OPM Pros Brings Abdo Mazloum on as VP, Search & Display

The seven-year veteran will launch and grow the company’s newest division.

Montreal, QC (PRWEB) June 18, 2015

OPM Pros is proud to announce the hiring of one of the Search & Display industry’s most sought-after senior professionals.

“An SEM and Display service is something that has been in the works at OPM Pros for a while,” says Paresh Vadavia, OPM Pros Co-Founder and CEO. “With Abdo Mazloum at the helm, we’re confident we can offer these complementary services at the highest levels. He can see things from 20,000 feet and two inches – and he can add value to our clients in both ways.”

Abdo comes to OPM Pros with an impressive CV. He graduated with a Computer Science degree from Bishop’s University and started his career as a Front End Web Developer. In this role at three different shops, he picked up a few white-hat SEO tricks, and successfully ranked a number of websites on the first page of Google for competitive keywords.

Knowing that marketing strategy was more in line with his passions, he switched disciplines and became an SEO/SEM Specialist and Team Lead at SSENSE. There, he created and implemented search engine optimization campaigns including on-page optimization, keyword research, competitor research, link building, content creation and social media; developed and managed online paid marketing initiatives of text, display and product paid ad placements on AdWords, Bing Ads, DoubleClick and several comparison shopping engines with combined monthly advertising budgets of hundreds of thousands of dollars; and managed a team of SEO/SEM specialists. His efforts in this role led to over a triple digit percent YoY increase in revenue on the SEO & SEM channels at SSENSE.

Most recently, Abdo was a Display Marketing Manager for Beyond The Rack Enterprises Inc., the fast-growing online private shopping club in North America where he managed their display, web analytics, and SEO campaigns while operating multi-million dollar advertising budgets annually. He also ranked 5th in the Biggest Search Geek Contest by Marin Software.

Abdo’s certifications include DFP Fundamentals for Traffickers, Google Analytics Premium Fundamentals, Ad Exchange Sell-Side Fundamentals, DoubleClick AdX for Buyers Fundamentals, DoubleClick Search Fundamentals, DoubleClick Campaign Manager, DoubleClick Rich Media Fundamentals, DoubleClick Bid Manager Fundamentals, Mobile App Analytics Fundamentals, Google Analytics Platform Principles, AdWords Advanced Display, AdWords Advanced Search, AdWords Advertising Fundamentals, Google Analytics Fundamentals and Bing Ads Accredited Professional.

At OPM Pros, Abdo’s portfolio will include paid search, display, programmatic media buying, comparison shopping engines, mobile strategy, SEO and web analytics.

About OPM Pros
OPM Pros is a global award-winning affiliate marketing agency that works closely with major retailers across North America, Australia and the UK to help them maximize their online revenues. Based in Montreal, Canada, and with three US offices (SC, NE and WI), OPM Pros specializes in affiliate program management across the full range of affiliate networks and verticals. Founded by Paresh Vadavia and Sonny Lamba in 2009, the company is counting over 30 full-time employees, a client roster of over 80 retailers, and multiple awards recognizing vision, innovation and financial performance of OPM Pros in the affiliate marketing field. The company’s team members boast a collective experience of over 100 years in the industry.

OPM Pros manages the affiliate programs for major online businesses including 1800flowers.com, Beyond the Rack, Art.com, Staples Canada, Bowflex.com, Forever 21 Canada and Paula’s Choice.

For More Information Contact: Paresh Vadavia, info(at)opmpros(dot)com, 514-341-7767 ext. 21

http://www.opmpros.com
@opmpros

For the original version on PRWeb visit: http://www.prweb.com/releases/2015/06/prweb12795098.htm

OPM Pros Brings Abdo Mazloum on as VP, Search & Display

'Kids Can Smell Fake': 5 Insights From Marketing Pros at the Massive Summit

1. Kids can smell fake

Scott Birnbaum, senior VP of marketing and e-commerce at Aeropostale, shared the story of launching a clothing line with YouTube star and social influencer Bethany Mota. At one point the campaign released photos of Mota that, to her fans, looked overly doctored and caused outrage on social media. “I even got a phone call from my daughter who was supposedly in school saying ‘What did you do to Bethany?,"” Birnbaum recalled. Using this anecdote, Birnbaum emphasized the mantra that kids can smell fake. “Eventually, a single tweet that said, ‘Hey, we think Beth is beautiful too. It was a mistake. It’s going to be fixed in 20 minutes,’ made everything calm down,” he said.

Moderator Jeetendr Sehdev, a celebrity branding authority, read from a study commissioned by Variety that found U.S. teens view YouTube stars to be 90% more authentic than traditional celebrities, 17 times more engaging and 11 times more extraordinary.

Mota, who was also on the panel, said that her philosophy relies on honesty and brand trust. “I will never talk about something or promote something that I don’t actually use and that I don’t care about because with the relationship being so strong between the creators and viewers, they can see when you don’t truly like something. As long as you’re honest and truthful, then that’s what builds that relationship. And the stronger that is, the more they’re going to listen to what you say,” she said.

2. Focus on the content, not the demographic

In a spotlight conversation with Movio CEO Will Palmer about how theaters and studios use data to target audiences, Palmer suggested gender and demographic info may be an old-fashioned way of approaching an audience — “assuming that somebody, the day they turn 36, is no longer going to be interested in ‘The Avengers.’ These films cross all quadrants and cross all segments. So sometimes you have to ignore the demographic information and start looking at the comparable titles. If you focus more on the content and less on the demographic, you’ll likely get a better result,” he said.

3. Help consumers discover what they want without being intrusive

Hulu head of marketing Jenny Wall and Facebook global head of entertainment strategy Jim Underwooddiscussed the potential hazards of data mining and targeted advertising. Wall pointed out that consumers want to feel like they’re discovering new things, but they need help because there is so much available. In order to give people what they want without creeping them out, Hulu uses a combination of algorithms and staff-curated lists. Wall also said when Hulu advertises on Facebook, the combined data is extremely valuable. “Facebook data mixed with Hulu data is the most amazing goldmine of data possible. And it actually is not really intrusive because they don’t really understand, I think, that we’re doing that… We have a thousand ads, and in real time we’re quickly optimizing and shifting to serve the right ad and the personalized ad to the right person.”

4. Embrace fan-generated content

Sima Sistani, head of media at Tumblr, explained her thoughts on how content producers can improve their digital presence, saying that fans will create opportunities. “You have fandoms out there who are taking the best moments from a movie or show and creating episode recaps or pulling out the best moments into gifs and even creating fan fiction and fan art,” she explained. “One of my favorite things that I saw was the bacon and eggs version of the characters of ‘Parks and Recreation.’ If the ‘Parks and Rec’ Tumblr reblogs that, it’s so meaningful, and that fan is just going to get more engaged and more excited.”

5. Fail, fail fast and move on

Jill Hotchkiss, VP of marketing and creative at Disney XD, shared the mantra “fail, fail fast and move on,” which she uses when brainstorming ways to connect with a younger demographic. “You have got to try new and try different,” she said. “We need to figure out how to be a kids space and do it in a different way when there are a lot of restrictions for us.”

Caty Burgess, VP of media strategies at the CW, used an example of how her network has tried as many avenues as possible in order to be on the cutting edge of marketing. “Our first mobile campaign was little sticker mirrors you could put on the back of your cellphone for ‘Gossip Girl."”

The research team at a network is largely responsible for determining what will work, but beyond that there is still plenty of uncertainty when pitching a new idea, explained Jamie Cutburth, senior VP of marketing at Bravo and Oxygen. “That 50% of the unproven part is the culture and it is the risk-taking,” he said. “It’s very difficult because you’re going to make sure that it hits every button or it’s not going to move forward. But that’s why we’re able to do a lot of great stuff.”

"Kids Can Smell Fake": 5 Insights From Marketing Pros at the Massive Summit