Online Marketing Help: affiliates

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Our client is an established performance media agency who has recently joined forces with a global mobile advertising business and has a number of great partnerships secured for large lead generation campaigns.

Due to their rapid growth the business is in need of an experienced performance media specialist to take ownership of the agencies Affiliate Partnerships whilst growing the network.

This role will give you the opportunity to:
• Discuss, negotiate and setup corporate affiliate deals to grow and diversify the network.
• Manage all relationships with existing publishers and seek innovative ways to drive and boost revenue beyond existing methods.
• Liaise with all internal stakeholders to project manage the performance of campaigns through the network.
• Strategically plan all affiliate campaigns in line with Advertisers marketing objectives and the best utilization of the publisher network according to desired targeted audience.
• Work closely with smaller Publishers to assist/advise them on upgrades to improve traffic and advertising on their site.
• Recruit new affiliate partners including large corporates and smaller individual affiliate marketers.
• Manage all reporting, data analytics and campaign summaries including advice surrounding landing pages and creative material.
• Create and streamline business systems to improve advertiser engagement, publisher relationship and business engagement.

This is an excellent opportunity to work side by side with the founding partner of the business who is looking for a dependable, commercially minded, innovative marketer to come on board and help grow the business.

Responsibilities include managing and leading the entire campaign management team, advising them on best practice and developing the business through the creation of seamless processes and the development of the affiliate network itself.

The business offers great career opportunity with this role potentially leading into a general management position for the right individual.

If you would like to discuss this role in more detail please contact Thomas on (02) 9699 5566 or send your CV to info@becomesydney.com.au

Sydney

Become

Interested?

Please send your CV to info@becomesydney.com.au

July 14th, 2015 at 11:08 am

Network Director – Affiliates – REF: SY7053

Affiliate marketing has been rapidly spreading its wings in the Indian e-commerce sector. Several online businesses like Flipkart, Snapdeal, Amazon.in, Jabong have started their own Affiliate Programs or have partnered with Affiliate Networks to drive traffic and boost sales. However, 90% of online businesses have failed to achieve affiliate traffic and sales as expected through affiliate marketing. So what is it that you can do to inspire affiliate loyalty and maximize affiliate sales?

You must remember that winning affiliate loyalty isn’t really easy. At present, there are over thousands of merchant affiliate programmes in existence and your affiliates are spoilt for choice. To build loyalty among your affiliates and to keep them motivated throughout, you have to do something exemplary that will make you stand out from the crowd and bring new affiliates on board.

To make this easier, here’s my secret list of what I think you should be doing to pump up your affiliates and make them promote and sell your products faster than ever! Some of these techniques may require considerable amount of time and effort. However, it’s a wise investment because once you succeed in creating loyal affiliates; they will not only stick with your affiliate program but also promote it enthusiastically and recommend it to other top affiliates.

Attractive commissions: The biggest factor which drives affiliate motivation and loyalty is MONEY! Offer them the best commission vis-à-vis competitors and affiliates will insistently start promoting your products. However, you must also be intuitive and cognizant of their business model. Start giving increased commissions during predictably low shopping periods to keep them motivated and will encourage them to promote your brand more during that timeframe, ideally offsetting the sales dip.

You could also keep a standard commission rate for all and provide an increased commission to affiliates performing exceptionally well! This will get them eager to perform better and drive maximum sales!

Give-aways, vouchers and exclusive coupons: Turn up the excitement for your affiliates by providing them with attractive vouchers, give-aways and exclusive coupons. This will encourage them to initiate engaging activities like fun contests, photo caption challenges, quizzes & trivias and reward winners with these give-aways and voucher coupons. This will help them build engagement and increase traffic on their platform and subsequently direct more traffic to your brand, with at least 30% first time/unique customers.

Innovative branding strategies: Your affiliates are the ones who will be writing about you hence, ensure that they know your products really well, especially the significant ones. Share a consolidated Marketing Kit of these products listing down their benefits, positioning ideas, and the commission rate for selling them. This approach will make affiliates (especially content bloggers) understand your products and review it appropriately.

For example, if you are a travel website, then you can carefully select a handful of tier I blogger affiliates and ask them their top five favorite destinations. Then you can pick one of these five destinations and sponsor their entire trip to this place! This initiative will not only help you win affiliate loyalty for life but will simultaneously amplify content marketing and brand visibility.

Advanced payouts: What if nobody buys this product? What if my audience doesn’t like what I’m promoting and does not click on my affiliate link? I don’t want to wait for long to receive my commission.

Every affiliate goes through these thoughts. A great way to drive away negativity and build motivation to sell more is by facilitating affiliates with advanced payouts. You can always collaborate with third-party frameworks like Escrow and create individual affiliate accounts to provide express payments every time an order is placed.

Storefronts: Yes, you love your website. How about letting your affiliates have a mini version of your store? One of the best ways to motivate your affiliates and effectively reach out to their audience is by promoting storefronts. Through a storefront they can earn by showcasing your products without having to worry about creating them/managing inventory/shipping/tracking sales. Sounds like a win-win situation for both right?

For example, if you are a fashion blogger, you can dedicate a corner of your website to a personally curated compilation of your favourite clothes, accessories and footwear from all your favourite brands! Believe me, your audience will love it and start shopping instantly!

(Image Source: http://akanksharedhu.com/)

Let them know you care!!: Personally connect with them and turn your top affiliates into loyal friends. Always remember, having a bunch of affiliates will take you nowhere but a group of enthusiastic supporters will!

If you can’t make calls, reach out to them over live chats, through surveys, conduct quarterly get-togethers and networking sessions for them. In these meetings, talk about whSeveral online businesses like Flipkart, Snapdeal, Amazon.in, Jabong have started their own Affiliate Programs or have partnered with Affiliate Networks to drive traffic and boost sales. at’s new with your company, update them with your new range of products, company vision and immediate and long-term marketing & sales objectives. This will help them gain insights and make them feel like an integral part of your brand.

Fashion brands for instance can host fashion shows to give affiliates a sneak peek of their new collection, Home decor brands can set up concept stores for affiliates to visit and personally experience the products that they will be selling.

Innovative Referral Programs: Another cool way to get your Affiliates charged up is through Innovative Referral Programs. This will save you the trouble of finding new affiliates and also keep your existing affiliates extremely happy.

Sample Affiliate Program:

We love having you as a part of our Affiliate Network;

But wait, here’s your chance to make more money with us!

Invite 10 more people and win 5% spike in your bounty!

Link Exchange: Lastly, build SEO and help your top affiliates attract more organic and editorial traffic by giving them back links. How do you do it? Promote them in your blogs, republish their articles on your website, and help them get more traffic through your page.

Motivating Affiliates is an on-going process and you have to constantly keep coming up with newer and innovative ideas to keep their spirits high and souls engaged! If you think that there’s anything that I’ve missed out on or if there’s anything that you’d like to add to my list feel free to comment below.

The Secret Sauce For Ecommerce Firms To Motivate Affiliates To Sell More!

Affiliate Marketing Program Network Making Money Online Internet Business Concept Affiliates ...

Network Director – Affiliates – REF: SY7053

Interested?

The Secret Sauce For Ecommerce Firms To Motivate Affiliates To Sell More!