Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The NEW Rulebook for Entrepreneurial Success

What’s the surest way to startup failure? Follow old, outdated rules. 

In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift? 

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight.  It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you’ll be able to sell pretty much anything you want.

Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.

A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

• The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion


• Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists


• Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)


• Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers


• Diversification: Grow your business by expanding into multiple delivery channels


• Monetization: Now that your expertise is established, you can begin charging money for your products or services 

This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. 

Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. 

Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. Magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales

Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff.

Ready to generate sales, build brand buzz, and watch your cash flow soar? “Pilot to Profit” clears up the confusion of modern entrepreneurship—so you can build a smart, successful and sustainable business with sky-high returns.

Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I?) How do I double my profits this year without doubling the work?

As you turn the pages, you’ll uncover answers to the questions that have kept you stuck. And, proven strategies to help your business get found and turn connections into paying customers—whether you’re an established enterprise or just

What can you expect? A stronger money mindset that no longer sabotages your ability to be paid what you’re worth for the work you do. Expect your money-making “radar” to be on high alert. A clearly defined business model that maximizes what comes in, with less effort put out. Ease finding the right channels to grow your business so that you can reach more people. An understanding of how to create content that raises your credibility and puts you on the map. (Because without great content, your business might never be found.) Not only will you learn about turning out content that begs to be clicked on, but you’ll gain powerful strategies for sharing that content through email and social media, so it gets devoured and grows your fan base. Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book uncovers every step you need on your journey to building a successful, profitable business you love. With “Pilot to Profit,” you’re officially cleared for takeoff.

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Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales

Facebook Promotes Search Pro To Build Out Local L.A. Ecommerce

Facebook continues to become more serious about ecommerce as it tries to pull in a higher percentage of search advertising budgets to the site. The company named Frank Lee to industry lead for ecommerce of global marketing solutions to lead a dedicated team based in Los Angeles that will support southern California businesses that want to leverage the company’s string of advertising options.

Internet use continues to move from the Web to mobile apps, but the consumer’s ability to make quick and easy transactions on smartphones still requires work. Too many checkout processes create friction, whether on the Facebook Newsfeed or elsewhere, Lee admits.

“Mobile conversions will improve within the next few years,” Lee says, “and measurement will evolve,” as search marketers think about how to get products in front of consumers in other ways, such as Facebook, and technology presents new options.

Invoca VP of business development Scott Hamilton’s vision to bridge the gap with automated commerce means storing payment credentials in the cloud. The approval process requires consumers to say “Google, approve payment through Google Pay or Apple Pay.” The consumer would see the words “payment approved” on the screen, or the person I in the call center would hear “payment approved.”

It will become easier for Facebook to improve on its ecommerce services because technically, its infrastructure mirrors an application on desktop — not just mobile.

In July reports began rolling out that Facebook would allow certain stores to sell their products directly through the social network with help from a buy button. “Shop Selection” is not the first time Facebook tried ecommerce. The company in 2011 allowed brands like Gamestop, Gap, JCPenney, and Nordstrom to open stores on the site, but all closed up shop within one year.

Initially, Lee will lead the new initiative from L.A., supporting search marketers and others through Facebook’s advertising products like Dynamic Product Ads, which work off a similar data feed as Google and Bing product ads.

At stake is the $82.4 billion marketers will spend this year on search advertising — rising to $134.46 billion by 2019, per eMarketer.

Despite similarities between social and search advertising, there are just as many differences. Search marketers need to turn their optimization focus from keyword selection and bid management to people, audience, and creative, per Lee. And, where they might have optimized headlines or descriptions once monthly, creative fatigue forces Facebook advertisers to optimize more frequently.

“You’re vying for attention between friends and family posts,” Lee says, because Facebook ads, “thumb stoppers,” literally stop social media users “in their tracks” from typing to pay attention to the advertisement.

Facebook Promotes Search Pro To Build Out Local L.A. Ecommerce

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

New Email Marketing Automation & Integration Guide Outlines Full Process

Sacramento, California (PRWEB) August 31, 2015

StreamSend, the email marketing service provider, shares advice and a free white paper to help businesses use video to build customer relations and sales with their email marketing strategy. Video Email Marketing is an important part of StreamSend’s Email Marketing Automation & Integration Guide, which teaches integration and automation tactics that lift conversions and boost ROI.

“Video Email Marketing offers a return 280% higher than traditional direct mail.”
-Gartner Research

“In today’s cluttered digital landscape, it’s extremely difficult to capture the consumer’s attention,” said Dan Forootan, president of StreamSend Email Marketing. “Incorporating video into email marketing is one of the most potent ways to increase email engagement, breaking through that clutter and demanding attention. Here are some tips for getting started.”

1.    Video Length:
Shorter is better. Keep videos under 60 seconds.

2.    Content:
Make sure videos resonate with your audience and is relevant to your product or service.

3.    Format:
Use a format that supports both web and mobile video. Smartphones and tablets are too common to ignore. Video should play in both HTML5 and Flash.

4.    Email Design:
Design emails so that video is the primary focus and is positioned above the fold — up to 400 pixels wide. The message should concisely state “what’s in it for them” and why they should watch the segment.

5.    Lead Generation:
Consider adding a URL to the video to create immediate engagement and take viewers to the landing page. Or add a form right on to the video which viewers can use to subscribe directly to the mailing list.

6.    Subject Line:
Subject line copy should include the word “video” and tie into the segment’s subject matter.

7.    Landing Page:
Design a landing page to create continuity. Keep the audience close; don’t send them to YouTube.

8.    Tracking:
Be sure to track open rates, play rates, shares, etc., and compare them to traditional email campaigns.

Find out how to put video and all of the power of email marketing to work for your business, read StreamSend’s Agency Email Marketing Guide at http://www.streamsend.com/SSPR-EIAGuide2015

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/08/prweb12929983.htm

StreamSend Shares 8 Steps to Build Sales with Growing Success of Video Email Marketing

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Ultimate Primer and How-To Guide for Social Media Marketing

In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:

• A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
• A proven process to attract followers and fans and convert them into customers and clients
• The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
• Tips on why, when, and how to use online advertising
• Essential advice on content marketing and targeted tactics to enhance your SEO
• New information on why self-expression is the true driver of social media use and how to leverage it for your business
• Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Launch: An Internet Millionaire"s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.

Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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Launch: An Internet Millionaire"s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Social Media Marketing: Social Media Marketing - 2nd EDITION - How To Build And Execute Your Own Social Media Strategy (Social Media, Facebook, ... Selling On Amazon, FBA, Online) (Volume 1)

Social Media Marketing – 2nd Edition: How to Build and Execute Your Own Social Media Strategy This book contains proven steps and strategies on how to use social media to market your products and services. Social media has evolved rapidly and turned into an important part of our life and how the world functions. Only a few years ago people said that if as a business, you are not on social media, you are missing out. Today nobody says that because it’s a given that every business, no matter how big or small, has an online presence. It’s no longer just an additional source of leads or just a side note in the marketing plan of a business. Social media is now at the center stage of how businesses run and how they market their products and services. By reading Social Media Marketing, you will learn: The basics of social media marketing How to form a good social media strategy. How to start a good blog that will be the cornerstone of your social media empire. How to optimize your strategy on sites such as Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram etc. How to execute and manage the system without getting overwhelmed by it. Thousands of indie artists, musicians, writers, and creators of all kind are making a living doing what they love, because of the internet. Even more people have started small businesses that are completely online and completely automated and earn quite a decent amount of passive income. All they do is market their business on social media and keep earning week after week. With an understanding of social media marketing strategies, you can cash in on these opportunities as well. ACT NOW. Click the BUY button at the top of this page! Then, you can read Social Media Marketing: How to Build and Execute Your Own Social Media Strategy on your own Kindle device, computer, tablet or smart phone.

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Social Media Marketing: Social Media Marketing - 2nd EDITION - How To Build And Execute Your Own Social Media Strategy (Social Media, Facebook, ... Selling On Amazon, FBA, Online) (Volume 1)

Sticky Web Media Debuts Complimentary eBook to Build eCommerce Apparel Business Success

Sticky Web Media, a leading full-service digital marketing agency, has announced the availability of a new complimentary ebook designed to help ecommerce apparel companies experience success.

Los Angeles, CA (PRWEB) June 24, 2015

Sticky Web Media has today announced the publication of a complimentary ebook designed to provide ecommerce apparel business owners with an in-depth understanding of the industry and to debunk myths that can easily derail success.

“At Sticky Web, we believe in giving our clients and potential clients more,” explains company founder Tony Tateossian. “I believe that every business owner should experience success, and this book is one way we help ensure that’s possible.”

Entitled 10 Secret Ingredients to Make Your Online Business Successful, the new book offers 100 pages filled with expert opinion and advice from successful ecommerce business owners and Internet marketing experts provided in a friendly, accessible format. Included in those pages are the top five myths that all too often lead to failure, including:

1.    A strong market name will make up for the lack of a good website.
2.    Blog writing is a waste of time and energy that could be better used elsewhere.
3.    Affiliate marketing is too costly, and a team of experts offers better chances of success.
4.    The only thing needed to improve SEO is using more keywords in the copy.
5.    Ecommerce isn’t really necessary as long as a business can use wholesale.

“Ecommerce is booming,” Tateossian adds. “We brought together thought leaders and industry experts to create the single most important guide for business owners moving online and unsure of the ecommerce sector.”

10 Secret Ingredients to Make Your Online Business Successful contains essential steps to effective online business management, as well as information to help business owners understand the radical changes in customer relationship management created by social media. Without knowledge of how to use ecommerce successfully, businesses are at a significant disadvantage.

To learn more about Sticky Web Media’s services or to download the new ebook, visit http://www.StickyWebMedia.com.

About Sticky Web Media: Sticky Web Media began as an SEO company in 2009 and has transitioned to a full-service digital marketing agency today. The company offers a broad range of essential digital marketing services designed to help clients build success in the online and offline environment.
Contact: Tony Tateossian
Name: Sticky Web Media

Phone: (213) 377-5133

Web Address: http://www.StickyWebMedia.com
Email: Sales(at)StickyWebMedia(dot)com
Source: Tony Tateossian

For the original version on PRWeb visit: http://www.prweb.com/releases/StickyWebMedia/Free-eBook-to-Build-eCom/prweb12807358.htm

Sticky Web Media Debuts Complimentary eBook to Build eCommerce Apparel Business Success

Social Media Marketing: Social Media Marketing - 2nd EDITION - How To Build And Execute Your Own Social Media Strategy (Social Media, Facebook, ... Selling On Amazon, FBA, Online) (Volume 1)

Social Media Marketing – 2nd Edition: How to Build and Execute Your Own Social Media Strategy This book contains proven steps and strategies on how to use social media to market your products and services. Social media has evolved rapidly and turned into an important part of our life and how the world functions. Only a few years ago people said that if as a business, you are not on social media, you are missing out. Today nobody says that because it’s a given that every business, no matter how big or small, has an online presence. It’s no longer just an additional source of leads or just a side note in the marketing plan of a business. Social media is now at the center stage of how businesses run and how they market their products and services. By reading Social Media Marketing, you will learn: The basics of social media marketing How to form a good social media strategy. How to start a good blog that will be the cornerstone of your social media empire. How to optimize your strategy on sites such as Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram etc. How to execute and manage the system without getting overwhelmed by it. Thousands of indie artists, musicians, writers, and creators of all kind are making a living doing what they love, because of the internet. Even more people have started small businesses that are completely online and completely automated and earn quite a decent amount of passive income. All they do is market their business on social media and keep earning week after week. With an understanding of social media marketing strategies, you can cash in on these opportunities as well. ACT NOW. Click the BUY button at the top of this page! Then, you can read Social Media Marketing: How to Build and Execute Your Own Social Media Strategy on your own Kindle device, computer, tablet or smart phone.

Click Here For More Information

Social Media Marketing: Social Media Marketing - 2nd EDITION - How To Build And Execute Your Own Social Media Strategy (Social Media, Facebook, ... Selling On Amazon, FBA, Online) (Volume 1)

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Can you do “real” marketing on Instagram?
 
That was the question bestselling author Jason Miles wanted to answer. So he used his e-commerce company as a laboratory and he began to study what other successful marketers were doing.
 
While some marketers haven’t even heard of Instagram there is a growing group of smart marketers using highly successful Instagram monetization strategies to grow revenue.
 
If you’re not using Instagram to your advantage, this book will help you start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars–and it took the world by storm.
 
In Instagram Power Miles provides everything you need to start marketing on the world’s most popular photo-sharing App. You’ll get it all in a quick and easy to read format. Miles will take you from setting up an account, to implementing the ten proven monetization strategies, to integrating Instagram with your complete marketing strategy.

Whether you’re a kitchen table entrepreneur, or a corporate marketer, this book will become one of your most trusted resources.

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Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Chamber Hosts Seminar on Using Facebook & Social Media to Build and Grow Local Businesses

You don’t need millions of fans, you just need to start with three or four people who want to hear what you have to say and that will share what you have to say.”

Mike Coleman, Web Consultant

CULLMAN – On Tuesday, the Cullman Area Chamber of Commerce offered an informative seminar on social media. Dozens of area businesses were represented as Mike Coleman, a web consultant, presented lots of information about the top five social media websites. The seminar gave practical tips and insights as to how to use social media to build and grow your business.

“People say, ‘Social media is interesting, but I’ll never get a million fans,’ but that’s not true,” said Coleman.

“You don’t need millions of fans, you just need to start with three or four people who want to hear what you have to say and that will share what you have to say.”

During the seminar, Coleman discussed the following: the value of using social media to reach customers; how it can lead to new customers; how it drives repeat business from current customers; Facebook best practices and strategies; how to get started the “right” way with Facebook; the difference between a personal page and a business page; what should be posted and when it should be posted; and Why Facebook is no longer “free”.

“Most of this stuff you can do in 15 minutes a day,” said Coleman, “or spend an hour over the weekend.”

There are tools online that can help people post to several media outlets at the same time, which saves a lot of time and accomplishes a whole lot more.

The seminar was filled with invaluable content, strategies and insights on how to get the most out of the time you spend on social media.

Beginners and seasoned users walked away with something they could use to build their business using different popular social media platforms.

Mike Coleman is a web consultant, speaker and author who works with organizations, business owners and professionals who want to create a stronger web presence, communicate their message to their target market more effectively, and make better use of their time and resources to grow their business. He is a Constant Contact Authorized Local Expert (ALE) and provides e-mail marketing and social media seminars across the state of Tennessee and surrounding regions teaching best practices.

His business services include content development, SEO, e-mail marketing, social media and web design.

For more information about email marketing, social media management, search engine optimization, Google AdWords, content marketing and web design, contact Mike Coleman at [email protected] or visit his website at www.mikecoleman.net. He can also be reached by calling 615-308-8078.

Chamber Hosts Seminar on Using Facebook & Social Media to Build and Grow Local Businesses

Social Marketing Tools That Build Your Reach and Credibility

As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment.

Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too.

Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing clearly is the most effective way to build branding, credibility and the bottom line.

Below are social marketing tools that can build your reach and credibility in today’s business world.

LinkedIn

This is by far a “must have” out of all the social marketing tools for anyone in business.

LinkedIn is a professional platform, that has become a standard for presenting and promoting yourself and your professional career. Not only can it be your online hub and resume, but it can be a content marketing platform, with it’s Pulse publishing feature.

A professional head shot, developed profile and consistent posting activity are what make you stand out and build your following on LinkedIn.

Facebook

Probably the most evolved social platform since it’s inception, Facebook combines the ability to get more personal, have a little fun, and promote your business now in an educational way. The benign monster of social networking, Facebook has and will continue to be a must in the world of social marketing tools.

A branded timeline photo and profile picture and defined content strategy can build a following and make your Facebook page grow.

Twitter

Still the most effective, real time, immediate, “in the moment” source and tool for getting and receiving information, alerts, announcements, events and using hashtags (#) to aggregate people around a particular topic or community. You can say a lot in 140 characters. Twitter is the viral platform of choice.

Tumblr

According to Tumblr, “We’ve they’ve “made it so easy to use it’s hard to explain”. This community is for anyone that wants to have a blog and put anything they want on it. Content, pictures, video, gifs, music, links, surveys, art, deep stuff, shallow stuff are all allowed as Tumblr has built and created an amazing blog community.

Instagram

We feel with our eyes. Nothing is more powerful than visuals, pictures and video and the popular mobile app Instagram is the most active, fast and fun hub for posting them with some highlighted text. Its slogan, “share your life” kind of says it all. In this case, a picture is worth a thousand words. Careful with what pictures you do post, especially since they can impact your brand and professional image immediately.

Blogging

By far one of the most effective activities that can establish your authority, credibility and stature as an influencer. With content marketing’s purpose to educate, inform and inspire, blogging is tops on the tactics that can really make you stand out, get noticed and remembered more. You can launch a blog, guest post on established blogs, or join a blog community, like Tumblr).

The stats speak for themselves when it comes to blogging. According to the 2014 The Blogconomy report, 77 percent of Internet readers read blogs, 61 percent of U.S. consumers have made a purchase based on a blog post, and 70 percent of consumers learn about a company through their articles rather than their ads.

Email Marketing

Building permission based email lists and harnessing them into professional email marketing programs, is one of the most effective ways to directly and personally communicate and build trust with people. Companies like iContact, Vertical Response, Constant Content and several more offer Free and low coast programs to set up an email marketing program.

Podcasting

Twenty-first Century radio that is archived and saved, podcasting is on the rise and is becoming a very popular format for content, interviews, features, profiles, and education across any industry. Adopted by sports, music, business, politics, as well as food, hospitality and several smaller niche industries, podcasting is easy to do, easy to find and podcasting communities such as Blogtalk Radio, Spreaker, and iTunes are thriving.

Listening to the spoken word is a more personal experience.

Video

Again, we feel with our eyes. Watching and listening is still the king of content. Recently, YouTube has been greatly challenged by some newer players including Netflix, Vimeo and Yahoo Screen. Again, let the stats speak for themselves:

• 1.8 million words – the value of one minute of video, according to Dr. James McQuivey of Forrester Research


• 45.4 percent of Internet users view at least one video online per month, according to comScore


• 100 million Internet users watch a video daily


• According to the Online Publishers Association, 80 percent of Internet users recall watching a video ad on a website they visited in the past 30 days.

If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be in your marketing mix.

Networking

The trend is shifting back to networking in person, either at events and groups, or in small groups and certainly one on one, or on the golf course or at a sporting event. Nothing accelerates a relationship or connection more than meeting in person. Owning our time with people in person allows us to personalize and maximize our time. Social media is an amazing, effective bridge, but ultimately the goal should be phone calls or in person meet-ups.

Finding that right balance of online and in-person networking is essential to stay in touch, grow relationships and make new ones. Get more social, visible, and engaged in your community, industry, and primary social communities to reap the benefits of being “top of mind.”

Speaking

If you are comfortable with speaking in public, it can really open doors and give people a glimpse into your personality, story and style.

Volunteer or submit yourself to speak and if chosen, prepare focused content that gives people good information, tools, tips and insights that can help them grow their business or brand.

Training

Opportunities to educate, train or facilitate builds interest, credibility, and trust. If you have a training idea, workshop, webinar, course, or outline, find organizations, companies, or groups that can benefit from it. If you want to stand out, get noticed and be remembered, educate and help people learn something that can help be better at what they do or be more successful.

Get out, get involved, show up, join, share, connect, help, educate, inspire, and watch what happens.

Choose the social marketing tools that work best for you, your community, and your customers.  Focus on, own and commit to a few as your key hubs for activity and engagement and become known for them.

Social Image via Shutterstock

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Social Marketing Tools That Build Your Reach and Credibility