Business seminars this week

TUESDAY

Learn effective email marketing

This free “Lunch & Learn” seminar will show business owners how to use inexpensive but highly effective email marketing. The seminar starts at 11:30 a.m. at the Alice Chamber of Commerce, 612 E. Main St., Alice. Free. Information: 361-879-0017, ext. 301 or elizabeth.soliz@sba.gov.

WEDNESDAY

Marketing seminar offered by SBA

The Small Business Administration will offer a seminar about how to engage customers through email and social media. This seminar benefits start up or existing businesses and it’s from 9-10:30 a.m. at the SBA Corpus Christi Branch office, 2820 S. Padre Island Drive, Suite 108. Free. Reservations required. Information: 361-879-0017, ext. 301 or elizabeth.soliz@sba.gov.

Fundraisers to meet at Caller-Times

The Association of Fundraising Professionals-Coastal Bend Chapter will host its monthly meeting from 11:30 a.m. to 1 p.m. at the Corpus Christi Caller-Times, 820 N. Lower Broadway St. Guests speakers include Steve Arnold, vice president of sales and marketing at the Caller-Times and Karen Selim, president and CEO of the Coastal Bend Community Foundation. Cost: $25; free/AFP members. Information and reservations: afpcoastalbend@gmail.com or 855-2213.

Orientation for small businesses

A small business orientation will be from 4-6 p.m. at the Economic Development Center, 3209 S. Staples St., CED 146. The seminar will provide new business owners information to start a business. Topics include: small business loans and financing requirements, business plan, licensing, contracting and permit information and resources. Information: www.seminarscc.com

THURSDAY

Entrepreneur night at Innovation Center

An entrepreneur night will be from 5-7 p.m. at Coastal Bend Business Innovation Center, 10201 S. Padre Island Drive and will feature a panel of local entrepreneurs who will speak about there experiences in starting a business. Free. Information: www.eventbrite.com/e/entrepreneur-night-tickets-18453646353

Seminar explains federal contracts

A free seminar to help small businesses get started in federal government contracting is from 1-2:30 p.m. at 2820 S. Padre Island Drive, Suite 108. Information: 361-879-0017, ext. 301 or elizabeth.soliz@sba.gov.

Compiled by Natalia Contreras

Business seminars this week

How Marketing Can Be Better Automated With Big Data

Marketing automation is the next big thing. In mid-2013, Salesforce announced the acquisition of ExactTarget which owns Pardot, the marketing automation company whose software-as-a-service application has enabled thousands of companies to automate and manage their online marketing campaigns and boost efficiency. Before this, Adobe had acquired Neolane, another cross-channel campaign management and marketing automation provider while Oracle had acquired Eloqua and Responsys who are leaders in the cloud-based marketing automation space.

It is not hard to understand the mad rush in owning applications and services that help customers automate their marketing campaigns. Not too long ago, online marketing formed a small subset of a business’ larger marketing strategy. Today, not only is online marketing a category onto itself, it is also getting increasingly diversified through channels like PPC, social media, SEO, content marketing to name a broad few. This space is getting increasingly cluttered and without proper automation tools, it can get extremely difficult for businesses to manage and ensure consistency in the various inbound and outbound marketing messages.

Besides this, there are several other benefits to marketing automation: it can drastically improve the efficiency of the sales team and their sales cycle, it saves time and money in mundane marketing administrative tasks including generating reports and sending bulk email communications, improves the targeting and messaging without the need for additional resources and accelerates close rates through persistent follow-ups. While a lot of SaaS-based marketing automation tools have enabled such efficiency improvements in the past, the next step in this industry is to use big data and cloud computing to create a vastly improved marketing automation solution. Here are some areas that marketing automation businesses are working on.

Data Driven Messaging: Marketing automation today largely relies on the marketer setting filters to target prospects and customers through parameters like their location, time zone, purchasing frequency, etc. But marketing communication could become more timely and efficient if it was based on analyzing their buying behavior not just on the marketer’s own website, but also over other complementary channels. This does not necessarily have to be a privacy nightmare for the customer. Tools like BuiltWith already host tons of valuable information regarding the back-end technology infrastructure and business tools used by various businesses. This information from thousands of businesses may be mined using big data to derive crucial insights into potential buying patterns of your existing or prospective customers and marketing strategies may be automated around this.

Predictive Analytics: Marketing strategy today is based off data provided by goals and funnels. While they provide a reactive way to analyze the success of marketing campaigns, big data can help with building proactive marketing automation systems that can yield higher returns on your investments. For instance, big data analytics can tell you whether the navigational path taken by a prospective customer would lead to them signing up or not. Based on this, you can devise an email marketing campaign that could route your prospects through a navigational path that is better suited to bringing them ‘back on track’.

This is an exciting time to get started with marketing automation and with new big data driven strategies, marketing would not only get more efficient, but also smarter.

How Marketing Can Be Better Automated With Big Data

Marketing consultant Mari Smith addresses Facebook's untapped potential for businesses

Six years ago, Facebook created fan pages that allowed businesses to promote themselves to customers and friends who “liked” them. It was a move that lowered the cost of marketing and allowed businesses to reach potential customers who were already connected to their existing customers. Even before then, Mari Smith, a Canadian marketing consultant, had recognized Facebook’s potential for marketing and started teaching companies about it. This year, Facebook itself hired her to be a presenter in a four-city roadshow to reach out to small businesses. That event came to Minneapolis in July. Smith was back in town this past week for the Converted conference hosted by LeadPages, the firm that offers online sales tools.

Q: How did you first get on Facebook?

A: In early 2000s, I was doing e-mail marketing, relationship marketing, teaching and talking about the power of networking, participating in both online and offline events and very active in my local community before social media began to grow in popularity. In 2007, I first got on Facebook. I was on a beta test team for a game app. And I just fell in love with the platform. I thought, “Wow, there’s something profound and powerful about this.” Within about three weeks, I was asking everyone I met, “Are you on Facebook?” When Facebook fell in my lap, I just knew it was my next career.

 

Q: Why was Facebook different from other social networks?

A: I had an account on LinkedIn and one on Ryze. I could never get into MySpace. When you looked at MySpace, it was all of these animated GIFs and videos and colors and no two profiles looked the same. When I saw Facebook, I loved the white space and the uniformity of the profile. You know exactly where to find where a person lives, what they did, interests, mutual friends.

 

Q: How has marketing on Facebook changed?

A: In 2008, Facebook first introduced the fan page, or the business page, where you could gather up an audience and post content to them for free. The company went public in 2012, and it’s been a changed game plan ever since then. It’s a diminishing organic reach, which has been very frustrating for a lot of businesses that have been there for a while. The good news is that Facebook is the most targeted traffic that your advertising dollars can buy. You can get so granular with your targeting because of the inordinate amount of data that Facebook has gathered from user activity and because they have partnered up with different data companies that provide information from surveys.

 

Q: Are you saying it was easier to market on Facebook a few years ago?

A: Absolutely. Eighty percent of Facebook users are looking on their mobile device and they’re checking 14 times a day. It’s an eye-popping stat for business owners. But if hundreds of millions of people are looking at that little screen, that’s coveted real estate. You’ve now got an excess of content, an excess of posts. Every time someone logs into Facebook, they can see thousands of stories or posts from friends. Facebook uses a complex algorithm to knock that down to around 150. It’s very, very filtered. Back in the day, a business could get 50 or 60 percent reach. Say you have 10,000 fans on your page and you make a post and it goes viral, meaning people share it, and you go beyond your 10,000. Now, it’s trickier to do that because of these tightened-up algorithms. Facebook would much rather that businesses pay for placement vs. getting that organic, viral reach. You’re much more effective and likely to create success by having a solid ad strategy including getting your content in that coveted news feed in front of the right target market.

 

Q: What can a small business do?

A: I’ve used a three-part formula for years, and it pretty much works for all social networks. It’s basically content, engagement and conversion. Facebook actually hired me earlier this year doing these live events called “Boost Your Business” for small-business owners. The common thread in the businesses that Facebook is featuring at these events is they’re very good at telling their story. The second thing is, you’ve got to have that engagement. So responding to fans, liking comments, excellent customer care. And the third part is converting. That’s where the paid component comes in, making special offers, drive people to a landing page, collect e-mail addresses, integrate a direct e-mail campaign. LeadPages plays a role because they make really excellent landing pages.

 

Q: Do small-business owners really understand all of this?

A: The vast majority of small and medium-sized businesses are struggling to keep up and struggling to know where to focus. They get overwhelmed when another social network comes on the scene, like Periscope with its live video. And then, Facebook is always changing its features. The ad tools are not that easy to understand so they delegate. Facebook did a similar tour last year, and they heard that people wanted custom help. So they asked me to sit down and talk one on one to audience members at their events. I thought I was going to hear, “What’s a pixel?” and things about using Facebook. Instead, I heard, “I’ve got a restaurant, how do I get more people in my restaurant?” Invariably, businesses just need more help with marketing.

 

Q: Does Facebook provide help to businesses that want to market using Facebook?

A: Right now, what Facebook has is a couple of things. They have some online self-study modules called Blueprint. You can find them at facebook.com/blueprint. And if a business is spending a certain amount per month on their ads, they will have access to one of Facebook’s ad managers. There really is this big gap that the “Boost Your Business” tour is designed to fill. I think what we’re finding on this tour is people need a lot more help than Facebook even realizes.

 

<!– ENDNOTE REMOVED

Evan Ramstad • 612-673-4241

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Marketing consultant Mari Smith addresses Facebook"s untapped potential for businesses

Analysts Set Shutterstock Inc (NYSE:SSTK) Price Target at $60.63

Shutterstock Inc (NYSE:SSTK) has received an average recommendation of “Hold” from the eleven ratings firms that are covering the firm, AnalystRatings.Net reports. One research analyst has rated the stock with a sell rating, six have assigned a hold rating and four have issued a buy rating on the company. The average 12-month target price among analysts that have issued a report on the stock in the last year is $60.63.

A number of brokerages have issued reports on SSTK. Cantor Fitzgerald reiterated a “buy” rating and set a $72.00 price objective on shares of Shutterstock in a research note on Friday, September 25th. Deutsche Bank reiterated a “hold” rating and set a $39.00 price objective (down previously from $40.00) on shares of Shutterstock in a research note on Friday, November 6th. Zacks Investment Research upgraded Shutterstock from a “sell” rating to a “hold” rating in a research note on Monday, September 7th. TheStreet upgraded Shutterstock from a “sell” rating to a “hold” rating in a research note on Friday, October 16th. Finally, RBC Capital reiterated a “sector perform” rating and set a $38.00 price objective on shares of Shutterstock in a research note on Friday, December 4th.

Shutterstock (NYSE:SSTK) opened at 31.47 on Thursday. The stock has a market cap of $1.14 billion and a PE ratio of 58.39. The stock’s 50 day moving average price is $34.11 and its 200-day moving average price is $40.52. Shutterstock has a 12 month low of $27.50 and a 12 month high of $74.30.

Shutterstock (NYSE:SSTK) last announced its quarterly earnings data on Thursday, November 5th. The company reported $0.28 earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of $0.27 by $0.01. During the same quarter in the previous year, the firm posted $0.26 EPS. The company had revenue of $107.30 million for the quarter, compared to analysts’ expectations of $106.46 million. The firm’s quarterly revenue was up 28.2% compared to the same quarter last year. Analysts anticipate that Shutterstock will post $1.15 EPS for the current fiscal year.

Shutterstock, Inc. (NYSE:SSTK) operates a global marketplace for commercial digital content, including images, video and music. The Company’s commercial digital imagery consists of licensed photographs, illustrations and video clips that companies use in their visual communications, such as Websites, digital and print marketing materials, corporate communications, books, publications and video content while commercial music consists of music tracks. The demand for commercial digital imagery and music comes from businesses, marketing agencies and media organizations. It reaches new customers through a set of marketing channels, including online display advertising, print advertising, tradeshows, email marketing, direct mail, affiliate marketing, public relations, social media and partnerships. The Company’s online marketplace provides a freely searchable collection of commercial digital imagery and music that its users can pay to license, download and incorporate into their work.

This story was originally published by Storm Investor (http://www.storminvestor.com) and is the sole property of Storm Investor. If you are reading this article on another website, that means this article was illegally copied and re-published to this website in violation of U.S. and International copyright law. You can view the original version of this story at http://www.storminvestor.com/analysts-set-shutterstock-inc-nysesstk-price-target-at-60-63/192796/

Receive News & Ratings for Shutterstock Inc Daily – Enter your email address below to receive a concise daily summary of the latest news and analysts’ ratings for Shutterstock Inc and related companies with MarketBeat.com’s FREE daily email newsletter.

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Analysts Set Shutterstock Inc (NYSE:SSTK) Price Target at $60.63

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New Data Proves Facebook Ads Lift Search ROI

Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search geek who has just recently gotten really into Facebook ads, this data makes me really happy.

So sit back, relax, and let me take you on a magical ride through Facebook’s awesome new data.

Holy Mobile, Batman! Mobile Facebook Ads Lift Search Referral Volume

There’s no “Batmobile” without “mobile” – and mobile is a big part of the equation here, too.

In the first segment of its newly published research, here’s what Facebook discovered that “mobile-heavy Facebook paid media exposure caused a statistically significant lift in search referral traffic volume to advertiser websites, predominantly on mobile.”

6 Fast Facts

1. Consumers who were exposed to Facebook ads were more likely to conduct a new search on mobile.

2. Referral search traffic climbed to 12.8 percent in some cases.

3. The average lift for mobile search referral traffic was 6 percent.

4. The average lift for desktop search referral traffic was less than 1 percent (but the study points out that since 70 percent of Facebook ads were in a mobile format, this data is consistent with the “same-device stickiness” in the consumer journey that is typical for e-commerce).

Recommended for YouWebcast: The 12 Types of Viral Marketing

5. Small businesses saw the largest variance in lift.

6. Facebook says there’s more research to be done: “We hypothesize that lift in search traffic due to Facebook paid media exposure may correlate with a combination of other factors, such as organic content, the reach and frequency of the Facebook campaign, the amount of paid search media weight and other digital or media weight during the campaign period.”

Cars, Money, Shopping

No, that’s not just a typical day in the life of a Kardashian – it’s the sectors that Facebook looked at in the next segment of its research: “For brands in automotive, financial services and retail, we found that Facebook paid media caused statistically significant lift in lower-funnel KPIs these advertisers care about, including online and offline sales.”

5 Fast Facts

1. Auto sector: When consumers were exposed to Facebook ads, they were more likely to search for branded keywords versus non-branded keywords. Facebook says the result of this search behavior made search ads almost 2 percent more effective for those studied (because branded keywords cost less than other keywords).

2. Financial services: Research found a 19 percent lift in paid search conversion volume and a 10 percent improvement in CPA with exposure to Facebook ads!

3. Retail space: Findings show significant boost in search return on ad spend (ROAS) in markets that included Facebook ads exposure.

4. Average order value grew from search conversions when paired with Facebook ads. Facebook says, “We can hypothesize that people seemed more comfortable spending more after first being exposed to Facebook paid media.”

5. Searches for physical store locations grew after exposure to Facebook ads. “We found that when people saw Facebook ads in addition to paid-search results, they were not only 13 percent more likely to buy online, they were also 79 percent more likely to seek out the brand’s physical store.”

TL;DR and Recommendations

Like we’ve known for years, multiple channels work together in your customer’s journey and Facebook ads are no exception.

Of note is the impact of the mobile device in all of this, which, as the research points out, is no surprise as people go on to search from their mobile device when they’ve been served Facebook ads on mobile.

I’ll leave you with a few recommendations based on the data, and you can download the full research here.

• Create a story. Research suggest that “coordinating the timing, copy and messaging across both digital marketing channels, Facebook and search,” can help in driving traffic and conversions.

• Measure all the things! Track the cross-channel effects of Facebook ads and search, especially watching mobile because “the resulting lift in search behavior from Facebook paid media exposure is disproportionately higher in mobile on average.”

• Test and allocate budget. Facebook writes that “by applying a sufficient budget on these digital channels, a marketer could use Facebook to help drive discovery on Facebook and ultimately improve search objectives.”

So get out there and start testing ads on Facebook!

New Data Proves Facebook Ads Lift Search ROI

Will Coffee-mate's New Marketing Exec Be Eaten Alive?

Editor’s Pick

Nestle’s Coffee-mate just started airing TV spots that star one of its newest employees, a guy named Joel Hubbard “who happens to be a gingerbread man living in the real world,” according to a company statement. He’s got an impressive backstory (“Joel comes to Nestle from a leading social marketing agency…”) and he seems like a nice guy, but with the release of a new minute-and-a-half web video, it’s become entirely clear that he faces grave danger.

Like the anthropomorphic M&M’s characters, everyone wants to eat Joel. But given that he works for Coffee-mate, he just might face the additional horror of getting dunked in a hot cup of coffee first before facing decapitation, amputation and certain death.

Could Coffee-mate’s new campaign turn into the next “Dexter” or “Breaking Bad”? Stay tuned!

Will Coffee-mate"s New Marketing Exec Be Eaten Alive?

Grow An Affiliate Biz

Summary:

The biggest failure in affiliate marketing is not collecting prospects’ email addresses. If you only send your prospects to your affiliate website, you are promoting someone else’s business, not your own. Your goal should be not to sell affiliate products, but to grow your own business.

Here is how you build an affiliate business.

1. Use a lead-capture page.

Get your own website and build a home page. Don’t write a sales letter for your affiliate product. Instead,…

This article from The Online Master is about:

The biggest failure in affiliate marketing is not collecting prospects’ email addresses. If you only send your prospects to your affiliate website, you are promoting someone else’s business, not your own. Your goal should be not to sell affiliate products, but to grow your own business.

Here is how you build an affiliate business.

1. Use a lead-capture page.

Get your own website and build a home page. Don’t write a sales letter for your affiliate product. Instead, write an email course focusing on the strongest benefits of your product. Highlight these benefits in a short sales letter that is designed for one thing only-to get people to subscribe to your course. Then, in your course, promote your affiliate product. The value in this method is that you are actually building a direct marketing business and gaining your own customers.

2. Build your own list.

Spend your time, effort, and money driving targeted traffic to your website. The more visitors you get, the more subscribers you get, and hopefully the more money you make. You can never underestimate the long-term value in having your own customer list. Keep building it. Spend at least 65% of your time in building your list.

3. Reinvest in your business.

When you make a sale, congratulate yourself! Take some of the profits and spend them on yourself. Take your spouse to dinner, go to a movie, or buy another internet marketing ebook! But your goal should be to grow your business. You should take at least 60% of your profits and reinvest them back into your business. How? By buying more ezine ads, adding another pay-per-click campaign, or using some other kind of advertising. Perhaps you could buy an ebook with reprint rights instead of marketing affiliate products-that way you keep all of the profits.

4. Keep marketing to your list.

You should always be on the lookout for new products to promote. Whenever you find one, write another email series, add it to your autoresponder, and keep promoting to your list. Focus on adding at least one new product and series to your autoresponder every month. Some will get tired of the information you send and unsubscribe, but if you are focused on building your list you will always have many more subscribers for each unsubscribe you receive.

If you follow these steps, your affiliate business will grow into a very profitable direct marketing business.

Grow An Affiliate Biz

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Likes Go Live: How to Use Live Video for Your Business

If you are a business owner, having good social media exposure will always come in handy.

Be it Twitter, LinkedIn or Facebook, social presence is certainly a better determinant of our reach as an entrepreneur. The best strategy, however, would be the manner in which technology mixes with social media, for getting the required bouts of online traction.

Facebook has been pretty active in this regard and added a new string to its bow by adding live streaming to its ever-expanding list of features.

Initially rolled out for celebrities, this service is now available to commoners as well. It’s currently being beta tested on personal accounts, and will be rolled out shortly. Competing against the likes of Meerkat and Twitter-owned Periscope, Facebook has included this technology after multiple speculations and apprehensions.

Related Article: Press Play: The Evolution of Video Marketing

With Live Video Streaming on-board, entrepreneurs can now supercharge their strategies and take their businesses to greater heights.

Initial Roll-Out

It all started with Facebook pulling off the curtains on the Live Video, a feature dedicated to its iPhone app, Mentions. Live streaming can be termed as one of the more exciting features by Facebook, unlike Oculus that did attract a lot of flak.

Once the beta testing was done, Facebook Live became a reality, with a few selected ones getting the privilege of accessing it in the first place.

The availability of Facebook Live is an indication as how social media platforms are moving towards functionality and a greater feeling of human emotion. However, at this juncture, businesses weren’t very hopeful regarding its usage for revamping their strategies, on the whole.

Presently, Facebook Live is available for everybody with iOS, and this presents a greater opportunity of using it for gaining an edge over the competitors.

Related Article: 8 Marketing Trends You Should Know About And How to Use Them

Making the Best Use of Live Video

The entire procedure of accessing this service is simple and detailed. The users must tap the section with news feed on their iPhones, add a message if required and begin broadcasting by tapping’ Go Live’. The broadcast can be terminated on tapping ‘Finish’. This simple yet effective tweak will soon be made available to Android users, therefore enhancing strategic options with immediate effect.

For the business owners, the mentioned procedure already looks lucrative as broadcasting while accessing the social media platform is the best way to initiate online marketing.

Facebook Live now offers us the flexibility of preselecting the audience, making it easier to keep a track of prospective clients and customers. Suppose a product is being manufactured and the customers are looking to get involved with the modus operandi; then Facebook Live is certainly the way to go. 

Unlike Skype, the video-centric interactions will be formal and one can cater to a large number of individuals, at one go. Facebook Live offers us the flexibility of looking at the number of live viewers and if someone leaves mid-way, it is quite easy to determine. For an open broadcast, tuning in is allowed for someone on your priority list; friend-list in the case of Facebook. This is actually synonymous to the website traffic with the only difference being the actual determination of visitors and, therefore, subscribers.

Business will be hugely benefited by another aspect of Facebook Live, the real-time section of streaming comments. Visitors can watch the entire broadcast and comment while viewing the same, forcing entrepreneurs to make constructive changes, in real-time.

We also have the flexibility of disabling comments by selected viewers, with one tap. Businesses are actually well-served by the duration of broadcasts. The 30-minute timeline is the perfect zone for selling a product or a service. Going longer might just kill the excitement. If someone has missed out on the Live Video, watching afterwards is also an option with Facebook Live as we have it saved on our timelines, like any other status update.

Facebook Live has the potential of bridging the emotional gap with our audience.

Surveys suggest that more than 77 percent of Americans have a deeper connect with someone sending personalized messages, rather than texts or emails. More than 66 percent prefer electronic mediums for broadcasting information and news. Facebook Live, therefore has the potential to change the scenario of online marketing, with multiple taps.

Playing the ‘Money Game’

Most companies are planning to put up live sessions with the customers, urging them to comment and interact, via the Facebook Live. Live broadcasting will certainly generate a lot of revenue in years to come. Experts suggest that once the worldwide popularity of Facebook Live is established, the company might start thinking on the lines of monetization. Even today, around 74 percent of B2C marketers make use of videos for most of their marketing efforts. The scenario is similar with about 92 percent of B2B marketers.

According to Cisco, most of the traffic by 2017 will be generated by videos, roughly 74 percent of the total. Again, viewers with live access to products are more likely to make the purchases, around 1.7 times more, in comparison to those visiting websites and reading newsletters.

Collages Make Perfect Allies

Complementing the Facebook Live perfectly are Collages, allowing entrepreneurs to create a proper amalgamation of live videos and photos, mainly as a presentation. These are to be arranged in grids and the age-old scrolling list can now be ditched. The collages have been included as the part of the iOS update for Facebook app and will soon hit the Android shores.

Key Takeaways

These additions happen to be the part of Facebook’s continual progression towards adding rich media and sophisticated tools to its repertoire. Online interactions with the customers are now made easier and the entrepreneurs are now waiting for the Facebook Live to roll onto the Android platform.

Related Article: Don’t Believe the Hype: Why Live Streaming Isn’t For Everyone

This is just the beginning of media interactions and with technology growing in leaps and bounds, another video-centric revolution is certainly on the cards.

Now when the pilot has been a success, the rest of the episodes, associated with the Facebook Live look rather convincing.

So the next time you look at ‘What’s on your Mind’, do remember that you can literally answer it with this new social media tweak.

Likes Go Live: How to Use Live Video for Your Business

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Digital Email Marketing Specialist

An experienced digital marketing professional is needed to support US based B2B Marketing activities. In this role, the ideal candidate will focus on leading demand generation efforts for emails within the US Commercial business.

Primary day to day activities in this capacity include:
• Drive innovation and process improvements on a continuous basis
• Ensure plans align to vehicle & industry best practices
• Create and maintain vehicle roadmaps
• Interfacing with production teams providing project info (priorities, deadlines, specs, etc.)
• Work with CRM to align on key priorities, suggested targeting & testing
• Ensure proposed plans align to strategic goals & budget
• Reviewing dashboards & reporting to KPI’s, share what is working/what is not
• Propose remedying actions/testing for activities falling short of KPI’s
• Work with key stakeholders to ensure plans align to key organizational priorities
• Drive initial funding allocations and identify funding opportunities;
• Review global creative projects in production to ensure alignment to business goals, consistency, etc.

The ideal candidate will posses the following skills and experience:
• Experience in B2B digital marketing – email specific management experience
• Experience with integrating marketing campaigns across multiple digital vehicles
• Working knowledge of online platforms and best practices
• Exhibited track record of generating marketing based leads for sales makers
• Understanding of B2B based targeting methodologies and practices
• Strong analytical skills and ability to translate data into key learnings/impacts
• Strong organizational skills and attention to detail
• A keen drive for results
• Program management experience
• Ability to thrive in cross functional team environments
• Negotiation skills
• Ability to navigate through ambiguity
• Proactive, responsive, and customer-service oriented with a sense of project ownership/accountability

Digital Email Marketing Specialist

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Business Loans Affiliate Program Featuring High Payouts Now Live On Popular Online Lending ...

BizCapRX.com is a rapidly growing specialty online lending platform connecting small business owners with alternative funding resources. The BizCapRX online system is a free, no-obligation online tool for business owners throughout the USA.

New Brunswick, NJ – A new, unique high-paying small business loans affiliate program offering high commissions to both online marketing professionals, as well as referral partners, is now offered on BizCapRX.com, a rapidly growing popular online lending platform, see here http://bizcaprx.com/affiliate-program. The program is unique in many ways including offering commission payments per generated qualified lead as well as payments for closed fundings. Also, a unique and unprecedented lifetime cookie, an affiliate marketing term referring to a means of online tracking, is offered setting this program far apart from most other affiliate programs in the industry.

The BizCapRX.com online lending platform connects flexible alternative financing lenders with business owners across the United States. The lenders available through the BizCapRX online system offer a diverse number of working capital financing options for small businesses and are filling a void left by well-publicized bank cutbacks in lending to small business borrowers.

The BizCapRX affiliate program is especially popular with professional online affiliate marketers as well as accountants, financial planners, lawyers and other professionals who can become referral partners or distributors.

Small businesses can apply for small business loans of up to $2 million using the BizCapRX online platform. Most industry types can qualify for funding using the service provided the business has been operational for twelve months or more. There are over 750 business industry categories that can successfully be accepted for funding including restaurants, beauty shops, bars and nightclubs, auto repair shops, retail stores, dentists, health services, grocery stores, transportation companies, chiropractic offices, child day care services, physical fitness facilities, special trade contractors? such as plumbers and electricians, liquor stores ?and more. Online funding sources are becoming a welcomed financing alternative for thousands of small businesses owners across the United States. And, BizCapRX.com is emerging as a favorite in this space, as its popularity and online presence grows.

To learn more about the BizCapRX.com affiliate programs, referral program or distributorships visit BizCapRX.com where more information can be found on the company website.

Business owners seeking small business loans can get more information at BizCapRX.com

About BizCapRX.com
BizCapRX.com is an automated online small business loan resource platform connecting small business owners with lenders. BizCapRX.com serves small business owners from all 50 states in over 750 industries and is based in New Brunswick, NJ.

Disclaimer/Disclosure
BizCapRX.com provides an online small business finance referral-marketing platform affiliated with one or more specialty online alternative financing companies. These companies, and not BizCapRX.com, provide funding to businesses in the form of traditional small business loans, working capital loans, unsecured loans, revenue based loans, factoring as well as other alternative forms of financing as determined and offered by these 3^rd party financing companies. BizCapRX.com is not a lender or funder and does not make credit decisions or funding decisions, does not interact with clients, and functions strictly as a marketing referral agent for 3^rd party funding companies. 

Media Contact
Company Name: BizCapRX
Contact Person: Chuck Sanderson
Country: United States
Website: http://bizcaprx.com/

Business Loans Affiliate Program Featuring High Payouts Now Live On Popular Online Lending ...

Identifying the Hottest Leads You Should Be Calling Right Away

Email marketing is an extremely powerful tool in converting your leads into loyal traders. It is not only a means of sending out promotions and waiting …

Identifying the Hottest Leads You Should Be Calling Right Away

Network Marketing Training CD - The Network Marketing Success System that Never Fails by Dale Calvert THE MLM PROFIT

The Network Marketing Success System that never Fails

from Dale Calvert aka The MLM Profit is a candid, no fluff, insightful look into the network marketing industry and what it takes for you to develop long-term, ongoing, residual income. After making millions of dollars and building an organization of over 60,000 distributors and retiring in 1990 Dale has been the go to guy for companies and top leaders in the network marketing industry who want to take their organizations to the next level.

Dale has helped leaders from virtually every network marketing company around the world g et a clear vision of what it really takes to develop a large, duplicating, organization of leaders. If you are afraid of hearing the truth instead of the normal blah, blah, fluff this CD is not for you. If you are looking for inspiration and insights that you simply will not find from anyone else at any cost then add “The Network Marketing Success System that Never Fails” to your shopping cart right now.

If you don’t agree this is the most informative and insightful information you have ever heard, we demand that you send it back to Amazon for a full refund. This information can make the difference in MLM Success or Failure for you and your team we know that so we are willing to take all the risk to prove it to you.

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Network Marketing Training CD - The Network Marketing Success System that Never Fails by Dale Calvert THE MLM PROFIT

Tomas Saulsbury-Hunter, Key Account Manager, CJ Affiliate by Conversant - Shares Insights

Our profile feature takes a look at some of the global professionals working across performance marketing, shedding light on the varying roles and companies across the flourishing industry.  This time we’re turning our focus to CJ Affiliate by Conversant, and its key account manager and PMI speaker, Tomas Saulsbury-Hunter.

Name:

Tomas Saulsbury-Hunter.

Job title and company:

Key account manager, CJ Affiliate by Conversant.

In one sentence, how would you describe what the company does?

We help our merchants to acquire new customers and get the best value from existing ones, and help our publishers establish fantastic partnerships – and revenue.

What are the company’s unique selling points? 

Our enormous international presence and hands-on strategy and account management give market-leading service and reach – and the scope and technology we have as part of Conversant gives us an unrivalled ability to deliver true campaign personalisation.

Within the last six months/year, what stands out as the company’s major milestones? 

We were acquired by Alliance Data, which was an absolutely astounding milestone in terms of recognition of the work we’ve done and value we’ve driven as a company.

CJ have led the market by releasing our Affiliate Customer Insights products, which leverages our relationship with the wider company to deliver performance data that merges customer IDs with a host of other data, allowing us to get a really granular view on the performance and value of affiliate campaigns. 

We’ve also been working behind the scenes on a raft of absolutely enormous innovations which are just coming to fruition – I can’t tell you too much now, but watch this space..!

Duration in current role:

2 years.

Where are you based?

CJ’s UK office in London.

Previous performance marketing-related companies you have worked at:

I come from a background in sales and marketing in finance and law, so came to CJ from a partnerships role at a foreign exchange. It’s really satisfying to have a role which lets me draw from a varied background but apply it to very specific problems – the variety and dynamism of the role was a huge lure to me. 

What are your main job responsibilities?

I look after the Argos and TUI accounts, so my day-to-day role changes depending on what we’re working on with the client – primarily I look after strategy and direction for the accounts, as well as developing new and existing partnerships.

Take us through what you get up to on a typical working Monday:

It varies wildly depending on the Monday! We generally “set up” for the week’s work; we’ll speak with relevant client teams to get an overview of the past week’s performance and any actions from that, as well as going through the projects we’re currently working on and anything we need from each other to drive them forward.

What top three websites can you be found browsing during your lunch hour?

• AdWeek, Reddit and news sites.


• What are your top three tips for someone looking to get their hands on a job like yours?


• Be friendly and open to ideas, put together a CV, and speak to us – it’s absolutely great to talk to budding talent.

Career-wise, where do you see yourself in three years’ time?

In three years exactly, I’d hope I’ll be preparing for another PMI speech! The entire marketing industry is going through a digital-led renaissance at the moment, and affiliate is a model which allows for so much innovation that it’s constantly at the bleeding edge – I can’t see that I won’t be sticking around for that.

Tell us one thing people at work don’t know about you?

There really isn’t a lot – I’m an open book! It’s just a matter of asking the right questions…   

Tomas joins vouchercloud’s Mark Andres for the session ‘Hitting Moving Targets: Smart Geolocation and Consumer Intent’ at Performance Marketing Insights next week. 

Tomas Saulsbury-Hunter, Key Account Manager, CJ Affiliate by Conversant - Shares Insights

Booking.com embraces Google's dynamic mobile ad unit Magic Banner

The chief marketing officer of dynamic mobile ad unit — dubbed the Magic Banner — and will likely announce a deeper partnership with Google in the new year.

The move is significant because it comes at a time when Booking.com has pushed the limits of what Google can offer with its search advertising. And there’s a surge of new companies, such as Facebook, Twitter, Pinterest, Line, and WeChat, hoping to grab some of that ad budget from Google.

However, Booking.com’s chief marketing officer, Pepijn Rijvers, listed the Google Magic Banner ad as one of the company’s top priorities, a sign that Booking.com is not forsaking Google as it expands beyond search.

Rijvers’ comments came during an interview with VentureBeat this week.

Above: Booking.com CMO Pepijn Rijvers

Image Credit: Booking.com

Booking.com spends the vast majority of its ad budget on Google search ads. Booking.com also manages more than half a billion keyword combinations on Google — and still wants more, though Google’s well is running dry on that front.

That’s why Rijvers said he is turning to other forms of advertising, chief among them brand advertising that closely resembles the intent-based advertising that makes search so attractive.

Rijvers and his team are working closely with Facebook to help its offering meet Booking.com’s needs, as we reported last month. [Rijvers will be joining VentureBeat at our Marketing.FWD Summit on February 22 in New York for senior marketers, where he’ll be talking with Facebook’s Vice President of Marketing Science, Brad Smallwood.]

Booking.com is experimenting with numerous companies and formats, but Rijvers said that one of its main efforts is taking its direct-response ad intelligence and applying it to the Google Magic Banner. The banner is contextually aware, allowing targeting based on things like time, location, and weather. The banner was announced last year by Google, which said this August that it would improve the Banner in a second version to make it even more dynamic. It’s also a mobile format, and Booking.com has made a big deal about being mobile-first.

Booking.com wants to use the Magic Banner to advertise things like last-minute discounts on hotels through Google properties such as Google Now, Maps, and YouTube video.

The company is preparing its brand marketing campaign for 2016, and will use this ad format, among others, Rijvers added.

Above: Booking.com parked outside the office of a Google executive to work on partnership

Image Credit: Booking.com

Rijvers said a team of his engineers recently rented a camper and parked it outside of the office of Google’s vice president of sales and global operations, Philippe Schindler (image at right), in an intensified effort by Booking.com to establish collaboration with Google — on the Magic Banner and other projects he declined to mention. Rijvers wouldn’t comment on the details of the likely coming partnership announcement, but one goal is to ensure that Google’s advertising can accommodate the degree of creative input, tracking, and analysis that Booking.com requires.

Booking.com takes for granted that Google’s ad serving platform, DoubleClick, can retarget customers who are most likely to convert, based on what those customers have done before, for example. But it would be nice, Rijvers said, if DoubleClick could improve its algorithm so that it could target those customers who may be highly influenced by a campaign, but for whatever reason have not been quick to click in previous campaigns. Booking.com also wants to target with other contextual factors, such as weather, he said.

All of this requires Google to have a pretty sophisticated API to accommodate the complex bidding algorithms Booking.com wants to run. Booking.com has up to 200 data scientists, with up to eight of them working to test different ad creatives during the bidding process, Rijvers said.

Last month, we reported that Booking.com recently sent two engineers to Silicon Valley to work not only with Google, but with emerging players in the space, such as Facebook. Booking.com chief executive Darren Huston said last month that Facebook is still behind Google in its ad efforts, something Rijvers reiterated today. But both execs were careful to say that they are working closely with Facebook to expand its offerings.

Rijvers said Facebook’s dynamic ad unit is promising, but it doesn’t yet offer an API that lets Booking.com do the complex bidding it wants to do. Booking.com would like to be able to target a single person who may have just updated their relationship status to “seeing someone” with romantic hotel properties in SF, for example. Additionally, it would want to target those properties during a specific time of day and day of the week (say Friday, between 3pm and 6pm), and would want to show only properties with a high review rating and that have discounted rates, he said. But Facebook can’t support this sort of targeting yet.

In terms of advertising, Google and Facebook are two very different companies, he explained. “Google is way more mature. Facebook is very much developing the platform; it is still lagging behind.”

He said Booking.com’s experiments with Facebook have been promising, over the past year generating 350 million people who Booking.com can retarget, if, for example, those people have already visited a Booking.come site. But Rijvers said his job is to find new users, and he has to go beyond re-messaging if he is going to find new users at scale.

Booking.com embraces Google"s dynamic mobile ad unit Magic Banner