Online Marketing For Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet

A highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business.

Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them and what type of things you want to share and say to them, all with relevant examples and case studies.

You’ll see that when properly planned and managed, you will learn to love blogging and social media as a fun tool that can enhance your creativity, and not be a time-wasting chore!

Author Hilary Pullen is a digital marketing consultant and writes for ukcraftblog.com which has over 60k monthly page views.

Etsy – the world’s largest online marketplace for selling crafts – now has more than 30 million members, with over 1 million new members joining each month.

“I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners… If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” –Timothy Adam, Handmadeology

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Online Marketing For Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet

Marketing Technology Vendors Emma and Emarsys Arrive In Australia To Deliver Their Products ...

Emarsys’ B2C marketing cloud together with Emma, an email marketing software company, have arrived in Australia to help the middle marketers personalise better their  marketing messages as well as engage its customers. The two companies have showcased their technology capabilities and claimed that their solutions can meet the needs of the specific market sector.

Emma is based from the United States and has been existing for over a decade. It has about 45,000 clients all over the globe and about 350 customers in the Asia-Pacific most of which come from New Zealand and Australia. This year, it has opened its first international marketing software office in Melbourne to help serve their customers and clients.

Mid-market is the point where marketers desire to use a feature that have been adopted by bigger companies, but at a level that will benefit them most. Emma has established itself with its dedicated marketing team that focuses on driving business goals.

Emarsys helps create a personalised  interaction  between e-commerce sites and its customers with its B2C Marketing Cloud. The new Cloud combines prediction, personalization, automation and analytics to engage customers in a more lasting relationship with the companies and to boost the company’s sales. Among the Australian e-commerce sites patronizing Emarsys are Ensogo, Yahoo7, Crazysales and Competitions.com.au.

According to Zway Yee, Co-Founder of Competitions.com.au. Emarsys has been a great help to the business in its operations. The company has automated their email campaigns and Emarsys has helped them save time and resources. He admires the company’s outstanding support and the pleasant disposition of its staff.

With Emma as a provider of the best email marketing software and Emarsys being a great help to the productivity of businesses, these two marketing technology companies will definitely help Australian mid-marketers boost their presence in the mid-market.

Marketing Technology Vendors Emma and Emarsys Arrive In Australia To Deliver Their Products ...

Facebook rolls out new ad products aimed at TV advertisers

Facebook Inc introduced a slate of new advertising products on Sunday, most of which are aimed at luring television advertisers onto the 1.5-billion user social network.

The advertising options, most of which will also be available on Facebook-owned Instagram, are designed to take advantage of the social network’s strengths on mobile devices.

It has the world’s most popular smartphone app and generates more than three-quarters of its USD 10 billion-plus in annual ad revenue on phones.

Facebook is trying to convince advertisers, especially those who use video, that their dollars will be better spent on mobile platforms rather than on TV as users, especially millennials, spend more time on their phones than watching television.

The rollout of the new products come ahead of New York City’s 12th Advertising Week, which runs from Monday to Friday and gathers the world’s largest advertisers and companies. Facebook also announced on Sunday that it has 2.5 million active advertisers in total, up from 2 million in February.

Digital video advertising spending is growing rapidly, projected to increase 13 percent to nearly USD 15 billion by 2019, according to eMarketer. Television ad spending, by comparison, is expected to grow 2 percent in the same time period to USD 78 billion.

“Facebook is listening to the ad community and giving them what they are looking for,” said Debra Aho Williamson, social media marketing analyst with eMarketer. “Does Facebook want video ad dollars? Yes.”

On television, advertisers can buy ads based on how many people they will reach, an approach Facebook has adopted to ease the transition between television spending and digital spending.

In addition, it can target highly specific audiences, such as women aged 18 to 35 years old who have shopped on a specific website, which TV cannot do.

Among the new products are “brand awareness” ads, which aim to reach a large number of people to promote a company’s name and brand, such as Coca Cola.

Advertisers will also be able to poll users on mobile phones about whether they saw an ad — a feature that used to be available only on desktop computers — and they can use a format that allows them to display multiple videos at once that users can scroll through.

“We want to be the single-most important platform for all businesses,” said Carolyn Everson, Facebook vice president for global marketing solutions.

Facebook rolls out new ad products aimed at TV advertisers

The most popular products on Romania's e-commerce market

Fashion and IT&C products, as well as books and teaching materials, were the most popular items on Romania’s e-commerce market in the first half of the year. Romanians also purchased home & deco products and cosmetics, according to an analysis of Romanian affiliate marketing network 2Parale.

Compared to the same period in 2014, Romanians spent more online on IT&C products in the first six months of 2015.

Between January and June, Romanians spent an average of RON 1,000 (EUR 225) on a tourism package, RON 630 (EUR 141) on an IT&C product, RON 220 (EUR 50) on a product from the home & deco sector, and RON 215 (EUR 48) for baby items.

Books and teaching materials, fashion, and insurance industries performed best in terms of number of online sales recorded within the platform.

In the first half of 2015, the largest acquisition made by a Romanian on the 2Parale platform amounted to some RON 33,000 (over EUR 7,400), almost double compared to the RON 17,000 ( some EUR 3,800) registered in the same period in 2014.

On average, a Romanian spent RON 160 (EUR 36) online, similar to the previous year.

Romanians like to make online purchases in the morning, between 7:00 and 12:00, according to 2Parale. They also make online shopping between 13:00 and 18:00.

In terms of days, most of the online purchases were made on Thursdays, followed closely by Wednesdays and Tuesdays.

Romanian mainly searched for dresses and smartphones in the first half of the year, according to Google Trends data. Compared to 2014, Romanians searched more products based on brands.

Performance marketing company 2Performant Network S.A. registered a turnover of some RON 3.68 million (EUR 828,000) in the first half of 2015, up 25% year-on-year. 2Performant Network owns 2Parale brand in Romania.

The 2parale platform had 450 clients in the first half of the year, 100 more than in the same period the previous year. Earlier this year, the company announced its expansion in Central and Eastern Europe, through the launch of the 2Performant platform in Bulgaria.

Irina Popescu, irina.popescu@romania-insider.com

The most popular products on Romania"s e-commerce market

Turning Into an Affiliate for Online Products: Step by Step Instruction To Turn Into A Member And Profit On The Web (Affiliate Marketing) (Volume 1)

An affiliate is like an independent salesperson that gets a commission on each completed sale. You can be an affiliate of many affiliate programs or just one. It’s your choice.  And you can sell anything online from physical products like DVDs, vitamin supplements to digital products like ebooksand music MP3 files.  Becoming an affiliate is not a difficult task on the internet. There are dozens of affiliate programs online that accepts almost everyone into their program. And registration is in most cases, free.  Get all the info you need here. This is the #1 Book on affiliate marketing, affiliate marketing books, internet affiliate marketing, affiliate marketer, amazon affiliate marketing, affiliate marketing for beginners, affiliate marketing ebook.

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Marketing products a challenge for farmers

MARKETING agricultural products in areas of Cakaudrove has been a major challenge for farmers.

Farmers also shared at the talanoa session yesterday held in Labasa that they had not been able to sell crops at a good price. The workshop — Community and Members of Parliament Engagement — also heard the low price had affected the income of many farmers.

Cakaudrove farmer Nemani Gavidi said while middlemen hardly visited the area to buy dalo and yaqona, farmers had at times been burdened to pay transport costs to Savusavu to sell their produce.

“But when middlemen come to our villages to buy yaqona and dalo, they don’t pay us a good price so we’d like to ask the Ministry of Agriculture to regulate a price so farmers can also benefit,” he said.

Principal agricultural officer North John Cox said middlemen usually considered cost factors before visiting villages or farmers to buy produce.

“So for areas up in Cakaudrove, middlemen will have to ensure that the farmers that side can meet the market demand before they decide to travel to the villages,” he said.

“There have been incidents where middlemen travel to some villages to buy dalo or yaqona and pay so much for travelling expenses yet when they get to the place, the supply is much lower. That is why middlemen make some consideration of cost factors before they go out and buy.”

Mr Cox said risk factors were also considered in the transaction of marketing.

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Marketing products a challenge for farmers

Here Are The 10 Most Innovative Digital Ad Products of 2014

It wasn’t long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.

The largest players like Facebook and Google innovated and newcomers such as Snapchat offered ad space that theretofore didn’t exist. So here’s a look back at a year where fresh ad units routinely emerged onto the scene.

Google Shopping Campaigns

The search advertising giant showed that it wants to take on Amazon as much as any of its other rivals, and it developed its e-commerce platform to do just that, not only with services like home delivery but evolved search ads that more seamlessly include retail. In early 2014, Product Listing Ads, which show up in certain searches directing users to retailers online, were now rolled into campaigns. The new shopping campaigns give retailers more control over when their ads show up in searches and for what products. Google even has tools that let retailers indicate what products are available at the nearest physical store.

In September, Google also launched AdSense for Shopping, which shows product ads on third-party websites. It’s all very Amazon, and all part of Google’s one-stop shop to track everything from ad served to product delivered.

Snapchat’s Sponsored Updates

The youth-focused messaging app didn’t take long to get into advertising with sponsored snaps (“snaps” are what Snapchat legions call their momentary messages on the platform) that show up in users’ inboxes. The Universal Pictures movie Ouija was the first to buy the new mobile video format, which opens a new channel for social media marketing—especially in terms of reaching young people.

Also, its live feed, which crowdsources Snapchat messages at events like the Macy’s Thanksgiving Day Parade, now features commercials mixed in with the snaps from everyday users. For instance, Amazon sponsored Black Friday on Snapchat.

Instagram Sponsored Video

Now with more than 300 million users, Instagram had its first full year of advertising in 2014. Its newest ad product introduced autoplay sponsored videos, and brands from Disney to Electronic Arts to Banana Republic were the first to try them out.

The video offering comes on top of sponsored photos, which were first served in 2013. CEO Kevin Systrom is trying to cultivate a stylish advertising vibe not unlike the glossy pages of a magazine only this is digital, mobile and multimedia, and he still apparently approves all of the marketing on a case-by-case basis.

Facebook Premium VideoWhile tested in 2013, Facebook’s Premium Video Ads didn’t fully launch until March. These ads are autoplaying videos that are attracting a number of brands such as Macy’s during Christmas.

Video is the future of Facebook, according to CEO Mark Zuckerberg, and billions of videos from users and marketers are seen everyday. Facebook is trying to compete with everyone from YouTube to Yahoo to Twitter to AOL with video that can attract brands looking for top publishers.

Twitter App-Install Ads

The app-install ad was ever important this year, especially at Twitter, where the direct-response model of advertising now offers ways from brands to do more than ever on the platform. Yes, installing an app is one variety, but the ads also direct users to apps that have been dormant on their phones, a trick that Facebook and Google now offer as well.

Also, Twitter has e-commerce ads that have Buy Now buttons and video ads with View Now, and the list of potential actions is only growing.

Tumblr Sponsored Dot

Tumblr was full of new ad ideas this year, perhaps the most intriguing was the Sponsored Dot (that period at the end of its logo). Now, brands can buy it, dressing their logo as the punctuation mark for special occasions, like Starbucks did on National Coffee Day. According to parent company Yahoo, Tumblr is looking at $100 million in ad sales during 2015, so it laid the groundwork for plenty of other new products, too, including video, sponsored trends and app-install ads.

Kik Promoted Chats
This messaging app is just starting its ad business, much like Snapchat. However, it doesn’t draw quite the same amount of attention even though it is popular with teens and consistently near the top of app charts. Kik says it has 150 million registered users, and it is attracting big brands and media/entertainment players looking to reach its young audience with Promoted Chats.

The paid chats launched this year and let properties like Funny or Die and electronics brands like Skullcandy to message one-on-one with followers who opt in. It’s a new kind of marketing built for mobile and messaging, two increasingly relevant areas.

Promoted PinsPinterest entered the realm of social media advertising with Promoted Pins, which are served when users search for specific categories and keywords. This is the pinning platform’s first ad product, which launched fully earlier this year after being tested in late 2013.

Brands like Kraft, Dell, Home Depot and Walmart are paying to boost their Pins, and there are now self-serve tools, too, for managing marketing campaigns on the platform.

Sponsored ListeningStreaming music was an important area for advertising in 2014 with Pandora, Spotify and iTunes all going after brands. Pandora introduced video ads with this Sponsored Listening product, which offers users ad-free listening for an hour in return for watching a sponsored clip. In October, Fox helped promote new shows on Pandora with the help of the format.

Google Giferator

This was a custom ad unit made for EA Sports’ Madden football video game, but it shows that Google is allowing advertisers to be more creative on the digital platform. The Giferator was generating dynamic ads in real time that could be highly targeted to select audiences.

The ad technology was developed as part of Google’s Art, Copy and Code program, where it tries to blend the creative and technical sides of digital advertising. Also, the Giferator let users create their own Gifs, a format that marketers couldn’t get enough of this year.

Here Are The 10 Most Innovative Digital Ad Products of 2014