.

This role will give you the opportunity to:
• Discuss, negotiate and setup corporate affiliate deals to grow and diversify the network.
• Manage all relationships with existing publishers and seek innovative ways to drive and boost revenue beyond existing methods. 
• Liaise with all internal stakeholders to project manage the performance of campaigns through the network.
• Strategically plan all affiliate campaigns in line with Advertisers marketing objectives and the best utilization of the publisher network according to desired targeted audience.
• Work closely with smaller Publishers to assist/advise them on upgrades to improve traffic and advertising on their site. 
• Recruit new affiliate partners including large corporates and smaller individual affiliate marketers.
• Manage all reporting, data analytics and campaign summaries including advice surrounding landing pages and creative material. 
• Create and streamline business systems to improve advertiser engagement, publisher relationship and business engagement. 

This is an excellent opportunity to work side by side with the founding partner of the business who is looking for a dependable, commercially minded, innovative marketer to come on board and help grow the business.

Responsibilities include managing and leading the entire campaign management team, advising them on best practice and developing the business through the creation of seamless processes and the development of the affiliate network itself.

The business offers great career opportunity with this role potentially leading into a general management position for the right individual. 

If you would like to discuss this role in more detail please contact Thomas on (02) 9699 5566 or send your CV to info@becomesydney.com.au

Sydney

Become

Interested?

Please send your CV to info@becomesydney.com.au

July 14th, 2015 at 11:08 am

Network Director – Affiliates – REF: SY7053

Brett Leitner Named Senior Director, Distribution Sales & Affiliate Relations at Music Choice

Will Oversee Distribution Sales and Affiliate Relations for Music Choice

(PRWEB) March 23, 2015

Music Choice is pleased to announce the addition of Brett Leitner to the position of Senior Director, Distribution Sales & Affiliate Relations. In this position, Leitner will be responsible for securing carriage agreements for Music Choice with a heavy emphasis on securing Music Choice Play distribution. Leitner will be also responsible for overall affiliate sales strategy, contract negotiations, and implementation and sell in of key initiatives like TV Everywhere and IPTV solutions. The announcement was made by Christina Tancredi, Chief Operating Officer at Music Choice, whom he will be reporting to.

Leitner comes from HBO where he spent the last ten years in their Domestic Network Distribution Group driving carriage and usage of their multi-platform offerings. Recently, his team successfully implemented a landmark growth incentive with Cox Communications that increased HBO penetration by 33% in less than two years. Prior to that, Leitner served as Senior Manager, Sales & Affiliate Marketing at Playboy Entertainment from 1998-2004 and also worked in the PPV and Syndication Department at New Line Cinema from 1995-1998.

Leitner currently resides in Manhattan with his wife and two children. He is a graduate of Northwestern University.

For more information about Music Choice log onto musicchoice.com

About Music Choice:
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to http://www.MusicChoice.com | Twitter: @MusicChoice | Facebook: http://www.facebook.com/MusicChoice

Brett Leitner Named Senior Director, Distribution Sales & Affiliate Relations at Music Choice

Digital Marketing Predictions for 2015 from Facebook Product Marketing Director, Ads Matthew ...

Facebook product marketing director, ads Matthew Idema shared his digital marketing predictions for 2015 with AllFacebook.

He wrote:

As the New Year approaches, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in the year ahead. For marketers, 2015 will be the year of more personalized customer interactions, a time to leverage more accurate measurement tools and the time to fully embrace the rapid mobile expansion around the world.

The year will move fast, and here’s what we expect to see in 2015:

Mobile devices will continue to gain more share of consumer’s attention. This shift has created a new space in people’s routines that is changing the way we experience media — more choice over what they see (e.g. more images, news and videos) plus how we shop, with many new ways to discover products. Advertising needs to be focused on reaching people in this new space and across several experiences, instead of focusing on one place or one experience.

Digital advertising will shift from being measurable to being truly accountable. Basic forms of measurement, such as click-based attribution models, only tell us a very small part of the story. With more scale, accuracy and new measurement tools, marketers will be able to understand what worked and focus on what matters to their businesses: brand metrics and sales.

Businesses that take a more personalized approach will win. Marketers have more information and tools to create relevant campaigns than ever before, and people increasingly expect the ads they see to be relevant across all channels. According to eMarketer, just 5 percent of client-side marketers worldwide said they were personalizing extensively.

Messaging will increasingly become a key part of how businesses interact with customers directly. Real-time dialogue is important in quickly addressing ongoing customer needs. As more people continue to gravitate toward message-based communication, businesses will shift by opening up this new channel of communication to maintain a constructive dialogue with employees and customers.

World population growth is being driven by high-growth countries, and it’s mobile. As our world population continues to grow over the next 10 years, most of that growth will occur in countries outside of the U.S. According to eMarketer, in the next three years, mobile phone penetration will rise from 61.1 percent to 69.4 percent of the global population. As more people become mobile-first, businesses and marketers will follow.

Every day we need to work together to help businesses stay connected with the right people and continue to grow. Our teams are excited about the connected year ahead.

Readers: What did you think of Idema’s outlook for 2015?

Image courtesy of Shutterstock.

Digital Marketing Predictions for 2015 from Facebook Product Marketing Director, Ads Matthew ...