Do your #automotive email #marketing campaigns send SHOPPERS to your website? http://mf.tt/mG2Qa Watch the video pic.twitter.com/xnp9gXMhq1
Brian Pasch on Twitter: "Do your #automotive email #marketing campaigns send SHOPPERS to ...
Brian Pasch on Twitter: "Do your #automotive email #marketing campaigns send SHOPPERS to ...
Brian Pasch on Twitter: "Do your #automotive email #marketing campaigns send SHOPPERS to ...
Clickbank Paycheck Secrets Profitable Affiliate Marketing
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Product Features
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Clickbank Paycheck Secrets Profitable Affiliate Marketing
Referral Marketing: Catapulting SaaS Businesses to the Next Level
When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. It’s true that we all tend to highly value a recommendation when it comes from friends or acquaintances.
A lot has changed since the first Software-as-a-Service (SaaS) venture came into being, and if we go by its growing popularity and acceptability, one can clearly say that this industry is on a roll. Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out.
A study done at Manchester Business School on word-of-mouth marketing (aka referral marketing) establishes its history and cites unique examples going back to the times of Aristotle. And while the marketing landscape has changed drastically over time, referral marketing still resonates with marketers. Though the Manchester study was done in 1998, a more recent global study conducted by Nielsen affirms the power of referral marketing: word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84% of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy.
Why SaaS Start-ups Adopted Referral Marketing
The online revolution witnessed the birth of a new age of entrepreneurs bursting with innovative business ideas, which included the demand and acceptance of SaaS products. SaaS gained popularity because it provided unique platforms for both businesses and users to plug-and-play into their existing environments. Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges:
1) Consistent customer acquisition
2) Retention
3) Customer growth
Entrepreneurs needed a strategy that would help them overcome these obstacles, without spending too much of their revenue. That’s when Dropbox (a SaaS product) made news by using referral marketing to scale its business. Though Dropbox’s approach was simple, it was well ahead of the times. That’s because no one could ever imagine that tactics such as sign-up-driven pages, refer-a-friend, or bringing in unique referral links could help a business model to strike a cord with users. As a result, Dropbox today has millions of users and is estimated at a whopping $10 billion.
Today, it’s not surprising to see that many SaaS ventures have found this extremely useful and have adopted this strategy as a part of their marketing. Referral marketing has found its way into the mainstream again.
The Difference between Referral and Affiliate Marketing
Before we dig deep into the science of referral marketing and how SaaS products benefit from it, it’s important to understand the difference between referral and affiliate marketing, which are often confused. Referral marketing is simply a request of an existing user to tap their network (by referring their product or service to a friend or acquaintance), and it may not always involve a monetary benefit. On the other hand, affiliate marketing is motivated purely by financial and business incentives.
Because referral marketing offers many benefits and is more adaptable, it is seen as a more advantageous strategy to deploy. But before you plan to initiate a referral marketing strategy, it’s best to analyze the various techniques that can be put into action. Here are a few techniques and examples for you to consider:
1) One-Way Referral Technique
The most common way to acquire customers is through a ‘one-way’ referral marketing technique. This technique asks existing users to refer the product/service to their friends and acquaintances in exchange for some type of benefit.
For example, this approach was adopted by Yesware, a SaaS product that offers a sales productivity suite comprising of email tracking, analytics, and other features. Launched in 2010, Yesware owes its revenue margin to its successful referral program. The Yesware referral model offers its users a convenient way to refer, by providing an auto-filled message. Users can invite multiple friends and then earn points for referral. They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points).
This technique is based on the concept of viral loop, which offers businesses a cheap and easy way of gaining more customers. The logic behind this technique is pretty simple considering that most new customers would also continue the same process and gain from it.
When considering this technique, it’s important to remember that not every user is interested in referring a product/service. This can be attributed to a number of factors, but to optimize for success, be sure to have a simple process for referral.
2) Two-Way Referral Technique
This is by far the most common and widely used technique by businesses today. The two-way referral technique benefits both the referrer and the referee and is usually accompanied with an incentive. Most people tend to favor this technique over others since it resonates on both sides. An engaging experience helps both the referrer and the referee along with the business itself.
One of the finest two-way referral programs is run by Evernote. Rising popularity has not kept the company away from continuing this program. The program offers its users a two-way incentive—users can earn points with each referral, which they can eventually utilize towards premium subscriptions, monthly upload limits, and more. Friends and acquaintances (referees) are eligible for a free month of Evernote Premium service, which includes offline notebooks and other elevated features if they sign up through the referrer’s link.
3) Social Referral Technique
Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan. Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter.
One company utilizing this strategy is LastPass, a free password management tool that offers a dual referral program to its users. The program allows socially savvy customers to simply put an invitation on their Facebook or Twitter page, encouraging friends to check out the service. Upon signing up for this service, both the referrer and the referee get a free month of premium subscription that is comprised of additional security features, priority support, and other benefits.
4) Third-Party Referral Technique
Another innovative referral method is through a third-party tie-up. This helps bring additional users to the network, even beyond online platforms. As a SaaS product, this might not be easy, however the same has been used effectively by Evernote in addition to its two-way referral technique.
Evernote’s third-party referral program is with Moleskin. It allows users to punch in the Evernote Premium code and earn points which are directly linked to its referral program.
5) Referral Techniques with Material Value
Most referral marketing strategies owe their success to concrete referral methods. It is an acceptable human psychology to refer a product/service if it offers its user valuable benefits. In view of demanding customers and markets, a few SaaS products have taken a unique route of enticing users by offering them a monetary edge.
One such SaaS product is Sellsy, a sales and CRM tool. Being an enterprise solution, Sellsy offers a 30% commission if any of the referrals sign up. What’s more—they even have a Sellsy soccer ball if a referral subscribes, making it a unique proposition in all respects.
Two widely popular products, Xero and Moz, introduced referral marketing to their users. However, unlike other companies in their league, their strategy was more time bound and unique.
While we saw a glimpse of how start-ups used the simple yet effective referral strategy to catapult themselves in the big league, it is important to understand its workability. It is also fair to understand the true value of word-of-mouth, and the same has been explained descriptively in this study by Harvard Business Review. Though the popular belief is that individuals referring your products are more often like brand ambassadors or loyalists, based on the results of this study, you can see that isn’t true. The study offers a formula for companies to estimate the value of a customer referral.
Tying It All Together
It’s clear that a referral marketing strategy should be robust enough and cannot have a short-sighted approach, especially with a SaaS product. While it may differ from one product to another, the lessons we covered in these examples are important for the success of your SaaS product. Here’s a quick summary:
- Every referral marketing strategy should have a clear goal and should be closely monitored through to completion. It is also important to optimize it with the growth of your SaaS product.
- Apart from a compelling plan or incentive, it should have unique visibility to your users. No strategy will succeed without a firm follow-up plan in place. This means that apart from an exemplary referral plan, specific tactics like reminder emails and customer service to resolve queries should be in place. Investing an equal amount of time and energy in promoting a referral program is critical.
- Good referral marketing depends on easy sharing. Social media channels, unique URLs, and emails are just a few ways of sharing. It is beneficial to include more than one social channel.
- Provide avenues for your users to analyze their own referrals, just like in the case of Yesware. An empowered user would stay longer with your product and is likely to do more referring.
- Build a strategy or campaign to further incentivize your top loyalists. This would surely increase their LTV (Lifetime Value) and bring in more referrals.
While the success of any marketing strategy is dependent upon the ability to demonstrate ROI, marketers can’t ignore the benefits of referral marketing. It is also safe to say that the standard marketing funnel has changed and customer incentivization through referral will not only bring in more customers, it will also build brand recognition for your SaaS product.
What’s your experience with referral marketing? Please share in the comments below!
Referral Marketing: Catapulting SaaS Businesses to the Next Level
5 Tips For Increasing Your Promotional Emails' ROI
Despite the rising popularity of such communication channels as texting, social media, and even video conferencing, emails continue to be an important and effective way to reach other people, especially prospective customers for the products and services your Internet marketing business promotes.
But the format of emails requires you to work a little harder to gain somebody’s trust. It’s very easy for your prospects to either delete your email without opening it or ignore it altogether.
Today we are going to look at some techniques you can use within the body of your promotional emails to make them connect better with your customers so that it’s easier to get them to follow your call to action, whatever it may be.
Body of the Email
The body of your promotional emails needs to be as concise and to the point as possible. Remember, the average person gets dozens of emails in their inbox every day. If they open yours at all, they will probably junk it if it is packed with dense copy and long, drawn out sentences.
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Most people scan – rather than read – emails. So you want to use short sentences or even brief phrases or bullet points whenever possible. This makes it easier for your reader to capture the essence of your message as quickly as possible.
Using Attachments and Links
The biggest selling point of email over most other communication methods – such as texting or instant messaging – is its ability to attach documents such as Word files, audio files, videos, slideshows and others.
These can be attached to the email using the “Attach Files” function. When the recipient gets the email, attachments will be listed both under the header and beneath the text copy when the email is opened by your reader. Clicking on either will open the attachment on a separate screen.
Including Links within Email Content
Within the body of your email, you also can include links to web pages, addresses and other locations.
When the reader clicks on these links, they bring the reader to your intended destination.
A word of warning: It’s very important to double check to make sure your attachments and links work properly. Test them before sending out your emails to make sure they work. There is no faster way to lose a prospective customer than to forget an attachment or include a broken link.
Emoticons and Their Uses
Emoticons are those little smiley faces that can be inserted into the body of your email. Examples include 
and :D.
Depending on your intended audience, emoticons can be either light-hearted and entertaining or unprofessional and distracting.
When you talk to somebody face-to-face, you can use gestures and body language to provide non-verbal meanings. Sometimes emoticons can be helpful substitutes for these non-verbal cues.
Should You Use Emoticons?
A good rule of thumb is to avoid be cautions when using emoticons in business communications. In some cases, they can distract your reader from your central message.
Plus, they and can strain the operating system of older computers, causing them to run slower and potentially causing ill feelings towards the email’s sender.
If you’d like to learn more about email marketing, as well as a way to generate conversion-ready Internet marketing prospects each month.
This article was originally published here.
5 Tips For Increasing Your Promotional Emails" ROI
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Clickbank Super Affiliate Marketing Tactics Revealed!
Summary:
Here’s A Mind Blowing Opportunity To Discover
The Secrets Of Five Top Earning Clickbank Affiliate
Marketers That Generate In Excess of $1,500 Per Month
This article from The Online Master is about: Clickbank,clickbank affiliate,affiliate marketing,internet marketing
Clickbank is one of the largest and most popular marketplaces for digital products (ebooks and software).
It has the advantages of:
– having thousands of products under several categories including
– all products are digital. This means that the product can be downloaded immediately rather than having to wait for it to be shipped.
– signing up as an affiliate to any product within the Clickbank marketplace is extremely simple
Despite these advantages, most Clickbank affiliates struggle to make a few hundred dollars per month. However, there is an elite few “super-affiliates” that are making well over $1,500.00/month.
These folks are using Clickbank to create and grow a successful online business with affiliate marketing.
How can you as new Clickbank affiliate achieve this? The following is a summarized lists of what would be required is the knowledge of how to:
1) The ability to find the most profitable products. With thousands of product available, you have to be able to sift through the crowd and find the products that:
(a) Pay good commission – at least $20.00
(b) Are in great demand – You can find out which products are in demand by doing thorough keyword research.
(c) Have a good sales page – try to promote products that you have brought because that means that the sales letter was good enough to convince you to purchase.
2) Create your own affiliate websites (sending visitors straight to the merchants website through your affiliate link is common, but terrible mistake).
Tips:
* One of the best kind of affiliate sites to create is a review site!
** When creating affiliate sites, think about ways to make your site unique
3) Create landing pages with an opt-in mechanism which allows you to capture the names and addresses of visitors. This is very effective. When you capture your visitors information, you can follow up with them, which has been proven to increase your conversion ratio.
4) Once you have captured the names of your visitors and have built a substantial subscriber list, you have to how to convert them into buyers… and even better… long term customers.
5) Get FREE *targeted* traffic to your affiliate sites. There are a number of strategies which are free but are proven effective in getting quality traffic to your site. These include:
(a) Writing articles and submitting them to article directories
(b) Posting at forums and online boards
(c) Using signature files in emails and forums
(d) Surf for traffic exchange sites
These are some of the techniques currently being used by a handful of Super Clickbank Affiliates. These are the techniques you need to learn to start seriously increasing your earnings online.
Clickbank Super Affiliate Marketing Tactics Revealed!
When Don Draper Died, Customer Service Became The New Marketing
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Customer service, in other words, is the new marketing. … because they can look to their Facebook friends to find out the truth, you’d better make sure …
When Don Draper Died, Customer Service Became The New Marketing
When Don Draper Died, Customer Service Became The New Marketing
Though all signs indicated that Don Draper was going to drown himself off Big Sur in the final episode of Mad Men, he ended up surviving the series and buying the world a Coke. Yet in real life, Don Draper is as close to dead and gone in the world of business as he possibly could be.
And it wasn’t the Lucky Strikes that did him in. It was the new power of customer word of mouth, and the increased importance of the customer experience.
Customer service, in other words, is the new marketing. And it’s even more powerful than the old kind.
Here’s what I mean: Once upon a time, you could guarantee success for your product or service if you just slathered on the mass-marketing real thick. You could hire a real-life version of Don Draper or Peggy Olson and have them add that that coating of marketing magic to the product or service you wanted to sell.
It didn’t matter so much if your washing machines were or weren’t reliable; what mattered was that the marketers working for you had dazzled the buying public with a brilliant mascot like the lonely Maytag repairman, making sure that your appliances seemed reliable.
It didn’t matter if your product was Coke and had a lot more to do with cavities than with world peace, suddenly in these genius’s hands, buying a coke was magically made to relate to creating “perfect harmony” worldwide.
With such marketing genius at your disposal, and a purchasing public that still believed that there was truth behind these kinds of mass marketing messages (“if it wasn’t true, they wouldn’t let them say that, right?”) your product would sell. Your work would be done. Your business would be on its road to success.
Jon Hamm as Don Draper, from the final season of “Mad Men.” (Justina Mintz/AMC via AP)
The world has changed.
Over time, however, the business landscape became more challenging. It came up against consumer cynicism, and it came up against enhanced word of mouth made possible through cheaper and faster communication methods (including such now-forgotten factors as the reduced cost of air travel and even the move from expensive to essentially-free long distance calls).
And, of course, the biggest chinks in the armor of marketing-driven products and services have come via the Internet, especially the websites and social media outlets powered by user-generated commentary.
Customer Service Is The New Marketing
Businesses are agitated about this changed landscape, and rightly so. This new, transparent marketplace is a scary place in which to do business. But it’s where all of us have to do business today. The balance of power has changed, with that power now weighted toward the customer in a big way.
Don Draper’s obsolete world of the “4-P’s” (product, place, price and promotion) has now been replaced by the dominance of human interactions, customer-on-customer and employee-on-customer, the “big H” as I call it, for human beings. Today, all customers care about is how their fellow humans, online and off, have been treated by the humans who work for your company. This is the reality of our new, customer-driven world.
And we all need to adapt: When customers no longer care what some actor on TV–the Maytag repairman, for example–says about your product, because they can look to their Facebook friends to find out the truth, you’d better make sure those Facebook friends are, in fact, inspired to say something nice about you–about how you responded to their service inquiries and product concerns. Inspired, that is, by how you treat them as customers.
There’s no better way to grow your brand, customer by customer by customer, than by getting this right.
Micah Solomon is a customer service consultant, customer service speaker and bestselling business author, most recently of High-Tech, High-Touch Customer Service
When Don Draper Died, Customer Service Became The New Marketing
How To Convert Your Affiliate Marketing Traffic Into Sales
Affiliate marketing is a common channel used to make money online. There are many benefits to getting involved in affiliate marketing opportunities. An affiliate marketer is someone who makes money without having to produce, buy or distribute any products.A merchant partner is a business enterprise or a company that pays affiliate commission on sales, saving money on its own marketing department.
Financial success for an affiliate marketer comes from having a good strategy and by knowing the best techniques to use.
How Do Affiliate Marketers Generate Traffic to Their Website
First it is necessary for an affiliate marketer to create a website and take advantage of the amount of traffic it gets. Free traffic sources can bring a good number of visitors to your website, and you should be using them to build up a following.
Another option is to buy traffic for your website, but this can take a lot of money over time, and you do need to calculate the return on investment.
If an affiliate’s conversion rate and sales are low, there is not much to be gained by continuing to pay for traffic. A website requires more than just passing traffic, and it would be a mistake to think all your efforts should go into getting traffic.
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Having a popular website will not help unless it also has a high conversion rate. A low conversion rate means less people are turning into customers and it will not help you generate a healthy affiliate income. Paid traffic is more effective when visitors stay on the website long enough to find a well-designed landing page.
How to Leverage Content Marketing Traffic in Your Affiliate Marketing Strategy
Anyone searching the Internet and finds your content may also want to buy from your affiliate link. The best way to make visitors interested is grabbing their attention with some compelling content.
People will only follow a website if they think it provides them with something useful. Inspiring and informative content is a great free product that people search for, and can access online.
A higher volume of sales will result from a website filled with high quality, original and interesting content, which adds value to your promotional material. Your content must be relevant to the products or services offered by your merchant partner.
Visitors are not likely to buy products that have no relevance to what they were looking for online.
A high volume of sales results from interesting content, which adds value to your promotional material.
It is not difficult to attract potential customers to a niche website, promoting products that match the content.
What Type of Content Do Affiliate Marketers Produce
Success in affiliate marketing relies on having the right type of content that gets the message across.
The content should not look too much like native advertising. Creating the right content requires some careful consideration. It has to be informative and must demonstrate clear substance, so visitors can engage with it.
Nothing puts people off more than seeing a lot of content which is obviously promotional. Many affiliate marketers place keywords within their text to attract the right sort of visitors to their content.
Again, some care is necessary if you want to attempt this. Any article that is full of keywords will put most people off. Use of keywords in the text must appear natural and content must not be over-stuffed with them. The days of keyword stuffing are now over. Affiliate marketing methods now include some more effective & sophisticated techniques.
Nothing puts people off more than seeing a lot of content which is obviously promotional.
It’s worth spending time & money on content that engages visitors and is likely to gain followers. Your content must deliver real value, and should not look like it is created for the sole purpose of affiliate marketing. Publishing valuable and informative content regularly will help your website gain popularity. Most Internet users will click on a link that looks like it leads to something entertaining or a good source of knowledge.
Your content also needs promotion, and using social media will be of great help.
Optimizing Social Media Marketing for Web Traffic Generation
Social media has changed the way people promote their websites and is now widely used in affiliate marketing.
Good quality web content will bring you potential new customers, but social media allows you to interact with your potential customers as well. Social media usage patterns and social footprints of most people reveal a lot about their private life and their interests. Analyzing such information you can assume whether a social media user is a potential candidate as your future customer or not.
Social media makes it easy to build and grow a network with other people sharing the same interest.
Running Social Media Campaigns
In affiliate marketing, social media is useful for finding followers who intend to purchase products from merchant partners.
Sharing your own content in some social media updates will take the best quality visitors to your web pages, the sort of people who are likely to make you money. All you need to do is build up a network of followers who are interested in sharing their thoughts on topics related to the products you promote.
It costs nothing to set up a social media account and to post regular updates, but it’s not always easy to check the amount of time spent on managing a social media campaign.
Website owners who prefer to spend more time on other marketing activities can use the services of a social media marketing company. In affiliate marketing you always need to assess and compare different methods. Analysis is important to determine which ones are more probable to generate sales commission.
Earning a high rate of commission for selling a popular product is obviously ideal for every affiliate marketer. The commission rates offered by merchant partners are set as a moderate percentage of the sale price. Merchant partners with the highest selling products may only offer a moderate rate of commission, but a high volume of sales still makes them lucrative.
It’s not worth looking for a merchant offering a higher rate of commission. There is less money available from products with limited appeal, even if the commission rate is higher. In the world of affiliate marketing it’s far easier to make money by promoting products that are in high demand.
Using Landing Pages to Convert Your Visitors
The design of your landing page requires plenty of thoughts and some effort. Even the tiniest detail may have an impact on affiliate marketing success. All internet users need a good reason to stay on a page.
Everyone is facing the need to make decisions online about which link to click and whether to stay on a page or move on to another.
A click-through landing page must provide an instant reason for a visitor to view what is on the page. 
Internet users often don’t look past the header, so a landing page header has to grab people’s attention.
Too much text on the page may put some people off and flashing graphics might be irritating to others.
Many users will not bother scrolling through a lot of images on the page.
When designing a landing page for affiliate marketing, utility has to support the appearance. Remember that its purpose is to promote a particular product that you want people to buy. A landing page should not be aggressively promotional, but it does need to be persuasive. Visitors should view the content and feel an urge to make the purchase decision. Then they will click on an affiliate link to convert.
Outgoing links should include your own affiliate links.
Any extra links on a landing page will only distract potential customers and may point some of them away from the page, before they use your affiliate link to buy the product.
What Happens When They Click Submit?
When running an online lead-capture landing page marketing campaign it is considered best practice to set up a ‘Thank You’ page, and redirect visitors to it once they submit their details over to you.
It shouldn’t be anything special. just saying “thank you!” is enough, and the polite thing to do… while you’re at it, why not use that ‘thank you’ page for another time saving automation purpose?
On a marketing campaign it’s considered best practice to set up a ‘Thank You’ page. It’s also polite.
As a company’s affiliate/publisher, when you create an online campaign – many times the company you promote will provide you with a tracking / conversion code, which should contain the lead’s details. They expect you to send it over to them, so they can track registered and paying users that were referred by your unique affiliate link.
You can and should use that ‘thank you’ page to have the submitted lead data is automatically sent over to the company you’re affiliating. It’s very easy to set up, and, will obviously save you the hassle of transferring it to them manually.
Every time a lead is submitted and gets redirected to your ‘Thank You’ page – a pixel (containing the lead data) is auto-magically fired and sends that data over to wherever you need it to go.
Here’s how we, at Pagewiz, enable affiliates to embed a conversion pixel containing the lead details.
Once you have that implemented – submit a test-lead and log in to the affiliated company’s system to make sure your test-lead got through their automatic lead-validation mechanism.
Running A/B Testing to Increase Your Conversion Rate
A/B testing allows you to try out several versions of a landing page to identify which one is most successful in terms of attracting sales.
You can use a software program for A/B testing or perform your own experiment with two or more versions. You will soon discover which one generates more sales by comparing the data. 
If you don’t carry out an A/B test, your landing page could lose you sales, without you ever realizing it. It’s important to remember that it’s in direct competition with many other landing pages.
Keeping Your Strategy Current with Adaptable Techniques
Anyone involved in affiliate marketing needs to be competitive. The level of competition never stays the same and it’s important to adapt if you want to get ahead.
You need to keep up with the latest trends and know when your marketing methods need to be revised and changed to match what is happening currently. Successful affiliate marketers strive to always adapt and refresh their techniques.
The design of a landing page can make all the difference in your affiliate marketing strategy. You also need to use high quality content to generate traffic and improve the conversion rate of your website.
It is crucially important to understand your potential customers and reach out to them through social media and other methods.
How do you convert your affiliate marketing traffic into sales? Please share with us in the comments below.
How To Convert Your Affiliate Marketing Traffic Into Sales
The Rise of Marketing Automation [Infographic]
Marketing automation has grown to a $1.65 billion industry, according to the following Marketing Automation Insider infographic. An estimated 142,00 businesses now use marketing automation.
Here’s a look at the rise of marketing automation and reasons for its popularity.
The first marketing automation tool was Unica in 1992.
Due to faster Internet speeds in 2006, marketing automation vendors began creating Cloud-based tools.
The emergence and popularity of social media also spurred email marketing vendors to build other automated marketing tools.
To find out more about marketing automation’s growth and reasons for it, click or tap on the infographic:
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.
Twitter: @Veronica_Jarski
The Rise of Marketing Automation [Infographic]
Choosing an Affiliate Program
Summary:
What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.
This article from The Online Master is about: affiliate marketing, affiliate programs, marketing, home business, business success
What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.
No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.
However, if your business is acquiring customers for other businesses, that is, purely affiliate programs, then a better choice for you could be affiliate programs with multiple products or services. This will help you to capitalise on your investment in customer acquisition.
The key to choosing successfully is to ensure that the affiliate program offers products that meet the needs of your potential customers. Coupled with this is the need for the products to be high quality and for the supplier to provide excellent customer service. Remember, your credibility is on the line every time you refer someone to buy through your affiliate relationship.
Some of the other factors I consider when evaluating affiliate programs include:
+ Is the affiliate program a reputable business? You can check out a business you are considering a relationship with in variety of ways. Talk to the Better Business Bureau in your local area or a similar body. In addition, I find web sites that monitor affiliate programs to be worth looking at. The best I have found is Associate Programs http://www.AssociatePrograms.com. Allan Gardyne pulls no punches and tells it as it is.
+ Does the program enable you to share in the lifetime value of the customer? Great programs will give you commissions on all future purchases of the customers you introduce. This is where the real profits are. These types of programs, in effect, allow you to partner with the supplier.
+ Does the program reward you for introducing other affiliates? This type of program is commonly referred to as a two-tier program. Often your customer may become an affiliate also and you will be rewarded for this.
+ Is the supplier interested in your success as an affiliate? The top affiliate programs engage in a process of coaching or information sharing to help you succeed. Affiliates are provided with regular newsletters outlining what is working for successful affiliates and providing updates and details on new products.
+ Is the commission reasonable? Commission rates on commodity products such as books and CDs are low. This is because there is very little margin in the products due to competition. Look for products that have a commission rate of 15% or more that are not commodities – that way you will be better able to recoup your customer acquisition investment.
+ Are statistics provided? The higher the level of statistics provided, the better off you are. This will enable you to measure the success of your marketing efforts and to determine the best places to invest your marketing dollars. Insufficient statistics is a sign that the affiliate program is not sufficiently interested in your success.
+ Are new products being developed regularly? To get the full value from lifetime commissions, new products need to be introduced on a regular basis. Without this, lifetime commissions can be worthless. Also, look for consistent high quality in new products introduced.
+ How frequently are commissions paid? The more frequently commissions are paid, the better off you are. Good quality affiliate programs will pay you monthly. In some situations, commissions are not paid until a certain level is reached. If the program you are considering has this requirement, check how many sales need to be made before the level is reached.
+ Have you read the affiliate agreement? This is a key area that you should look at. Some affiliate agreements are totally in favour of the supplier. Others are more balanced. Some agreements restrict your ability to promote similar products from other suppliers. Most agreements have anti-spam provisions. Look for agreements that are fair and that do not stack everything against you as the affiliate.
While there are other factors that can be considered when choosing an affiliate program, following the suggestions above will help you to make superior business choices that will lead to long-term success.
Choosing an Affiliate Program
Halbertology Review – Does Kevin and Bond Halbert's IM Training Program Really Work?
LOS ANGELES, CA, May 19, 2015 /24-7PressRelease/ — Halbertology is a video-oriented copywriting/marketing training system which teaches people how to earn money promptly and effortlessly! Users will get over 5 hours of interactive, cash-generating content every single week. The live webinars by Bond Halbert delivered inside this program are worth an applause.
What is Halbertology?
There is a newly launched affiliate marketing program named “Halbertology” developed by Kevin Halbert and Bond Halbert to transcend in the affiliate marketing niche. This program does all the work for its users. All users have to do is send the emails and watch the commissions throw in. Users have found this system extremely informative and profitable in becoming rich within a matter of just couple of weeks.
Halbertology is one copywriting/marketing tool which comes with a whole slew of 5 hours long video modules and webinars each week from the most acknowledged and well known people in copywriting and marketing. Users can surely benefit from 5 hours of video content to train themselves and take their business to another degree. The is one marketing program which renders secrets of copyrighting for individuals who want to get better at copywriting and bring out some secrets along the way which will let them hit the bank.
Moreover, Halbertology is a video-oriented copywriting/marketing training system which teaches people how to earn money promptly and effortlessly. Halbertology is a $997 ClickBank product which renders first class affiliate and client support. Users will get to earn around 30% on every sale they make. Assuredly, this will be user’s best opportunity to earn big commissions while the best marketers in the business do the work for them.
How To Send Emails And Watch The Commissions Chuck Up The Sponge
Halbertology consists of innumerable instructional videos for people to watch and follow along. These videos in various steps teach people on how to use this course and generate maximum amount of profits with it. This copywriting/marketing system does not require any kind of technical installation. All users are required to do is travel along the step by step training which teaches them how to send the emails and watch the commissions chuck up the sponge.
Major contribution of Halbertology is that it works in every part of the world. People get to earn big bucks through this marketing program and can get this money transferred directly in their bank accounts. The program works perfectly for both beginners and experts in the affiliate marketing field. Kevin Halbert, the man behind this course will share useful information in live webinars which Gary shared with him and Bond over the years.
When users come to terms with Halbertology, they get to learn about the unperceived and unheeded money making strategies that are so seldom looked at by most people. Adding to its effectiveness, the amount of the profits they can deliver people on literally a monthly basis is simply unbelievable, the creators claim.
Generate A Steady Regular Income On Monthly Basis
Additionally, international marketing and business development expert Mark McRae will teach users the profound and proven growth secrets that he has used to create hundreds of millions of dollars in both online and offline revenue, considered to be one of its best features. Halbertology angles off from the usual copywriting/marketing tools that make fanciful promises of rendering instant online marketing success, if people want to make money online without having to start from scratch then Halbertology is the right program for them, Kevin Halbert and Bond Halbert claim.
Furthermore, users will get over 5 hours of interactive, cash-generating content every single week. The course includes a section which contains a whole flock of training videos that have been updated to include the latest marketing strategies. These videos offer users with a very efficient and convincing knowledge base on copywriting/marketing systems.
Halbertology is an incredulous starter package for newbies and professional who are interested in sending emails to generate a steady regular income on monthly basis. According to Kevin Halbert and Bond Halbert, someone who is a serious marketer can spend money by investing it in themselves and this product is undoubtedly the golden way to get some high grade education at low grade rates.
Best Feedbacks And Direction Users Can Use To Transform Their Business
Assuredly, Halbertology is one copywriting/marketing program which gives people the right tools to earn an income that is far beyond their wildest imagination and renders them with additional advanced techniques with a specific set marketing system that people can follow to send more emails that are generating money. This course comes with the best copywriter of all times.
The live webinars by Bond Halbert delivered inside this program are worth an applause. It includes instructions which cover everything that is needed to achieve the desired results. It comes with the best feedbacks and direction people can use to transform their business. The price is extremely affordable for a product like this and it can boost people’s business and personal know-how a great deal.
Final Verdict
Halbertology is for starters, intermediate and advanced affiliate marketers who are looking to make money in Internet marketing field, Bond claims. The support team section is what makes Halbertology different from other marketing courses. Users will get complete accession to a very helpful and friendly support team who will answer all their affiliate marketing related queries or respond to their doubtfulness.
This step by step program covers a wide range of copywriting/marketing disciplines. It also includes complete accession to the community where members can voice their opinion and have success mentor’s Kevin Halbert and Bond Halbert address their concerns either privately or during one of the live training sessions.
Click Here To Visit The Official Website Of Halbertology Program – Halbertology.com
Source: 24×7 ALL
Halbertology Review – Does Kevin and Bond Halbert’s IM Training Program Really Work?
Halbertology Review – Does Kevin and Bond Halbert"s IM Training Program Really Work?
The Seven Deadly Sins of Digital Marketing
Marketers are still making basic faux pas when it comes to a digital strategy.
Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery.
As the saying goes “we live and learn”, and given the pace of digital change, we have to learn very quickly. However, here we are in 2015, and yet we still see some very avoidable mistakes:
1.Treating Digital as an Add On
Giving your digital agency the brief about a month before the campaign launches is not acceptable. Digital is not just a box that needs to be ticked, it can often be the central consumer awareness and engagement platform.
So if you are a client marketing body, give your digital agency a break and brief everyone together. You just might find yourself with a killer idea centered around digital engagement.
2. Ignoring the Next Step
You’ve spent money on building digital assets (websites, Facebook pages, Instagram accounts), and you’ve probably spent money on media to get people there. So why not take the opportunity to continue the conversation by eliciting some contact data, email addresses and phone numbers? Data can even be collected from within interactive banners.
3. Live Chat is Dead!
How many times have you been greeted on a web page by a picture of a smiley looking representative asking, “How can we help?” You open up the live chat box, type in your question and are then left hanging.
If you’re in charge of website strategy, live chat seemed like a good idea at the time, offering consumers a 24-hour written response option, but somebody has to be there. If not, remove it, quickly.
4. Launching and Leaving
Website, Facebook page, Twitter, Line, Instagram…
“We need them all” is the battle cry from the digital department.
NO YOU DON’T.
It’s understandable that marketing directors want to cover all the bases and make sure all consumer touch points are available. And it’s also understandable that agencies are all too often keen to play along with this money making, scattergun approach. But the end game will be lots of unkempt, deserted online shop windows for brands.
It is much better to launch fewer assets, keep them updated, and be more skillful in leading consumers to well-tended social media accounts.
If you are going to abandon an online asset, remove it properly with a professional take down, including warning messaging, just in case there are a few consumers still lurking around.
5. Not Doing Mobile and Tablet Optimization
There can’t be any excuse for this anymore. We’re constantly being bombarded with data about the latest mobile Internet figures. So why do so many sites still hide up in the left corner of tablets or appear as postage stamps on phones?
If you’re an agency, this is a business opportunity. And if you’re a client, grab the glory and take the task in hand or suffer the consequences.
6. Measuring Everything and Doing Nothing
We’ve all been trained and seen the latest sparkly interactive reports and dashboards, but be honest, how often do we really dig into all the data being thrown at us on a daily basis?
That’s because these things need time and skill to understand, let alone interpret and glean insights from.
So to gain real perspective and action from digital measurement, be prepared to invest in people and time to make measurement actionable.
7. Posting Pictures From Google: Fail
We’re so used to searching for information, images, videos, and general content for our personal consumption that when it comes to the web and work, we forget about that little thing called the law.
It’s common practice in Southeast Asia to post photos on a company’s Facebook page, for example, without asking prior permission from the owner.
This is a grey area, but even if you credit the source of a photo when using it, you’re still on shaky legal ground and may find yourself at the mercy of an IP lawyer.
To save yourself from worry, pay for pictures or seek written permission.
I’ve only listed seven pretty common sins here, there are, of course, so many more. It would be interesting to hear what other people regularly encounter. Leave your comments below.
Image via Shutterstock
The Seven Deadly Sins of Digital Marketing
IBM Accents Digital Marketing at Amplify 2015
Press Conference Panel
From left to right, Deepak Advani, general manager of IBM Commerce, moderated a panel that included Ashu Garg, general partner of Foundation Capital; Blake Chandlee, vice president of global partnerships at Facebook; Jo Kenrik, director of marketing at Homebase; Jonah Berger, associate professor of marketing at the Wharton School of Business; and David Walmsley, director of M&S.com for Marks and Spencer.
IBM Accents Digital Marketing at Amplify 2015
New online marketing portal for RAC-approved dealers
A NEW online portal has been launched for all dealers in the RAC network with the aim of helping them to maximise the positive impact of the RAC brand on their business.
It acts as a central repository for a wide range of RAC dealer brand assets such as logos, literature, bulletins on RAC activities for dealers, public relations support and more. Many of these relate to the RAC BuySure used car programme.
Additionally, the portal includes statistics on the number of online referrals from the RAC route planner, which now lists RAC approved dealers and receives more than one million unique visits every month.
Later this year, a new facility will also be added that will allow RAC approved dealers to e-mail RAC members within their local area twice a year, enabling them to build brand awareness and sales in their local area.
RAC head of dealer propositions Mario Dolcezza said: ‘We are working closely with RAC approved dealers so they can access more of the benefits of being associated with the RAC brand name alongside our national consumer launch.
‘Our dealers have to meet very stringent standards to be named as part of the RAC approved network and we have a high degree of confidence when it comes to allowing them to use our brand assets and contact RAC members directly.’
Dolcezza added the RAC expected the consumer launch to dramatically increase public awareness of both the RAC approved dealer network and RAC BuySure.
He said: ‘The launch will hugely benefit the existing RAC approved network dealers who are authorised to take part in the RAC BuySure programme. However, we are also seeking to expand the network to take advantage of increased demand.
‘Our strategy with the approved dealer network has always been to recruit the right dealers rather than aim for quantity. We want only those who have an RAC level of commitment to customer service and we are inviting applications from committed, high-quality dealers who believe they can meet our standards and therefore become part of the programme.’
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New online marketing portal for RAC-approved dealers
Small Business Seminar Set for Thursday
The Arkansas Small Business and Technology Development Center will present “Free and Local: Small Business Marketing” 1-4 p.m. Thursday at the Fort Smith Public Library, 3201 Rogers Ave.
“In the presentation, the speaker shares marketing approaches that are not only practical and low-cost, but are effective for any size business,” a news release states.
Among the topics to be covered are marketing fundamentals, image development, customer service, online marketing, public relations, and other low-cost marketing methods. This fast-paced workshop provides ideas that any business can use right away. There is no cost to attend thanks to Arvest Business Resource Center, but seating is limited and registration required by Wednesday at (479) 356-2067 or asbtdc.org/training/russellville-events.
Small Business Seminar Set for Thursday
Sun expands digital marketing offerings
<p>The Gainesville Sun is expanding its digital marketing offerings with Propel Marketing.</p><p>Creating a one-stop shop for all print and online marketing services, The Sun can now deliver traditional messaging options in print, along with extended digital services.</p><p>That includes responsive websites, e-commerce, direct email marketing, reputation management, social-media optimization for businesses and the opportunity to expand mobile marketing services, said Publisher Jim Doughton.</p><p>“Propel marketing allows us to offer customers digital marketing services for social media, websites, search, email marketing and more from one source,” Doughton said. “These digital channels allow businesses a chance to custom-design digital platforms to reach their customers. These services are a way to connect and establish unique connections with customers that will provide a deeper relationship.”</p><p>As search engines continue to redesign results to favor mobile-friendly sites, Propel tools also will ensure that a business’ existing site has an accompanying mobile-friendly version.</p><p>Propel was founded in 2012 as a subsidiary of GateHouse Media, the new owner of The Sun.</p>
Sun expands digital marketing offerings
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