11 Free Tools You Should Use for Effective Online Market Research

Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools.

To help small businesses conduct market research using effective digital tools, here are 11 tools you should use:

1. LinkedIn: Use this professional social networking website to learn about the corporate backgrounds of prospects and find shared connections who might help make an introduction. Search LinkedIn profiles of competing brands and their staff to find connections to important clients and suppliers. You can also find employees who are about to leave their companies – they’re generally very active in updating their profiles or seeking recommendations.


2. Job Posting Sites: See which kind of job postings a company has. You can often figure out their business strategy or plans based on the positions they hire and which locations are hiring.


3. Wayback Machine: This tool shows historical snapshots of websites so you can determine how their brand or marketing strategy has evolved over time.


4. Data.com: Data.com is a crowd-sourced online business directory with information for more than 29 million contacts from over 4 million companies. You can find the contact information for key people you want to connect with by trading with other members.


5. Google Trends: Use Google trends to estimate product demand for a particular market and to assess brand awareness of competitive products or services.


6. Google Alerts: Set up Google Alerts to notify you whenever competitor names or keywords related to your industry come up on social media.


7. SEC Edgar’s Database and SEDAR: This website lets you find financial information and filings for public companies.


8. PRNewswire and PRWeb: Use PRNewswire and PRWeb to go through online press releases for news regarding your customers and competitors. You can even expand the list to do research on their customers and vendors.


9. WhoIS: Use WhoIS to find the contact information of the people behind microsites and content sites. Sometimes you may discover that a review site is actually another form of content marketing performed by a digital agency.


10. Quora: Check what kind of questions a company’s staff have answered or asked – on Q &A site Quora. This is a site where users are required to to register with their real names and user profiles.


11. Slideshare: Find corporate and individual sales presentations that staff members from your competitors have uploaded to share online.

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Author: Ray Wang

Ray Wang is the Marketing Coordinator at View full profile ›

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11 Free Tools You Should Use for Effective Online Market Research

Pneumatic Components Market 2019-2021 Forecasts in New Research Reports

DALLAS, July 3, 2015 /PRNewswire/ —

Global Pneumatic Components Industry Report 2015 is a new market research that provides historic data from 2010-2015 for pneumatic components market along with information analysis and forecasts to 2021.

Complete report on pneumatic components market spread across 152 pages, talking about 15 major companies and supported with 194 tables and figures is now available at http://www.reportsnreports.com/reports/403440-global-pneumatic-components-industry-report-2015.html .

The worldwide pneumatic components market report 2015 is a professional and in-depth study on the current state of the pneumatic components industry. The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The pneumatic components market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

Development policies and plans of pneumatic components market are discussed and manufacturing processes and cost structures analyzed. Pneumatic Components industry import/export consumption, supply and demand figures and cost price and production value gross margins are also provided. The report focuses on global major leading industry players providing information such as company profiles, product picture and specification, capacity production, price, cost, production value and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The pneumatic components market development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered.

With data tables and figures to support the pneumatic components market analysis, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market. Companies profiled in this research include SMC, Festo, Parker, Norgren, Bosch Rexroth, Camozzl, CKD, AirTAC, EASUN, Fangda, Wuxi Huatong, JELPC, Dongsheng, CNSNS and Yaguang. Order a copy of this 2015 pneumatic components market research with forecasts to 2021 at http://www.reportsnreports.com/Purchase.aspx?name=403440 .

Partial list of data tables and figures provided in the pneumatic components market report includes:

Table Price of Different Pneumatic Components Product Types (USD/Unit) 116

Table Production of Different Pneumatic Components Product Types (M Units) 117

Table Revenue of Different Pneumatic Components Product Types (M USD) 117

Figure Marketing Channels Status of Pneumatic Components 118

Figure Global Capacity (Million Units), Production (Million Units) and Growth Rate of Pneumatic Components 2016-2021 120

Figure China Capacity (Million Units), Production (Million Units) and Growth Rate of Pneumatic Components 2016-2021 121

Figure Global Production Market Share of Major Pneumatic Components Manufacturers in 2016 122

Figure Global Production Market Share of Major Pneumatic Components Manufacturers in 2021 123

Figure Production Market Share of China Major Pneumatic Components Manufacturers in 2016 124

Figure Production Market Share of China Major Pneumatic Components Manufacturers in 2021 125

Figure Global Sales (Million Units) and Growth Rate of Pneumatic Components 2016-2021 126

Figure China Sales (Million Units) and Growth Rate of Pneumatic Components 2016-2021 126

Table Global Supply, Sales and Shortage of Pneumatic Components 2016-2021 (Million Units) 127

Table China Supply, Sales and Shortage of Pneumatic Components 2016-2021 (Million Units) 127

Table China Production, Import, Export and Consumption of Pneumatic Components 2016-2021 (Million Units) 127

Table Global Production (Million Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Pneumatic Components 2016-2021 128

Table China Production (Million Units), Price (USD/Unit), Cost (USD/Unit), Revenue (M USD) and Gross Margin of Pneumatic Components 2016-2021 128

Figure Supply Chain Relationship Analysis of Pneumatic Components 133

New Project SWOT Analysis of Pneumatic Components 134

Table New Project Investment Feasibility Analysis of Pneumatic Components in China 135

On a related note, another research report titled China hydraulic and pneumatic power machinery and component manufacturing industry, 2015 is valuable for anyone who wants to invest in the hydraulic and pneumatic power machinery and component manufacturing industry, to get Chinese investments; to import into China or export from China, to build factories and take advantage of lower costs in China, to partner with one of the key Chinese corporations, to get market shares as China is boosting its domestic needs; to forecast the future of the world economy as China is leading the way; or to compete in the segment. The report provides the whole set of the industry data, in-depth analysis and detailed insight into the hydraulic and pneumatic power machinery and component manufacturing industry, market drivers, key enterprises and their strategies, as well as technologies and investment status, risks and trends. Data sources for this report include governmental statistics organizations, market research (monitoring) centers, industry associations and institutions, import and export statistics organizations, and others. On order, this report will take 5 business days to deliver. Complete report on China hydraulic and pneumatic power machinery and component manufacturing industry, 2015 is available at http://www.reportsnreports.com/reports/329211-china-hydraulic-and-pneumatic-power-machinery-and-component-manufacturing-industry-2015.html .

A third research titled Global Pneumatic Power Engine Motor Market to 2019 – Market Size, Growth, and Forecasts in 60 Countries is a report that provides information including the total market size for pneumatic power engines and motors as well as the market size and trends for products like linear acting pneumatic power engines and motors as well as other pneumatic power engines and motors. The publication is designed for companies who want to gain a comprehensive perspective on the global pneumatic power engine and motor market. This publication makes it easy to compare across different countries and product groups to be able to find new market opportunities and make more profitable business decisions. The market information is given at the global level as well as country level for Argentina, Armenia, Australia, Austria, Azerbaijan, Belgium, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Ethiopia, Finland, France, Germany, Greece, India, Indonesia, Iran, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Mexico, Moldova, Morocco, Nepal, Netherlands, Norway, Oman, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sudan, Sweden, Thailand, Turkey, Ukraine, United Kingdom, United States and Vietnam. Read more at http://www.reportsnreports.com/reports/400642-global-pneumatic-power-engine-motor-market-to-2019-market-size-growth-and-forecasts-in-60-countries.html .

Explore more reports on the manufacturing and construction markets at http://www.reportsnreports.com/market-research/manufacturing/ .

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Pneumatic Components Market 2019-2021 Forecasts in New Research Reports

ESPN Aligns Research, Sales and Marketing

In the US, sports entertainment media firm ESPN has announced plans for closer integration of its marketing, data, research and sales functions; and accordingly has added consumer marketing and research responsibility to the role of sales and marketing leader Ed Erhardt.

In addition, Justin Connolly has been promoted to EVP, Disney & ESPN Affiliate Sales and Marketing, overseeing all aspects of domestic distribution and affiliate marketing.

Erhardt, who has been President, Global Sales & Marketing since 1999, leads a sales and marketing team covering all media and marketing platforms under the ESPN umbrella. Before joining the firm, he worked at Advertising Age in a variety of roles, including VP/Group Publisher, responsible for all content and business operations. Previously he was VP of Sales at the National Journal, and he worked at the Soho Weekly News, and Harcourt Brace Jovanovich.

In his new role, Erhardt is responsible for developing an insights-driven marketing and data organization, supporting the company’s advertising sales.

John Skipper, ESPN President and Co-Chairman, Disney Media Networks, comments: ‘Ed and Justin have been at the forefront in developing industry-shaping sales initiatives during some of the most exciting times in our company’s history. They are best-suited to create new opportunities for ESPN in the most dynamic media landscape ever.’

Web site: www.espn.go.com .

ESPN Aligns Research, Sales and Marketing

Web Research Services: Magicians in the Ever Changing Digital Marketing Industry

Siddharth Samel, Director & Chief Marketing Strategist of Web Research Services, always believed that internet technology can make a difference in the lives of people to create a better tomorrow. With solution and result driven attitude and deep ingrained passion to run parallel with the upcoming marketing trends and help customers spear ahead past the competition of the dynamic digital world, he decided to start his own company. Geared up to change the face of Digital Marketing in India, Web Research Services was incepted in the year 2004. The award winning online marketing company created a steer within the industry by providing end-to-end internet marketing services and consultancy, giving its clients the edge to attain business objectives.Started off with a small online marketing company, Web Research Services today has grown tremendously acquiring 350 clients from different parts of the world, primarily in India, U.S., Europe and Australia. Some of the clients include paydot.com, Kashewhosting.com, MindPlace.com, Jabong.com, Picturesongold.com, Nisim International (nisim.com) and more.

Claimed as online marketing experts, online business strategists and online business consultants, the Nagpur based company creates winning strategies for its clients that are built on proven models and processes.The company offers comprehensive marketing services that includes developing marketing strategies, developing marketing budgets, online sales channel management, internet advertising planning & implementation, affiliate marketing, online PR, website based cross selling, search engine marketing, online direct marketing, website conversion optimization, social media marketing, video marketing and comprehensive brand reputation management.”We always walkan extra mile for our clients. They come to us with the needs that they have and we design a personalized campaign for them. We do a lot of Guerilla marketing tactics that make us stand out from the crowd in the industry. We have never defined the depth of the services because what we offer is unlimited,” says Siddharth.”The efforts made by the marketing experts ensure increase in traffic and sales conversion at the client’s website, which results in higher ROI,” he adds.

A Whole New Existing Face of Web Research Services

To stay ahead of the pack, Siddharth – recognized as the ‘Excellence Guru’- started SSIED (Siddharth Samel Institute of Entrepreneurship Development), which help people to start their own .com company or online business. First of its kind, the training institute provides end-to-end online business entrepreneurship training to people as how to start their own company. This unique initiative has added several feathers to the success cap of the company. The company has received ‘Business & Service Excellence Awards’ in its business category. Today, SSIED has successfully trained and guided more than 40,000 entrepreneurs and online businesses across 28 countries. Not just entrepreneurship, their online business & marketing training has helped many candidates to find jobs in the affluent .com industry. Many .com companies keep coming back to SSIED to hire trained online professionals.

Web Research Services provides an open and flexible, yet a result oriented, work culture. To keep its employees abreast with latest technologies, Web Research Services provide training to them along with other corporate employees. With a motto to ride with the tide, the company keeps its employees updated with the upcoming marketing trends. “Online marketing is a very dynamic field and the key to walk side by side with it is to keep acquiring skills on first come basis. We want to continue this trend and pass it to our clients and students who are learning from us so as to keep the world alive with new marketing and new business concepts which eventually help them grow,” he concludes.

Web Research Services: Magicians in the Ever Changing Digital Marketing Industry

Research: The Journey Of Email Marketing

With the overwhelming breakthrough of new, flashy digital marketing channels like social media and search engine optimization, you would be forgiven for thinking email marketing is on the verge of death.

But you’d be wrong.

With just a few clicks you can create emails, send them off and grow your business and that’s why it is still the number 1 tool for marketers. Emailcenter’s latest whitepaper “The Journey of Email Marketing” takes a look at the change in email marketing, with an analysis of data that has been aggregated from hundreds of millions of emails over the past four years.

Far from a reduced effectiveness, the picture we saw showed email marketing as an increasingly useful and important marketing channel.

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There is a steady year on year rise in open rates and a downward trend in unsubscribe rates.

You don’t just have to take our word for it either – Data from numerous trusted sources have consistently shown email marketing to be extremely effective. Studies have found that email marketing often outperforms Google Adwords and Facebook paid advertising.

“A recent study even found email to be almost 40 times more effective in acquiring customers than Facebook or Twitter.”

Not only that, it seems that people actually prefer email marketing compared to other types of online marketing. A survey by Marketo.com found that 77 percent of consumers preferred to receive permission-based email marketing. This probably makes more sense when you think of what little is offered in the way of spam filtering on other online marketing channels, such as social media.

Perhaps the most appealing advantage of email marketing is that it’s extremely cost effective.

“Studies have found that email marketing generates nearly double the ROI that other channels can manage.”

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How emails have changed

Our data suggests that there’s not a one-size-fits-all rule for an email subject length.

In fact, the subject line length means absolutely nothing.

Open rates for emails with subject line lengths ranging between two and nine words saw a consistent year on year improvement, meaning the subject length is simply not that important. Email marketing is now much more focused on who the audience and industry is and what it is being sent.

The introduction of recipient feedback data has made an enormous difference to email marketing as businesses can now monitor and measure the success of their email strategy.

It continues to be invaluable in the quest for improving the ROI of email campaigns and gives marketers the opportunity to fine-tune their emails for better results.

Not only that, the introduction of behavior based email marketing campaigns has created enormous new potential for marketers and allows individualized email marketing based on a customer’s interests, as well as individually timed and triggered emails designed to gentle nudge the customer to convert.

Trigger based email campaigns are a great addition to any marketer’s email marketing strategy but are often overlooked.

“Surprisingly almost 2/3 companies do not make use of trigger based emails.”

However they are a must for any company serious about email marketing. If you can reach your users on a personal level, they will be more likely to open your emails, read the content and take action. Then you can sit back and watch the conversions come in.

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How the reader has changed

So we can see how email marketing strategies have changed but what about the reader? The demographics of those using email have shifted to the mainstream and the way those emails are read have changed.

“Email opens on mobile devices have shot up from 14.8% in 2011 to 47.4% in 2014.”

This means it’s time for email marketers to prioritize mobile optimization.

Mobile device usage is growing and will continue to do so it’s absolutely essential emails are responsive and optimized for small screens. Waiting for images to load or zooming in to click a link offer a poor user experience.

With responsive email designs easy to setup, there’s no excuse not to optimize for mobile.

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How the time of day has changed

Mobile devices have made a large difference to the way we read and act on marketing emails, especially in the morning and evening due to their use by commuters.

However, the effectiveness of commuter email opens depends on what the conversion goal is. Commuters are less likely to make a payment but are much more likely to open a newsletter.

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So what does all this mean?

It means that email marketing continues to be an essential component of any online strategy. It has consistently performed as well or better than all other online marketing channels and when done right, it can generate impressive ROI which is hard to beat.

Monitoring and measuring the success of your email strategy is key – the most essential tools at your disposal are recipient feedback data and email analytics.

With the ability to measure views, bounce rates, click through rates and many other metrics you can see what works and what doesn’t.

Each audience is unique and will respond differently to different emails and once you have figured that out, it will allow you to push your email conversions to the next level.

Research: The Journey Of Email Marketing