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Lucky? No. Five Reasons Why You've Earned Your Success

A former client turned friend once told me, “I don’t believe in luck. Hard work, good decisions and passion are the contributors to success.” I’ve thought a lot about this sentiment over the years and firmly agree.


Because marketing today is harder than it has ever been, every now and then I love to dedicate a piece to all the email marketers out there working tirelessly to drive revenue for their organizations.


Here are some of the skills you’ve probably proven to master, showing how you’ve earned your place as a digital success story:


You know the customer. I would argue that no one on the marketing roster understands the customer better than the email marketer. As a resource that leverages first-party data, you have a keen definition of your customer segments and the rules that determine what segment a customer falls into.  You never speak in generics, but in specifics.


You are left- and right-brained. To plan, produce and send one email campaign, an email marketer is making right-brained decisions such as creative and content. On the left side, you are putting on your technical, analytical hat to code the emails and report on the results post-send. I’m oversimplifying the process required to get an email out the door, but there are a lot of different skills at work here that require an email marketer not just to be creative, but to also be strong from a technical and analytical standpoint.


You are a natural educator. In every role I’ve ever had as an email marketer, I’ve been a teacher to others at all levels of the organization. Ever had a colleague with a campaign idea that was sure to get your program hurt from a deliverability standpoint?  You probably had to explain how deliverability works and why the campaign didn’t make sense.  Have your colleagues ever needed an explanation on what certain metrics mean?  You probably took the time to explain the trends and why they were good or bad.


These are teaching moments where you have the chance to shine and educate others around you—from your level all the way up to the C-Suite.


You can form a fierce argument while also being diplomatic. Speaking of those teaching moments, you know when to push back while maintaining respect among your internal clients. When you see disaster ahead, you know how to prevent potential pain, even if it means saying, “Let’s test that” and carving out the problematic idea into a small subset of your email send to prevent disaster—while honoring the idea and giving it a legitimate chance as a learning opportunity.


You are a comfortable presenter. I have not met many email marketing leaders who lack skills in putting together a killer presentation.  If you have mastered how to tell the story of how your program is driving value for your organization, you have positioned yourself well to move up within your organization and receive the recognition you deserve from your peers and leadership.


On this St. Patrick’s Day, I won’t say “You’re lucky” for working in such an exciting field.  You have earned your place in driving marketing success, and for that I’ll say “You’ve earned it!”


What are some other skills that email marketers have?  Let’s celebrate you by posting in the comments!



Lucky? No. Five Reasons Why You"ve Earned Your Success

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Out With the Old Email Marketing and In With the New Marketing Automation

Sending an email blast to your entire database, failing to target your audience, or emailing without permission are just a few examples of email marketing tactics that are not only dated but also unwanted, and likely to get your company blacklisted.


The days of sending out mass emails to reach potential buyers and expecting a return on investment are over. Simply put, if your marketing automation strategy is characterized by an email service provider (ESP) alone, the industry has left you behind. Today marketers must bring value in exchange for mindshare. In this new economy based on attention and engagement, marketing automation tools have advanced beyond the functionality of common email marketing solutions, such as sending mass emails and tracking opens and clicks, to offer a much broader data analytics infrastructure, aligning target marketing tactics to reach the right person at the right time with the right message.


An advanced marketing automation tool can ensure marketing strategies stay efficient, consumer-focused and competitive in a crowded digital marketplace. In fact, 75 percent of all businesses that use a valid marketing automation system see positive return on investment the first year.


Here are four reasons why this approach is superior to traditional email marketing:


Buyers want and expect personal engagement


Consumers are becoming much savvier. In fact, industry statistics suggest that 57 percent of the buyer’s journey is completed before they engage a sales representative, and 78 percent expect personalized interaction based on their interests. These trends underscore the need for tactics to reach potential prospects earlier in the discovery process as well as provide relevant information based on where they are in the journey.



Recommended for YouWebcast: TRACTION: How to Achieve Explosive Customer Growth



Traditional email marketing tactics that have existed since the late 1990s have reached their limits in terms of targeting potential buyers in a meaningful, value-added way. Without a method for identifying a prospect’s demographics or level of interest, marketing professionals are limited in their ability to personalize outreach.


Advanced tracking features provided through marketing automation solutions offer the functionality needed to track leads and group them according to predetermined parameters. Audiences can be sorted by demographics, high-priority leads, cold leads or for targeted campaigns based on where they are in the sales cycle. Emails can be automatically triggered based on customer behavior and engagement, ensuring that content is timely and relevant and improving interaction that leads to customer wins.


Wrap it up and put a bow on it with integrated communications


Marketing automation is a major time-saver. In fact, 36 percent of marketers state that marketing automation systems help them get more out of their efforts by taking repetitive tasks out of their hands. When email marketing, content management, social media marketing and lead management are integrated into one platform of analytics, the efficiencies created are impressive.


Leads come from variety of sources, and marketing professionals must be able to tie all this information together to garner a clear picture of where a lead is in the buying process. Without a consolidated platform, marketing professionals are left to sifting through a variety of reports from such sources as Google Analytics, Hootsuite or Salesforce to determine the status of a lead.


Marketing automation solutions bring these tools together and equip marketing professionals with critical knowledge of how each is performing and how efforts to drive inbound leads across channels needs to be tweaked or enhanced. The end result is greater efficiency to focus on higher-level lead generation initiatives and better decision making.


A few good leads beat a bunch of tirekickers any day of the week


Traditional email marketing efforts provide no way to qualify leads. Marketing professionals are stuck making critical decisions based on the limited information produced by open rates and clicks data.


By contrast, a marketing automation platform with a foundation of analytics enables leads to be scored and graded based on key identifiers. Information is tracked based on how a prospect is engaging with online content, and demographics data is graded based on a pre-defined customer profile. By blending lead score and grade, marketing professionals can pass on the most qualified leads to sales, streamlining the sales lifecycle.


Marketing automation improves revenue tracking 


Across industry verticals, marketing professionals must do more with less by leveraging lean strategies to make the most of investment dollars. Marketing automation enables professionals to shift the focus from metrics that have limited meaning to more weighty statistics that reveal cost per lead and cost per opportunity.


Automation helps organizations of all sizes monitor and manage truly integrated marketing campaigns. Equipped with more powerful data that ties the value of campaigns back to closed deals, marketing professionals can make better decisions about resource allocation. They can also more effectively present the business case for high-value campaigns and initiatives back to the C-suite for future consideration.


Say goodbye to email marketing and its one-size-fits-all approach for good. Marketing automation’s powerful combination of features can extend the value of digital marketing efforts well beyond what is offered through email marketing tools, helping organizations of all sizes manage truly integrated marketing campaigns.




Out With the Old Email Marketing and In With the New Marketing Automation

How To Boost Your Affiliate Sales With Press Releases

Summary:

The best way to boost your affiliate sales is to create something original and let people know about it–break out of the “me, too” crowd and do something different.


There is a common misconception among affiliates that they are “stuck” with the marketing materials the product owners provide, and unable to do anything of their own.


This is, by and large, not true. If you’re not sure, ask. Most affiliate managers will okay outside materials if they can see them first.


This article from The Online Master is about: press releases, internet marketing, site promotion


The best way to boost your affiliate sales is to create something original and let people know about it–break out of the “me, too” crowd and do something different.


There is a common misconception among affiliates that they are “stuck” with the marketing materials the product owners provide, and unable to do anything of their own.


This is, by and large, not true. If you’re not sure, ask. Most affiliate managers will okay outside materials if they can see them first.


Your first step is to create a free report. This sounds like a monumental task, but my own free report, “Ahead of the Pack,” available at my web site, shows you how easy it is.


The easiest way to write a report is to compile a list of 5 or 7 tips, and write a few sentences on each one. If I were an affiliate for a book on resumes, I might write “5 Tips for a better resume.” Then I’d use the report to lead to my web site selling the resume book.


The next step is to set up a way to capture email addresses–either by offering the report as an autoresponder series or by requiring signup to your newsletter to download the report. Tips reports work very well as autoresponder series, and you can follow up periodically.


Finally, let people know about your report using a press release. My free report “Power Press Releases” makes this super simple.


Basically, you need to write Who (the person who benefits, not you), what (the free report), when (available now), where (at your web site), why (why this report is available) and how (how it provides the benefit).


I realize time is scarce, and people who don’t write for a living often think it’s much harder than I do. But I can almost guarantee that if you sit down and write a quick report and publicize it with a release distributed by the top free distribution services, you will make more affiliate sales and it will more than make up for the time you invest.



How To Boost Your Affiliate Sales With Press Releases

7 tips for stepping up your business' Facebook event marketing

Chances are you’ve received Facebook event invites for concerts, parties or public gatherings. How often do you click accept to an event invite but have no idea what it is and have no intention of going? Or if you’re bombarded with events, maybe you’re someone who automatically hits “decline” whenever you get an invite. How often do you miss events that you’re actually interested in?


While the Events function has come a long way since it was debuted on Facebook back in 2005, then called “My Parties”, the interface and functionality still confuses users and often turns people away. 450 million people use Facebook’s event service, but even Facebook admits there’s room for improvement, as it’s been in “maintenance mode” for almost its entire existence.


Facebook recently released its end-of-year update to Events, which make it easier for people to find something that interests them and is in their area. The update is designed with a specific focus on helping users meet up with friends or colleagues, and even find people with similar interests.


What’s changed?


Many users are unsure if they can attend a business’ event, and worry that saying “No” would be harsh, “Yes” might be a lie, and “Maybe” might be misleading (or read as “No”). Facebook has eased this social struggle by rolling out a replacement for “Maybe” with “Interested,” which can be interpreted as a soft yes. Interested users can stay in the loop with updates and notifications from the event admin.


Other changes include:IMG_3927


  • Related event cards now appear after a user clicks on an event, just as related news cards materialize after clicking on a news link.  

  • Events plugin for websites, which auto-sync with the content that is in the event, and allows users browsing the website to see who is going to an event.

After the party or event ends, Facebook wants to add features to help you look back fondly on your experience. Lily Jolly, a product manager at Facebook focussing on events, said that Facebook “wanted to help bring those good feelings back more often” and implied that soon we can expect to see new features that will.


Perhaps most importantly, Facebook is tweaking its algorithm that determines if and when it will show you information about a public event that might be appealing to you. The algorithm considers your interests, previously attended events and location and weighs them against the event’s popularity, time and place.


According to Aditya Koolwal, a product manager at Facebook, “We have a good sense of how people look for things to do,” Facebook product manager Aditya Koolwal said. “The social signals we have, the friends who are interested in going, the friends you can potentially go with… so we’re going to try and take advantage of that as much as we possibly can as we roll out more discovery features.”


Take advantage of event marketing for your business


With the new features for the often overlooked Facebook Events comes new opportunity to market your business’ events, fundraisers, galas, parties and gatherings. Here’s how to make the most out of Events:


1. Keep your event updates rolling, even when all the admins have finished inviting everyone. Anyone who isn’t sure about attending (marked as interested) will receive updates. The more useful information you publish to the event, the better you are able to engage and include those who are on the fence.


2. Invite non-network friends with an email address. This isn’t a new update to events, but it is little known – You can invite friends who aren’t on Facebook just by inputting their email address. While their experience without an account is more limited, they can still RSVP and view updates.


3. Read and analyze receipts. Similarly to Messages, Events gives you the option to see who has received an invitation and seen updates from the event’s admins. Keep track to help inform you how to tweak your marketing strategies and language.location


4. Include all location and timing information, so users can take advantage of the new feature to see nearby events. The more details that you include, the more accurately Facebook will be able to catalogue your event and suggest it to interested users.


facebook_buy_tickets5. Limit the length of your event name. Push notifications have a character limit. Be sure your title is able to communicate everything it needs to in the size of one single notification.


6. Use CTAs like ticket-purchasing buttons to shorten the funnel and make it easier for viewers to become event-going customers.


plugin

The above, from Facebook’s Developer Conference’s website, features their event plugin, which embeds the event page on their website.



7. Take advantage of the event plugin for your website. The event plugin updates in real time on your website as you make changes in Facebook, and people can subscribe directly from your site. Embedding the event on your site will help to increase the social value for your web viewers, and bring in traffic that might not have been connected to you on Facebook.


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  • For a look at other updates to Facebook Events, you can read about their added metrics from last year here. For information on how Brafton can help improve your social media marketing, take a look here.



Ben Silverman

Ben Silverman is Brafton’s Marketing Writer. His writing experience dates back to his time reviewing music for The UMass Daily Collegian at UMass Amherst. Ben joined Brafton with a background in marketing in the classical and jazz industries. When he’s not writing, he’s playing drums, guitar, or basketball.




7 tips for stepping up your business" Facebook event marketing

Facebook offers marketing tips for businesses

FRANKLIN – Facebook hosted a seminar for female small business owners Monday.


The Boost Your Business event is one of several sessions Facebook is hosting in cities across the United States in celebration of Women’s History Month.


The event featured a presentation from Facebook Community Engagement Coordinator Meghna Mahadevan, who showed the attendees advertising features and strategies. There was also a question-and- answer session with local entrepreneurs and marketers.


Make your business personal


Mahadevan pulled up a personal Facebook page and business Facebook page and said there shouldn’t be much difference between the two.


“The way you’re interacting with your customers should be human and authentic — the same way that you’re connecting with your friends and family,” she said.


She said advertisers should remember that ads on Facebook go between posts on a user’s timeline.


“This is a really personal, intimate space, so you want to make sure you’re really interacting with your audience,” Mahadevan said. “You want to make them respond, feel something, emote.”


Kim Leggett of City Farmhouse in Franklin said the natural tone of her advertising helped her gain customers.


“I tried not to make my content sound like ads. I just talked in my own voice,” she said.


Get attention quickly


Mahadevan said she recommended video and photo posts over text posts, and advertisers should remember how content is delivered on the site.


“You may not have noticed this, but they actually autoplay without sound,” Mahadevan said about Facebook videos. “That means that when you’re creating a video, you want to make sure that the first three to five seconds are captivating without any sound.”


“I’m a big believer in quality over quantity,” Julie Walton of Walton’s Jewelry said. “Take the time to take a really great photograph and keep it in your arsenal.”


Tailor ad content to audiences


Facebook tailors ads based on interests, demographics, behavior and location, Mahadevan said. Business owners can create custom audiences by uploading customer or mailing lists.


With custom audiences, users can expand their reach. Mahadevan said Facebook creates lookalike audiences based on the existing populations business owners already contact.


“You’re able to target a group with similar interests based on people you already know,” she said.


Take advantage of Facebook’s technology


Facebook Pixel is a code that tracks visitors to a business’ website.


“Every time someone new visits your website, the pixel fires and creates a list of people you can now connect with on Facebook,” Mahadevan said.


Business owners can track people who visited specific pages, people who only visited once or other options, and then tailor advertisements accordingly.


“You can optimize that delivery by targeting people who have already taken the action you wanted them to take,” Mahadevan said.


Ad Manager can be accessed on Facebook’s site and downloaded as a mobile application. It gives an overview of how ads are performing, with reports, breakdowns and an overall relevance score from one to 10.


“This is a great way to understand what’s really working,” Mahadevan said.


Another Facebook feature that can be used as an app is Page Insights, which tracks demographics of visitors to a page. Mahadevan said she recommends business owners use the tools Facebook provides to figure out which ads are most effective.


“It’s really important that you’re repeating your successes and learning from the things that didn’t work so well,” she said.



Facebook offers marketing tips for businesses

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Bruce Gordon set to launch affiliate talks with Ten

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Bruce Gordon set to launch affiliate talks with Ten

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How To Best Select An Affiliate Program Online

Summary:

Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.


This article from The Online Master is about: affiliate program, affilate,marketing,affiliate marketing program,marketing program,affiliate marketing,affiliate


Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.


However, merchandisers are not the only ones who can benefit from online marketing. A booming industry nowadays, provides great opportunity as well to individuals as affiliate marketers. In affiliate marketing, an affiliate marketer doesn’t need to have his own products and services to sell. All he needs to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission.


The key to an affiliate marketer’s success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program? There is no “best affiliate marketing program,” as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there certainly is a good affiliate marketing program to start with. How to make it best would now depend on you.


But before you think how you are going to make it best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities abounding in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that’s right for you.


Information, that’s you need in order to make the right choice. It is helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. However, be wise enough to weigh their ideas before you buy them.


The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.


So now you have choices, the next question is which among those options is the right one. Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they would buy it. If the customers are not convinced upon going to the business site, then you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.


Another is the affiliate program or the merchandiser’s history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them. Although, success of the program really depends on you, this one is still very important. The sales records don’t only show how good the affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well. Moreover, look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all your efforts fairly.


If you do not have much time to promote intensively the affiliate products by creating banners, graphics and articles, choose affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that affiliate marketing is a partnership, so make sure your partner is able to support you as you help him promote his products and services.


Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.



How To Best Select An Affiliate Program Online

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