8 Important and Fun Digital Marketing Stats From the Past Week

The last several days were full of highlights from the realm of online marketing data. Here are eight stats that really stood out:

1. One year from now, digital will officially be king
Total digital ad spending will surpass TV for the first time in 2017, according to eMarketer’s quarterly forecast. Next year, the New York researcher said, spending on television spots will total a little more than $72 billion, or roughly 36 percent of total media budgets in the U.S. Meanwhile, online ad spending in 2017 will be about $77.4 billion, or approximately 38 percent of total ad spending, per eMarketer.

2. Pinterest opens up ads to all marketers
The social platform this week revealed that small and medium-sized businesses can now run ads on it like big brands have been doing for some time. Pinterest also reported that marketers that have spent at least $1 per day on advertising on the social platform see a 20 percent increase in clicks on their posts. 

3. People want robot friends, evidently
If you think robots are “so next decade,” guess again. Jibo, maker of a companion robot, said it has presold $4 million worth of its household bionic helper on its website—even though the product won’t be available until the end of the year. 

4. The Jetsons age is finally upon us
There are Jibo competitors hitting the market as well—Asia’s PaPeRo and Pepper, for instance, and Paris-based Buddy. Check out our SXSW-themed cover story about how robots are soon coming to a home near you. What’s more, ABI analysts project that companion robots will grow from a relatively miniscule sector in 2015 to a $46 million industry by the end of the decade and a $2.5 billion industry by 2025. 

5. IHOP gets personal about social targeting
The Glendale, Calif.-based company used personalized Promoted Tweets that included GIFs and users’ names in Twitter ads it ran through March 8, National Pancake Day. IHOP used the platform’s Tailored Audiences feature, targeting approximately 7.3 million users with such personalization, according to a rep for the company. To zero in on groups in such a personal way, the brand and agency MRM//McCann set up 37 custom audiences based on 20 popular names and their derivatives (e.g., Christopher or Chris). 

Christopher, celebrate #NATLPancakeDay w/ a FREE short stack & an invite for a friend! https://t.co/PABtlkznck pic.twitter.com/1fFQdOYTaz

— IHOP (@IHOP) March 1, 2016

6. KLM is flying high on Facebook Atlas
Facebook released new measurement tools for its Atlas ad server, including a path-to-digital-sales feature, which helped airline KLM uncover 24 percent more converted bookings.  

7. Hey, handy person, need a tape measure? There’s an app for that
Speaking of measurement, Hover quietly released a military-inspired app last year that’s designed to be a sort of digital tape measure (just to name one of its chief capabilities). The digital offering must work pretty well because word has gotten around—15,000 folks have downloaded the Hover 3-D Building Visualization and Measurements app in the last several months. Hover told Adweek it’s getting set to debut its first ad campaign in the coming weeks. 

8. Ball cap mocking the Donald is a hit 
The New York Times spelled “Drumpf” in his family’s native Germany.) All the credit goes to the cable channel’s John Oliver, who lambasted Trump on his show Last Week Tonight in late February in a bit that’s garnered 17 million YouTube views. 

8 Important and Fun Digital Marketing Stats From the Past Week

Here Are 12 Doggone Interesting Digital Marketing Stats From the Past Week

Thanks to the holidays, there are more digital marketing stats to delve into than usual. We’ve selected 12 of the most interesting numbers from the past seven days. 

1. The Engagement Lab studied digital advertising performances on Cyber Monday and found that the average conversion-to-sale rate was 0.16 percent. That’s a 184 percent increase over the previous before. Last year’s Cyber Monday conversion rate was 0.07 percent, representing a Sunday-to-Monday lift of 49 percent. More than anything, the raw conversion rates—well below even 1 percent—show how hard it is to create an online advertisement that actually gets viewers to click the buy button. 

2. That said, the percentage of lift compared to last year helps explain how Adobe found U.S. Cyber Monday orders totaled nearly $3.1 billion, a one-day Internet record and a 16 percent increase over the same day in 2014. The previous record was set last week on Black Friday, when $2.7 billion worth of goods was purchased.

3. Amazon scooped up 36 percent of all online sales on Cyber Monday, according to Slice Intelligence, an e-commerce data player. 

4. Amazon challenger Jet.com, which launched in July, reportedly brought in $2.7 million in sales on Monday. 

5. With so much noise on the Web, it’s getting more and more difficult to build social-media audiences, but at least one marketer has had a strong month when it comes to Facebook. From Nov. 9 through Dec. 1, toy brand Little Tikes grew its Facebook audience by more than 166,000 fans, according to Engagement Labs (not to be confused with the previously mentioned The Engagement Lab).

6. Pixability looked at the top 100 retailers, per the National Retailer Federation, to forecast YouTube ad spending among big merchants during the holidays. The Boston-based tech company prognosticates that YouTube’s skippable promos, called TrueView, will bring in $41 million this quarter for the Alphabet-owned video giant thanks to gift marketing.

7. Let’s move away from the holidays and into some stuff that’s not so cheery. Ad blocking is costing the digital publishing industry $781 million a year—yet it makes up only a small chunk of the $8.2 billion lost to other problems like bot traffic and content piracy, according to a report from the Interactive Advertising Bureau.

8. VTech’s current public-relations disaster is one of the scariest holiday marketing tales of all time. The toy seller is reeling after learning that hackers gained access to data for about 6.4 million profiles belonging to children. Read here what marketing experts believe the Hong Kong-based company should do now. 

9. Hey, maybe Google+ ain’t dead after all. On Nov. 26, GlobalWebIndex said one in every four Internet users utilize Google’s social platform at least once a month. 

10. And, maybe Facebook ain’t dead yet with the kids. Forrester Research found that while only 65 percent of 12- to 17-year-olds think the social platform is “cool,” it surprisingly reels more of them in than Snapchat, Instagram or Twitter. Sixty-one percent of tweens and teens said Facebook is the social net they get on most often, per Forrester. Additionally, 47 percent are visiting Facebook more this year than they did in 2014.

11. Few people have been as ubiquitous in the media as Donald Trump has been in recent months, and the front–runner for the Republican presidential nomination yesterday chatted with Periscope users for about 10 minutes. In terms of viewers for his virtual Q&A, Trump’s high-water mark for the livestream was nearly 7,500.

12. Last but not least, on Tuesday, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan revealed that they plan to give away 99 percent of their Facebook shares over the course of their lifetimes. Zuckerberg’s estimated net worth is about $46.8 billion. The development came in conjunction with the announcement of the birth of their daughter, Max. 

Here Are 12 Doggone Interesting Digital Marketing Stats From the Past Week

Business seminars this week

TUESDAY

Learn effective email marketing

This free “Lunch & Learn” seminar will show business owners how to use inexpensive but highly effective email marketing. The seminar starts at 11:30 a.m. at the Alice Chamber of Commerce, 612 E. Main St., Alice. Free. Information: 361-879-0017, ext. 301 or elizabeth.soliz@sba.gov.

WEDNESDAY

Marketing seminar offered by SBA

The Small Business Administration will offer a seminar about how to engage customers through email and social media. This seminar benefits start up or existing businesses and it’s from 9-10:30 a.m. at the SBA Corpus Christi Branch office, 2820 S. Padre Island Drive, Suite 108. Free. Reservations required. Information: 361-879-0017, ext. 301 or elizabeth.soliz@sba.gov.

Fundraisers to meet at Caller-Times

The Association of Fundraising Professionals-Coastal Bend Chapter will host its monthly meeting from 11:30 a.m. to 1 p.m. at the Corpus Christi Caller-Times, 820 N. Lower Broadway St. Guests speakers include Steve Arnold, vice president of sales and marketing at the Caller-Times and Karen Selim, president and CEO of the Coastal Bend Community Foundation. Cost: $25; free/AFP members. Information and reservations: afpcoastalbend@gmail.com or 855-2213.

Orientation for small businesses

A small business orientation will be from 4-6 p.m. at the Economic Development Center, 3209 S. Staples St., CED 146. The seminar will provide new business owners information to start a business. Topics include: small business loans and financing requirements, business plan, licensing, contracting and permit information and resources. Information: www.seminarscc.com

THURSDAY

Entrepreneur night at Innovation Center

An entrepreneur night will be from 5-7 p.m. at Coastal Bend Business Innovation Center, 10201 S. Padre Island Drive and will feature a panel of local entrepreneurs who will speak about there experiences in starting a business. Free. Information: www.eventbrite.com/e/entrepreneur-night-tickets-18453646353

Seminar explains federal contracts

A free seminar to help small businesses get started in federal government contracting is from 1-2:30 p.m. at 2820 S. Padre Island Drive, Suite 108. Information: 361-879-0017, ext. 301 or elizabeth.soliz@sba.gov.

Compiled by Natalia Contreras

Business seminars this week

Here Are 13 Hot Digital Marketing Stats From the Past Week

The past week was filled with unusually enticing digital marketing numbers—with an upcoming Hollywood epic taking online video by storm, e-commerce insights and branded buzz around body painting. Here are the 12 most interesting, data-driven developments we came across:

1. If critics’ reviews of The Revenant are as positive as the Internet’s early reaction, there will be little stopping the movie from becoming a box-office smash when it hits theaters on Christmas day. The western thriller has gotten nearly 16 million views in three days since 20th Century Fox posted its trailer on Facebook. Leonardo DiCaprio stars as 19th century American fur trapper Hugh Glass in the film, which is directed by Alejandro González Iñárritu, who won an Oscar earlier this year for Birdman.

2. Digitally savvy folks who have been looking for extramarital affairs may be a little more nervous than usual today. Hackers have obtained data for up to 40 million users of the dating platform AshleyMadison.com, according to a KrebsSecurity.com post and other reports. 

3. Retail marketers who are in love with Pinterest certainly shouldn’t ignore Facebook, which, per Adobe’s new research, offers the most valuable social commerce clicks out there. Facebook traffic referrals generate an average of 91 cents for each user sent to an e-commerce site. Surprisingly, that figure represents a 17 percent decline from last year. Pinterest’s referral value dropped the most—25 percent in a year—to the point that the average user is worth 51 cents to the retailer, down from 68 cents. Interestingly, Adobe also discovered that at Twitter, the value of a referred consumer actually rose 63 percent to 65 cents.

4. On the subject of retail, Amazon showed the relationship between online buzz and actual sales is sometimes hard to figure. The e-commerce giant’s Prime Day effort on July 15 drew the ire of countless Twitter users, with negative social media sentiment around its brand skyrocketing 241 percent, according to Amobee Brand Intelligence. But Amazon reps contend that product orders actually exceeded Black Friday 2014—the site sold 28,000 Rubbermaid sets, as just one example. So maybe there is no such thing as bad publicity. 

5. Wow. If you are a driver for UberX, Lyft or both—which is often the case—New York is the place to be. Gotham’s ride-sharing drivers make close to $30 an hour, according to research from SherpaShare, a company that drivers use to track their earnings. SherpaShare’s research found that the national average for January through May was $12.62 an hour. Austin, Texas, and San Francisco were the second and third most-profitable places for UberX and Lyft drivers, but those cities paled in comparison to New York. You can read Fast Company’s big take on the data here. 

6. According to Fortune, YouTube CEO Susan Wojcicki sounded confident about the topic of increasing online video competition from Facebook and Snapchat, as she spoke at the magazine’s tech conference last week. Three days later, her parent company Google released its earnings, which revealed that YouTube’s top advertisers increased their spending by 60 percent in the second quarter. Google’s overall revenue report beat Wall Street’s expectations and sent its market value soaring $65 billion the following day. That is not a typo—$65 billion in a matter of hours. The Mountain View, Calif., tech giant’s share price also jumped more than 16 percent. 

7. The Boston Consulting Group last week released research after studying 25 digital publishers, broadcasters, e-commerce companies and Web portals based in North America, Europe or the Middle East. One of the more interesting takeaways: Condé Nast U.K., in its first year of programmatic ad sales, discovered that 60 percent of its top 50 advertisers that buy through its automated platforms were entirely new customers.

8. Tech vendor Undertone conducted an online survey of 3,600 U.S. adults ages 18 to 64 to suss out differences between desktop and mobile in terms of ad recall. When people were asked if they remembered seeing full-page ads, 38 percent recalled seeing the ad on a desktop. Forty-three percent of those who were served the ad on smartphones, tablets and desktops remembered the ad.

9. Online ad viewability continues to concern marketers, and Trion Interactive’s pitch is that it can help significantly. It teams with publishers like Gannett, McClatchy and Answers.com to run video ads for brands, and the vendor boasts an 82 percent in-view rate for the digital spots it delivers for brands like McDonald’s, Verizon and Amazon.

10. Unless the Winter or Summer Games are going on, Olympic sports don’t normally generate huge buzz online—but they are far bigger in the digital realm than you probably realize. Take FloSports, which covers everything from track and gymnastics to Brazilian jiu-jitsu. The Austin, Texas-based online media company told Adweek that its site traffic from January to May totaled 12.8 million unique visitors and 194 million page views, while video views reached 13.3 million. Read more to learn why New Balance, Gatorade and the dairy organization MilkPEP are buying up FloSports’ sponsorships. 

11. Periscope has generated three times as much traffic as livestreaming rival app Meerkat since its launch in late March, according to Adobe’s aforementioned research.

12. Can digital calendars put butts in seats? Stanza, which offers that very kind of service, revealed that 10,000 people subscribe to the New York Knicks’ Stanza calendar. The tech company said 56 percent of the subscribers last season clicked on ticket links. Although, it’s unclear how many people actually bought seats. 

13. Nestlé’s Coffee-Mate Natural Bliss all-digital campaign runs through September and centers on a risqué video. The brand took over an Irving Farm Coffee Roasters store in New York on April 24 with baristas wearing nothing but body paint, and it released the resulting ad on July 15. Less than a week later, the clip has attracted 3 million YouTube and Facebook views. Read our exclusive report on Nestlé’s initiative here, and check out the video below.  

Here Are 13 Hot Digital Marketing Stats From the Past Week

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

The Women’s World Cup recently dominated digital and real-life discussions, as the U.S. women thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our top 10 data points from the last week include a healthy dose of soccer-related stats. But, we are compelled to lead with a number that helps sum up the unusual story surrounding Reddit in the last few days.

1. More than 203,000 people have signed a Change.org petition to get Reddit CEO Ellen Pao to step down after controversy erupted last week about the firing of the website’s wildly popular director of talent, Victoria Taylor. The site has been in disarray for close to a week, with hundreds of subreddits being closed off from the public. Yesterday, Pao issued an apology, but it’s unclear whether her statements will make the problem go away.

2. According to Amobee Brand Intelligence’s comparative data, Nike’s sponsorship of the U.S. Women’s national team resulted in its being 121 percent more associated with the Women’s World Cup than tournament sponsor, Adidas, in content across 600,000 Web, mobile and social-media sites. 

3. With the scandals surrounding FIFA president Sepp Blatter, the soccer organization’s brand received a much-needed boost of positivity during the World Cup. There were 9 billion tweet-based impressions around the FIFA Women’s World Cup, according to Twitter. 

4. What’s more, FIFA’s YouTube channel absolutely smashed its all-time monthly views record during the women’s tournament in June, drawing 28 million views versus the 19 million it got in the same month a year ago—during the men’s FIFA World Cup. 

5. IBM got 1,000 sales and marketing staffers to promote its products and services on Twitter, LinkedIn and Facebook and has achieved huge results. In one example, the company told Adweek, it launched a business-to-business appeal called #NewWayToWork, which accrued 120 million digital impressions and drove 141,000 clicks to campaign content thanks largely to the employees sharing content through Dynamic Signal’s VoiceStorm software. 

6. A whopping 26 percent of millennials fake birthdays to get better deals online. Actually, that’s the kind of thing what makes the Internet awesome, right? Mindshare North America’s retail arm, Shop+, analyzed more than 1,000 responses to understand how 18- to 34-year-olds shop to suss out that data point.

7. Also, Shop+ learned Gen Y folks don’t stop there with their frugally-minded tactics. Thirty-six percent of them—compared with 24 percent of all adults—share an Amazon Prime account, which costs $99 a year, to receive free shipping.

8. YP has quietly become an effective player in the mobile-search market. For instance, Google controls 46 percent of mobile-search money, followed by Microsoft (Bing) with 11.3 percent. Twitter and Yahoo combine to own 17.8 percent of the market. All other search players combined make up the remaining 17.7 percent. What’s YP’s take? It gets 7.2 percent of the market, which is nothing to sneeze at if you are the old phone-book brand. (Read our feature on YP’s growing digital-ad business here.)

9. In the few days after the Supreme Court ruled that marriage equality was the law of the land, Facebook said 26 million people changed their profile picture and used the social platform’s rainbow filter to show their support for the LGBT community. 

10. According to a Yahoo study that surveyed 620 fathers, 50 percent of dads feel like ads rarely target them. These guys must not ever visit Zappos or other shoe retailers if that’s the case (#retargetinggonemad). 

Bonus stat: BuzzFeed created an entertaining video in which real Italian grandmothers try Olive Garden for the first time. The digital-media company published it on YouTube on July 3, and it’s gotten 1.2 million views so far and seems to be picking up speed. Somewhat surprisingly, a couple of the grandmothers go easy on the restaurant chain. Check it out below:

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

Start-up of the week: Social proof digital marketing company Taggstar

Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Taggstar is in the spotlight.

Taggstar is a digital marketing company that provides shoppers with real-time information on online products as a means of increasing sales and customer engagement. Taggstar’s UK managing director Marjorie Leonidas explains more.

Key facts

Founded: January 2012

Investment: Taggstar has received £2.2m investment to date from investors including crowd-funding platform Funding Tree.

Retail partners: Shop Direct and Argos

What it does

Taggstar is a digital marketing company that uses cloud-based software to improve the shopping experience of online customers.

The start-up’s software delivers real-time messages to customers on retail websites’ product pages, such as how many items are being purchased and the number of online shoppers looking at said product.

“Online shoppers are compelled to purchase when they can see the popularity of an item or that it’s selling fast” says Leonidas.

Taggstar provides relevant and up-to-date information to online shoppers while encouraging them to purchase, simultaneously increasing customer engagement and sales revenue.

What problem does the technology solve for retailers?

Taggstar’s digital marketing technology gives online retailers an innovative way to drive better customer engagement, loyalty and revenue growth.

By showing what is trending with other shoppers Taggstar’s technology creates a word-of-mouth shopping experience, encouraging customers to purchase based on peer recommendations.

Giving this real-time information to online shoppers allows Taggstar to add a sense of theatre to the online shopping experience that can be otherwise difficult to achieve without a store presence.

“By providing real-time trends, social proof of what is popular and how many items have been sold Taggstar creates the excitement that online retail can lack without the buzz of a bricks-and-mortar environment” says Leonidas.

More information: www.taggstar.com/

Start-up of the week: Social proof digital marketing company Taggstar

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Your Week in Performance Marketing - February 2

PerformanceIN was proud this week to announce the release of its flagship Performance Marketing Guide, re-written for 2015 and comprising new sections on native advertising, social advertising and mobile commerce. The 150-page document is on its fourth annual edition and offers a free, all-encompassing resource to industry veterans and newcomers.

For those courageous enough throw down the gauntlet amongst their rivals; final deadline day has rolled around again for entrants into the Performance Marketing Awards this year, with late admissions closing at midnight tonight (February 6).

In light of Tradedoubler’s acquisition of German ad tech firm Adnologies last week, PerformanceIN spoke to the group’s head of product management, Jeff Johnston, about some of the finer points surrounding the deal.

Our weekly masterclass continued with ‘5 Ways to Master Personalised Email Marketing’, offering some fresh oil to the aged cog in the marketer’s engine with the aid of segmentation, real-time personalisation, lead nurturing and more.

High-street retailer Monsoon announced this week it will be trialling Rakuten Marketing’s Cadence Essential, a new attribution tool which allows a wholly transparent view of  communication channels.

Paydot’s MD Vairo Kremanis joined us to argue that the affiliate marketing industry still doesn’t make it easy for small companies to get their foot on the ladder, with the registration process becoming ‘a science in itself’.

Returning this week for the new year and popular as ever, Movers and Shakers was released; listing the industry changes, on our radar, that matter to digital marketers.

Your Week in Performance Marketing - February 2

Your Week in Performance Marketing - January 5

Welcome to performance marketing in 2015. You’re in the right place to keep your finger on the pulse of this rapidly developing industry and our world-class events over the next 12 months, so let’s begin with what might be in store for us over the next year.

The year ahead

Affiliate Window’s Kevin Edwards put things in motion this week with a top-ten list of trends expected in the affiliate marketing sector, pointing at how the role of networks could change, and how the UK could start to see some significant opportunities arising from overseas.

The key theme for digital advertising in 2015 will be programmatic video, according to the CEO of StickyADs.tv, Hervé Brunet, with the volume of online video advertising purchased via real-time bidding expected to grow by 92% in 2015.

However, with global digital ad spend predicted by emarketer to top $630 billion by 2016, there are myriad ways marketers are predicted to utilise their budgets. Adtruth MD EMEA James Collier predicts increased competition, acquisition, and consolidation, as well as a renewed focus on advanced audience identification in his feature on the 2015 ad tech landscape. Meanwhile, some conflicting views arose from Visual IQ’s Adit Abhyankar and his alternative predictions.

January jetsetting

We are keeping a close eye on the travel sector this month as the January sales boom becomes a key point of focus for many marketers, and Brits look set to try something new with their upcoming holiday plans, according to a yearly rundown of the top destinations to watch.

In a list of the top-ten ski holiday providers for paid-search visibility, crystalski.co.uk claimed the largest stake across November and December in new figures produced by Net Media Planet. The results also proved that December was a key month for winter websites looking to amp up their search budgets.

Also this week, Yieldr put together an all-encompassing infographic for PerformanceIN showing how airlines are using real-time ad bidding to increase revenue and overcome challenges over key holiday periods – one being the month of January.  

Events

PerformanceIN has a full year of events awaiting you. Performance Marketing Insights returns in its usual two-day format, packed with networking opportunities for new startups and industry stalwarts, sandwiched between a meticulously selected schedule of expert-led speaker sessions.

But before all this, the Performance Marketing Awards are getting ever closer as they return to Grosvenor House Hotel in London on April 28. Standard entries close at the end of the month so make sure you’ve entered to compete for the chance to be acknowledged as a true leader in your field. You can find out more about categories and how to enter here.  

Your Week in Performance Marketing - January 5