The Marketing Rivalry between Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB ...

Facebook Inc (NASDAQ:FB) has recently been in a lot of competition with Twitter. The two companies have been competing for marketing businesses on their social networks. The latest victory for Facebook came after Meerkat, a video streaming and sharing app, decided to be link users with a Facebook account rather than Twitter.

Meerkat, however, did gain its popularity from being linked with Twitter Inc (NYSE:TWTR), but Twitter decided to cut off the app from its portfolio in March. The move came after Twitter decided to add Periscope, a similar app. Meerkat is available on both Android and IOS devices. Additionally, Meerkat has added a new feature to the app, which allows the users to see what is trending. An additional emoji support makes it easier for users to share their views on videos.

Meanwhile, Twitter has been expressing interest in with media companies, to host online ads. The company has reportedly been in talks to sign a deal with Mic.com. The website targets news from the younger generation. Twitter had made a $90 million offer to acquire the website, which had been rejected. Twitter aims to keep trying to reach partnerships with media companies since Facebook already has a considerable presence in this arena. What Twitter does not realize is that Facebook’s strategy is to strike deals with publishers to display their contents on Facebook. Whereas, Twitter is doing the opposite, it is setting out to buy media partners for branding.

Facebook’s subsidiary, Instagram, has also become a major tool in the commercial brokerage arena. Many realtors have been using the photo sharing app for branding and promotion. Previously, this market had been owned by Twitter and LinkedIn, but now almost all of the big real estate corporations are making the shift to Instagram. The reason for this shift is quite clear. As per statistics, Instagram is the most widely used and most popular photo sharing app out there.

Facebook Inc (NASDAQ:FB) closed at $78.81 after losing 0.23% on May 4. The company has 2.25 billion shares being traded in the market, with a 52-week range of $56.26-$86.07.

The Marketing Rivalry between Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB ...

The Marketing Rivalry between Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB ...

Facebook Inc (NASDAQ:FB) has recently been in a lot of competition with Twitter. The two companies have been competing for marketing businesses on their social networks. The latest victory for Facebook came after Meerkat, a video streaming and sharing app, decided to be link users with a Facebook account rather than Twitter.

Meerkat, however, did gain its popularity from being linked with Twitter Inc (NYSE:TWTR), but Twitter decided to cut off the app from its portfolio in March. The move came after Twitter decided to add Periscope, a similar app. Meerkat is available on both Android and IOS devices. Additionally, Meerkat has added a new feature to the app, which allows the users to see what is trending. An additional emoji support makes it easier for users to share their views on videos.

Meanwhile, Twitter has been expressing interest in with media companies, to host online ads. The company has reportedly been in talks to sign a deal with Mic.com. The website targets news from the younger generation. Twitter had made a $90 million offer to acquire the website, which had been rejected. Twitter aims to keep trying to reach partnerships with media companies since Facebook already has a considerable presence in this arena. What Twitter does not realize is that Facebook’s strategy is to strike deals with publishers to display their contents on Facebook. Whereas, Twitter is doing the opposite, it is setting out to buy media partners for branding.

Facebook’s subsidiary, Instagram, has also become a major tool in the commercial brokerage arena. Many realtors have been using the photo sharing app for branding and promotion. Previously, this market had been owned by Twitter and LinkedIn, but now almost all of the big real estate corporations are making the shift to Instagram. The reason for this shift is quite clear. As per statistics, Instagram is the most widely used and most popular photo sharing app out there.

Facebook Inc (NASDAQ:FB) closed at $78.81 after losing 0.23% on May 4. The company has 2.25 billion shares being traded in the market, with a 52-week range of $56.26-$86.07.

The Marketing Rivalry between Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB ...

Intelliflo revamp boosts online contact between advisers and clients

21 January 2015 8:45 am | By Tessa Norman

Intelliflo is widening its role beyond being a back-office provider with changes to its client-facing portal which experts say mark a transformation in advisers’ ability to interact with their customers digitally.

Intelliflo is set to launch the next phase of the Personal Finance Portal in July, which will enable advisers and clients to communicate securely and access and review a client’s entire short and long-term financial portfolio.

The system can be accessed via mobiles, tablets, laptops and PCs, and is branded to individual advice firms.

A further option is available to integrate the system with Yodlee Interactive, which provides access to real-time data on clients’ bank accounts and credit cards, investment, protection, mortgage and loan accounts.

All 11,450 users of Intelliflo’s software package Intelligent Office will have access to the new services for unlimited client numbers.

Previously, advisers were charged £1 per client per month to access PFP. The PFP2 service will be included within Intelliflo’s core offering from July, for which the licence fee is increasing by £9.50 per month, regardless of the number of clients using it.

The Yodlee Interactive option is available at an additional cost of £1 per client per month.

Finance & Technology Research Centre director Ian McKenna says: “This marks a major change in direction from one of the largest adviser software suppliers.

“No other mainstream provider has brought together this level of personal financial management content for consumers. This will make personal finance more of a day-to-day issue for customers, particularly as it can be accessed through mobiles.

“Banks have found that customers who used to access online banking once a month now access their accounts every other day on their mobile, and that is the kind of stickiness advisers want to ensure their customers really value their service.

“Intelliflo users will get a whole lot more for only a modest increase in costs.”

Intelliflo executive chairman Nick Eatock says the technology will allow advisers to have regular online interaction with their clients to “complement” face-to-face meetings.

He adds: “The ability to view a client’s entire advised and non-advised financial portfolio and use tools that make sense of their day-to-day financial status, under advisers’ own brands, is a powerful resource.”

Plan Money director Peter Chadborn says: “This is an area we have been keeping a close eye on, as most advice firms are not very good at engaging with their clients through technology. Direct-to-consumer propositions are doing this already and advisers are kidding themselves if they think clients will come to them.”

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Intelliflo revamp boosts online contact between advisers and clients