Digital Email Marketing Specialist

An experienced digital marketing professional is needed to support US based B2B Marketing activities. In this role, the ideal candidate will focus on leading demand generation efforts for emails within the US Commercial business.

Primary day to day activities in this capacity include:
• Drive innovation and process improvements on a continuous basis
• Ensure plans align to vehicle & industry best practices
• Create and maintain vehicle roadmaps
• Interfacing with production teams providing project info (priorities, deadlines, specs, etc.)
• Work with CRM to align on key priorities, suggested targeting & testing
• Ensure proposed plans align to strategic goals & budget
• Reviewing dashboards & reporting to KPI’s, share what is working/what is not
• Propose remedying actions/testing for activities falling short of KPI’s
• Work with key stakeholders to ensure plans align to key organizational priorities
• Drive initial funding allocations and identify funding opportunities;
• Review global creative projects in production to ensure alignment to business goals, consistency, etc.

The ideal candidate will posses the following skills and experience:
• Experience in B2B digital marketing – email specific management experience
• Experience with integrating marketing campaigns across multiple digital vehicles
• Working knowledge of online platforms and best practices
• Exhibited track record of generating marketing based leads for sales makers
• Understanding of B2B based targeting methodologies and practices
• Strong analytical skills and ability to translate data into key learnings/impacts
• Strong organizational skills and attention to detail
• A keen drive for results
• Program management experience
• Ability to thrive in cross functional team environments
• Negotiation skills
• Ability to navigate through ambiguity
• Proactive, responsive, and customer-service oriented with a sense of project ownership/accountability

Digital Email Marketing Specialist