Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

The all-in-one guide to everything you need to know to start an online business

Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4^th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you’ll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more.

• Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization


• Gives you trusted information on Internet security


• Covers niche and advanced e-commerce topics

If you’re in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.

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Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

DeLauro Seeks Nationwide Age Limit On E-Cigs

A “distressing loophole in federal law” allows youth to purchase the newest addition to the cigarette market without verifying their age.

So said U.S. Rep. Rosa DeLauro. She has introduced legislation, announced Monday, to change that. 

At the Boys and Girls Club on Columbus Avenue, DeLauro called for limiting minors’ access to e-cigarettes, backed by medical professionals who highlighted the dangers of the product.

Currently, there is no federal regulation on e-cigarettes, allowing users to order the e-cigarettes online or over the phone. DeLauro’s new bill: “Stop Tobacco Sales to Youth Act of 2015” is co-sponsored by fellow Connecticut U.S. Rep. Elizabeth Esty. Should it pass, it would require every state to prohibit the sale of e-cigarettes to minors and require proof of age at purchase and delivery for all online or telephone sales.

A study in North Carolina, said DeLauro (pictured), asked 98 youth aged 14-17 to purchase e-cigarettes online. Only 5 of the orders were rejected based on the consumer’s age. Some of these orders came from other states and even other countries, as not every state prevents purchase of e-cigarettes by a minor. Easy access to the product has allowed 17 percent of middle and high school students to access and use the product, according to research cited by DeLauro. In Connecticut, the statistic rises to 25 percent.

Stephanie Barnes, executive director of the Boys and Girls Club, said the new legislation would align itself well to a program her agency runs: Be Smart, Don’t Start. She explained that many smokers begin smoking in youth and then find it increasingly difficult to later kick the habit.

“The issue of e-cigarettes … is very important to us here,” she said.

E-cigarettes entered the global market in 2004. They rely on a battery-powered vaporizer to create the stimulation of smoking without containing tobacco. DeLauro and her colleagues argued that the product contains nicotine so that can lead to eventual use of tobacco cigarettes. Connecticut surveys revealed that 75 percent of middle and high school students who were using e-cigarettes eventually went on to use tobacco.

Esty said the progression from e-cigarettes to tobacco is evidence that the cigarette markets are manipulating young users, getting them addicted to nicotine thus encouraging them to transition to other forms of cigarette.

It is not just the sales of e-cigarettes to minors that is driving this legislation. DeLauro and Esty both spoke about the marketing of the product, as well as the unknown side effects.

DeLauro and Esty’s research showed that e-cigarette companies were branding themselves with the youth market seemingly in mind. Flavors such as “gummy bears” or “cotton candy” appear to have a younger market in mind, Esty said, and using cartoon characters and bright colors in the packaging does not appeal to the supposed adult audience looking to quit smoking.

“Children are not using e-cigarettes to stop their tobacco intake,” she said. “They are a gateway to tobacco.”

Esty’s and DeLauro’s concerns were echoed at Monday’s event by medical professionals, who spoke of the unknown side effects to e-cigarettes and the addictive nature of the nicotine in the product. In December 2014, an 18-month old boy died after inhaling the liquid nicotine found in e-cigarettes, and a US News and World report showed increasing numbers of adverse reactions to e-cigarettes.

Suchitra Krishnan-Sarin, associate professor of psychiatry at Yale School of Medicine, described e-cigarettes as a “whole other challenge.” Youth have been attracted to the innovative nature of the product and the targeted marketing, she said, and it is leading them to the more harmful drugs found in tobacco cigarettes. She said it is imperative the product is regulated.

Gregg Haifley, director of federal relations for the American Cancer Society Cancer Action Network, said in a press release that youth use of e-cigarettes and cigars has “skyrocketed” over the past three years, with the internet providing a cheap and easy way for young people to purchase them.

“Rep. DeLauro’s bill to restrict internet sales of these products to youth would go a long way towards protecting them from the lure of provocative online marketing tactics used by an unscrupulous industry, as well as lifelong addiction to products with disease and death consequences,” his statement read.

Roy Herbst, chief of medical oncology at the Yale Cancer Center and Yale-New Haven’s Smilow Cancer Hospital, added that the only way to combat lung cancer is through prevention. When e-cigarettes have proven to lead to tobacco, regulating e-cigarettes has to be the next step, he said.

“I am proud that my city and my state are leading this effort,” he said.

This legislation comes days after DeLauro called for the legislature to institute a policy that would prohibit use of tanning beds by minors. President of the Connecticut State Medical Society Robert Russo, who was present in discussions of the tanning beds legislation, expressed his support for the regulation of e-cigarettes. He explained that, as with tanning beds, when something is found to have harmful effects on adolescents, some companies find a “go-around” option to keep their product in the youth market. E-cigarettes are the “go around product” for tobacco cigarettes, he said.

The two bills together, DeLauro said, are part of a wider mission to help protecty oung people. So, turning to the youth from the Boys and Girls Club in New Haven, she asked them what they thought. Z’hane Ellisom took the podium to enthusiastically support the legislation. Her peers continued to ask questions of the two Congresswomen about the dangers of e-cigarettes and the science behind the legislation. DeLauro told them scientific research supporting the bill means it’s a “no brainer” it will pass.

“We have the science to back it up,” DeLauro said. “This is the intersection between science and public policy.”

In a previous interview, spokesman Thomas Kiklas of the Tobacco Vapor Electronic Cigarette Association said his group supports the ban on selling e-nicotine products to kids. He told the Independent that he could see objections if manufacturers included flavors like “bubblegum” to their products, but not fruit flavors, which he said adults enjoy in other products, as well, like liquor.

DeLauro Seeks Nationwide Age Limit On E-Cigs

Chamber Offering Marketing Seminar - The Missourian: Pacific - Washington Missourian

Some marketing experts say businesses can attract more customers by mastering a few straight forward techniques.

The Pacific Area Chamber of Commerce will host a four-hour Email Marketing Seminar Thursday, Aug. 20, from 9 a.m. to 1 p.m. at the Pacific Opera House, second floor, Mercantile Room.

The seminar will be conducted by Response Targeted Marketing, St. Louis. The online marketing firm says emails can be used to promote sales, events and share useful content with users.

Instructors will explain the email marketing system Constant Contact, which enables businesses to manage email addresses, lists and improve overall delivery rates. They also offer some tips to keep emails from being forwarded to Spam mail.

The cost is $20 per person.

Interested parties are urged to contact the Chamber office at 636-271-6639 or exdir@pacificchamber.com.

Chamber Offering Marketing Seminar - The Missourian: Pacific - Washington Missourian

Social Media Explained: Untangling the World"s Most Misunderstood Business Trend

The best-selling social media book of 2014! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books “Return On Influence” and “The Tao of Twitter” unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. “Social Media Explained” explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! This is the MUST-HAVE guide for understanding the sociological and psychological drivers that make social media marketing work.

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Social Media Explained: Untangling the World"s Most Misunderstood Business Trend

Do You Want To Receive More Affiliate Checks?

Summary:

Affiliate Marketing is by far, one of the easiest ways to make money online. It is a revenue sharing business relationship between the affiliate who agrees to promote the products or services, and the merchant who offers them.

This article from The Online Master is about: affiliate marketing,affiliate programs,making money online,small business

Affiliate Marketing is by far, one of the easiest ways to make money online. It is a revenue sharing business relationship between the affiliate who agrees to promote the products or services, and the merchant who offers them.

The affiliate advertises the merchant’s products and services and gets a commission for every successful referral. Every time a customer is referred to the merchant’s site, through the affiliate’s efforts, and makes a purchase, the affiliate gets a share of the profit. No payment is due to the affiliate until successful results are realized. Compensation is based on either number of visits (Pay-per-click), registrant (Pay-per-lead), or commission for each sale (Pay-per-sale).

Affiliate Marketers can earn a few bucks to thousands of dollars with affiliate programs. The opportunity to earn in affiliate marketing can only be limited by the affiliate’s determination, creativity and strategy. It is a brilliant way to earn online, and you do not have to produce your own product or service to make a buck. By advertising your merchant’s products passionately, you get more in return. Profits in affiliate marketing usually start small but can get larger as the campaign starts to build up steam.

There are many ways that an affiliate marketer can do to maximize their profits. If you ask any affiliate marketer how many affiliate checks they would want to receive, they will most likely want to get as many as possible. Some affiliate checks are small, amounting to nothing more than $25.

While others are large and can easily reach the thousands and even more. Over time, these affiliate checks may build up to a really impressive amount. However, making a fortune in affiliate marketing is not instant. You should put in enough work and effort as well. You have to use your imagination to find more ways to attract more web traffic that can convert to sales for the merchant and profit for you as well.

How many affiliate checks do you want to receive? Most affiliate marketers will enthusiastically reply that they want to receive as many affiliate checks as possible. However, is it as easy as it sounds? Does joining many affiliate marketers guarantee more affiliate checks that really amount to something? The answer is No. Most affiliate marketers assume that joining multiple affiliate programs is a wise option. Because, it is very easy to join affiliate programs and there is really nothing to lose, affiliate marketers are tempted to join as many programs they can get their hands on. Thus, they fail to give their affiliate programs enough attention and work that they ought to receive. The maximum potential of the affiliate programs are not realized and the resulting income from these programs will almost certainly be disappointing.

The best way to achieve multiple streams of income is to concentrate on one affiliate program first. Choose a product or service that you can promote passionately. Pick a product in which you have complete trust. The best products and services to promote are those that you use personally. Your prospects will be able to sense your sincerity whenever you promote a product that you have experienced. This will greatly enhance your credibility as well as your product’s marketability and will really encourage your prospect to purchase or avail of the product or service.

As soon as your first affiliate program is making a reasonable profit then you can proceed to joining another affiliate program and repeat the process. “Too much, too soon” is a common pitfall in affiliate marketing. Joining too many affiliate programs simultaneously in the hopes of having multiple streams of income simply does not work.

Focus first on one affiliate program and work on it so that it makes a good profit. Then, go find another promising program and give it your best effort. The question should not be how many affiliate checks you want to receive, but how many “high-paying” affiliate checks can you receive. The answer lies in your determination to succeed and determination to maximize your earning potential. With the right tools, the right actions, and perseverance you can definitely make a good profit out of affiliate marketing.

Do You Want To Receive More Affiliate Checks?

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Network Director – Affiliates – REF: SY7053

<- Back to all jobs

Our client is an established performance media agency who has recently joined forces with a global mobile advertising business and has a number of great partnerships secured for large lead generation campaigns.

Due to their rapid growth the business is in need of an experienced performance media specialist to take ownership of the agencies Affiliate Partnerships whilst growing the network.

This role will give you the opportunity to:
• Discuss, negotiate and setup corporate affiliate deals to grow and diversify the network.
• Manage all relationships with existing publishers and seek innovative ways to drive and boost revenue beyond existing methods. 
• Liaise with all internal stakeholders to project manage the performance of campaigns through the network.
• Strategically plan all affiliate campaigns in line with Advertisers marketing objectives and the best utilization of the publisher network according to desired targeted audience.
• Work closely with smaller Publishers to assist/advise them on upgrades to improve traffic and advertising on their site. 
• Recruit new affiliate partners including large corporates and smaller individual affiliate marketers.
• Manage all reporting, data analytics and campaign summaries including advice surrounding landing pages and creative material. 
• Create and streamline business systems to improve advertiser engagement, publisher relationship and business engagement. 

This is an excellent opportunity to work side by side with the founding partner of the business who is looking for a dependable, commercially minded, innovative marketer to come on board and help grow the business.

Responsibilities include managing and leading the entire campaign management team, advising them on best practice and developing the business through the creation of seamless processes and the development of the affiliate network itself.

The business offers great career opportunity with this role potentially leading into a general management position for the right individual. 

If you would like to discuss this role in more detail please contact Thomas on (02) 9699 5566 or send your CV to info@becomesydney.com.au

Sydney

Become

Interested?

Please send your CV to info@becomesydney.com.au

July 14th, 2015 at 11:08 am

Network Director – Affiliates – REF: SY7053

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…

And so being able to communicate well in writing isn’t just nice; it’s necessity. And it’s also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you’re a big brand or you’re small and solo.

Sections include:

• How to write better. (Or, for “adult-onset writers”: How to hate writing less.)


• Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)


• Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.


• Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.


• “Things Marketers Write”: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.


• Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Launch: An Internet Millionaire"s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.

Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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Launch: An Internet Millionaire"s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Attractions Association provides strength in numbers

There is strength in numbers, the saying goes.

That’s definitely true for representatives of local tourist attractions, who launched the Shreveport-Bossier Attractions Association three years ago and recently re-launched the association as a membership-based organization.

Designed to support the growth and success of local tourist attractions, the association assists its members with everything from marketing assistance to professional development.

The kinds of attractions that qualify for membership include festivals and annual events, museums and art galleries, nature centers and outdoor recreation, performing arts venues, tour guides and more. If you own, work for or represent such an attraction in Caddo or Bossier Parish, the association would love to hear from you. Membership is free but requires attractions complete a membership application and attend a minimum of two meetings annually.

This kind of organization represents, to me, something really special about Shreveport-Bossier City as a market.

When I first took my job at the tourist bureau, I was surprised at the extent to which businesses that are often in direct competition with one another — hotels, for instance — work together to help one another out. The Shreveport-Bossier Hotel and Lodging Association is a great example, as is the Attractions Association.

Julia Foley, Shreveport-Bossier Attractions Association board president and co-owner of Apex Events, LLC, says the association gives local attractions the opportunity to come together and network, share resources and voice concerns about what’s going on in their industry. There are also more tangible benefits of membership, such as access to cooperative advertising dollars, which she describes as “a huge incentive” for tourist attractions, which often operate on small budgets with limited staff and resources.

“Our goal all along has been to strengthen our area attractions with the ultimate goal of creating a more sellable Shreveport-Bossier,” Foley said. “If a destination only has a few attractions that are spotlighted on a regular basis, that’s not good for a market like ours, which thrives on repeat visitation.”

One of the benefits of membership is free admission to a quarterly seminar series that provides ongoing professional development opportunities for employees of area attractions. These seminars, organized by the Attractions Association in partnership with the Shreveport-Bossier Convention and Tourist Bureau, provide expert training on topics like creating powerful experiences for visitors and customers, e-mail marketing and social media best practices for businesses.

Non-member attractions and tourism-related businesses are welcome to take part in these seminars, but must pay $20 to attend.

“My first introduction to the Attractions Association was attending one of the quarterly seminars,” said Robin Williams, marketing director of Holiday Lanes. Holiday Lanes is a member of the Attractions Association, and Williams now serves as a member of the association’s board of directors. “The seminars are really beneficial – they’re held locally, so you can get the kind of professional development that you’d get from attending a conference without traveling.”

Williams also enjoys the opportunity to simply network with employees of other attractions.

“In some ways, we’re competing for the same audiences, so we don’t always get to work together,” Williams said. “I just enjoy bouncing ideas off of other attractions, and occasionally partnering on a promotion or event. Through the association, we’ve developed promotional partnerships with places like Sci-Port and Splash Kingdom.”

The Shreveport-Bossier Attractions Association reviews membership applications on a quarterly basis, with the next round of applications due on Tuesday, Sept. 1. To request a membership application, or for more information, contact Melissa Small, communications coordinator for the Shreveport-Bossier Convention and Tourist Bureau, at msmall@sbctb.org or (318) 213-8266.

Chris Jay is the public relations and social media manager for the Shreveport-Bossier Convention and Tourist Bureau. Email Chris at cjay@sbctb.org.

Read or Share this story: http://www.shreveporttimes.com/story/money/business/2015/07/11/attractions-association-provides-strength-numbers/29960355/

Attractions Association provides strength in numbers

Whitehat SEO Launches New Facebook Ads Marketing Guide

Whitehat SEO Ltd, a London marketing company, has published a comprehensive online guide on the best practices and techniques in using Facebook ads marketing. Facebook is the leading social media site in the world, with millions of personal members, and nearly as many business pages.

Studies show that social media marketing remains the top way for businesses to reach multitudes of consumers. Many businesses however, are unsure of how to proceed with their marketing strategies. Ron Stillman, marketing specialist, knows this plight all too well. Stillman observes, “Businesses know that they need social media marketing in order to succeed in today’s technology-based world. They just don’t know where to begin or how to implement the right strategies in order to get their businesses noticed.”

Clwyd Probert of Whitehat SEO Ltd agrees and says, “Facebook Ads allow you to do marketing for your business, acquire fans for your business page, and create more leads. It makes possible for you to advertise a page or content you are managing on Facebook.”

The comprehensive guide is designed to help businesses to better launch social media marketing, showing them how to effectively reach their targeted audiences using white hat SEO. Facebook can be effectively utilized to provide an audience for nearly any business. Probert notes, “If Facebook was a nation it would rank third in the world’s population after China and just behind India.” The social media giant is the leading marketplace for a number of businesses today, although it is important for businesses to know how to properly use it.

Creating a personal and a business profile is essential, which is one tip that the new guide offers. Companies that have never used Facebook as a means of advertising can learn strategies and tips to help them to put together an effective marketing platform and guide them to reach consumers that are legitimately looking for what they are offering.

“I see ads on Facebook all the time, and I have even clicked on a few”, says one social media user. “I love how they match the ads to my interests.” The new guide aims to help businesses tap into the social media market in an effort to raise awareness and profits.

###

Contact Whitehat SEO Ltd:

Clwyd Probert
02088344795
info@whitehat-seo.co.uk
Unit B52.1 Ugli Campus, 56 Wood Lane, London, W12 7SB

Whitehat SEO Launches New Facebook Ads Marketing Guide

Make Money Online with CPA Networks

Click-Per-Action (CPA) networks provide some of the fastest and easiest ways for affiliate marketers to make big money online.

Advertisers such as Netflix, eHarmony, Liberty Mutual Insurance or any other company are looking for new leads and are willing to pay for them. How much depends on the company and the offer, but generally about $10 to $20 per lead.

CPA Networks serve as the middleman between advertisers and affiliate marketers who can provide these leads.

Ok, let’s see how this can make me money using a CPA network….

Recommended for YouWebcast: Scaling Startup Sales: Lessons Learned from Bootstrapping My Company $0 to $30 Million

The Breakdown

CPA Networks tell the advertisers that their members can provide a certain number of new leads. In exchange, the advertisers tell the CPA Networks that they will give them a certain percentage of the commission – anywhere from 1% to 5% usually — on that lead if they can deliver what they promise.

For example, if Netflix is paying $20 for new leads who sign up for their service, the CPA network representing Netflix to their affiliates make $1 and the affiliates make $19.

To earn that commission, basically CPA networks make sure that their affiliates are able to back up their statements to their advertisers that they can provide the amount of leads they are promising.

If affiliates can’t support their claims, advertisers are going to go find other CPA networks that can deliver what they promise.

With the popularity of the internet as a marketing tool, there are literally hundreds, if not thousands, of CPA networks out there all competing for the same limited number of advertisers.

CPA Networks and Risk

CPA networks take a certain amount of financial risk because in some cases they pay out their affiliates before they are reimbursed by their clients.

If for some reason the client decides not to pay, or the client goes out of business, then the affiliate already has been paid and the CPA network is left holding the bag.

Not All Marketers Can Join

CPA networks have to be a little exclusive as to which affiliates they choose to be in their network. What they really want to see are affiliate marketers who can produce the leads for their clients. What they don’t really want to see are affiliates who are newbies who don’t know what they are doing or, worse yet, scammers who are just going to take the money and run.

If you can show a CPA network that you are not a newbie or a scammer, it’s fairly easy to get into almost any network. In this guide, we are going to show you exactly how you can do it.

Do Your Research First

Before you start applying to CPA networks, you are going to want to do your homework and find the best ones on the Internet to do join. If you are legitimate affiliate marketer, you are likely going to get accepted to almost all the CPA networks you apply to, especially if you follow the steps in this report.

But not all CPA networks are created equal. Some represent big-money advertisers and pay out their commissions promptly, resolve issues efficiently, and have sterling reputations. Others, not so much.

Trying to tell the difference between the two if you are inexperienced can be difficult. Your best bet is to ask your peer affiliate marketers which networks they like to work with. Another option is to visit an Internet marketing forum such as Warrior Forum and ask around there.

Biggest Isn’t Always Better

A lot of people apply to the biggest CPA networks because they tend to have the biggest name clients and consequently the biggest commissions. But if you are just starting out with CPA networks, it may be a good idea to begin with second-tier CPA networks until you gain some experience.

The big, established networks are much more exclusive as to who they let in than the smaller networks, so instead of beating your head on the wall trying to get accepted, you can get started right away with the smaller ones and gain the experience that will grease your way into the mega-networks later.

Don’t Give Up

If for some reason you are denied entry into a CPA network, don’t take it personally. Just move on to another one because there are hundreds of them.

If it is really important to you to be on that network, then simply add a note to your calendar to try again in a couple of months. By that point, you probably will be more experienced anyway and will have a better chance of being accepted.

Author: Troy Hollenbeck

Troy Hollenbeck is President/CEO of Evolve Journal a digital media company in St.Albert, Alberta,Canada. Hockey writer, blogger, author, former hockey player and marketing strategist. “Lives life with zest and authenticity to help others achieve their dreams and pursue passions”… View full profile ›

Make Money Online with CPA Networks

Best Enterprise PPC Companies Rankings Announced by topseos.com for July 2015

NAPLES, FL, Jul 12, 2015 (Marketwired via COMTEX) — The independent authority on online marketing, topseos.com, has named their ratings of the 10 top enterprise PPC agencies in the internet marketing industry for the month of July 2015. Each month the independent research team at topseos.com analyzes the top performing enterprise PPC agencies and ranks them based on their performance during a meticulous analysis of their provided services. The ratings are revealed at the start of each month to assist businesses in selecting an effective solution.

These services are judged in order to decide which produce the best overall enterprise PPC solution. This is achieved through the use of a set of analysis criteria consisting of five areas of evaluation used to benchmark and compare services based on the most important aspects of these solutions. The five areas of analysis used during this process include processes, technology, core leadership, availability, and CPA minimization.

The 10 top enterprise PPC agencies for July 2015 are:

1. Disruptive Advertising

2. Get Found First

3. WebiMax

4. Web Talent Marketing

5. Bruce Clay

6. Hanapin Marketing

7. ICrossing

8. Geary LSF Group

9. Razorfish

10. IProspect

ABOUT topseos.com

topseos.com is an online organizer of independent reviews and ratings. The ratings of the best search engine marketing services are released monthly to assist businesses in connecting with enterprise PPC services which feature a history of effective solutions. Thousands of search engine marketing services are put to the test while only the absolute best services are featured in the ratings.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

<strong>Contact Information
</strong> Marc Stephens
 800-874-2458
 9045 Strada Stell Ct.
 Naples, FL 34109

SOURCE: topseos.com

(C) 2015 Marketwire L.P. All rights reserved.

Best Enterprise PPC Companies Rankings Announced by topseos.com for July 2015

My Facebook for Seniors (2nd Edition)

The perfect book to help anyone 50+ learn Facebook–in full color!

Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games on Facebook; and much more.

Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks.

Here are just a few things you will learn how to do in this top-selling book:
• Sign up for Facebook (it’s free!) and create a new account
• Configure Facebook’s privacy settings to keep your personal information private
• Find old friends who are also on Facebook
• Use the News Feed to discover what your friends are up to
• Discover how best to use Facebook to keep in touch with your kids and grandkids
• Update your friends and family on your current activities
• View your friends’ digital photos–and share your photos with friends and family
• Personalize the Timeline page that your friends see
• Use Facebook to schedule and manage real-world events–including birthdays
• Chat privately with friends and family–via text or video
• Find and follow pages from your favorite public figures and companies
• Discover interesting topic-specific groups
• Enhance Facebook with interesting apps and fun social games
• Search Facebook for useful information
• Find out what you should–and shouldn’t–share on Facebook
• Use Facebook on your iPad, iPhone, or Android device

 

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My Facebook for Seniors (2nd Edition)

Top 5 Inbound Marketing Metrics You Should Be Measuring

Marketing is marketing, right? Wrong. Outbound marketing and inbound marketing are entirely different ball games. Outbound marketing is all about getting in front of your potential customers – whether they want you there or not – and inbound marketing is all about bringing your potential customers to you.

Can you guess which approach is more effective? [Hint: That was a rhetorical question!]

In order to be a successful inbound marketer, you need to recognize that success with inbound marketing cannot be measured in the same way as the success of outbound marketing. I mean, think about it – unless you’re running an additional outbound advertising campaign, very rarely will you be considering traditional outbound metrics such as your cost-per-click (CPCs) as benchmarks for success.

Instead, with inbound marketing you have so many other indicdators to consider, from website visitors, to lead acquisition, to conversions, and more.

Recommended for YouWebcast: Scaling Startup Sales: Lessons Learned from Bootstrapping My Company $0 to $30 Million

So… The question is, if you’re not measuring what you previously considered a key indicator, what should you be measuring?

New Business from Inbound Activities

This where the rubber meets the road when it comes to inbound marketing. Point blank – have you generated new business as a result of your inbound marketing activities?

Unlike many outbound marketing activities, you can actually measure the ROI of inbound marketing in a way that is concrete and objective thanks to the magic of the internet. There are plenty of ways to do this manually using tracking URLs, Google Analytics, spreadsheets and the like, but why go to all that effort when today’s marketing automation software platforms make this so simple? Here at Quintain, we use HubSpot to measure the impact of our inbound marketing activities. With Hubspot’s Sources Report, this is very easy to understand. You can see exactly how your website visitors found you, including who’s coming in from organic search, from social media, from email marketing referrals and even direct traffic.

The beauty of the Sources Report is that it doesn’t just tell you where your visitors came from, it also tells you how many of those visitors converted into leads, and then into customers – and it breaks it all down by channel. If you’re doing your inbound marketing effectively, you should be seeing inbound results under all sources but direct traffic.

As your business makes its transition from outbound to inbound marketing, it will start seeing results, specifically in terms of the quantity of leads and the cost of customer acquisition (COCA). According to Demand Metric, inbound marketing costs 62% less than traditional marketing, yet each dollar spent on inbound marketing generates 3 times as many leads as traditional marketing.

Wow.

Website Traffic to Lead Ratio

It’s fair to say that if your website traffic is increasing, and you’ve strategically included numerous calls to action (CTAs) around your site, you should be seeing your leads increase as well. If you’re not satisfied with your overall visitor-to-lead conversion rate, take a look at the conversion rates of individual pages on your website. Start with your best performing pages – the ones that attract the greatest number of visitors. Ask the following question:

• Do these pages have calls to action?


• Are the CTAs related to the topic of the page on which they are placed?


• Are they appropriate given the various stages of the buyer’s journey?


• Are they placed appropriately and designed with eye catching colors?

Understanding which CTAs to offer visitors is critical. You don’t want to place your Bottom of the Funnel offer on a Top of the Funnel page, regardless of how heavily trafficked it is.

Landing Page Conversion Rates

This may sound redundant – after all, aren’t landing pages the pages that convert your website traffic into your leads? Yep, that is true. But landing pages are in many cases more powerful than typical website pages. I like to think of landing page visitors as members of a captive audience. After all, according to Marketing Sherpa, 42% of offer-related graphics on landing pages aren’t clickable and 16% of landing pages don’t have navigation bars. That means that when your visitors are on your landing pages, they’re kind of stuck there, unless they choose to actually exit your page or they convert on your offer.

So use that real estate wisely:

• Make your landing pages easy to read


• Make them colorful – interesting not gaudy


• Make them direct

Essentially, do what you can (test, test, test!) to see what leads to the highest visitor-to-lead conversion ratio.

Lead to Customer Conversion Ratio

This seems to be the hot topic lately, and it goes back to the fact that outbound and inbound marketing are so different. Outbound marketing, though annoying if you’re on the receiving end of the efforts, ensures that a company’s salespeople are going only after qualified people – it’s whether they want the product or service that is unknown. Inbound marketing is the opposite; you know your audience interested, and you can watch them gobble up the content that you’re producing… But you don’t know that they are qualified or they’re even planning to purchase in the next few months.

Or do you?

If you’re not happy with your lead to customer ratio, make more of an effort to qualify or even score your leads (use this template to set up lead scoring). Understand whether they’re Marketing Qualified (MQLs) or Sales Qualified (SQLs), and begin to nurture them. After all, According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

Marketing-Influenced Customer Revenue

While it’s great that inbound marketing is growing your site traffic and boosting your gathered leads, is inbound actually bringing in revenue? After all, at the end of the day, that’s what marketing – whether outbound or inbound – is all about. While marketers (myself included) will say that marketing’s all about satisfying the needs of the consumers, it’s not. Marketing is all about growing your business through an increased customer base. So unfortunately, at the end of the day, it really all comes down to revenue. But lucky for you, businesses that blog (the core of inbound) are 13x more likely to enjoy positive ROI.

The inbound marketing metrics outlined in this post are the best ways to get started. From here, there are plenty of other metrics you can track – but getting the basics established is the most important part.

Author: Kristen Patel

As a Marketing Manager, Kristen works with Quintain’s clients on every step of their inbound marketing journey. She brings to the table experience in social media marketing, content marketing, email marketing and retention marketing. Kristen graduated Cum Laude with a B.S. in International Marketing from Northeastern University in Boston, Massachusetts…. View full profile ›

Top 5 Inbound Marketing Metrics You Should Be Measuring

Social Media Marketing: Social Media Marketing - 2nd EDITION - How To Build And Execute Your Own Social Media Strategy (Social Media, Facebook, ... Selling On Amazon, FBA, Online) (Volume 1)

Social Media Marketing – 2nd Edition: How to Build and Execute Your Own Social Media Strategy This book contains proven steps and strategies on how to use social media to market your products and services. Social media has evolved rapidly and turned into an important part of our life and how the world functions. Only a few years ago people said that if as a business, you are not on social media, you are missing out. Today nobody says that because it’s a given that every business, no matter how big or small, has an online presence. It’s no longer just an additional source of leads or just a side note in the marketing plan of a business. Social media is now at the center stage of how businesses run and how they market their products and services. By reading Social Media Marketing, you will learn: The basics of social media marketing How to form a good social media strategy. How to start a good blog that will be the cornerstone of your social media empire. How to optimize your strategy on sites such as Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram etc. How to execute and manage the system without getting overwhelmed by it. Thousands of indie artists, musicians, writers, and creators of all kind are making a living doing what they love, because of the internet. Even more people have started small businesses that are completely online and completely automated and earn quite a decent amount of passive income. All they do is market their business on social media and keep earning week after week. With an understanding of social media marketing strategies, you can cash in on these opportunities as well. ACT NOW. Click the BUY button at the top of this page! Then, you can read Social Media Marketing: How to Build and Execute Your Own Social Media Strategy on your own Kindle device, computer, tablet or smart phone.

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Social Media Marketing: Social Media Marketing - 2nd EDITION - How To Build And Execute Your Own Social Media Strategy (Social Media, Facebook, ... Selling On Amazon, FBA, Online) (Volume 1)

Do You Make These Affiliate Mistakes?

Summary:

You’ve just come across a fantastic product and you’re thinking of signing up as Affiliate but before you get carried away, here are a few pointers that can save you both time and money!

This article from The Online Master is about: adwords, PPC, affiliate,pay per click, google adwords, keywords, researching keywords.

You’ve just come across a fantastic product and you’re thinking of signing up as Affiliate but before you get carried away, here are a few pointers that can save you both time and money!

1.Is the sales letter any good, read the headline first it’s been shown that a good headline makes a big difference (it’s been proven that 75% of people make up their minds of purchasing a product just from reading the headline alone.)

Is the rest of the sales letter any good, do you find yourself reading being drawn through the sales letter? Would you buy the product yourself? If you would, others probably would as well.

2.Are there any “leaks” on the sales page? By leaks I mean are there any thing on the webpage to distract your visitor from making a purchase

or a way for you could lose out a commission.

For example

Do You Make These Affiliate Mistakes?

Facebook gives users more control over News Feed

The social network has acknowledged that users are the best placed to know what is most meaningful to them and are giving them more control over what they see on New Feeds.

Currently only available to iOS users, with desktop and Android being added in the coming weeks, users can select the people or Pages they want to see first when the visit the social network. The feature will only initially be available to those in the U.S.

“To help prioritize stories, and make sure you don’t miss posts from particular friends and pages, you can now select which friends and pages you would like to see at the top of your News Feed,” said Jacob Frantz, Facebook product manager

The function itself isn’t new. Facebook users have long been able to curate their News Feeds, but it has been somewhat hard to find and not as clear cut as the new in-stream function.

Marketers will need to develop strategies that encourage users of the social network to keep them in view using unique content and offers.

As well as setting who is seen first in a News Feed, the recent update also has options to discover new Pages based on the types of pages a users has indicated they like seeing content from and a Follow/Unfollow tool that allows users to stay connected to Friends but removes them from the News Feed.

Image via Shutterstock

Tags: content marketing, social media, social network

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Facebook gives users more control over News Feed