Facebook to start automatically captioning video ads

Social media giant Facebook is doing everything it can to tap into the video ad spending whirlwind, including adding new features to attract businesses to spend more money on its platform. Facebook is now rolling out a new captioned video captioning tool for marketers that will make those embedded ads nearly impossible to ignore.

Research from the company found that 80 per cent of users react negatively when an ad overtakes control of the audio output and captions have been positioned as the solution to this issue. Facebook conducted an internal study, revealing that video view times increased by as much as 12% when the ads came with subtitles. Facebook is looking to change that with automated captions, as well as by advising advertisers to create a visually striking, easy to follow ad that will catch a user’s attention and perhaps even garner a push of the play button.

Facebook Inc (NASDAQ:FB) might have stumbled on the flawless formula for increasing user engagement with advertisements by enabling automatic captioning for Facebook advertisements. That is why video ads blasting out sound the second you reach them are frowned upon by consumers. This means, according to Facebook, 100% in-view impressoin buying with verification from analytics provider Moat.

Nearly one billion people (934 million) accessed Facebook on a mobile device daily during the final three months of past year, according to the company’s most recent financial results.

If advertisers are able to do that, then the chances of the users watching the entire video are greater. Users meanwhile, will have more buying and reporting options within video ads to help ad makers understand users’ preferences.

TV commercials still account for a large part of the advertising budgets for brands as compared to mobile video formats.

Facebook’s native video player often leads to users uploading third party videos rather than just sharing links to them.

“Numerous studies and campaigns have made it clear that capturing people’s attention at the very beginning of a video is the most effective way to advertise in a mobile feed environment”, Matt Idema, vice president, monetization product marketing at Facebook, said. These would include Facebook, Messenger, Bing Search, and several others.

Facebook to start automatically captioning video ads

How to Jump Start Your Online Marketing Campaign?

Posted By Jane Danes on Feb 12, 2016 |

Running a small business isn’t as easy as you want it to be. To succeed, you need to wear many hats. One of the many important tasks that you should consider is to have a coherent or functional online marketing campaign.

How to Jump Start Your Online Marketing? 

If your strategy doesn’t develop leads and sales, you’re missing out a lot of your online marketing. Here are some ways to jump-start your campaign.

Know Your Audience

It’s one of the many ways to start improving your sales. When knowing your audience, consider taking the time to study who your ideal clients are. Your target audience is the one that adds the best results to your company. To know your ideal customer, you should learn how to create a buyer persona, which is a fictional picture of your client. This will give you idea on how to market your company to get the attention of your most profitable clients.

By knowing who your best clients or customers are, you can tailor your offers to them and stay away from people who only waste your time and money. It’s also ideal that you have more one buyer persona to improve your marketing strategies.

Analyze Your Website

Every year, there is a trillion of web searches being conducted. Of those searches, some of them aimed to know what your business has to offer. To evaluate your current website’s performance, make sure that you look into your Google Analytics. Find out what your site’s bounce rate is. If it’s too high, you should consider redesigning your site.

Think About Your Content Marketing

Today’s marketing strategies no longer involve the use of yellow pages. Cold calling is also a thing of the past. What you need is content marketing. To do this, you have to set up a blog or write an eBook that will help in solving your customer’s problem. They are necessary to enhance your user experience. Content marketing is also useful to help your site be found with an organic search.

Get Social

Your online marketing should also include social media marketing. Unfortunately, not all businesses have realized the importance of a social media strategy. But having a Facebook page or a LinkedIn profile is not enough. Make sure that you have a well thought out social strategy. Getting social should be incorporated into your overall online marketing campaign to get your content noticed and make your campaign a lead generation tactic.

Should You Hire Someone?

Online marketing can be overwhelming to some. Thus, it makes sense to hire an inbound agency to help you out with your online marketing campaign. This agency can help your business in driving results and increasing profits. By hiring an agency, you don’t have to hire an employee and train him/her to perform online marketing tasks. An inbound marketing agency has a team of experts who can do almost everything to make sure that your campaign is seen by your target audience. It can help you save time and money while it drives your ideal customers to your company’s website.

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How to Jump Start Your Online Marketing Campaign?

New PM boss learns lessons: start small and market hard

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A rookie principal has established a strong Facebook following and also focused on building his new agency’s rent roll to offset a soft sales market.

Celebrating his company’s first anniversary, Raine & Horne Muswellbrook director Grant Jupe said he’s fulfilling a dream by running his own business despite tough market conditions.

“We’ve had to learn to hit the ground running, market hard and come into a difficult market and get our market share during tough times,” Mr Jupe told RPM.

He said the slow sales market was caused by reduced mining activity near Muswellbrook, which is 180 kilometres north of Sydney.

“We’ve worked on building our rent roll, which has gotten very strong over the past 12 months, so we’ve really put our focus on that while sales have been a bit quieter.”

According to Mr Jupe, the company has run several marketing campaigns at a local level to help establish the brand, particularly within the digital space.

“We actually have the most highly followed and interacted Facebook page of all the agents in town,” he said.

“We’re also using the original method of print media and letterbox dropping, so we try to cover all bases.”

In setting up his own company, Mr Jupe has emphasised the importance of doing adequate research and setting realistic goals.

“We’ve exceeded our goals and expectations in the early months, as it’s always better to aim for a smaller scale when starting a new business,” he said.

“You can then reach those goals and even use those achievements in your marketing, like we did.”

Mr Jupe said setting up a franchise business was the right way for him, since it offered instant brand recognition in the local area.

“I always had my heart set on going with a franchise rather than going independent, because of the support, training and network that comes with a franchise,” he said.

One key thing that helped Mr Jupe in establishing his business is familiarity with the area and the market.

“I’d already been working in real estate in this area, so I had ongoing knowledge as an active agent and I was fairly familiar with the market and the other agents in town.”

[Related: Starting a rent roll from scratch]

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New PM boss learns lessons: start small and market hard

Great Ways to Use Marketing Automation to Help You Start Your Own Business

When you start your own business there aren’t enough hours in the day to get it all done. Making your life a little easier by using the awesome marketing software we have available to us makes perfect sense. Read on for some innovative ideas that businesses have used to ramp up their marketing efforts and lets learn from what they have done to become the successes they are today…

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Our friends at Pardot marketing automation shared some great insights into how their customers have used their software to great effect:

Using Pardot’s intuitive, efficient, and consistent email functionality, Jet Reports successfully rolled out two new product launches. Web traffic increased by 107%, unique visitors to the site increased by 115%, and the average time spent on the website per visit increased by 35% in Jet Report’s first year using Pardot.

With Pardot, Demand Metric was able to launch online campaigns and begin qualifying leads so the sales team could better allocate their time. Using forms and special offers, Demand Metric began converting visitors to leads, reducing the average number of calls to make a sale from 328 to 70. Now, 1 in 3 demos results in a sale, as opposed to 1 in 12.

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Nurturing leads and building your network is crucial, but also time-consuming. By using marketing automation software, whether it is the full marketing suite, or one aspect of it such as email marketing, you can get the ball rolling and let the technology do the hard work for you. You can’t possibly be in all places at once so scheduling and multiple network marketing, all from one great platform is definitely the way to go.

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Users of Hatchbuck, the sales and marketing software platform, had this to say about using this tool:

“As a non-profit, our greatest problem was getting the word out. We had so many great ways to allow companies and the greater community to get involved and I felt like we were missing a huge opportunity because we didn’t have the right sales and marketing tools in place. Using Hatchbuck has been a lifesaver. It has really helped us to centralize everything into one place and enabled us to increase our awareness and stay out in front of people.”

Craig Jung, Executive Director of St Louis Green.

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Pinpointe email marketing software, shared one of their customer’s success stories with us:

“TROY Group had already started using an email marketing program, but wasn’t satisfied with the features, delivery rates or customer feedback. With the help of Pinpointe, TROY Group can now create, send and track their email campaigns and have a guaranteed delivery rate.”

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We would love to hear how you have used to marketing and email marketing software to start your own business, tell us your stories! You can also take a look at more great marketing apps on our GetApp marketplace and read about Marketing Automation Software to Rock your World on our GetApp blog for more fabulous alternatives.

Author: GetApp

GetApp is a Business Apps Marketplace that helps Small and Medium Businesses (SMBs), to discover, compare and review popular business software solutions and services for their needs. GetApp supports millions of users in their “best app” research with independent product reviews, comprehensive directories, interactive search tools, side-by-side comparison tables, user… View full profile ›

Great Ways to Use Marketing Automation to Help You Start Your Own Business