2-SIDED Facebook Like sticker - with NFC tag and QR code

Perfect for storefront windows!!

How to get more Facebook Likes for your business? Use latest technologies to increase your Fans, Followers and Subscribers on your Facebook page. Place on the window or door at your place of business, reception window, or car window.

Buy our Like Us On Facebook NFC/QR code sticker and ask your customers to use a mobile phone to scan on the go.

We will directly point the QR Code and NFC tag to your Facebook Page to increase your business Facebook Followers.

We are using our custom Analytics on the Landing Page and hence we can easily determine how many people have actually scanned the QR code image or NFC tag.

Easy to activate

Step 1. Scan QR or Tap NFC tag

Step 2. Activate your sticker (enter activation code <- unique number, included in the package)

Step 3. Enter your Facebook URL (or your business website, to where it will be re-directed to)

Step 4. Use it Email me any questions

Peel and stick. Safe for all surfaces. Easily removable.

Product Features

• Re-Programmable QR/NFC full color PVC Like Us On Facebook sticker


• Increase your business Facebook Likes


• 4 inch width X 6 inch height


• For offices and businesses – INDOOR AND OUTDOOR


• Safe for all surfaces, UV ink resists fading – 2 SIDED

Click Here For More Information

2-SIDED Facebook Like sticker - with NFC tag and QR code

topseos.com Selects Netmark as the Top Search Engine Optimization Company for April 2015

SOURCE: topseos.com

April 04, 2015 03:00 ET

NAPLES, FL–(Marketwired – April 04, 2015) - The independent authority on search marketing, topseos.com, has named Netmark the best search engine optimization agency for the month of April 2015. Netmark was chosen based on their effective performance in an in-depth analysis of the solutions they offer. While there are thousands of services offering a variety of solutions, the recommendations consist of the best showcased based on the results of the thorough evaluation process.

The process for analyzing and awarding the best companies offering search engine optimization solutions involves a meticulous examination of their core strengths. The five verticals of evaluation associated with successful SEO projects include needs analysis, on page optimization, reporting methods, off page optimization, and keyword analysis. The results of this process are used to uncover which companies to include within the ratings each month. The ratings are updated monthly to account for the latest developments within the industry.

In order to obtain a more in-depth outlook of the service, the topseos.com research team also interviews customer references. Competing agencies provide at least three customer references to give the research team the opportunity to obtain feedback directly from clients. In some cases customers contact topseos.com directly to voice their opinions.

Netmark has been named the best search engine optimization firm based on an in-depth evaluation of their provided solutions. The independent research team has named them due to their continued performance and their history of successful search marketing solutions. Those looking for a competent SEO solution to meet their specified needs should consider Netmark.

About Netmark

Netmark has achieved success during the evaluations due to their dedication towards excellence and their history of successful organic optimization services. They have been put through the topseos.com evaluation process providing an in-depth look at their internal processes and the results which they are able to achieve in both short-term and long-term for their clients. In addition, they continue to provide their contributions to the online marketing industry while working to expand their SEO endeavors.

About topseos.com

topseos.com is an online provider of independent reviews and ratings. The rankings of the top online marketing firms are released monthly to assist businesses in connecting with SEO firms which feature a history of effective solutions. Thousands of online marketing firms are put to the test while only the absolute best firms are featured in the rankings.

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topseos.com Selects Netmark as the Top Search Engine Optimization Company for April 2015

Canva

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It’s time to step up your email marketing campaigns. https://designschool.canva.com/blog/best-email-designs/

Canva

12 Strategy Questions for Picking a Marketing Platform

Picking a marketing platform is no small undertaking. The first inclination of many business teams is to dive right into all of the options available for each platform, but there are several strategic questions you need to consider before reviewing features for your investment. If you don’t answer these questions, you’ll quickly get lost reviewing the nearly 2,000 companies out there offering some form of marketing automation.

1. Why do you need a marketing platform?

Do you need to make an investment, or can you simply accomplish the same strategy with enough time and people? It’s far too easy to become busy with marketing efforts without actually accomplishing anything that drives your business forward.

2. How do your customers communicate?

Take a look at your customers. Are they the type of people to spend all day on social media? Are their inboxes always open?

Don’t start spending until you know the answers.

Recommended for YouWebcast: Zero to Millions: The Secrets Behind Building a Business and Growing a Digital Audience

3. What is your budget?

No, budget isn’t the first consideration, but it is still incredibly important.

While you may want Salesforce or Marketo, your business might have to stick to much smaller solutions for the time being. Evaluate what your business can handle at the moment, but also consider how important this marketing effort is to your business. You’ll want to make sure that the solution you pick will scale with you.

Additionally, if you are selecting an interim solution, make sure that you will be able to easily export your data once you are ready to move to the next stage of your business evolution.

4. What, exactly, do you need your marketing software to do?

Ten minutes of reviewing marketing options will reveal how similar marketing platforms are to one another on the surface. It’s not until you start really digging that you see the differences: available integrations, template quality, etc.

To make a good decision, you need to write down every requirement that you can think of. Keep this in a running list because you’ll be able to better define your target as you look through what the market has to offer.

5. How many users will you need?

Will multiple people need to access your account? Just you? Decide upfront, because pricing structures differ accordingly.

6. How many contacts do you need?

Your pricing also depends on how many clients you need to track. For small businesses, this component will not be as critical, but large client lists can certainly affect the necessary budget for a marketing solution.

7. Are you ready to import your contacts / leads?

At some point, you’ll have to do the hard work of collecting enough information to make your CRM or email marketing system worthwhile. The more that you can collect before involving other software, the better off you’ll be.

One of the real benefits of these types of marketing systems is the ability to segment your audience to customize your offers and your messaging. If you don’t have information about your customers, then your segmentation abilities will be near useless.

8. How much will the testing process cost you?

Lots of time goes into trying out each system, so you’ll want to ensure that your requirements are as clear as possible. Still, it takes time to determine which system best meets your needs. The cost of testing will certainly be less than the cost of making a poor decision, but you will need to budget time towards the exploration process.

9. How long will it take you to be operational in the new tool you select?

Think through what steps will be required to adopt a new marketing platform into your workflow. How difficult is it to import your clients’ contact information? How long will it take to set up the necessary templates for your email marketing, your deal types in your CRM, and whatever other templates your business requires?

10. What are the reviews for your proposed marketing platform?

Most marketing platforms look good when you read their materials about the available options. Find some outside opinions like customer reviews to get a sense of where limitations may lie. You may find out about a crucial limitation that you had not even thought to test yet.

11. What limitations are you willing to accept in the software of your choice?

There will always be limitations. Always. Some feature won’t perform exactly the way you’d like, and you’ll need to decide if the software is worth the cost without having that particular feature.

One area where you may be able to work around this limitation is in the platform’s ability to integrate with other services. Test out your integrations during your trial period to see if you can get the results you need.

12. Does it make sense to try to develop / cobble together something on your own?

Some platforms like Mailchimp natively offer integrations with a variety of other systems. If your software doesn’t integrate, then you might be able to quickly tie together available API integrations via services like IFTTT and Zapier. If you can get what you need out of this framework, then by all means go for it. Keep your costs down as long as possible.

Making the Decision

Take the time upfront to answer the questions of “why” and “how” before you start the marketing platform review process. You’ll likely have to convince others in your company that the new solution is worth displacing whatever processes you have now. Think through the possible objections to help make the best decision you can, and bring in your teammates whenever you can.

12 Strategy Questions for Picking a Marketing Platform

SEO Lead Generation - A Growing List Of New Strategies & Tips

It doesn’t matter if you are just starting out as an SEO consultant or if you are already an established agency looking to grow – leads are the holy grail for the growth of any business. There are dozens of strategies, tricks and tools that can help you identify new leads for your SEO consulting business.

The objective of this article is to comprehensively cover all the strategies and tools to find new SEO leads. But in case it doesn’t cover a trick or strategy you personally use, feel free to comment or message me and I shall add your trick or tool to the list.

Let’s get started

Freelancing Marketplaces

Recommended for YouWebcast: Zero to Millions: The Secrets Behind Building a Business and Growing a Digital Audience

This is the first place you should start. Freelance marketplaces like Freelancer.com, Odesk, and Elance have hundreds of small and large businesses seek bids for their SEO projects. It gives you are a ready list of businesses who are ready to spend money NOW to improve their search engine profile.

There are, however, a couple of downsides to this – for one, depending on where you live, you may find that the rivals bidding for the same projects are grossly undercutting you. That is expected considering that Asian and East European bidders often price themselves lower than American bidders.

Also, such marketplaces have ratings and reviews for providers which are often an influential factor among buyers. As a new user, you may face the prospect of being rejected due to zero reviews.

Trick to success : Do not bid on each and every project. Instead, identify websites that you think you can win, and write a personalized note that is probably much more detailed and actionable than other bidders out there. If the project owner has provided a link to their website or has specified the industry/location, make a thorough analysis of the industry or website and make a grand pitch on why you are the best person to do the job. The conversion rate for such bids are vastly higher than using a cookie-cutter bidding template for all projects.

Classified Listings

Classifieds are another place to seek out businesses looking for an SEO consultant. Craigslist is the first thing that comes to mind. Depending on your market, the other popular classified listing websites are Gumtree, Olx and Kijiji.

Trick to success : For Craigslist, use an aggregator like SearchTempest to get SEO job postings from multiple cities and locations on one page. This is an easier way to look up new job postings from the classified service.

LeadJoint

There are different categories of businesses seeking SEO consulting. The first category is of new websites that want to set up a search engine presence. The other category is that of businesses that are already established and ranking on top, but have dropped out of the first page due to various reasons, including penalty.

LeadJoint caters to this second category of businesses. The service monitors thousands of Google keywords for changes in search rankings and digs out potential SEO leads – these are websites that have dropped out of the first page of Google for their major keywords and are hence potentially looking for an SEO consultant.

Trick to success : LeadJoint provides its subscribers the ability to monitor 2000 of their own keywords. Use this quota to add keywords pertaining to local businesses from your town or suburb. Businesses that post on Craigslist or Freelancer websites often have dozens of bids from other SEO agencies. By narrowing down the LeadJoint list to businesses in your local suburb, you can aim for fewer competition and thus a vastly higher conversion rate.

Partnerships

This is by far one of the most effective channels to get new businesses referred to you on a consistent basis. Web designers, developers, copywriters and social media marketing agencies work with clients who may regularly need help with search engine optimization as well. Reach out to such businesses in your city or state and propose a referral commission for every business they send your way. One thing to keep in mind is that such agencies work with clients with drastically different budgets and resource requirements. So it is always a good idea to partner with an agency who deal with the kind of customers that you can cater to with your level of expertise and bandwidth.

Trick to success : Emailing such complimentary business services is a good start. However, a better way to do it is to attend local events and meetups of these various industry segments and networking with them. Since this is a win-win partnership, the web designers and development agencies should be as keen as you are to partner up.

Advertisers

When you are starting out with your SEO consultancy, it may seem like anybody who is not ranking on the first page of Google for their keywords would be a hot candiate for consulting. But that is not the case. A lot of business owners are happy growing organically through word of mouth referrals. Others are interested in new growth opportunities as long as it is free. Very few business owners actively seek to grow bigger and one of the avenues they seek to achieve this is advertising. People advertising on Adwords or YellowPages are already spending money to acquire new customers. This segement of business owners is more likely to listen to your SEO pitch compared to someone who hasn’t spent a dime on getting new customers.

Trick to success : Tools like ISearchFrom help you quickly view Adwords advertisers for various keywords from different geographies. For instance, if you are from NYC and want to know the advertisers for the keyword ‘roofing contractors’ in Los Angeles, you can do so in a couple of clicks. This helps you instantly build a list of leads you can reach out to.

Other Promotional Campaigns

Advertising is not the only way businesses seek to grow. A number of local small business owners run promotional campaigns, give out fliers, discount vouchers and market themselves on websites like Groupon – all of these indicate a business owners’ mindset that is open to seeking growth opportunities.

Reaching out to these businesses with an SEO proposal that will seek to fetch them better returns than their current marketing campaigns can potentially bring you new clients to your SEO business.

Trick to success : There is no doubt that such businesses have a great potential for conversion. However, when you reach out to them, context is key. A plain-vanilla email that pitches your SEO agency would be deleted as quick as any other spam. Instead, if you call them and talk to them about their Groupon or flier campaign, understand the costs involved and then pitch your SEO campaign as a more effective yet cheaper alternative, then you are more likely to convert.

Lead Magnet

Lead magnets are essentially “products” that you give away in order to get new leads for your business. In the case of SEO consulting, your target prospects are mostly business owners or marketing managers looking for advice on ranking on Google. You can target these prospects through giveaways like a free ebook on SEO tips or build an online tool to audit their websites. Make sure to capture emails of your website visitors who want to access these lead magnets so that you can reach out to them with a proposal. MySiteAuditor has a paid service to embed a site audit tool on your website that you can use to capture new SEO leads.

Trick to success : There are entire books written on this topic that it is not possible to explain all the tricks to success here in one step. However, in short, content marketing is key to success here. Find interesting topics that people like to talk about in your industry and write blogs or reports on these topics. With proper distribution across online social media and discussion boards, you can aim for traffic to your blogs. Provide lead magnets like useful Excel tools, research reports or PDF ebooks to this visiting audience to gather leads that you can reach out to.

Affiliate Program

An affiliate program is basically an arrangement where you pay a commission to an intermediate for referring new customers. This can either be your existing customers or a complete third party who has the means to reach out to your target audience. If you are already an established agency, the right way to launch this program is to introduce it to your existing customers. Most agencies regularly receive word of mouth referrals from their existing clientele. By monetarily rewarding your clients for referring new customers, you can convert your goodwill into a financial gain.

Having said that, affiliate programs, if not managed properly, can result in spam and frauds. Be sure who you are recruiting as affiliates for your business.

Trick to success : Affiliate management is a lot of work. To start with, only provide your customers with unique referral codes so that it will incentivize them for word of mouth references. Open it up to the public or a third party affiliate network only when you have sufficient resources to handle the mess that comes with affiliate marketing management.

This article originally appeared on the LeadJoint blog.

Author: Anand Srinivasan

Anand Srinivasan is the founder of View full profile ›

SEO Lead Generation - A Growing List Of New Strategies & Tips

SEO Lead Generation - A Growing List Of New Strategies & Tips

It doesn’t matter if you are just starting out as an SEO consultant or if you are already an established agency looking to grow – leads are the holy grail for the growth of any business. There are dozens of strategies, tricks and tools that can help you identify new leads for your SEO consulting business.

The objective of this article is to comprehensively cover all the strategies and tools to find new SEO leads. But in case it doesn’t cover a trick or strategy you personally use, feel free to comment or message me and I shall add your trick or tool to the list.

Let’s get started

Freelancing Marketplaces

Recommended for YouWebcast: Zero to Millions: The Secrets Behind Building a Business and Growing a Digital Audience

This is the first place you should start. Freelance marketplaces like Freelancer.com, Odesk, and Elance have hundreds of small and large businesses seek bids for their SEO projects. It gives you are a ready list of businesses who are ready to spend money NOW to improve their search engine profile.

There are, however, a couple of downsides to this – for one, depending on where you live, you may find that the rivals bidding for the same projects are grossly undercutting you. That is expected considering that Asian and East European bidders often price themselves lower than American bidders.

Also, such marketplaces have ratings and reviews for providers which are often an influential factor among buyers. As a new user, you may face the prospect of being rejected due to zero reviews.

Trick to success : Do not bid on each and every project. Instead, identify websites that you think you can win, and write a personalized note that is probably much more detailed and actionable than other bidders out there. If the project owner has provided a link to their website or has specified the industry/location, make a thorough analysis of the industry or website and make a grand pitch on why you are the best person to do the job. The conversion rate for such bids are vastly higher than using a cookie-cutter bidding template for all projects.

Classified Listings

Classifieds are another place to seek out businesses looking for an SEO consultant. Craigslist is the first thing that comes to mind. Depending on your market, the other popular classified listing websites are Gumtree, Olx and Kijiji.

Trick to success : For Craigslist, use an aggregator like SearchTempest to get SEO job postings from multiple cities and locations on one page. This is an easier way to look up new job postings from the classified service.

LeadJoint

There are different categories of businesses seeking SEO consulting. The first category is of new websites that want to set up a search engine presence. The other category is that of businesses that are already established and ranking on top, but have dropped out of the first page due to various reasons, including penalty.

LeadJoint caters to this second category of businesses. The service monitors thousands of Google keywords for changes in search rankings and digs out potential SEO leads – these are websites that have dropped out of the first page of Google for their major keywords and are hence potentially looking for an SEO consultant.

Trick to success : LeadJoint provides its subscribers the ability to monitor 2000 of their own keywords. Use this quota to add keywords pertaining to local businesses from your town or suburb. Businesses that post on Craigslist or Freelancer websites often have dozens of bids from other SEO agencies. By narrowing down the LeadJoint list to businesses in your local suburb, you can aim for fewer competition and thus a vastly higher conversion rate.

Partnerships

This is by far one of the most effective channels to get new businesses referred to you on a consistent basis. Web designers, developers, copywriters and social media marketing agencies work with clients who may regularly need help with search engine optimization as well. Reach out to such businesses in your city or state and propose a referral commission for every business they send your way. One thing to keep in mind is that such agencies work with clients with drastically different budgets and resource requirements. So it is always a good idea to partner with an agency who deal with the kind of customers that you can cater to with your level of expertise and bandwidth.

Trick to success : Emailing such complimentary business services is a good start. However, a better way to do it is to attend local events and meetups of these various industry segments and networking with them. Since this is a win-win partnership, the web designers and development agencies should be as keen as you are to partner up.

Advertisers

When you are starting out with your SEO consultancy, it may seem like anybody who is not ranking on the first page of Google for their keywords would be a hot candiate for consulting. But that is not the case. A lot of business owners are happy growing organically through word of mouth referrals. Others are interested in new growth opportunities as long as it is free. Very few business owners actively seek to grow bigger and one of the avenues they seek to achieve this is advertising. People advertising on Adwords or YellowPages are already spending money to acquire new customers. This segement of business owners is more likely to listen to your SEO pitch compared to someone who hasn’t spent a dime on getting new customers.

Trick to success : Tools like ISearchFrom help you quickly view Adwords advertisers for various keywords from different geographies. For instance, if you are from NYC and want to know the advertisers for the keyword ‘roofing contractors’ in Los Angeles, you can do so in a couple of clicks. This helps you instantly build a list of leads you can reach out to.

Other Promotional Campaigns

Advertising is not the only way businesses seek to grow. A number of local small business owners run promotional campaigns, give out fliers, discount vouchers and market themselves on websites like Groupon – all of these indicate a business owners’ mindset that is open to seeking growth opportunities.

Reaching out to these businesses with an SEO proposal that will seek to fetch them better returns than their current marketing campaigns can potentially bring you new clients to your SEO business.

Trick to success : There is no doubt that such businesses have a great potential for conversion. However, when you reach out to them, context is key. A plain-vanilla email that pitches your SEO agency would be deleted as quick as any other spam. Instead, if you call them and talk to them about their Groupon or flier campaign, understand the costs involved and then pitch your SEO campaign as a more effective yet cheaper alternative, then you are more likely to convert.

Lead Magnet

Lead magnets are essentially “products” that you give away in order to get new leads for your business. In the case of SEO consulting, your target prospects are mostly business owners or marketing managers looking for advice on ranking on Google. You can target these prospects through giveaways like a free ebook on SEO tips or build an online tool to audit their websites. Make sure to capture emails of your website visitors who want to access these lead magnets so that you can reach out to them with a proposal. MySiteAuditor has a paid service to embed a site audit tool on your website that you can use to capture new SEO leads.

Trick to success : There are entire books written on this topic that it is not possible to explain all the tricks to success here in one step. However, in short, content marketing is key to success here. Find interesting topics that people like to talk about in your industry and write blogs or reports on these topics. With proper distribution across online social media and discussion boards, you can aim for traffic to your blogs. Provide lead magnets like useful Excel tools, research reports or PDF ebooks to this visiting audience to gather leads that you can reach out to.

Affiliate Program

An affiliate program is basically an arrangement where you pay a commission to an intermediate for referring new customers. This can either be your existing customers or a complete third party who has the means to reach out to your target audience. If you are already an established agency, the right way to launch this program is to introduce it to your existing customers. Most agencies regularly receive word of mouth referrals from their existing clientele. By monetarily rewarding your clients for referring new customers, you can convert your goodwill into a financial gain.

Having said that, affiliate programs, if not managed properly, can result in spam and frauds. Be sure who you are recruiting as affiliates for your business.

Trick to success : Affiliate management is a lot of work. To start with, only provide your customers with unique referral codes so that it will incentivize them for word of mouth references. Open it up to the public or a third party affiliate network only when you have sufficient resources to handle the mess that comes with affiliate marketing management.

This article originally appeared on the LeadJoint blog.

Author: Anand Srinivasan

Anand Srinivasan is the founder of LeadJoint, an online SEO business development tool. He also works as a digital media consultant where he advises a number of small and medium sized companies. He has worked for a number of popular internet startups in the past. … View full profile ›

SEO Lead Generation - A Growing List Of New Strategies & Tips

Building Websites The Easy Way For Affiliate Marketing

Summary:

If you are planning to start an affiliate program, one of the things you have to consider is having your own website, not just an ordinary website but a professional looking one. How do you build an affiliate marketing website? What are the easy steps to build one?

This article from The Online Master is about: affiliate marketing , make money online

Building Websites The Easy Way For Affilate Marketing

There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant. Probably not even 10% of those who are into affiliate marketing became rich overnight. There may be some who fortunately achieved overwhelming success in just a short span of time after setting up an affiliate program, but not a majority of them can confidently say they only had luck. Anyone who is successful in this kind of business would say he worked hard to get to where he is right now. Success in affiliate marketing takes time and hard work, but it’s worth it.

If you are planning to start an affiliate program, one of the things you have to consider is having your own website, not just an ordinary website but a professional looking one. How do you build an affiliate marketing website? What are the easy steps to build one? First, you must have already decided on the theme or niche of your website. It would be better if you already have an idea what products or services to promote as this would help you plan the design and lay-out of your web pages. The next thing to do is to choose a domain name and get it hosted. The domain name is a unique name used to label the actual address of your website on the Internet. In deciding what domain name to register, look into the type of products you are endorsing and the theme of your site. Having the right keywords in your domain name would give you better chances of drawing more visitors to your website. Also, choose a top level domain or extension, such as .com because it is more popular. In selecting your web host, consider the security of servers and up time guarantees.

Now, you can start creating your webpages. Don’t be disheartened when you know a little in this field. There are page generation tools and fast launch sites available online; you just have to search for them. Countless online sources could help you build an affiliate marketing website, though you might need time to study and learn the whole process. This is one of the reasons why your site or the products you are going to promote must match your interest. Building your marketing website for the first time would be a lot more fun if you know very well the theme of your site. If you don’t have time to make your own website, you can use templates or purchase readily available websites. The latter, however, is a more expensive option.

Creating an affiliate website on your own would be cheaper and more interesting. In the process of building your website, you may also increase your knowledge in Information Technology and the use of computers, softwares and the Internet. As you educate yourself in these fields, you are increasing your advantage against other affiliate marketers. It helps a lot, though, if you already know the basics in web page development like programming languages and graphics softwares because you can make your site extra corporate-looking, more convenient to use or easier to navigate. Furthermore, if you are knowledgeable and skillful in this area, you can already concentrate more on the content of the page rather than the design.

The key to draw visitors to your website is to have high quality content; thus, the next thing you must pay attention to in building your marketing website is this. There may be several other factors that contribute to the success of your affiliate marketing site, but a good content tops the list. This is precisely the reason why users choose to enter your site. They want to get information and so when they don’t find it, they would definitely go elsewhere. Write interesting articles related to your theme as this would make them frequent your site. If you have already looked for affiliate programs that complement your site, add links to the business sites and other very good informative sites. Links contribute to how well you will be listed in major search engines as well. Also, create pages for the products you are endorsing, but don’t just promote the products by putting hyped-up ads. Keep your readers interested by injecting lots of relevant and useful information. This would make them click the link to the business site and buy the product. Remember that no good content means no frequent visitors, no sales and ultimately, no commission.

Make your site simple yet not without a touch of class in order to make it appear more of a business website rather than a personal website. This would be pleasing to the eyes and more interesting to browse. To help you with the design, you can check some successful online stores to get an idea on how you can make your site look better. Make sure you don’t place too many banner ads since these could distract some site users; and thus, instead of clicking your ad, they might just leave your site and look for other interesting websites. After all, banner ads are not the only means of advertising your products. Now your website is complete, submit its URL to major search engines to increase your traffic.

Grow from where you started. Learn about use of keywords for search engine optimization and apply them in your content. Update your site regularly or add new webpages. Make sure to inform your prospects about the latest updates in your site. You can use newsletters to accomplish this. The Internet offers a huge source of information about just anything, make use of it. Continue to educate yourself on how to improve your website and soon you’ll find yourself successful in affiliate marketing.

Building Websites The Easy Way For Affiliate Marketing

Gravity4 Makes 8th Acquisition; Acquires Largest Facebook Marketing Partner in Latin America that ...

SAN FRANCISCO, April 2, 2015 /PRNewswire/ — Gravity4, the world’s first High-Frequency Marketing OS, announced the acquisition of Ezlike, Inc. Ezlike is one of the largest Facebook Marketing Partners in Latin America, that did over $40 million in revenue last year. As a leader in building Facebook advertising products using the Native Ads API, the Company will be integrated within Gravity4’s existing native advertising platform. This marks Gravity4’s eighth acquisition in just nine months.

Ezlike is a three-year old company, which became a leader of Facebook advertising across Latin America by offering a fully automated self-service platform for Native Ads Optimization, DPA, and Custom Audiences for agencies and Fortune 500 brands. With this acquisition, Gravity4 will expand its Latin American footprint and broaden its prior acquisition of Triggit, which also had a significant presence in Brazil. As a part of the eighth acquisition, Xavier Mantilla, Gravity4’s GM of Latin America, will welcome the Ezlike team in Gravity4’s offices in Sao Paulo, Brazil. Gravity4 will also expand the offering and bring the Facebook’s Native Advertising product globally to its customers.

“I am honored to announce our 8th acquisition, Ezlike, one of the largest Facebook Marketing Partners in Latin America. We look forward in continuing to invest within the Facebook ecosystem and growing our global presence in a digital advertising world that is becoming automated by programmatic advertising. The combination of Ezlike, Triggit and our existing programmatic OS will allow us to bring the best of class enterprise software to marketers globally across every consumer touch point,” said Gurbaksh Chahal, Chairman and CEO of Gravity4.

“I’m excited to not only work with two great existing teams, Triggit and Ezlike that helped define the early years of online advertising in Latin America, but also excited for bringing the broader Gravity4 vision across Latin America. Being able to eliminate the middlemen and creating an automated self-serve platform where data is the new currency becomes a game-changer for the Latin American digital advertising landscape,” said, Xavier Mantilla, General Manager of Gravity4 Latin America.

“Ezlike has been a central partner for us to market, and maximize ROI across Facebook Ads through its automated self-serve automated platform. With phenomenal results month over month, we know Ezlike will continue to be a valuable partner for us and we look forward in seeing how we can expand our offerings with Gravity4’s fully integrated programmatic platform. We are excited to see the future of Ezlike as Gravity4 introduces its latest vision into our marketplace,” said, Alex Todres, Co–founder of ViajaNet.

About Gravity4 

Gravity4 is the world’s first High-Frequency Marketing OS integrated on one platform. Automation, Simplicity, and Design have been core ingredients in all of the technology it has brought to the marketplace. 

From day one, the Company’s goal has been to simplify marketing by humanizing the fundamental components behind it. Gravity4 offers a full suite of enterprise apps aggregating social, web, email, mobile, CRM and location data for free. This allows marketers to save millions of dollars annually and enhance automation across all consumer touch-points.

Gravity4 is a global software advertising company headquartered in San Francisco, CA with offices in Chicago, New York, Bermuda, Dublin, Sao Paulo and Istanbul. 

Make Your Brand Limitless.™

Photo – http://photos.prnewswire.com/prnh/20150402/196293

 

SOURCE Gravity4, Inc.

Gravity4 Makes 8th Acquisition; Acquires Largest Facebook Marketing Partner in Latin America that ...

LocBox Expands Its Local Business Marketing Tools With Support For Facebook And Google Ads

It’s been more than two years since I wrote about marketing startup LocBox, but co-founder and CEO Saumil Mehta told me that the company has been busy — it’s now up to 600 customers and is growing between 7 and 10 percent each month.

Most of those customers are small, local businesses, which is why Mehta hasn’t made it a priority reach out to the tech press. He’s making an exception, however, for a significant expansion in the LocBox model. The company already helps businesses encourage positive reviews and engage with fans through offers, rewards and contests. As of today, it aims to help with their Facebook and Google ad campaigns, too.

I’ve seen plenty of other online ad managers for small businesses (during our demo, Mehta mentioned AdStage specifically). However, those products are usually built for ad management specifically, and as Mehta put it, “There’s no marketing automation component, no landing pages, no email marketing.”

By combining ad-buying with LocBox’s existing tools, he hopes to offer local businesses “an all-in-one package” for their marketing needs, creating “a combination that does not exist today.” For example, they could use LocBox to create customized landing pages with either coupons or purchase options, then use a LocBox-managed ad campaign to promote those pages.

Mehta also suggested that LocBox has been designed with the local business owner in mind. So there’s a simple interface that doesn’t require much knowledge of the ins and outs of Facebook or Google advertising — he said it’s simpler than Facebook’s own ad manager.

Now, I’m not a small business owner myself, but for what it’s worth, all the ad creation tools and reporting dashboards that Mehta showed me were comprehensible. Despite that simplicity, LocBox can still improve campaigns, for example by optimizing the ad spending to maximum the return across different audiences.

The goal, Mehta said, is to present businesses with very simple options: “Push this button to get new customers. Push this button to reach existing customers.”

“We are not close to having ‘solved it,’ but at least we are trying to bridge the gap between businesses’ objectives and the crazy, really complex online marketing world,” he added.

And even though LocBox is starting with Facebook and Google, Mehta said he’s interested in other ad platforms like Yelp, as well.

LocBox Expands Its Local Business Marketing Tools With Support For Facebook And Google Ads

[ Basic Ways to Learn Affiliate Marketing: Why Reaching Out Is a Must for Business Green, Scott ( Author ) ] Paperback 2015

[ Basic Ways to Learn Affiliate Marketing: Why Reaching Out Is a Must for Business Green, Scott ( Author ) ] Paperback 2015

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[ Basic Ways to Learn Affiliate Marketing: Why Reaching Out Is a Must for Business Green, Scott ( Author ) ] Paperback 2015

Helix House Announces Record Demand For SEO Services By Law Firms

PRWeb  

March 31, 2015 8:41pm  

Helix House, a progressive and forward looking Internet marketing firm with an impressive reputation throughout the industry announces record demand for SEO services by law firms

Phoenix, AZ (PRWEB) March 31, 2015

Helix House, a progressive and forward looking Internet marketing firm with an impressive reputation throughout the industry announces record demand for SEO services by law firms. As more and more attorneys and legal professionals throughout the country discover the value of having a solid Internet marketing strategy, they are increasingly turning to an experienced Internet marketing firm for guidance and assistance. As newspaper and TV advertising falls by the wayside, a greater number of law firms are choosing Internet marketing as a preferred way of attracting a greater number of clients. Through the development of a quality website and the implementation of a wide range of Internet marketing strategies, law firms can enjoy far greater online success in terms of Internet marketing and advertising. As such, law firms that seize the opportunities available online are experiencing improved bottom-line performance with regard to client acquisition.

Helix House implements a number of innovative and highly effective strategies designed to help law firms achieve top tier ranking with the major search engines. Perhaps first and foremost, Helix House analyzes a law firms website to determine the firm’s current online ranking as well as its position with regard to competitors and the overall architecture of the firm’s website. Once these essentials of been determined, Helix House can then go to work to help the law firm enjoy better online exposure. Detailed keyword research helps to determine what particular keywords online visitors are using to find law firms. This combined with on-site optimization can help to build a solid foundation for a website going forward. It also helps a law firm to enjoy more professional and more consistent brand awareness online. Careful web building strategies are also integrated into every Internet marketing strategy as a way to help law firms experience higher overall ranking online.

Helix House features a dedicated team of experienced, knowledgeable and skilled Internet marketing experts that take the necessary steps required to help law firms gain the exposure that they expect and demand. Lawyers as well as other legal professionals in the industry looking to stay competitive are increasingly turning to experienced Internet marketing firms for real and measurable results. Helix House is an impressive group of dedicated Internet marketers with a long list of references letting law firms know they have chosen the right Internet marketing firm. As a leader in Internet marketing, Helix House achieves consistent results when it comes to helping law firms achieve first page ranking for a wide variety of industry specific keywords. This recent announcement with regard to record demand for SEO services for law firms is further evidence that the shift away from traditional media into Internet-centric media is happening at an increased pace today more than ever before.

Helix House is a highly innovative forward-looking Internet marketing agency located in sunny Arizona and beautiful New Mexico. The company has consistently exceeded industry expectations to routinely rank highest among some the best Internet marketing companies in the country. Recognized as an industry leader, this Internet marketing firm has helped hundreds of businesses across the country to gain better online ranking, online exposure and overall recognition. Helix House outpaces the competition year after year by leveraging the latest Internet technology, ideas and concepts to deliver extraordinary results for businesses large and small.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/04/prweb12623745.htm

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Helix House Announces Record Demand For SEO Services By Law Firms

7 Rules You Must Follow for Email Marketing

Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right? Well unfortunately it is not so for email marketing, unless you’re prepared to suffer the consequences that is. Here I have prepared 7 rules you would be silly to break. Can your brand risk losing their reputation? No? Read on and find out how to prevent this.

1. Unsubscribe:
Often through no fault of your own, some people will unsubscribe from your newsletters. But how many of you can say you have promptly removed these recipients off your mailing list? I personally have been subject to these annoying emails. Even though you have pressed unsubscribe, you continue to receive them. It really makes you despise the company doesn’t it? Why would anyone in their right mind ever want to buy anything from that company again? You are damaging your potential for repeat business. Ensure you actively remove these individuals before they despair, and write something horrible for all to see on social media. No-one wants that!

2. Keep it fresh:
I’m sure you’ll agree, everyone thrives on a bit of variety in their life. The same goes for email newsletters. This may be an unwritten rule, but it is nevertheless as important. Why would anyone want to receive newsletters that first of all always look exactly the same, and second of all showcase recycled content that has been used in previous emails? If there’s nothing new in it for your recipients, they will not open your email, it is that simple.

The answer here is to plan, plan and plan again. Get organised and decide way in advance what topics and themes you would like to adopt for your emails. Start by considering what information recipients would be interested in. Stuck for ideas? Why not subscribe to competitors newsletters, obviously with your personal email address. This may just give you some ideas of what you could implement.

Recommended for YouWebcast: Winning with Data: Drive Leads & Marketing ROI across All Channels & Campaigns

3. One size does not fit all:
If you are expecting to receive high engagement, creating a targeted email is essential! This could entail sending a variety of emails based on your product range or potentially demographics of recipients. This way recipients will only receive content they are truly interested in.

But how can you achieve this I hear you ask? Some email marketing software such as newsondemand® makes this easily achievable. This software allows recipients to receive content solely based on their own preferences. This includes frequency of emails, language and topics. And the sender only has to open the dashboard, add a title, content and upload. The software will do the rest. Easy!

4. Keep it personal:
A simple ‘Dear Mrs Jones’ will make all the difference to your engagement levels. Personalisation makes your emails look like they are solely aimed at the recipient, and will encourage then to read your content. It may sound small but it will make all the difference. Why not try it.

5. Visual impact:
Don’t be fooled into thinking it’s all about the content. Images play a vital part in engaging readers. You don’t include images? Well expect a high bounce rate. Recipients want easy to read, clear content, and if images help this process then use them. This may be a basic rule, but believe me, it’s a rule many forget.

6. Subject titles:
Nothing annoys me more than misleading subject titles. The ones that trick you into thinking you have signed up to something or the ones that look like they are responding to your email. If you are looking for recipients to only click on your emails once, then use this method, but if you are expecting recipients to read and be interested in your company, then this is not going to work. A reliable, trusted brand takes years to build but will only take a second to break. Don’t make this silly mistake.

7. Check, check and check again:
Spelling mistakes, ugly formatting and hyperlink gaffes. These are all errors which are unforgiveable. One of the most important rules is to portray your professionalism. By double checking all emails before sending, you can rectify all issues before they are received.

So save the rule breaking for another day and adopt these pointers. Trust me, you will thank me later.

7 Rules You Must Follow for Email Marketing

[ Basic Ways to Learn Affiliate Marketing: Why Reaching Out Is a Must for Business Green, Scott ( Author ) ] Paperback 2015

[ Basic Ways to Learn Affiliate Marketing: Why Reaching Out Is a Must for Business Green, Scott ( Author ) ] Paperback 2015

visit the website

[ Basic Ways to Learn Affiliate Marketing: Why Reaching Out Is a Must for Business Green, Scott ( Author ) ] Paperback 2015

Digiarty Software Delivers First Wave of Increased Commission for Its Top Seller, Valid for All ...

Digiarty Software, Inc. announces 2015 Super Commission Campaign for its registered affiliates in Avangate network. The commission of its top seller WinX DVD Ripper Platinum is increased to 60% or higher to help affiliates make more money online.

Chengdu, Sichuan — (ReleaseWire) — 03/30/2015 — Digiarty Software, Inc. (www.winxdvd.com), a successful affiliate marketing vendor and well-known high commission affiliate program provider, announces 2015 Super Commission Campaign for its registered affiliates in Avangate network. According to the vendor, affiliates only need to send an email to get their commission increased – to 60% or even higher. Besides, it also invites all bloggers, website owners, and individuals who are looking for high commission affiliate programs to join and earn high commission at home. This first wave of the Campaign – proclaimed as Unconditional, Personalized, and Profitable will last till May.31, 2015, the earlier you email the vendor, the longer you can enjoy super high commission.

To read more about the details: http://www.winxdvd.com/affiliate/affiliate-promo.htm.

“We know deeply that the most effective impetus for affiliates is high commission.” Said Molly, Affiliate Manager of Digiarty Software, “So this time we will unconditionally increase the payout to 60% or higher for those who request via an email. We hope it can benefit them tangibly – make massive money online.”

Additionally, the super high commission is good for WinX DVD Ripper Platinum only, the top search brand name of its kind and the top seller of WinXDVD. It is the most valuable affiliate product in Digiarty affiliate network, and this combination – increased commission plus high conversion product can surely boost the sales considerably.

About WinX DVD Ripper Platinum – All-round DVD Ripper and Most Valuable Affiliate Product

It is the fastest DVD ripper for Windows (will be available on Windows 10 once released) in the market that supports ripping DVD disc/DVD folder/DVD ISO file to MP4, AVI, WMV, MOV, FLV, MPEG, or ripping DVD to iPhone, iPad, iPod, Samsung, Google, HTC, Huawei, Sony PSP, etc. with preset profiles. Except that, it is constantly upgraded to bypass DVD protections and rip the latest released DVDs.

To register as Digiarty affiliates, please visit: http://www.winxdvd.com/affiliate.htm.

About Digiarty Software, Inc.
Digiarty Software, Inc. is specialized in multimedia software based on Windows, Mac OS and iOS8, which provides personal and home used video audio software across Apple iPhone, iPad, Sony PSP, PS4, Xbox, Droid platforms and devices, including DVD Ripper, HD Video Converter, DVD Author, and DVD Copy, etc. Digiarty affiliate program aims at helping bloggers and website owners make money online. If you have any questions regarding Digiarty affiliate program, please feel free to contact via email: affiliate AT winxdvd.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/high-commission-affiliate-prog/release-589238.htm

Digiarty Software Delivers First Wave of Increased Commission for Its Top Seller, Valid for All ...

Is video the future of email marketing?

Despite being a mature medium that’s been around for more than three decades, the future of email (for marketers) still looks bright. Forecasts about emerging email tactics usually highlight personalization using marketing automation software, and the increasing importance of mobile, but one trend has received somewhat less attention: the integration of video.

Until a few years ago, integrating video into email was difficult because it required third-party plug-ins, which didn’t play well with email clients. The file size of an attached video was also too large for an optimal user experience. Waiting minutes for your audience to download your video isn’t the best way to get them to engage with your brand.

With the emergence of HTML5, interoperability between plug-ins and email providers has become much less of an issue. In addition, the application of progressive playback allows users to watch part of a video without requiring them to download the entire file, making playback faster.

With the technology in place to support video, it’s poised to become a large part of email.

Why video belongs in email

Inbox competition
Email marketing never really went out of style, though it has perhaps been overshadowed by social media and search engine channels in recent times. But consider that there were 3.6 billion email accounts in 2013 — as well as the prediction of 4.3 billion by 2016 — and it becomes clear that the email market is huge.

This means there’s a great deal of competition, so differentiating your brand in the inbox of your audience is paramount. Video can be the means to do so. A report by GetResponse found that using video in email resulted in 55 percent higher click-through rates, 41 percent increased sharing and forwarding, as well as 44 percent more time spent within the email.

The culmination of these stats produced 40 percent more monthly revenue for marketers who used video in email.

Given that email is relatively cheap, using video is an excellent way to not only increase engagement, but also improve returns.

Mobile first
The numbers vary: by some reports, mobile traffic accounts for 65 percent of initial email opens, while the Pew Research Center estimates a more modest 52 percent. Either way, mobile devices have become the new normal for email marketing. In some aspects — subject lines, responsive formatting, etc. — this has made email marketers’ jobs more difficult, but video actually fits right into a mobile email strategy. To begin, mobile devices are getting larger — the screen of the (now tiny) iPhone 5 was a full 17 percent larger than its predecessor. This increase in screen size across the market reflects the way users behave on their devices, i.e., they watch a lot of video.

Consequently, video will play a huge role in increasing mobile open-rates and engagement. Video also makes it easier to encourage subsequent opens from desktop browsers. While mobile may be the first touch point for an email, getting users to return and view content from their desktop is also important. Placing engaging video within the email increases the likelihood of multiple opens.

What’s still holding video back

Major email providers
Although HTML5 was a huge step forward for email video integration, it didn’t solve all the problems. Gmail, Outlook, and Yahoo still don’t support video directly in email, and they account for about 37 percent of the email provider market. This makes sending truly integrated email video a gamble, though to what extent depends on the specifics of your audience.

Email clients that do support integrated video include iOS devices, Apple Mail, and Outlook.com (distinct from the Outlook desktop client).

To hedge your bets, it’s best to include a fallback image, such as a GIF or static image with a play button graphic that link to a landing page where the video begins to auto-play. It may sound strange to recommend launching an auto-play anything, but given the expectations of a user clicking through from an email, it’s logical to have the next page deliver the content without another click.

So while sending an integrated video to your audience can have a huge impact, it’s still a new and emerging strategy. Many marketers will more likely continue to play it safe and use GIFs as well as static images to persuade their audience to click through.

However, video integration with email can be incredibly powerful, and it’s quickly becoming standard practice to provide some type of video content — directly integrated or otherwise — through email.

Zach Watson is the content manager at TechnologyAdvice.

On Twitter? Follow iMedia at @iMediaTweet.

Is video the future of email marketing?

Kim Martin named new Chief Strategy Officer at Meredith

Most recently, Martin served as President and General Manager of WE tv for nine years

Press Release:

DES MOINES, Iowa and NEW YORK, March 30, 2015 — Meredith Corporation, the leading media and marketing company serving more than 100 million unduplicated American women and 60 percent of U.S. millennial women, announced today it has named Kim Martin as its new Chief Strategy Officer. In this role, Martin will work with Meredith’s senior management team on developing corporate and business unit strategies – with a strong focus on Meredith’s millennial strategy across the Company’s multiple media platforms – and leading other key strategic initiatives. She will start April 13, and report to Meredith Chairman and CEO Steve Lacy.

Martin brings a blend of senior-level media management, content development, and sales and marketing skills to the position. Most recently, she served as President and General Manager of WE tv for nine years. In this role, Martin oversaw all aspects of the network, including marketing, programming, production, scheduling, digital media and new business opportunities. She was responsible for evolving the network brand to attract young, professional contemporary women. Martin shifted the programming strategy, expanded the digital footprint, updated the network image and attracted celebrity talent, which all contributed to substantially increasing revenue from both affiliates and advertisers.

“Kim brings outstanding skills and experiences to this position, particularly in the video content creation field,” Lacy said. “She has a proven track record of successful media leadership on a senior level, and cut her teeth in sales and marketing roles. Kim will serve as a valued advisor, particularly as it pertains to increasing our already strong reach to millennial women – as well as expanding our video strategy – across all our media platforms.”

Prior to running WE tv, Martin spent five years with parent company Rainbow Media, eventually becoming Executive Vice President of Distribution and Affiliate Marketing. In this role, she was responsible for the distribution and marketing of all the company’s networks, including AMC, Fuse, IFC and WE tv.
Before joining AMC Networks, Martin spent 10 years with Discovery Networks, rising to Senior Vice President of Affiliate Sales. She was instrumental in helping Discovery grow from a single network with 18 million subscribers to a multi-network company with over 300 million subscribers and brands such as Discovery, TLC, Animal Planet, Travel Channel, Discovery Health and Discovery Espanol.

“I am excited to join Meredith and eager to work with the senior team on developing strategies to grow its already strong millennial audience that’s engaging content on multiple platforms and devices,” Martin said. “Given my background, I’m particularly enthusiastic about the video content creation opportunities for the Meredith brands.”

Martin holds a Master of Business Administration degree from Georgia State University and a Bachelor of Science degree in Political Science from Georgia College and State University. Martin has served on the Women in Cable and Telecommunications’ (WICT) national Board of Directors as Treasurer. She also is a graduate of WICT’s Betsy Magness Leadership Institute and Senior Executive Summit at Stanford University, and has served as a WICT executive mentor. Additionally, she has served on the national Board of the Cable & Telecommunications Association for Marketing.

Martin was named by CableFAX as one of the Top 30 most powerful women in cable for five consecutive years, and is a Multichannel News & WICT Wonder Woman. She was also named to The Hollywood Reporter’s “Top 30 in Reality Television” list of honorees.

Martin currently serves on the Executive Committee of the Foundation Board of Trustees of Georgia College and State University. She is a Luminary Circle member and mentor for the Step Up Women’s Network, a national non-profit membership organization dedicated to connecting and advancing women and girls.

Kim Martin named new Chief Strategy Officer at Meredith

Building An Empire As An Online Casino Affiliate

Summary:

Making money through a casino affiliate program is like so many of the progressive jackpots that the games on the casino sites advertise. The prize is built up over time and dedication, not simply won on the first roll of a dice or spin of a wheel. Affiliates like the casinos and other successful sites on the Internet must first build up a large customer base in order to harbour any hopes of earning serious money. But that customer foundation never happens overnight, it is so…

This article from The Online Master is about: Building an Empire as an Online Casino Affiliate

Making money through a casino affiliate program is like so many of the progressive jackpots that the games on the casino sites advertise. The prize is built up over time and dedication, not simply won on the first roll of a dice or spin of a wheel. Affiliates like the casinos and other successful sites on the Internet must first build up a large customer base in order to harbour any hopes of earning serious money. But that customer foundation never happens overnight, it is something that the affiliate must work towards and build upon. The more people that the site attracts over time the more money the affiliate stands to earn.

In the affiliate marketing program there is no way for a successful business to be created by simply resting on its laurels. As with any industry offering an affiliate program, the online casino industry customers tend to have a limited life. Some casino members will remain on the site for years and spend a lot of time and money in the rooms. Whilst this is the ideal model for any affiliate and casino to attract it doesn’t always work out that way. Some people only access sites to take advantage of their hugely rewarding initial bonuses. In this situation neither the affiliate nor the casino earns much if any money. These uncertainties and issues mean that constantly encouraging new clientele through an affiliate site is paramount to the success of the business. The more custom and affiliate produces, the higher the likelihood of attracting members who are likely to invest a great deal of time and money into a casino. Subsequently the more regular customers an affiliate introduces the more income they can expect to produce each and every month, rather than in fits and starts.

There are no caps or limits to how many people an affiliate can attract or for how much money they can make. Therefore the onus is well and truly on the affiliate to attract as many people as possible to their site and convincing the majority of visitors to follow their links and join the site. The more they convince to join, the more money the affiliate marketers can make, it sounds simple because it is. However whilst the equation is simple, there are some inherent difficulties that must be solved. The first and foremost issue is that of creating enough initial interest, which is only really achievable by making your affiliate site as visible as possible. It is unlikely that people will ever discover a site purely by entering the address at random. The most likely source is by creating a word of mouth campaign through blogs and forums or by making the site high on search engine lists. There are a number of ways of optimising your site for both sources. Spreading the word no matter where can increase your traffic even if it is only by a few it can be well worth it. Spamming people is not always advisable as they will be so irate that they won’t even consider joining your address. Respecting the Internet and those who use it should always remain a priority, there are ways of advertising your whereabouts without infringing these basic ideals.

Building An Empire As An Online Casino Affiliate

Meet the International Law marketing team

We are pleased to introduce the marketing team for International Law at Oxford University Press. Cailin, Jo, Erin, Jeni, Kathleen, and Ciara work with journals, online reference, and books which are key resources for students, scholars, and practitioners worldwide. The OUP portfolio in international law covers international criminal law, international human rights law, international economic and trade law, international environmental law, international humanitarian law, diplomacy, law of territory and statehood, law of the sea, criminal and transitional justice, history of international law, dispute settlement, foreign investment law, and more. Get to know more about the team below and continue following developments from the OUP International Law marketing team on Facebook.

Cailin Deery

What is your role in OUP’s International Law department?

I am the Marketing Manager of OUP’s international law journals and the leader of our social media strategy group.

What was your background before you started working at OUP?

I was studying literature and sociolinguistics at NC State University with the distant dream of working in publishing as a lexicographer. Thankfully, I had the good fortune to find myself in publishing much earlier than expected – a week after graduation – in Journals Marketing (undoubtedly a better fit for me!). I moved to the United Kingdom four years ago.

Who is your international law inspiration?

I am privileged to work with many inspiring international law academics through my journal editorial boards, so it’s difficult to choose one. I was very fortunate to know and work with Antonio Cassese on the Journal of International Criminal Justice, and he continues to be an inspiration.

What is the most exciting project you have been a part of while working at OUP?

Working with the international law group is truly among the most exciting projects I’ve been a part of at OUP. Working with the editorial boards of new journal launches is also very enjoyable and rewarding, whether the journal is brand new, such as the London Review of International Law or Journal of Law and the Biosciences – or in its early age – such as Journal of International Dispute Settlement or International Journal of Transitional Justice.

How would you sum up your job in three words?

Absorbing, collaborative, and forward-looking.

What is the strangest thing currently on your desk?

Nothing too strange at the moment, though I do have my desk covered with pictures and cards and have a mini lunchtime library accumulating.

What are you reading right now?

I’m finishing Girl in a Band by Kim Gordon, Kim’s memoir of her life leading up to the formation of Sonic Youth through their last show, and spent some of Saturday afternoon dipping into Susan Sontag’s On Photography essays.

Jo Wojtkowski

Jo Wojtkowski

What is your role in OUP’s International Law department?

I am the Assistant Marketing Manager for the US Law Division. I work specifically on end-user marketing for our books and online products.

What was your background before you started working at OUP?

Before moving to the United States, I worked for OUP in our UK office, as a Senior Sales Executive and Account Manager for the law department. Prior to OUP, I was a Welfare Manager at an International English Language School based in Oxford, UK.

Who is your international law inspiration?

M. Cherif Bassiouni, often referred to by the media as “The Godfather of International Criminal Law” and a “war crimes expert.” Professor Bassiouni has been appointed to 22 United Nations positions including Chair and then member of the Commission of Inquiry for Libya, and Independent Expert on Human Rights for Afghanistan. He has served as a consultant to the US Department of State and Department of Justice on projects relating to international traffic of drugs, international control of terrorism, the defence of the US hostages in Iran, governance and democracy projects in the Middle East and North Africa, and the future of the Iraqi justice system.

Among the many distinctions, awards and medals he has received are the Nomination for the Nobel Peace Prize (1999); Hague Prize for International Law (2007); World Peace Through Law Award (2010); United Nations Association’s Adlai E. Stevenson Award (1993); and Stockholm Human Rights Award (2013).

I had the pleasure of working with Professor Bassiouni on the release of the Sixth Edition of International Extradition: United States Law and Practice.

What is the most exciting project you have been a part of while working at OUP?

The launch of our International Law Twitter channel: @OUPIntLaw. We started the account back in September 2013, and we now have over 3,000 followers. This was a real collaborative effort, involving many members of the marketing, editorial, and social media departments. Social media is still a relatively new area, so it was exciting to be one of the founding members of this channel.

How would you sum up your job in three words?

Collaborative, creative, diverse.

What is the strangest thing currently on your desk?

A stone-carved trinket box, in the shape of the African continent. One of the countries secretly opens the box. I will not tell you which one…but it begins with K!

What are you reading right now?

The New York Times #1 bestseller, The Kissing Hand by Audrey Penn. I have a four-month-old daughter and this is a bedtime story favorite in our house.

Erin Fegely

Erin Fegely

What is your role in OUP’s International Law team?

I am a Product Marketer and Brand Manager for a range of Oxford’s digital resources including the family of products on Oxford Public International Law.

What was your background before you started working at OUP?

I started at Oxford directly after graduating from Pennsylvania State University where I double-majored in Public Relations and International Studies with a French minor.

Who is your international law inspiration?

Although not technically a lawyer, I would be remiss not mention our own John Louth, Editor in Chief of Academic Law here at OUP. He is certainly one of my favourite individuals to brainstorm with! Outside of this, there is no one person that I would like to recognize, but I am always drawn to anything in the field of Human Rights and myself take a large interest in the work done to raise awareness of modern day slavery and human trafficking.

What is the most exciting project you have been a part of while working at OUP?

One of my favourite projects that I have been a part of since I started at OUP was the relaunch of Oxford Handbooks Online in the fall of 2012. We completely altered the publishing model and updated all site functionality. It was the first major relaunch I was able to manage and involved a lot of branding work and innovative digital marketing tools, including our first (and award-winning) digital brochure.

How would you sum up your job in three words?

Central communication hub

What is the strangest thing currently on your desk?

A strongly scented geranium (the ‘flavor’ is Attar of Rose) that I am trying very hard to keep alive!

What are you reading right now?

Depending on my mood, I am currently switching between The Circle by Dave Eggers; Bohemians, Bootleggers, Flappers, and Swells: The Best of Early Vanity Fair; and Nicholas Kristof’s A Path Appears.

Jeni Payne

Jeni Payne

What is your role in OUP’s International Law department?

I am the Marketing Manager of UK books for the International Law team.

What was your background before you started working at OUP?

After graduating from Lincoln University with a degree in Journalism and Media, my first job was at OUP as a Marketing Assistant. In 2003 I left to work at Blackwell Publishing where I worked on their nursing products, but five years ago, the opportunity to come back to work at OUP came up and I jumped at the chance.

What is the most exciting project you have been a part of while working at OUP?

To be honest, it is working with the International Law team. It is great to be able to work so closely with colleagues in different departments and countries, and to be part of a team that has the same goals and visions.

How would you sum up your job in three words?

Busy, diverse, and challenging

What is the strangest thing currently on your desk?

A half-chewed bike pedal that had to be replaced after my dog mistook it for a dog toy!

What are you reading right now?

I am re-reading The Day of the Triffids by John Wyndham, which is one of my all-time favourite books.

Kathleen Sargeant

Kathleen Sargeant

What was your background before you started working at OUP?

Prior to joining the International Law team at OUP, I was studying English Literature and Modern History at the University of St Andrews.

Who is your international law inspiration?

My international law inspiration is Leora Bilsky, Professor of Law at Tel Aviv University. I find her study of Israeli political trials, and of the Adolf Eichmann trial in particular, fascinating. My MA dissertation considered the role of eyewitness testimony in different aspects of Holocaust studies, and I continue to be captivated by the part that witnesses play in international criminal tribunals.

What is the most exciting project you have been a part of while working at OUP?

I’ve been very lucky to have been involved in the creation and promotion of a number of themed article collections since joining the International Law team. The most exciting of these for me was a collection created in recognition of Human Rights Day 2014. This collection was so interesting because the articles we included covered many aspects of human rights law, and I was given the opportunity to work with some very talented authors during the process.

How would you sum up your job in three words?

Creative, varied, challenging

What is the strangest thing currently on your desk?

I am a huge fan of a decorated desk, and so mine is engulfed in weirdness. But the strangest item currently nestled amongst my myriad of postcards – and one photograph of Michael Redgrave – is a crooked blue elephant that I crocheted a while back. His name is Napoleon.

What are you reading right now?

I find it difficult to focus on one book at a time, probably because, as a student, I was often wading through volumes of poetry, alongside textbooks on the history of medicine, and the complete works of Bertolt Brecht. I am currently reading Sarah Waters’ new novel The Paying Guests, with regular breaks for My Swordhand is Singing (an old favourite) by Marcus Sedgwick.

Ciara O’Connor

Ciara O’Connor

What is your role in OUP’s International Law department?

I’m a marketing associate for the US law division.

What was your background before you started working at OUP?

This is my first job after graduating from college in 2013. I previously interned with the World Affairs Council of Pittsburgh and at a law firm doing marketing and copywriting.

Who is your international law inspiration?

Yasmine Akbaba, one of my political science professors in college who got me interested in international relations during my freshman year and advised my senior seminar research on international relations and religion. She is a great teacher and mentor.

What is the most exciting project you have been a part of while working at OUP?

I’ve enjoyed preparing for the American Society of International Law’s annual meeting in April. There are a lot of logistics but I’m excited to see everything come together and to highlight our new international law books.

How would you sum up your job in three words?

Unpredictable, fun, and challenging

What is the strangest thing currently on your desk?

Three empty flower vases left behind by the person who used to sit at my desk. She must have been very popular!

What are you reading right now?

The Girl on the Train by Paula Hawkins. I’m about half way through and can’t wait to see how it ends.

Headline image credit: Sky. CC0 via Pixabay.

Meet the International Law marketing team