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Posts mit dem Label google werden angezeigt. Alle Posts anzeigen

Promodo Google Certified Online Marketing Company Redesigns a Site

The renewed website of Promodo, internet marketing Google Certified company, has a flat and user-friendly design, includes new sections and features and tells about the team and the everyday life of the company.


United Kingdom, Lincoln (PRWEB) November 06, 2015


International Team of Promodo company, a Google and Yandex certified multichannel internet marketing solutions provider, announced the launch of the renewed website. The new flat design makes the site more user-friendly, fast and easy to navigate. Moreover, it lifts the curtain on the inner life of the company, displaying the corporate life of 130+ employees with their personal peculiarities and common professional interest in internet marketing and ecommerce business.


The platform aims to make information regarding services, solutions and trends of the firm as easily accessible as possible for the current and prospective clients. The new website also promotes several new services by Promodo, including Digital Marketing Planning and Start-Up Consulting.


Because of a large amount of ecommerce and content-rich projects in the team’s portfolio, there are separate landing pages for these types of businesses. Apart from them, Promodo also possesses a solid experience in multiply B2B/B2C niches, such a booking website, real estate website, law company website, software products, Forex-related website, etc.


Nick Usatiy (Head of International Department):


“This product is the result of a great amount of work done by our management and developers teams over the past 6 months. We make it a point to provide our clients with the most accurate, up-to-date information and share our knowledge and expertise in the field of digital marketing. We believe this platform will be used as a marketing solutions tool for our existing and future clients.”


About Promodo:


Promodo is a European digital marketing company that specializes in providing businesses with a full range of quality search engine marketing services, including PPC management, (SEO) search engine optimization, conversion rates optimization, UX/UI consulting and audit, social media marketing, etc.. It has more than 130 professionals in 5 offices worldwide (including the Great Britain (Lincoln) and Kazakhstan (Almaty)).


Promodo is a certified by Google for Google AdWords and Google Analytics, certified by Yandex for Yandex Statuses, Certified by DoubleClick for Advertisers (DCA) and accredited by Bing for Bing Ads. The team members are contributors to top internet marketing sources like SEMrush, Search Engine Journal, CrazyEgg and speakers at international events including Pubcon and Conversion Conference.


Visit Promodo at https://www.promodo.com/ to explore the new website and meet the team of marketers working for the company.


For the original version on PRWeb visit: http://www.prweb.com/releases/2015/09/prweb12985282.htm



Promodo Google Certified Online Marketing Company Redesigns a Site

Google And Twitter To Launch Joint Venture, Compete With Facebook


Summary



Re/Code is reporting that Google and Twitter will launch a JV to compete with Facebook’s Instant Articles product.


This JV is an admission of Facebook’s dominance in the content and content marketing space as well as the growing problem Facebook is presenting.


Publishers will have a secondary Instant Article-like product with which to publish should they so choose to pull away from the content juggernaut that is Facebook.


What long-term implications will this have and could this lead to bigger things for Google and Twitter?




Re/Code is reporting that Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Twitter (NYSE:TWTR) are working together on a joint venture that would compete with Facebook’s (NASDAQ:FB) Instant Articles. While both Google and Twitter have declined to comment Re/Code has broken stories in advance of official commentary before and I believe this lead to be credible. That said, this is a meaningful development in the content universe and one that could have far reaching implications based on the size and capacity of the joint venture participants. Let’s break it down.


First, this is an acknowledgement that Facebook is the biggest individual threat to both Twitter and Google’s business models. Maybe not right now, maybe not as-is – but this is an acknowledgement that a threat (Facebook’s growing ever more all-inclusive platform) is growing stronger and if nothing is done about it that threat could become too strong to unseat. The fact that Google and Twitter are the companies doing the acknowledging is powerful. Don’t understate what this means symbolically and what this means literally. This is indicative of the tectonic shift in content marketing taking place, one that sees Facebook emerging stronger and stronger. If you haven’t yet, you should take notice of this shift as the formerly broken up content marketing land masses are seemingly coming together in a Pangea which Facebook will have majority ownership over.


Both Google and Twitter (Twitter especially with Facebook recently entering the real-time market) are trying to combat Facebook’s growing ownership of the content/content marketing space. Facebook, as alluded to above, now has a competitive (if not leading) presence across the entire content ecosystem. Very recently Facebook’s announcement of Instant Articles was the latest shot fired in the arms race to aggregate the most content or in the race to refer users to the most content. Both are platform value-prop drivers, illustrators and visibility enhancers that will not be taken back easily once acquired. Regarding Facebook’s acquisition of both – according to traffic analytics firm Parse.ly Facebook is now the leading traffic source for news sites, passing Google. Don’t think this isn’t something that Google has taken notice of – I can assure it has.


That said, in an effort to slow the growing juggernaut and to give a second option to the current Instant Article monopoly that Facebook owns (yes, Apple (NASDAQ:AAPL) has a similar service but it isn’t expected to aggregate like Facebook) Google and Twitter will look to deploy an open source publishing tech that will offer an Instant Article-like service to those willing to take it. Even better for publishers, neither Google nor Twitter will look to host the content – a big difference between the open source project and Instant Articles at Facebook. Why does this matter? A few reasons.


First, the Google/Twitter option (which hasn’t been branded yet) won’t alter the ad structure of the Instant Article-like display. This means the original ads slated for display on the article being shown remain untouched, as intended. That matters to the content creator. Second, this gives publishers a way to begin to fragment a growing dependence on Facebook-hosted content. Becoming essentially indentured by Facebook is scary for publishers to say the least in that this obviously reduces negotiating power to zero. Publishers are currently fighting the “should I or shouldn’t I” question when it comes to leaning even further into their already most important platform. Facebook hasn’t “turned” on the publishers yet, and there’s no indication it would use its powers for evil, but it more than stands to reason that it could considering its reach and importance.


Re/Code is reporting that the Google/Twitter JV is launching with a small contingent of early adopters “in the fall,” so we’ll have to wait and see exactly what this Instant Article-like service will look like and how it will be received before making final judgments. One thing is for sure though, this JV could be the beginning of a long line of JVs between these two shared interest parties. Twitter does a few things that Google doesn’t and clearly that statement is true in reverse. I think that the model layover potential between the two, which has been speculated on at exhaustive length in the now tired Google/Twitter M&A speculation of past, could yield some really, really interesting spinoffs if this product launch goes well. It might (prepare the tar and feathers) even lead to an eventual M&A opportunity. In any case, this is a development I’ll be following very, very closely.


Good luck everybody.




Google And Twitter To Launch Joint Venture, Compete With Facebook

Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More



How can you tap into the wealth of social web data to discover who’s making connections with whom, what they’re talking about, and where they’re located? With this expanded and thoroughly revised edition, you’ll learn how to acquire, analyze, and summarize data from all corners of the social web, including Facebook, Twitter, LinkedIn, Google+, GitHub, email, websites, and blogs.



  • Employ the Natural Language Toolkit, NetworkX, and other scientific computing tools to mine popular social web sites

  • Apply advanced text-mining techniques, such as clustering and TF-IDF, to extract meaning from human language data

  • Bootstrap interest graphs from GitHub by discovering affinities among people, programming languages, and coding projects

  • Build interactive visualizations with D3.js, an extraordinarily flexible HTML5 and JavaScript toolkit

  • Take advantage of more than two-dozen Twitter recipes, presented in O’Reilly’s popular “problem/solution/discussion” cookbook format

The example code for this unique data science book is maintained in a public GitHub repository. It’s designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks.



Product Features


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Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More

Iconic Digital, a Top Digital Marketing Agency, Now Offers Managed Facebook and Google Plus ...

This press release was orginally distributed by ReleaseWire


Cheam, Surrey — (ReleaseWire) — 05/25/2015 — Well-written content for social media platforms can enhance the reputation of any business and increase brand awareness. To meet the social media needs of the customers, Iconic Digital now offer fully managed Facebook and Google Plus services. The leading social media marketing agency in London assists their clients by curating and writing high quality content that can be shared across social media to generate a greater following. To increase traffic on Facebook and Google Plus, the agency can run competitions, create surveys and even help to organize fundraising campaigns for their clients.


Iconic Digital is one of the most-recognized names in both the UK and USA, when it comes to providing digital media marketing services at competitive rates. The expertise of the agency lies in providing a wide array of services such as search engine optimisation, outsourced marketing, website design, web analytics, and email marketing. The award winning digital marketing agency boasts a global client base and is sought after by their customers for lead generation services and brand awareness.


Elaborating more about their services, CEO, Steve Pailthorpe, stated, “We provide a guaranteed, results-focused service across a variety of social channels to ensure your audience grows organically. We track, monitor and report on “end-to-end” conversion rather than reporting on your most popular tweet. Consequently, you won’t find any fake followers here, as all of our work is achieved through organic growth. This strategy takes a little longer, but bears long-term fruit when combined with content marketing to achieve a return on investment for every pound spent on social media.”


About Iconic Digital
Iconic Digital, a boutique digital marketing agency, operates in a niche market, helping firms to grow organically through targeted marketing campaigns. The company specializes in creating vibrant and unique brands and helping companies to develop their sales and marketing strategy with innovative ideas, compelling strategy, tactical planning and perfectly delivered campaigns. They have got a team of expert marketing consultants with a wide range of experience and skills.


To know more, please visit: http://www.iconicdigital.co.uk/Services/Social-Media-Marketing


Contact Details:
Iconic Digital
7 Adam Street, the Strand,
London, WC2N 6AA
T: 020 7100 0726
Media Relations Contact


For more information on this press release visit: http://www.releasewire.com/press-releases/release-600064.htm



Iconic Digital, a Top Digital Marketing Agency, Now Offers Managed Facebook and Google Plus ...

Aesthetic Facebook Marketing Recommendation: 4 Ways to Develop Even more Engaging Graphic Ads

Graphics are a powerful tool you could use for creating engaging, eye popping Facebook advertisements. Learn ways to take advantage of your Facebook photo advertisements.


1. Go nuts with the photos! Articles and also Facebook PPC ads with photos obtain considerably higher engagement than those without, as they help your ad or blog post attract attention from a swamped news feed.


2. Bring in a number of images to your ads. Bring in several graphics to a Facebook PPC advertisement for added variety and also to check exactly how different images paired with your advertisement text execute. You can upload up to 6 pictures to accompany your ads at no added cost.


3. On image ads, keep text under 20 %. Facebook advertising and marketing guidelines dictate that image-based Facebook advertisements that are readied to show up in individuals’ news feeds won’t get approved if the content occupies greater than 20 % of the image room. Facebook has a grid tool that can help ensure that your image ad follows the standards, yet as Jon Loomer has actually kept in mind, often you could get around this simply by relocating your content around somewhat.


4. What size photo should you utilize? Facebook advises uploading a graphic that is 1200×627 pixels for your advertisements. You’ll be supplied with even more certain picture dimension referrals depending on the sort of advertisement you’re producing, but make sure your photo goes to the very least 600 pixels broad for appearing current Feed.



Aesthetic Facebook Marketing Recommendation: 4 Ways to Develop Even more Engaging Graphic Ads