Cross-device trend 'disrupts online' marketing industry, says Facebook exec

Amit Chaubey, head of marketing science for Southeast Asia at Facebook, told a seminar of consumer insights hosted by Nation Broadcasting Corporation yesterday that more than 23 million people in Thailand accessed Facebook via their mobile devices every day. Facebook’s monthly usage has been shifting towards mobile.

This phenomenon means prime time is all the time.

Multi-screening is the new normal. Time spent per day simultaneously watching TV and using a second device in Thailand is 56 minutes on a smartphone, 45 minutes on a laptop, and 40 minutes on a tablet.

Mobile creates unique challenges for marketers because it is app-driven.

Also, there is phenomenon called FOBO, the “fear of being offline”, as people feel that being disconnected is to be left out.

Another trend is “personalisation to scale”, Chaubey said.

He said cookie-based and click-based marketing did not work any more. People-based marketing is the new standard.

“Marketing is a science that can be measured,” he said.

Last but not least, real business-outcome measurement is winning over “mumbo jumbo”, Chaubey said. Currently, the path to purchase is complex. Thus click attribution may only capture a fraction of true life. The customer journey is cross-device, between mobile phone and computer, and click-based measurement misses cross-device conversion paths.

Mobile applications are taking centre stage. Currently, around 80 per cent of the time spent on mobile is spent in apps.

Click-based measurement obscures the truth, so marketers should measure the impact of their media with experimental life tests, Chaubey said.

Facebook is a powerful platform for online marketing that can help businesses take advantage of the trends of online marketing disruption, he concluded.

Cross-device trend "disrupts online" marketing industry, says Facebook exec

EvoLeads and Mobicow Merged - Another Milestone in the Affiliate Marketing Industry

NewsEvoLeads and Mobicow Merged – Another Milestone in the Affiliate Marketing Industry

by Rohit Roy / 7th August 2015

Renowned affiliate marketing platform, EvoLeads, recently sealed a partnership with Mobicow, a rapidly growing mobile RTB platform. This marks a revolutionary development in the mobile advertising and marketing space.

Opening doors to a host of opportunities within the mobile marketing and networking world, this collaboration will give more and more advertisers and publishers exposure to the best in the advertising industry. With EvoLead growing as the most recommended platform in web and mobile advertising, Mobicow will now have more resources to better manage their incoming business.

While there were many takers waiting to invest in Mobicow as the company grew in popularity, William Gray, its co-founder addressed the topic saying, “We chose EvoLeads because they share our vision. Moreover, remaining in Montreal and improving its Internet marketing ecosystem is important to us.”

Commenting about their decision to partner with Mobicow, SaveliKotz, EvoLeads’ CEO said, “We are very proud to help local businesses. They are three talented individuals and we’re happy to give them the extra resources they need to move forward. Mobicow gives us an incredible opportunity to expand in the mobile space.”

This merger, being a first of its kind, benchmarks the potential of affiliate marketing and advertising in the mobile sector.

EvoLeads and Mobicow Merged - Another Milestone in the Affiliate Marketing Industry

Web Research Services: Magicians in the Ever Changing Digital Marketing Industry

Siddharth Samel, Director & Chief Marketing Strategist of Web Research Services, always believed that internet technology can make a difference in the lives of people to create a better tomorrow. With solution and result driven attitude and deep ingrained passion to run parallel with the upcoming marketing trends and help customers spear ahead past the competition of the dynamic digital world, he decided to start his own company. Geared up to change the face of Digital Marketing in India, Web Research Services was incepted in the year 2004. The award winning online marketing company created a steer within the industry by providing end-to-end internet marketing services and consultancy, giving its clients the edge to attain business objectives.Started off with a small online marketing company, Web Research Services today has grown tremendously acquiring 350 clients from different parts of the world, primarily in India, U.S., Europe and Australia. Some of the clients include paydot.com, Kashewhosting.com, MindPlace.com, Jabong.com, Picturesongold.com, Nisim International (nisim.com) and more.

Claimed as online marketing experts, online business strategists and online business consultants, the Nagpur based company creates winning strategies for its clients that are built on proven models and processes.The company offers comprehensive marketing services that includes developing marketing strategies, developing marketing budgets, online sales channel management, internet advertising planning & implementation, affiliate marketing, online PR, website based cross selling, search engine marketing, online direct marketing, website conversion optimization, social media marketing, video marketing and comprehensive brand reputation management.”We always walkan extra mile for our clients. They come to us with the needs that they have and we design a personalized campaign for them. We do a lot of Guerilla marketing tactics that make us stand out from the crowd in the industry. We have never defined the depth of the services because what we offer is unlimited,” says Siddharth.”The efforts made by the marketing experts ensure increase in traffic and sales conversion at the client’s website, which results in higher ROI,” he adds.

A Whole New Existing Face of Web Research Services

To stay ahead of the pack, Siddharth – recognized as the ‘Excellence Guru’- started SSIED (Siddharth Samel Institute of Entrepreneurship Development), which help people to start their own .com company or online business. First of its kind, the training institute provides end-to-end online business entrepreneurship training to people as how to start their own company. This unique initiative has added several feathers to the success cap of the company. The company has received ‘Business & Service Excellence Awards’ in its business category. Today, SSIED has successfully trained and guided more than 40,000 entrepreneurs and online businesses across 28 countries. Not just entrepreneurship, their online business & marketing training has helped many candidates to find jobs in the affluent .com industry. Many .com companies keep coming back to SSIED to hire trained online professionals.

Web Research Services provides an open and flexible, yet a result oriented, work culture. To keep its employees abreast with latest technologies, Web Research Services provide training to them along with other corporate employees. With a motto to ride with the tide, the company keeps its employees updated with the upcoming marketing trends. “Online marketing is a very dynamic field and the key to walk side by side with it is to keep acquiring skills on first come basis. We want to continue this trend and pass it to our clients and students who are learning from us so as to keep the world alive with new marketing and new business concepts which eventually help them grow,” he concludes.

Web Research Services: Magicians in the Ever Changing Digital Marketing Industry