Online Marketing Help: PERFORMANCE

Posts mit dem Label PERFORMANCE werden angezeigt. Alle Posts anzeigen

Shoogloo Launches New Performance Marketing Program Leveraging CAKE by Accelerize

By PR Newswire	Article Rating:
March 3, 2016 09:01 AM EST

NEW DELHI, March 3, 2016 /PRNewswire/ —

Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced Shoogloo Media, a performance marketing company, implemented CAKE’s SaaS solution to power its new international performance marketing network. Launched in 2015, Shoogloo’s online affiliate marketing program offers a combination of strategy, technology and execution services for engaging with new and existing customers. With CAKE, the Shoogloo online affiliate marketplace provides high-converting offers, comprehensive reporting, as well as an effective way to mange a growing network of advertisers, publishers, agencies and developers to support its clients’ digital marketing strategies.

As a full-service digital and performance marketing group, Shoogloo offers services for advertisers and affiliates in more than 23 countries, through its three subsidiary companies – Shoogloo Mobile, Shoogloo Media and Shoogloo Digital. Shoogloo Media caters to performance marketing needs in the emerging markets of the Middle East and Africa, and focuses on delivering performance-driven ROI with affiliate marketing, lead generation, mobile and search marketing programs.

When looking to create a new affiliate network, Shoogloo Media considered building an in-house tracking platform and evaluated other third-party tracking systems. Shoogloo selected CAKE for its robust set of capabilities that help manage affiliates, allocate tiered payouts, implement product feeds and provide additional parameters for tracking pixels.

“Shoogloo was seeking a solution that would efficiently track and report on all affiliate operations to maximize ROI,” said Bhupinder Tomar, Group CEO of Shoogloo. “CAKE’s tracking infrastructure simplifies our daily operations and acts as an extension of our own team in providing exceptional customer service and strengthening our affiliate and publisher relationships. Additionally, CAKE enables Shoogloo Media to create customized affiliate marketing programs designed to increase our clients’ audience reach, acquire new customers, sell more to existing buyers and maximize digital marketing spend.”

Driven by improved Internet penetration, rising ownership of mobile devices and payment cards, online retail in the Middle East and Africa region is set to boom in the near future. The region’s online B2C e-commerce industry has grown 92% from $20.6 billion in 2012 to $39.6 billion in 2015, and is estimated to reach $51.4 billion by 2017, according to a MENA B2C E-commerce Market report.

“CAKE is revolutionizing performance-based marketing by empowering organizations worldwide to measure the impact of their marketing efforts and digital spend with real-time analytics,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “We are thrilled to enable Shoogloo Media with a powerful tracking platform to streamline its affiliate marketing efforts through a centralized hub, and to help them achieve its vision of becoming a world leader in digital marketing on a global scale.”

CAKE is exhibiting at ad:tech New Delhi on March 3 – 4, booths #33 and #34 at The Leela Ambience Gurgaon Hotel & Residences. With more than 5,000 attendees, ad:tech New Delhi is a leading digital marketing and advertising conference in India for brands, agencies and media owners.

About Shoogloo

Established in the year 2007, Shoogloo is a Digital Marketing Group, which was originally launched in Gurgaon, India. Owing to its international appeal, the company base was later shifted to Singapore. At present, Shoogloo has offices in Singapore, UK and India with two main offices in India – one in Gurgaon and a backend office in Dehradun. It is owned by i-Spire PLC and Sirmouri Partners Pte. Ltd, the holding companies of the founding members of Shoogloo, John Porter (i-Spire), LD Sharma (Sirmouri) and Bhupinder Tomar (Sirmouri).

About CAKE by Accelerize

CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.

About Accelerize

Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of online retail and the online B2C e-commerce industry in the Middle East and Africa, and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.

# # #

Media Contact
Jill Hara
[email protected]
+1-949-548-2253 x 257

Investor Contact
Ascendant Partners, LLC
Fred Sommer
[email protected]
+1-732-410-9810

SOURCE Accelerize Inc.

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Model performance: The power of measurement and transparency in affiliate marketing

The UK performance, or affiliate, marketing industry is currently worth over £1bn a year, with advocates claiming it generates one in 10 sales. However, despite being such a mature channel in terms of the sales figures it generates – £16bn plus a year – practitioners bemoan a widespread lack of quality attribution modeling in the sector .

Add to this some of the historic distrust of performance marketing, and it’s apparent that some marketers are failing to make the most of the opportunity, plus arguably wasting their marketing budgets as well as endangering their relationship with consumers, although some are working to raise awareness of how things can change.

Last-click
Sarah Treliving, head of digital at GroupM media agency MediaCom, explains one of the principal reasons behind the poor application of performance marketing techniques is using a one-dimensional attribution strategy; namely last-click.

This model rewards those in an affiliate network that have been deemed to have generated a sale using the last click before the conversion, regardless of earlier customer interactions upon the path to purchase (or further up the purchase funnel).

“Everyone knows last-click is flawed,” explains Treliving, adding that this had led to scepticism among some advertisers as to the incremental value posed by their affiliate marketing investment.

Clare O’Brien, the IAB’s senior programmes manager, says: “Our Performance Marketing Council also recognises that in some quarters of the marketing and advertising world, that there is a degree of legacy reputation existing.”

Cannibalisation
However, by its nature affiliate marketing employs a complex mix of channels (search, display, content, email, etc), and simply employing last-click attribution in such a complex sector incentivises some poor practice.

‘Last-click’ means all parties on a media plan are chasing the final click before conversion, this could lead to users being over -served with ads. This subsequently eats into an advertiser’s profit margin, according to Ed French, director of digital at ad tech company Ve Interactive. He explains that such a model also means that advertisers could end up retargeting users that would have purchased a product anyway.

The danger of myopic rewarding
Not only does this negatively impact upon profit margin, it could also potentially damage a relationship with a potential customer. Research published last year from InSkin Media and Rapp reveals that 55 per cent of consumers are put off buying an item they have previously expressed an interest in online, if they are retargeted with ads multiple times, after initially researching for it.

Therefore, it’s apparent that the lack of a holistic attribution strategy is not just poor marketing practice, but also potentially detrimental to sales.

Tom Rickey, Ve Interactive’s affiliate partnerships director, explains how such instances can simply be avoided by more responsible “rules set ting” for retargeting when advertisers agree upon campaigns with their affiliate network partners. This involves setting moderate time and recency settings, ie giving sensible directions as to the minimum amount of time to wait before serving a user with an ad after they have visited a website.

Multi-touch
However, a more fundamental tactic can be employed by advertisers. This involves completely overhauling how they reward their affiliate marketing partners by using multi-touch attribution, according to Rickey.

The IAB’s O’Brien echoes this sentiment, and explains how it further aims to improve advertisers’ knowledge of best practice in the performance marketing sector, and therefore improve transparency.

“This is one of those instances where better information and a more transparent lens onto the operations of the sector would reveal that in broad terms, affiliate marketing achieves complete and reported purchases,” she explains.

“CPA [cost per acquisition] represents one of the most risk-free ad spend strategies for advertisers. However, back to the expertise issue, it depends where in the purchase cycle the performance marketing part of the mix occurs,” she adds.

“There is no one-size fits all marketing technique and customer conversion varies hugely dependent of type of product and service and consumer purchase path,” according to O’Brien.

More advanced advertisers understand this, and have developed expertise that allows them to finely optimise their spend, and therefore results, she adds.

Focus on the upper funnel
Ve Interactive’s French explains that adopting a more holistic attribution model (one that focuses on the upper echelons of a customer’s purchase journey, as opposed to the lower end, or last-click) not only rewards media partners on a more equitable basis, but it can also help advertisers improve how they make use of their data.

For instance, advertisers can take their converted user data (i.e. the information on people that have bought items via an affiliate network) and then use this to work out the attributes of other web users that may also likely to purchase.

This can be achieved by cross-referencing it with second and third-party data sources, and is often referred to as ‘look alike modelling’, meaning advertisers can use their spend more efficiently. “The efficiency is gained by not just retargeting everyone that has visited your site, ” explains French.

By doing so, advertisers can work out the incremental value of their spend with affiliate networks, he adds. “Measurement has definitely driven better understanding of the ads and the platforms that they are on,” says Treliving, adding that MediaCom’s specialist direct response unit – MediaCom Response – has led efforts in this area. “You need a common source [of data] and measurement methodology for all those things,” she adds. “You have to look at all the different types of placement for the last click to understand how a rewards site might be contributing to an overall sale.”

New thinking emerges
Affiliate networks are taking note, and star ting to offer attribution payment models that rewards publishers further up the sales funnel. For instance, earlier this year, Affiliate Window introduced a ‘top-up’ commission feature if their content helps le ad to a sale further on another site. Previously the publisher which ‘won the last click’ would have been rewarded, by employing cross-device tracking.

Similarly, eBay Enterprise – the e-commerce giant’s affiliate sales network – more recently announced that it was to introduce a ‘Dynamic Commissioning model’ that lets advertisers pay publishers custom payouts based on new or returning consumers, the type of device used at check out, and product assortment.

eBay Enterprise claims this encourages advertisers to use metrics beyond simple conversion, and contributes to more complex marketing campaigns in or der to deliver incremental results.

Luke Griffiths, general manager, eBay Enterprise, marketing solutions, explains: “Our Dynamic Commissioning product spells the end for ‘one size fits all’ marketing. It means brands can have complete confidence that the customers they’re reaching are the right ones and allows for a greater degree of control over targeting.

“Previously, marketers were targeting indiscriminately and couldn’t provide robust proof that they were reaching the right customers. Now brands can adjust what they are prepared to pay for different audience segments.”

Griffiths says advertisers must analyse their data in order to effectively assess how their marketing spend is performing. He adds: “We still see brands that fail to use analytics and target according to old-fashioned demographic stereotypes, rather than real-time observed behaviour.”

All sources agree that intelligent mining of data in a coherent fashion is key to attaining transparency; failure to do so means less honest players in the system can continue to ‘ game the system’.

This feature was first published in the 16 September issue of The Drum.

Model performance: The power of measurement and transparency in affiliate marketing

Performance Marketing Awards 2016: Save the Date | PerformanceIN

The Performance Marketing Awards will return to Grosvenor House Hotel on April 26 next year, marking the most outstanding industry campaigns throughout the year – and celebrating its tenth annual ceremony.

The awards will open entries to businesses working within all aspects of performance marketing, recognising those campaigns that have stood shoulders above the rest in regards to originality, innovation and execution.

An annual milestone in the performance marketer’s calendar, the PMAs have witnessed the rapid year-on-year horizontal growth of the industry, turning it into a celebration of diversity within our ‘niche’ as much as one of industry talent.

In its tenth year, marketers will be just as likely to see a content marketing campaign take home the Grand Prix – as was the case in the 2015 awards with 8 Million Stories – as they are to see awards handed to affiliate marketing, where the event owes its heritage.

With the date now set and the countdown to official entries now on, the expert panel of judges will be looking for those campaigns that disrupted their space and shook competitors with their brilliance – the industry’s success stories, performance marketing’s triumphs – whether executed on a shoestring or with the entire annual budget.

‘Opened doors’

“Whether you’re a long established affiliate network, a big brand advertiser or a new company on the scene, the awards should be part of your industry calendar”, says Top10’s commercial director, Julia Stent.

Top10 made its first appearance at the Performance Marketing Awards in April this year, winning ‘Best New Publisher’ – an accolade that Julia claims to have ‘opened doors’.

“They’re the most highly regarded awards in the performance marketing space and we know the decision-makers we need to reach, both now and in our company’s future, take note of them”, Julia adds.

Hotels.com called the awards a chance to ‘challenge the status quo’, while CAKE relished the ‘immediate and long-term benefits’ and ‘incredible networking opportunities’ offered by its global attendance.

Make sure you’re first in line for the chance to be part of the Performance Marketing Awards’ tenth anniversary, and keep up to date with upcoming announcements here.

[embedded content]

Performance Marketing Awards 2016: Save the Date | PerformanceIN

What the Hell is Performance Marketing?

We talk frequently about happenings in the performance space – sifting through the daily stream of digital marketing news, pondering repercussions for brands and marketers that take a ‘performance-based’ approach with their promotional activity.

In recent years, looking into debates from a ‘performance’ perspective may have caused the assessor to ride on a slightly different train of thought to the one present today. The consensus is that performance was borne out of smart marketing; the ‘pay on results‘ model that made small fortunes for affiliate publishers in the 2000s, thrusting metrics such as cost per sale and cost per click into advertiser and agency spectrum.

A greater need for return and measurability from media buyers has caused the idea of paying on performance to branch out of its early beginnings in affiliate and into the marketing mainstream.

Nowadays it’s common for a brand’s ‘head of performance’ to have a task list that encompasses so much more than keeping an eye on publisher activity.

The role entails management of paid media on social networks. Traces of performance ‘trading’ can be found in retargeting, on display, while the pay-per-click ad services from search giants such as Google and Bing cover the fundamentals of what, for many, performance marketing is all about.

We all have our own opinions of which channels and techniques should be worthy of a mention in an article pondering the definition of performance marketing.

Seeing the need to investigate further, and in the lead up to a Performance Marketing Insights session on the same matter, we asked our industry experts to dissect the obvious: why are we here; which areas do we focus on; what the hell is performance marketing?

From the base

Keeping the digital marketing industry afloat with their ever-rising spend (valued at $137.53 billion globally by eMarketer last year) are the all-important holders of the purse strings: the advertisers.

For James Maley, senior international marketing manager at Hilton Hotels, affiliate is performance in “its purest, more simplistic form”, but does not define what it is.

“Performance marketers measure spend vs return; they quantify how successful activity is against objectives originally set.

“Commonly this is revenue vs cost metric, however depending on activity it can be a range of goals, such cost per sign up, cost per lead, cost per acquisition, cost per engagement, cost per view. This measurement is present across channels; as long as there is a measurable ROI being produced.”

Also speaking from the advertiser side, Riman Verma, digital marketing manager at First Utility, believes that some of the metrics cited by Maley have a hand in shaping what performance is.

“Performance marketing is driving performance and rewarding on completed consumer action versus a pre-determined KPI set, including, but not limited to, pay-for-performance business models. Performance marketing must ensure that campaigns are clearly measurable, can be optimised in real time and payment made based on defined consumer action.”

Both examples highlight what so many advertisers like about performance – or the common perception of what it means. Clear goals for activity are aligned and, while there are techniques which only require payment on these being met, the idea is that a line between success and failure is pretty clear.

Outsourcing performance

Another media buyer in the space, agencies also have dedicated performance managers for overseeing campaigns that are metric-driven. Standing as the performance account director at UK media agency Maxus, Nick Cristal says performance marketing ensures accountable results and transparent ROI for clients, who – if recent studies are anything to go by – are increasingly demanding a return on their spend.

However, the techniques and channels have changed radically since performance was first introduced to marketers, as Cristal highlights.

“Traditionally this has involved focusing on end-of-the-funnel, bought media on a CPA. But as technology and supplier propositions have evolved, so has our ability to expand what performance marketing encompasses,” he comments.

“We [Maxus] feel it’s imperative to plan and buy performance media from a holistic perspective; encompassing affiliates, lead generation, paid search, paid social and beyond into one single integrated approach.

“This approach ultimately derives from consumer behaviour where successful performance marketing depends on the ability to reach the right audiences, at the right time with the right message, which in turn delivers the desired actions for our clients.”

It’s worth noting that, from the expert’s view, modern-day performance marketing means tracking results and pitting something against an objective. Whether or not the whole picture can be summarised is a different matter.

“In the past, defining performance marketing was much simpler. Its objective was to drive a specific action, like a sale, and advertisers only paid when this was achieved,” says Jon Myers, VP and MD for EMEA at Marin Software.

“Even now, often when people think of performance marketing, they imagine an affiliate marketing model, but it’s becoming increasingly complicated.”

Interestingly, Myers, whose software group helps advertisers run and measure activity across social, display and search, believes that part of performance is simply being able to enhance marketing and prove that an impact was made.

“Now, performance marketing encapsulates any marketing strategy which improves performance of your brand,” he opines. “This includes search advertising, pay per acquisition, email marketing and more.”

Not only this, Myers – a moderator on the ‘What the Hell is Performance Marketing?’ PMI session – believes that new opportunities like programmatic will create an ecosystem where “all” digital marketing will be considered performance. Essentially, this would blend the foundations of performance – in digital marketing technology – with brand and agency desires to see exactly where their money is going and, more importantly, what it does.

A more measurable, accountable and trackable environment wouldn’t be the worst idea.

Building up

Some of the most intriguing points surrounding the definition of performance marketing come from its evolution in recent years. Many of the experts that spoke to PerformanceIN cited a grounding in affiliate marketing, where it’s gone on to inspire a new and highly popular marketing logic, in which ROI and measurability are paramount.

But according to Nigel Gilbert, VP of strategic development for EMEA at ad tech group AppNexus, the catalyst in performance’s growth was found away from the affiliate space.

“The advent of real-time bidding, which has historically been a performance-driven medium, revolutionised the performance marketing discipline and commoditised the traditional proposition of the performance network.

“The evolution of programmatic technology has widely enabled unprecedented scale and intelligence to iteratively reach the right audience. In this evolving world of advertising trading desks, flexible bidding technology is the foundation, while applied data science is the differentiator.”

Reverting back to Myers’ thoughts that performance – or marketing you can measure – will continue its evolution and path of growth to eventually engulf the entire digital landscape, others believe that performance is unique, and should be all about paying on results.

“Performance marketing describes any marketing activity where spend is only invested as a result of a specific measurable action taken by a customer, in response to marketing collateral,” says Carla Arrindell, UK managing director at dedicated performance agency Online Media Group.

“This makes it distinct from almost every other form of marketing, and also makes the channels that sit within performance marketing broad – encompassing everything from affiliate marketing and lead generation, to the more recent inclusions of programmatic display and native content.”

But regardless of the channels involved, the growing ways to invest and everything that has happened since the rise and rise of affiliate publishers, Arrindell and many others are adamant that performance can be boiled down to a process; money for actions delivered.

“Online performance marketing (OPM) brings together activities across a range of digital channels, from mobile to social to SEO, with one thing in common – payment is required only when a particular action is delivered. Hence the performance element – a brand only invests marketing spend to the extent that the campaign measurably performs.”

If anything, leaving ‘payment on action’ as a layman’s terms definition may help performance separate itself from some of the other practices as digital marketing as a whole becomes increasingly measurable. Should this be the case, the concept may not have departed as far from affiliate as some might think.

Across the land

Adding to the debate are the varying definitions of performance around the world. Our investigations confirmed that performance marketing was indeed ‘a thing’ away from Europe, but that certain nuances tweaked the definition from country to country.

Jessica Joines, CMO at Rakuten Marketing – home of a dedicated affiliate network and marketing attribution toolset – believes performance is recognised globally as a base for low-funnel activity, conducted close to the final purchase. However, in the US, innovations in technology are teaching advertisers about its use beyond this stage of the journey.

“As a result, the definition of what performance marketing means in the US has broadened beyond the global norm.

“As marketers examine the whole view of what happens from discovery to conversion, they’re no longer tied to thinking about brand performance with the ambiguity of impressions, or excluding retargeting success to short-sighted last-click wins. They can measure the impact of the entire marketing mix on converting consumer journeys, and how each touchpoint moves consumers down the marketing funnel.”

According to Joines, performance marketing in the US now means evaluating all activities in terms of what they can deliver, and using this data to better optimise consumer experience as well as general marketing performance.

She argues that other markets should move towards this approach. Nations such as Australia, perhaps; one of the areas of operation for voucher site Flipit, where country manager Ashley Howe has crystal-clear oversight of how performance is defined and perceived.

“We are trying to change the way advertisers look at performance-based marketing in Australia so that it has a positive image that appeals to high-quality advertisers who are in it for the long haul.

“For Flipit Australia, performance-based advertising should be about quality, long-term relationships, which gives good results for both the publisher and the advertiser.”

In theory, performance marketing in Australia is defined as ‘payment on action’, but Howe says an unwanted tagline sits above its banner.

“It is not about get-rich-quick schemes which have plagued the affiliate marketing sphere for too long – this isn’t just true in Australia, but it seems that other countries have been able to shake off the negative attitude towards affiliate marketing more quickly.”

Looking ahead

What is clear, though, is that given recent investment in the space, and the calibre of investors involved, performance marketing is a much bigger proposition and consideration than the one that stood ten, or even five years ago.

If there are lessons to be had from events such as Rakuten Inc’s $425 million purchase of LinkShare (now Rakuten Affiliate Network), and prevalence of the word ‘performance’ as a prefix to describing an ad-tech offering, it’s that performance marketing arguably deserves the reputation as being something hard to pin down, given its stature and breadth of connections.

Pondering as much begs an important question: where will the next five years take us?

We’ve seen some of the biggest brands looking to put a data and analytics slant on their marketing strategy. In a survey from Deloitte and ExactTarget Marketing Cloud, from salesforce.com, 53% of chief marketing officers said their team’s responsibilities would include a greater focus on driving revenue in the coming years.

Signs of this were evident in the same percentage – just over the majority barrier – citing ROI as their most important metric to measure success.

With this in mind, affiliate networks, publishers and marketers stand to benefit hugely from a swathe of CMOs looking for ROI at every opportunity, while performance marketing as a whole invites more results-driven channels and techniques into the mix.

“Looking to the future, the definition of performance marketing is likely to evolve. The development of more sophisticated technology, which will increasingly blur the lines between traditional brand building and performance, will allow advertisers to measure the effects of audience engagement with the brand all in one place,” predicts Gilbert, who will have a prime view of the situation via his position at real-time ad facilitator AppNexus.

“The result will be a greater understanding of how people use different channels like mobile, video and social and how these interact with one another. Ultimately we will reach a point where everything is measured, and tracked, giving advertisers in-depth insights into the drivers of each consumer’s action at any touchpoint.”

If that judgement is to be trusted, perhaps the future will be dictated by the same roadmap which has led to performance marketing’s position in June, 2015.

What was a revolutionary way of thinking is now the norm; why wouldn’t a marketer want to assess their performance and track return on spend? But if one thing’s for sure, the situation is about to get a whole lot more complicated.

How would you define performance marketing? Is it simply paying for results, or something else? Have your say below.

What the Hell is Performance Marketing?

The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the “always-on” consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing’s increasingly rapid evolution and capabilities.

The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today’s foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer.

Develop the tools, metrics, and processes necessary to engage the modern consumer

Gain a deep understanding of Connected Customer Relationship Management

Leverage trends in technology and analytics to create targeted messages

Adjust your company’s structure and operations to align with new capabilities

The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Click Here For More Information

The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Your Week in Performance Marketing - February 2

PerformanceIN was proud this week to announce the release of its flagship Performance Marketing Guide, re-written for 2015 and comprising new sections on native advertising, social advertising and mobile commerce. The 150-page document is on its fourth annual edition and offers a free, all-encompassing resource to industry veterans and newcomers.

For those courageous enough throw down the gauntlet amongst their rivals; final deadline day has rolled around again for entrants into the Performance Marketing Awards this year, with late admissions closing at midnight tonight (February 6).

In light of Tradedoubler’s acquisition of German ad tech firm Adnologies last week, PerformanceIN spoke to the group’s head of product management, Jeff Johnston, about some of the finer points surrounding the deal.

Our weekly masterclass continued with ‘5 Ways to Master Personalised Email Marketing’, offering some fresh oil to the aged cog in the marketer’s engine with the aid of segmentation, real-time personalisation, lead nurturing and more.

High-street retailer Monsoon announced this week it will be trialling Rakuten Marketing’s Cadence Essential, a new attribution tool which allows a wholly transparent view of communication channels.

Paydot’s MD Vairo Kremanis joined us to argue that the affiliate marketing industry still doesn’t make it easy for small companies to get their foot on the ladder, with the registration process becoming ‘a science in itself’.

Returning this week for the new year and popular as ever, Movers and Shakers was released; listing the industry changes, on our radar, that matter to digital marketers.

Your Week in Performance Marketing - February 2

Your Week in Performance Marketing - January 5

Welcome to performance marketing in 2015. You’re in the right place to keep your finger on the pulse of this rapidly developing industry and our world-class events over the next 12 months, so let’s begin with what might be in store for us over the next year.

The year ahead

Affiliate Window’s Kevin Edwards put things in motion this week with a top-ten list of trends expected in the affiliate marketing sector, pointing at how the role of networks could change, and how the UK could start to see some significant opportunities arising from overseas.

The key theme for digital advertising in 2015 will be programmatic video, according to the CEO of StickyADs.tv, Hervé Brunet, with the volume of online video advertising purchased via real-time bidding expected to grow by 92% in 2015.

However, with global digital ad spend predicted by emarketer to top $630 billion by 2016, there are myriad ways marketers are predicted to utilise their budgets. Adtruth MD EMEA James Collier predicts increased competition, acquisition, and consolidation, as well as a renewed focus on advanced audience identification in his feature on the 2015 ad tech landscape. Meanwhile, some conflicting views arose from Visual IQ’s Adit Abhyankar and his alternative predictions.

January jetsetting

We are keeping a close eye on the travel sector this month as the January sales boom becomes a key point of focus for many marketers, and Brits look set to try something new with their upcoming holiday plans, according to a yearly rundown of the top destinations to watch.

In a list of the top-ten ski holiday providers for paid-search visibility, crystalski.co.uk claimed the largest stake across November and December in new figures produced by Net Media Planet. The results also proved that December was a key month for winter websites looking to amp up their search budgets.

Also this week, Yieldr put together an all-encompassing infographic for PerformanceIN showing how airlines are using real-time ad bidding to increase revenue and overcome challenges over key holiday periods – one being the month of January.

Events

PerformanceIN has a full year of events awaiting you. Performance Marketing Insights returns in its usual two-day format, packed with networking opportunities for new startups and industry stalwarts, sandwiched between a meticulously selected schedule of expert-led speaker sessions.

But before all this, the Performance Marketing Awards are getting ever closer as they return to Grosvenor House Hotel in London on April 28. Standard entries close at the end of the month so make sure you’ve entered to compete for the chance to be acknowledged as a true leader in your field. You can find out more about categories and how to enter here.

Your Week in Performance Marketing - January 5