[WATCH] Marketing Land Live Show #3: Search As Personal Assistant, Facebook Vs. Periscope ...

Are search engines turning into personal assistants? Are you searching more with your voice than typing text? That’s one of the topics that we covered today during the third episode of our live video chat show, Marketing Land Live.

Marketing Land’s Amy Gesenhues, Barry Levine and Greg Finn joined me for an almost hour-long discussion that also covered Twitter ads, the use of live video on Periscope vs. Facebook, Snapchat geofilters and much more. If you missed it, the video is embedded below, and we’ve added some links to the topics that we talked about in the Show Notes below the video. (Note: We had occasional internet connectivity issues during the show; apologies for that.)

Our plan is to record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future. You can send in questions/comments/ideas at any time during the week by tweeting with the #HeyML (as in “Hey, Marketing Land!”) hashtag.

Show Notes

SMX West 2016

Google Would Like You To Buy Products Using Voice Search

Amazon Expands Echo Family With Mini Version & Mobile Speaker

Twitter’s User Growth Stalled And Advertisers Don’t Care (Yet)

Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video

Live Streaming Video Survey Finds 44% Of Brands Have Produced Live Video & 20% Plan To

Facebook Plans To Open Messenger To Publishers At F8 In April

DiCaprio’s Oscar Win Sets New Twitter Record

How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events

With The Physical Web, You Become The Search Engine

Thanks to all who watched the live show today — we hope to see you and lots of new viewers next week and beyond!

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About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can Contact page.

(Some images used under license from Shutterstock.com.)

[WATCH] Marketing Land Live Show #3: Search As Personal Assistant, Facebook Vs. Periscope ...

I8 Pink, JAVA / Compass / Torch / Bluetooth / FM / Skype / Facebook / Yahoo / Touch Screen Watch Mobile phone, Single SIM Card, Quad Band: GSM850/900/1800/1900MHZ(Pink)

1) Quad band, Network: GSM850/900/1800/1900MHZ

2) Single SIM Card

3) Display Size : 1.8 inch touch screen

4) Ringtones Type : Polyphonic / MP3

5) Audio File format : MP3 / MIDI

6) Video File format : 3GP / MPEG4 (AVI)

7) Image File format : JPEG / BMP / GIF

8) E-book format : TXT

9) FM Radio 85-110 MHz (Worldwide)

10) Data Transfer : USB / Bluetooth

11) Input : Handwriting

12) Support Games

13) Support Sound recorder / Video recorder

14) Messaging : SMS / MMS

15) Built in 394KB memory, Support TF Card, Max 4GB.

16) Languages (option): English, Spanish, German, Czech, Turkish, Greek, Italian, Russian

17) Other function: JAVA / Compass / Torch / Calendar / Task / Alarm / Calculator / E-book reader / World Clock / Skype / Facebook / Yahoo /Twitter

18) Dimension: 247 x 54 x 15mm

19) li-ion battery: 3.7V 600mAh

20) Weight: 54g (including battery)

Product Features

• Quality is 100% Brand New Guaranteed

Click Here For More Information

I8 Pink, JAVA / Compass / Torch / Bluetooth / FM / Skype / Facebook / Yahoo / Touch Screen Watch Mobile phone, Single SIM Card, Quad Band: GSM850/900/1800/1900MHZ(Pink)

Zibo SW01 Bluetooth Smart Watch Wrist Wrap Watch Phone Mate for IOS and Android with single SIM card (Silver)

Specification

CPU: MTK6260A 533MHz

SIM Card: Single SIM Card (Micro SIM Card)

Frequency: GSM 850/900/1800/1900 MHz

Bluetooth: Bluetooth 3.0

Storage: RAM 128M, ROM 64M; External memory: Support TF card up to 32GB

Display: 1.56 inch TFT LCD, 240 x 240 pixels

Camera: 2.0 M

Video Recording: Support

Music/video: Support

Hand-writing: Support

Picture Format: JPEG, GIF, BMP, PNG

Music Format: MP3, WAV

Video Format: MP4

Languages: English, Italian, German, Dutch, Spanish, French, Polish, Turkish, Portuguese, Russian Functions: Bluetooth Dialer, Contacts, Call Reminder, Clock, Anti-loss, Pedometer, Sleep Monitor, Sedentary Reminder, Calendar

Battery: 380 mAh

Talk Time: 3 Hours

Standby Time: 180 Hours

SMS: Support

USB Port: Mini USB 5pin interface

Size: 43.5*40*11.8 (mm)

Product Weight: 75g

Gravity Sensor: Support

Note

This watch is perfect on Andriod smartphones,it can also work with iPhone as a Bluetooth device,but some functions like Notification Push,Remote capture,Anti-lost are currently unavailable on Apple iphone.

Package:

1x Smart watch

1x USB charger Cable

1x User Manual

1x Battery

Product Features

• Pair to phone or Insert SIM to use as a standalone emergency backup phone. Make calls directly when paired with Android, iPhone, iOS devices, or SIM inserted.


• Functions: SMS/IM, Dialer, Contacts, Calendar, Music, Bluetooth, Pedometer, Sedentary Reminder, Calculator, Alert, Phone Tracker, Sleep Monitoring, Clock, Voice Recorder, Camera, Settings, Video Record.


• Smart Watch is able to receive push notifications (sms, facebook, instagram, twitter etc) from Android devices by installing Mediatek Smart Device App from Google Play (This feature is only available to Android).


• This watch has two working mode. One is company mode(Bluetooth), It enable to make call or receive call or send or get message via Bluetooth. The other one is Network mode(Sim Card inserted) It enable to make call or receive call and send or get message via the sim card you inserted which means at this time this watch works as a real cellphone, you can hang out without your cellphone.


• This watch can also work with iPhone as a Bluetooth device, which means you can receive a call or make a call also sync your contacts to this watch via bluetooth. Please note: Some functions like Notification Push, Remote capture, Anti-lost are currently unavailable on iOS.

Click Here For More Information

Zibo SW01 Bluetooth Smart Watch Wrist Wrap Watch Phone Mate for IOS and Android with single SIM card (Silver)

Video trends to watch in 2016

Kristina: Do you think the future of online video viewing is on direct platforms such as YouTube, or will we find it on third-party sites, like Facebook? Why?

Sean O’Neal, President, Adaptly: I think more “linear” video platform like YouTube will continue to flourish as they provide a viewing experience that is similar to television. There is something inherently familiar about pre-roll and mid-roll ads, particularly for later generations who are comfortable with linear viewing experiences like television. However, as time spent online grows overall, a significant percentage of that incremental time spent is on autonomous marketing platforms like Facebook where there is an entirely new and unique consumer behavior.

The “news feed” experience is quickly becoming the preferred mobile content format and Facebook has perfected the act of delivering various media formats, including video. Particularly for younger generations whose first (and sometimes only) device is a mobile phone, consuming video content alongside the rest of the content in their Facebook news feed is the more natural preference.

Kristina: How can Facebook monetize what you find in your study — using the subtitles to increase engagement?

Sean: We have already begun recommending marketing strategies to our video advertisers based on the findings of this study. As these approaches improve campaign performance and advertiser ROI, the expectation is that we (and Facebook) will see increased investments from video advertisers over time.

Kristina: Does the fact that people are now watching more longform video generally online than they did a few years ago help a third-party server such as Facebook? Why or why not?

Sean: It creates more opportunities for Facebook to connect brands with audiences in relevant and valuable ways. In this particular case, it was Refinery29 who experimented with delivering long-form video in Facebook’s news feed so they led the innovation. But Facebook and partners like Adaptly can now think about ways to package up solutions around these insights.

Kristina: What are some other trends in online video you’re keeping abreast of with regard to advertising?

Sean: Video advertising on the mobile messaging applications is going to be a big opportunity. Platforms like Kik and Snapchat have already begun introducing multi-media experiences and these platforms have some of the most highly engaged audiences.

Image via Shutterstock

Tags: Adaptly, video advertising, video content, video trends

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Video trends to watch in 2016

Generic Smart Watch Q18 with NFC 1.3mp Camera Dial Hands-free Hd IPS Display Touch Screen Mp3,mp4,avi Music Player Support Twitter,facebook Bluetooth Compass Tf Card Smartphone Watch (Black)

Product Description

Model: Q18

Size:48*40*11.8mm

Material: Metal frame, natural high facialsilicone strap

Screen: 1.54 round HD IPS with 2.5 D radiancapacitive OGS touch screen

Resolution: 240*240 Pixels

Dimension: 60*40*12.5mm

System: Compatible Android and iOS(Samsung.Iphone.Xiaomi.HTC.Etc)

Frequency: 2G Quad bandGSM850/900/1800/1900MHz

Memory: 128MB+64MB, support 32GB Max TFcard

Camera: 1.3MP

Support Bluetooth 3.0 & below 3.0 in10meters

Battery: 500mAh Polymer battery

Product Net: 50g

Main Function: Sleep control/ Alarm/ callindication/ Anti-lost/ Movement step record, calories calculation, movementmileage records/ Bidirectional search/ Sedentary remind/ Stop watch/ calculatorect.

Other function: NFC through bluetooth/USB2.0/ MP4/ MP3/ bluetooth music play-in/ Dial/ hands-free/ phone records/phone book/ QQ/ Wechat/ Whats App/ Twitter/ Facebook.etc ***Sync SMS/call history only for android phone

Product Features

• HD IPS display, 2.5D full arc highsensitive capacitive touch screen, Anti-sweating, delicate and beautiful


• Natural high facial silicone strap, acmeergonomic concave and convex design, wearing more comfortable


• 500MAH Polymer battery capacity, safe andreliable


• Variety colors, variety of mood; variety ofUI theme, show different styles


• NFC, bluetooth pairing update convenient,wireless business card exchange

Click Here For More Information

Generic Smart Watch Q18 with NFC 1.3mp Camera Dial Hands-free Hd IPS Display Touch Screen Mp3,mp4,avi Music Player Support Twitter,facebook Bluetooth Compass Tf Card Smartphone Watch (Black)

Flylinktech® Bluetooth Watch Smart Watch Phone 1.54 Inches Touch Screen Wrist Watch Smartwatch with Camera for Android (Black)

Description:

The watch has 1.54 inch capacitive touch screen and sync all push notifications from Android phones such as: dial, phonebook, call history, audio player when the Bluetooth is connected. It supports single SIM, G-sensor function, anti-lost, pedometer, sleep monitor and sedentary reminder. Not only does it act as a phone, but also it acts as a kind assistant. It can also sync SMS, remote capture and sync remote notifications such as weather, email, wechat, twitter, facebook and skype when you download APK.

Note: The mentioned push notifications are only compatible with Android system, and the SMS sync, remote capture, remote notifications sync need to download APK. The battery of the watch is posted a black tape so that it is electrically non-conductive, please tear it down when using it.

Specification :
Screen: 1.54 inch capacitive touch screen
GSM: 2G GSM Quad Band 850/900/1800/1900
CPU: MTK6260–360MHz
ROM: 128MB
RAM: 64MB
SIM: support single SIM card
Bluetooth: Bluetooth 3.0
Resolution: 240*240
Battery: 3.7V/320mAh, Li-ion
Input Method: QWERTY keyboard
Phonebook: 500
Call history: Recceived+called+missed call
TF card slot: up to 32GB (not included in the package)
Standby time: 72hours
Talk time: 6hours
Play music time: 8hours
Supporting Function: G-sensor, anti-lost, pedometer, sleep monitor, sedentary reminder
Multi-language: English, French, German, Portuguese, Russian, Spanish, Turkish, Arabia, Italian

Package Includes:
Watch *1
USB Cable *1
Manual *1
Earphone *1
Battery *1
Charge *1

Product Features

• Smart Bluetooth can sync all push notifications from Android phones: dial, phonebook, call history, audio player.


• It can also sync SMS, support remote capture and sync remote notifications such as weather, email, wechat, twitter, facebook and skype after you download APK


• 1.54 inch capacitive touch screen and QWERTY keyboard, using it with high sensitivity and smooth experience and great convenience.


• Support single SIM, GMS Quad Band 850/900/1800/1900, functioning as a small portable phone.


• Fitness manager: pedometer, sleep monitor and sedentary reminder, recording your steps, sleep condition and seating hours, acting as a kind assistant.

Click Here For More Information

Flylinktech® Bluetooth Watch Smart Watch Phone 1.54 Inches Touch Screen Wrist Watch Smartwatch with Camera for Android (Black)

2015 Hot New Dz09 Bluetooth Smart Watch Support Call SIM / Tf for Iphone Samsung HTC Huawei Xiaomi Android Phone Smartphone (white)

1. Dimensions 43.5 * 40 * 9.8mm

2. The surface treatment of the top watch stainless steel wire drawing process

3. Packing size 100 * 100 * 75mm

4. Net Weight 78g; 235g Gross

5.CPU 533MHz MTK6260A

6. Memory 125M + 64M to support maximum 32GB TF card

7. Display 1.56 ” inch TFT LCD Super Hi-Bright

8. Resolution: 240 * 240 pixel

9. calls GSM850 / 900/1800/1900 quad-band call

10. Bluetooth: Version 4.1

11. Touch screen: OGS capacitive touch screen

12. Camera: 2.0M

13. Support Language: Multilingual

Package List:

1X DZ09 Smart Watch

1XData cable

1X UserManual

Product Features

• HD display: High sensitive capacitive touch screen;perfect match technology


• The lost function: Seek mobile phone,Tow-way anti lost;Entertainment: MP3,MP4,Camera;Sync function: QQ,wechat,Twitter,Facebook;time,schedule,read message or news;Sport health: Pedometer,sedentary remind,sleep monitoring


• Phone function: Make phone call directly from the smart watch,including answering and dial-up.SIM slot,support make calls by Bluetooth or smart watch


• GSM850/900/1800/1900 four frequency call function call, hands-free, phone records, phone book, Bluetooth phone


• Note:Android system:This watch supports Android phone’s Bluetooth, APP download and connection, you can also push your Android phone APP related application information to the watch; APP not support android 5.0. Apple system: the watch supports Apple phone Bluetooth connection, but don’t support Apple phone APP download and connection,so your Apple phone’s related application information can’t be pushed to the watch

Click Here For More Information

2015 Hot New Dz09 Bluetooth Smart Watch Support Call SIM / Tf for Iphone Samsung HTC Huawei Xiaomi Android Phone Smartphone (white)

Upgraded New S12!!!CIYOYO Smart Watch Phone Mate With Bluetooth 3.0 for Apple iPhone 4S/5/5C/5S/6 and Samsung HTC Sony Huawei Xiaomi Android SmartPhone White

Product Features: 1.Sync incoming ring, the watch will show you the calling ID and remind you by ringing or vibration. You can answer it directly by the watch instead of your mobile phone, not missing any calls 2.Anti Lost: Watch will automatically alarm you when Bluetooth connection lost, e.g. your mobile phone disconnecting over 10 meters 3.Sync SMS (suitable for Android system mobile phones only): After install the APK in your mobile phone. It will remind you when a new SMS coming and you can read it directly on watch 4.Sync Facebook, Twiter, email and calendar. (required APP installed) 5.Sync Weather. (required APP installed) 6.Pedometer for health 7.High quality hands-free calling Characteristic: Sceeen Size/ Pixel: 1.54inch, 240X240 Capacitive Touch Panel: Yes Camera: Yes GPS: Yes Bluetooth: Yes FM Radio: Yes Display: Main display resolution: 240X240 pixel Main display technology: TFT Main display dimensions: 1.54 inch Main display touch screen Touch Lens: Yes Audio: Playback: Support Recorder: Support Stereo BlueTooth earphone: Support Handfree: Support Package include: 1 x CIYOYO S12 smart watch phone 1 x Usb cable 1 x User manual

Product Features

• Sync incoming ring, the watch will show you the calling ID and remind you by ringing or vibration. You can answer it directly by the watch instead of your mobile phone, not missing any calls


• Anti Lost: Watch will automatically alarm you when Bluetooth connection lost, e.g. your mobile phone disconnecting over 10 meters


• Sync SMS (suitable for Android system mobile phones only): After install the APK in your mobile phone. It will remind you when a new SMS coming and you can read it directly on watch


• Sync Facebook, Twiter, email and calendar. (required APP installed)


• Pedometer for health

Click Here For More Information

Upgraded New S12!!!CIYOYO Smart Watch Phone Mate With Bluetooth 3.0 for Apple iPhone 4S/5/5C/5S/6 and Samsung HTC Sony Huawei Xiaomi Android SmartPhone White

I8 Silver, JAVA / Compass / Torch / Bluetooth / FM / Skype / Facebook / Yahoo / Touch Screen Watch Mobile phone, Single SIM Card, Quad Band: GSM850/900/1800/1900MHZ(Silver)

1) Quad band, Network: GSM850/900/1800/1900MHZ

2) Single SIM Card

3) Display Size : 1.8 inch touch screen

4) Ringtones Type : Polyphonic / MP3

5) Audio File format : MP3 / MIDI

6) Video File format : 3GP / MPEG4 (AVI)

7) Image File format : JPEG / BMP / GIF

8) E-book format : TXT

9) FM Radio 85-110 MHz (Worldwide)

10) Data Transfer : USB / Bluetooth

11) Input : Handwriting

12) Support Games

13) Support Sound recorder / Video recorder

14) Messaging : SMS / MMS

15) Built in 394KB memory, Support TF Card, Max 4GB.

16) Languages (option): English, Spanish, German, Czech, Turkish, Greek, Italian, Russian

17) Other function: JAVA / Compass / Torch / Calendar / Task / Alarm / Calculator / E-book reader / World Clock / Skype / Facebook / Yahoo /Twitter

18) Dimension: 247 x 54 x 15mm

19) li-ion battery: 3.7V 600mAh

20) Weight: 54g (including battery)

Click Here For More Information

I8 Silver, JAVA / Compass / Torch / Bluetooth / FM / Skype / Facebook / Yahoo / Touch Screen Watch Mobile phone, Single SIM Card, Quad Band: GSM850/900/1800/1900MHZ(Silver)

Invtepy® 5M Camera Play Store Compass Pedometer Support SIM Card Smart Watch Phone Support Facebook Twitter Skype APP Download WIFI GPS Navigation Bluetooth4.0-Golden

Specification

1. Android 4.4 operating system

2. MTK6572,1.2G dual-core CPU

3. 5M Camera

4. WIFI wireless Internet

5. 1.54 inches, capacitive multi-touch screen + 240 * 240 resolution screen

6. 3G: WCDMA, 2100 the band.Band 850 / 900 / 1800 / 1900

7. Support SIM Card Bluetooth / handsfree

8. Support music player, video player,camera

9. Bluetooth 4.0, compass, pedometer,APP download

10.GPS navigation, QQ, micro letters, Facebook, Twitter, Skype and other APP software download

11. RAM: 512MB, ROM: 4GB

12. Memory card: support 32G Capacity Expansion

13. Machine Language: Support multi-language

14. Machine Color: Black

Languages: Chinese Simplified, Chinese Traditional, English (English), Hungary (Hungarian), the Netherlands (Dutch), Portugal (Portuguese), Brazil (Brasil), Romania (Romanian), Turkey (Turkish), Greece (Greek), Russia (Russian), German (Deutsch), Spain (Spanish), French (French), Italy (Italian), Vietnam (Vietnamese), Thailand (Thai), Malaysia (Bahasa Malaysia), Indonesia (Bahasa Indonesia), Hebrew (Hebrew), Arabic (Arabic), Korean (Korean).

Product Features

• Play Store


• Support Facebook, Twitter, Skype and other APP software download


• Step Motion Meter, Calories Calculation, Sports Mileage Records.Sleep Quality Monitoring


• 5M Camera


• MTK6572,1.2G dual-core CPU

Click Here For More Information

Invtepy® 5M Camera Play Store Compass Pedometer Support SIM Card Smart Watch Phone Support Facebook Twitter Skype APP Download WIFI GPS Navigation Bluetooth4.0-Golden

Padgene Bluetooth 4.0 Smart Watch Bracelet for Samsung S5 / S6 / S6 Edge / Note 2 / 3 / 4, Nexus 6, Htc, Sony and Other Android Smartphones, Black

Features: – 1.5 inch Capacitive Touch Screen TFT LCD. – Time / Date / Week / Battery state display. – Ringing reminder when you receive a call. – Ringing reminder once your mobile phone disconnected. – Display the number or name of incoming calls. Answer or Dial calls from your wrist. – Stopwatch function. Support hands-free calls. – Play the music in your phone (after Bluetooth paring). – Sync phone book / SMS / call history (only for android phone). – Ring reminder when your Android 2.3 or above smart phone receive a message (including Wechat, Facebook, Twitter, WhatsApp, Skype, and so on). – Anti-lost alarm function: When cellphone left watch alarm automatically, after a certain distance to avoid lose the phones. – Remote taking photo function: You can control your cellphone to take photo from your wrist. – Passometer, Photograph, Alarm, Sleep Monitor. Specification Material: Import PC+ABS Plastic alloy ( Rugged, Shockproof, Dustproof) Size: 47*40*11mm Bluetooth Version: Bluetooth V4.0+EDR Bluetooth Protocol: A2DP + HFP 1.5 + HS P 1.2 Range of Frequency: 2.4GHz spectrum Ambient Noise: <175dB Transmitting Range: <=10m Language Support: English / French / Spanish / Portuguese / Italian / German / Turkish / Russian. Charging Time: about 1 hour; Talk Time: about 3 hours; Music Play Time: about 5 hours; Standby Time: about 120 hours. Battery: Built-in 230mAh rechargeable battery. Package list 1 x Bluetooth Smart Watch 1 X USB cable 1 x User Manual

Product Features

• Multi-function: Dial, short message, phone book, call history, BT notification, BT music, Long-distance capture, pedometer, rest, sleep monitor, anti-theft, power save mode etc.


• Compatibility: All Android Mobile Phone & Android Tablet PC. Android Mobile Phone: Samsung, HTC, Sony, LG, HUAWEI, ZTE, OPPO, XIAOMI, and so on. Some functions are compatible with iPhone 4 / 4S / 5 / 5S / 6 / 6 Plus


• Remote taking photo function: You can control your cellphone to take photo from your wrist (only for android phone, less android phone can’t support)


• Anti-lost alarm function: When cellphone left watch alarm automatically, after a certain distance to avoid lose the phones.


• Ring reminder when your Android 2.3 or above smart phone receive a message (including Wechat, Facebook, Twitter, WhatsApp, Skype, and so on)

Click Here For More Information

Padgene Bluetooth 4.0 Smart Watch Bracelet for Samsung S5 / S6 / S6 Edge / Note 2 / 3 / 4, Nexus 6, Htc, Sony and Other Android Smartphones, Black

Martech Rising: Watch Out Google, Here Comes Facebook

Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer competition from a familiar foe: Facebook.

Facebook Custom Audiences, which marketers can use to retarget website visitors with more relevant advertising, nearly tripled in usage share in a year-over-year comparison among major enterprise websites, according to new data collected and compiled by tag management provider Tealium (my employer), made exclusively available for Marketing Land.

Moving In On Google

Facebook Custom Audiences is now deployed on 25 percent of enterprise sites (as of April 2015), compared with only 8.4 percent the previous year, according to our findings. The advertising solution now ranks at No. 8 on Tealium’s list of Top 25 most deployed technologies, just behind Facebook Conversions, another pixel that is used to measure advertising performance. Google’s comparable solutions, AdWords Conversion and AdWords Remarketing, rank No. 2 and No. 3 on the list respectively (see full list below).

The new data suggest that global brands are looking at Facebook as a serious advertising partner; readers should examine whether Facebook fits into their advertising strategy as well.

Launched in late 2013, Facebook Custom Audiences enables advertisers to retarget consumers who have visited their digital properties. Facebook has been refining its solution by offering more format options (such as product carousels) and additional targeting options. When advertisers want to use Facebook Custom Audiences for retargeting, they are required to place a pixel on their website.

Tealium gathers its data from hundreds of enterprise clients worldwide, representing thousands of websites, that are using the company’s enterprise tag management system, Tealium iQ. The application helps marketers and IT professionals deploy any marketing vendor pixel or “tag” (code snippet) through a graphical Web interface compared to software coding.

Through its network, Tealium can see what some of the largest brands in the world are deploying on their Web and mobile properties on an aggregated basis, which it  extrapolates to the larger Web.

Despite Facebook’s recent growth in usage share, Google still ranks as the dominant force in digital marketing worldwide, accounting for the top five most deployed solutions on the Internet, according to Tealium.

Other Vendors To Watch

Here are some of the other movers and shakers in the world of martech:

• Google Universal Analytics now ranks as the No. 1 digital marketing solution, moving up from the fourth spot in April 2014. The solution, which features added functionality such as mobile app analytics, is now being used by 53 percent of enterprise sites, compared with 20 percent at this time last year when it officially came out of beta.Universal Analytics is an upgrade to Google Analytics, which dropped from 63 percent to 38 percent usage share over the last year. This shows a fast adoption rate, especially among brands using tag management vendors that help simplify these type of vendor upgrades and deployments.


• Counting both Google analytics products, as well as Adobe SiteCatalyst, IBM Coremetrics, Webtrends, and ComScore Digital Analytix, analytics-related services comprised 20 percent of the Top 25, reflecting the importance of measurement in today’s digital strategies.


• Facebook isn’t the only social marketing technology to see a boost in usage over the last year. Twitter Conversions, a pixel used to track advertising conversions, jumped from out of the Top 50 into the No. 11 spot in the latest data, showing brands are getting serious about social advertising. Twitter Conversions is now being used by 15.6 percent of enterprise sites.


• The first non-tech giant (neither Google, Facebook, Adobe or Microsoft) on the Top 25 list is … Criteo, a retargeting vendor geared toward the enterprise, which ranks at No. 10 on the list with 16.1 percent usage share. Along with Google, Facebook and AdRoll at No. 12, retargeting is becoming a leading advertising option for many brands.

Do the vendors in the Top 25 reflect your vendor mix for digital marketing? There will be obvious differences based on your business model, but the list should at least provide basic information on what the top brands are using to drive results.

It will be interesting to see how the battle between Google and Facebook plays out, as well as other key marketing technology usage trends.

Aaron Toledo, digital strategist at Tealium, contributed to this report.

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Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Erik Bratt is a seasoned digital marketing strategist and communications expert, with a passion for telling compelling stories. Before joining Tealium, Erik held senior-level positions at Microsoft, WebSideStory (now part of Adobe Marketing Cloud), InboundWriter, and VoxOx, a leading cloud communications provider. Prior to that, he served for nine years as a professional journalist for the U-T San Diego.

(Some images used under license from Shutterstock.com.)

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Martech Rising: Watch Out Google, Here Comes Facebook