Associate Director, SHSU Online Marketing - Associate Director II

Requisition: 201500271S

Occupational Category (Staff Positions Only): Professional

Hiring Salary: Monthly-Staff

Department: Acad Instruct Tech and Dist Learn

General Requirements:

Bachelor’s degree in Marketing or a related field. Five years of work experience with internet and traditional advertising/marketing techniques or related experience. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position/Usual Duties:

Acquisition marketing designed to increase online enrollment in distance learning programs and courses to include marketing specific programs defined by the university strategic plan.

Primary Responsibilities (Staff Positions Only):

Develop and execute an online enrollment marketing plan designed to maximize new online enrollments. Direct marketing and media campaigns to meet university enrollment objectives. These include paid and natural search, online degree program sites, email marketing efforts, and other media-based enrollment growth activities. Track and measure program advertising; design new strategies and creative campaigns to optimize results. Performs other related duties as assigned.

Other Specifications/Instructions for the Position:

Work closely with academic departments and university administrative units to achieve online enrollment objectives. The ability to work collaboratively with faculty in diverse disciplines is required. Must be effective in interpersonal, speaking and written communication skills. Must be effective in computer and related technology skills. Involved with important contacts such as but not necessarily limited to administration, Deans, Vice Presidents, Faculty, Committees, Texas Higher Education Coordinating Board, State, Regional and National agencies and organizations.

This position may be designated as a Campus Security Authority (CSA).

Sam Houston State University is an Equal Employment Opportunity/Affirmative Action Plan Employer and Smoke/Drug-Free Workplace.

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Associate Director, SHSU Online Marketing - Associate Director II