Material Type: TPU; High Quality, Design will not come off;
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Product Features: 1.Sync incoming ring, the watch will show you the calling ID and remind you by ringing or vibration. You can answer it directly by the watch instead of your mobile phone, not missing any calls 2.Anti Lost: Watch will automatically alarm you when Bluetooth connection lost, e.g. your mobile phone disconnecting over 10 meters 3.Sync SMS (suitable for Android system mobile phones only): After install the APK in your mobile phone. It will remind you when a new SMS coming and you can read it directly on watch 4.Sync Facebook, Twiter, email and calendar. (required APP installed) 5.Sync Weather. (required APP installed) 6.Pedometer for health 7.High quality hands-free calling Characteristic: Sceeen Size/ Pixel: 1.54inch, 240X240 Capacitive Touch Panel: Yes Camera: Yes GPS: Yes Bluetooth: Yes FM Radio: Yes Display: Main display resolution: 240X240 pixel Main display technology: TFT Main display dimensions: 1.54 inch Main display touch screen Touch Lens: Yes Audio: Playback: Support Recorder: Support Stereo BlueTooth earphone: Support Handfree: Support Package include: 1 x CIYOYO S12 smart watch phone 1 x Usb cable 1 x User manual
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Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile. Location history is evolving into a kind of cookie substitute for mobile advertising, but one that is more accurate and powerful than cookies.
This goes way beyond the archetypal mobile-location use case (“you’re walking by a Starbucks…”). However most brands and marketers still think more conventionally about location in terms of real-time geofencing or proximity targeting.
“When it comes to mobile, location is the critical piece of data that’s underutilized,” explains Factual CEO Gil Elbaz. Factual, which now refers to itself as a “location platform,” just announced expanded location-data deals with Facebook and Apple:
Our data stack is designed to distill down billions of pieces of information from millions of different sources into a clean, comprehensive, up to date database of places in 50 countries. It incorporates new inputs in real-time and can quickly rebuild the entire data set as we improve the data stack itself, giving us an incredible amount of flexibility and agility in building data. The sophistication of our data stack and resulting flexibility and agility improves our ability to provide better and more timely data to Apple Maps.
Better places data is a small though critical part of the story. More interesting is how location can unlock specific audiences, even hyper-targeted audiences. Factual has built a large number of “off the shelf” audience segments that it makes available to partners, such as in-market auto buyers, heavy QSR patrons and business travelers among many others.
Factual can also create custom segments, which illustrate the potential of location intelligence. For example, the company recently helped a major US theme park identify the top 10 countries where its visitors came from. These insights then allowed the theme park to target leisure travelers in their home countries and find lookalike audiences of potential visitors.
Other examples of targeting very specific audiences include people who’ve visited a dentist in the past month or female yoga enthusiasts. Such specialized audience categories would be difficult if not impossible to reliably target on the desktop.
There are a number of platforms and providers that share this vision of location as a doorway into audience segmentation and targeting (among other use cases). Beyond Factual, a non-exhaustive list includes Moasis, NinthDecimal, Placed, PlaceIQ, Skyhook, ThinkNear, Verve, xAd and YP.
Buyers and agencies are gradually becoming more educated about the possibilities. They’re starting to use location as a way to gain insights about customer behavior, as an analytics tool to determine the effectiveness of other media channels (e.g., TV and outdoor), as well as a way to reach prospects any time and place — not just when they’re within a mile of a Best Buy or a Starbucks.
Launched this summer, Apple Pay has been an advanced step in ridding the traditional wallet. And not only will it have consumer benefits, and is a big plus for the retail sector – this new technology is also bringing a fresh tool for digital marketers to play with.
Here, Ben Sebborn, technical director at events and ticketing agent, Skiddle, which has adopted Apple Pay into its latest app, gives his advice on how digital marketers can use it to their advantage.
The popularity of contactless payments since its launch has been apparent; transactions for the first half of 2015came in at £2.5 billion, which is already beating the £2.32 billion spent in 2014.
It was no surprise to anyone, then, when the limit of spending on this technology was recently pushed to £30 from £20. The new Apple Pay technology takes the contactless payment industry one step further – by allowing customers to spend easily and fast in-store and online using just their iPhone 6, iPhone 6 Plus, iPad Air 2, iPad mini 3, or iWatch.
Research has found that due to a strong sales increase with the launch of the iPhone 6, Apple has boosted its share of the UK smartphone market to 42.5 per cent. And this is on the rise – so it’s time for digital marketers to get clued up about what Apple Pay could mean for their strategies.
Although an obvious bonus for retailers in terms of easing the spending process for customers, this isn’t the only advantage of Apple Pay. A new way of collecting customer data is something that all brands with a digital marketing strategy can, and should, benefit from.
Apple has announced that it won’t be collecting any data itself through the new technology – even though this offers immense insight into its customers’ spending habits and could have been extremely useful for digital marketing purposes. Instead, the data will be shared between the customer, merchant, and bank.
So digital marketers will be able to build a profile on a customer based on data about their purchasing habits, and across different platforms offline and online, which is something that is renowned in the industry as a tricky task.
Collecting customer data is one element that digital marketers will obviously find incredibly useful, but there are other things that Apple Pay brings to the table, especially in terms of new ways of reaching consumers with marketing messages:
Building loyal relationships
Those that are using Apple Pay are much more likely to be open to e-receipts. And this is an ideal way for digital marketers to engage with customers after the first interaction or purchase, as up to 20 per cent of the space on the receipt can be used for promotional content. Here brands can plug offers, and push social media channels, amongst other things, to consumers that are already engaged with them.
The mobile wallet
The ‘Passbook’ app (soon to be renamed Wallet), where Apple Pay will be available to customers, allows users to input all of their credit and debit card details, keeping their methods of payment in one place. And with consumers constantly having their phones on them – this can only be good news for brands who are trying to reach them. Something as simple as including a clickable ‘Add to Passbook’ button in marketing campaigns, when promoting a voucher or offer, for example, could work well.
Plus, the app will soon give brands the chance to build loyal relationships with consumers. Customers will no longer need to carry around multiple loyalty cards, and points and rewards will be available to them at a click of a button on their device, rather than having to collect receipts to see where they are up to – which provides a brilliant opportunity for brands.
The in-app purchasing process
For apps that have adopted Apple Pay, iOS developers have already witnessed the checkout rates more than double. Apple has created a smoother and simpler in-app buying process and consumers can now spend with the touch of their finger with the new technology. Not only does this improve the user experience (UX) on mobile, but customers might be more likely to download an app in the first place if they know how easy and quick they can buy items or services. Once downloaded, the app provides another channel through which digital marketers can reach consumers with their messages.
Apple Pay is a big step for the contactless payment industry, and as other brands begin to create competitor technologies, the future of the industry is looking bright.
As these new technologies are introduced, they may provide more ways for digital marketers to reach their target audiences, and it’s therefore important that brands embrace them as soon as possible to keep up with the evolving landscape of digital marketing.
For more information, please visit www.skiddle.com
Image credit: Shutterstock/Bloomua
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Not all news is good news. That’s especially true in the world of small businesses this week. Search engines, social media platforms, and other tools regularly update and add to their offerings for businesses. But not all of those updates necessarily make life easier for small business owners.
This week, Microsoft announced a new Bing encryption that could make marketing with the platform more complicated. In addition, an upcoming iOS update from Apple could have a negative impact on mobile ads.
Small businesses should be aware of these changes so they can better plan for their impact.
But there was also some positive news in the world of small business this week.
Read on for a full list in this week’s Small Business Trends news and information roundup.
Microsoft has announced that Bing will soon be expanding its encryption with the use of TLS protocols. What does this mean? Traffic originating from Bing will start to come from https://www.bing.com, instead of http://www.bing.com. According to the company, Bing has offered the option to encrypt search traffic for the past year and a half.
At its early-June Worldwide Developers Conference, Apple revealed, among other things, that the newest version of its iOS 9 operating systems will roll out this fall, free of charge.
If you’re an affiliate marketer, you probably understand how the basic model works: You sign up to be an affiliate of, say, Amazon and earn monthly commissions based on the number of visitors you send to Amazon who complete a purchase. The advertiser pays you an amount generally based on a percentage of the purchased item’s price.
Google is tightening the belt on local businesses. And if you’re not careful, people searching for you could be led to believe you’re closed or out of business, entirely. Earlier this month Google announced that inactive Google “My Business” accounts may become unverified.
The company providing online tools for key business areas including sales and marketing, human resources and payroll has introduced something new. This week, Zoho launched ShowTime. The Web-based platform enables speakers to transform static presentations into interactive events. The Zoho ShowTime platform brims with features that allow for “live” audience participation.
Though it’s not a fun thing to discuss, incontinence is a fairly common issue for people above a certain age. For now, most people who experience it have to deal with adult diapers or opt for surgery. But very soon, technology might be able to provide a better way for people to deal with incontinence.
Your business is in Boston. You have clients in Beijing. You’re about to communicate via Skype for the first time, and you’re worried. Allay those worries because Skype’s new feature will allow you to (hopefully) communicate seamlessly with foreign partners and clients.
Fans of DropBox Pro can now access it from the OnePlus One smartphone, thanks to a new promotion by the company timed to coincide with a drop in price. When it first launched last year, the OnePlus One was like an exclusive nightclub; you needed an invite to access it. Since then, a lot has changed for the phone and company.
There’s a milestone in Biz2Credit’s latest report. For the first time in the index’s history, small business loans approved by institutional lenders have surpassed those approved by alternative lenders. That’s according to the May 2015 Biz2Credit Small Business Lending Index, an analysis of 1,000 loan applications that appears each month on Biz2Credit.com.
Some college students decide to take short breaks from school in order to travel abroad or make some extra money. But Tyler Gage took a hiatus from his studies at Brown University for an entirely different reason – to live in the Amazon jungle among the Shipibo people. He first became interested in Amazon cultures because of a class he took at Brown.
Building a strong team of passionate individuals can be beneficial for every type of business. But it’s especially critical in industries like skateboarding, where personal passion plays such a great role for consumers.
You’re probably already using “the cloud” (i.e., going online) to operate some aspects of your business. But as Thomas Hansen, Vice President of Microsoft Worldwide SMB explains, even if you’re sold on the benefits of the cloud, it may seem daunting to get started – or do more. He advocates taking incremental steps. Start small. Then do more over time.
If you run a home business, you’re probably coming up against a unique obstacle this time of year. Having your kids home for summer break is a major challenge when you’re trying to be productive in your business. While it may cause some upheaval and stress, it is possible to manage both your home business and your kids for these long, hot summer months.
You say you care about work-life balance, but do you, really? A new survey found that while women small business owners claim to value work-life balance more than men, women are less likely than men to actually take steps to achieve that elusive goal.
Each day, tons of good food is thrown into dumpsters at grocery stores and restaurants throughout the country. But at the same time, there are people going hungry. That just didn’t add up to Doug Rauch, the former president of Trader Joe’s. So, he came up with a unique solution. Daily Table is a new grocery store in the Boston neighborhood of Dorchester.
Image: Apple
