Online Marketing Help: Latest

Sprinklr, a Facebook Marketing Partner, announced recently that they’ve been granted access to Instagram’s Ads application programming interface.

This allows Sprinklr clients to schedule, measure and manage ads on the Facebook-owned photosharing platform.

Simon Mansell, general manager of paid and services at Sprinklr, commented on the news:

Instagram is one of the world’s most beloved and fastest growing mobile communities, and for brands focused on building meaningful experiences with their customers, it’s an essential place to be engaged. Whether it’s on Instagram or any other channel, the most effective media strategies are rooted in a brand’s ability to operate in unison by bringing their various social activities together. As the only technology that lets brands manage owned, earned, and paid social media on one central, integrated platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers

Sprinklr is Latest Facebook Marketing Partner to Earn Instagram Ads API Access

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the “always-on” consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing’s increasingly rapid evolution and capabilities.

The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today’s foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer.

Develop the tools, metrics, and processes necessary to engage the modern consumer

Gain a deep understanding of Connected Customer Relationship Management

Leverage trends in technology and analytics to create targeted messages

Adjust your company’s structure and operations to align with new capabilities

The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Click Here For More Information

The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms