Facebook Q4 Earnings Report Shows Revenue Of $17.9B In 2015

For the year, Facebook reported sales of $17.9 billion, a 44 percent increase, and $3.7 billion in total profits.

Earnings per share (Non-GAAP) came in at $0.79, ahead of market expectations of $0.68 and $0.54 in Q4 2014, while net income grew from $701 million in the same quarter previous year to $1.56 billion.

Of those, 1.44 billion used the service on mobile devices, an increase of 21 percent.

Zuckerberg didn’t give a more concrete timetable while discussing the new feature with analysts in a conference call Wednesday following Facebook’s latest quarterly earnings report.

In a statement, Facebook co-founder and CEO Marc Zuckerberg said, “Our community continues to grow and our business is thriving”.

Dominance of Facebook in mobile advertising assisted to allay Wall Street disquiets over its heavy investments in messaging service virtual reality unit Oculus and WhatsApp, which have not yet produced profits.

Not only is Facebook adding users and advertisers, it’s also putting more marketing messages in front of people.

Capital expenditures – Capital expenditures for the fourth quarter of 2015 were $692 million.

According to the company, for the first time, more than 90 percent of both monthly and daily active users were on mobile.

Facebook, which is growing at an exceptional pace, propelling itself into a better position to challenge Google as the Internet’s most powerful company.

Social networking remains Facebook’s foundation.

“Advertisers are no longer asking us whether they should advertise on mobile, they’re asking how”, he said.

“We’ve seen strong brand performance on Instagram, with a majority of our brand partners moving spend to the platform, some significantly”, said Max Kalehoff, chief marketing officer of Facebook marketing partner SocialCode.

About 1.59 billion people accessed Facebook at least once a month in the fourth quarter, up from 1.55 billion three months earlier.

On July 13, 2015, Facebook became the fastest company in the Standard & Poor’s 500 Index to reach a market cap of $250 billion.

Zuckerberg need not have anxious, if he did anyway, because Facebook’s stock jumped almost 5% on Wednesday hours after trading following the release of the revenue figures. While those initiatives won’t contribute meaningfully for years, they’re aimed at making sure that more people put Facebook at the center of their digital lives.

Facebook Q4 Earnings Report Shows Revenue Of $17.9B In 2015