Facebook Inc. already knows too much about each one of us, but the company is about to mine more information. The social media website has started rolling out an update that tracks users’ location to be submitted to businesses.
The new tool, pushed out to businesses, not only helps advertisers to send out targeted ads to potential customers that are walking across or near the vicinity of a brick and mortar store, but the social media app will be able to determine who is passing by the store on what time of day and how many has seen the ads, Fool.com reported. This hopefully will help businesses make better decisions on how they market their brand and products.
Ad Age also mentioned that the company is rolling out more tools to help advertisers push out tailored ads. The company has included a “Local Insights” tab in which marketers can tap into the social media’s user data vault to analyse how many people passing by a physical store have seen an advertisement.
With its location-based services, Facebook will also be available to determine which time of day the ad is most visible via the amount of foot traffic that were recorded on a certain location.
Facebook, however, promises not to share identifiable user information. The company is still aiming to protect its massive number of users’ privacy. Nor would the company submit the exact number of people who passed by a certain location and see the ads. Instead, the company will be sharing trends over a specified time frame to help advertisers plan their marketing strategy.
Ad Age also revealed that Facebook will be breaking down the trends report based on gender and age group or whether potential consumers live near the store or out of town.
Users who do not wish to take part of this program can opt out by turning off the tracking option under Location Settings.
Facebook Is Tracking Your Location and Submit Them To Partner Businesses
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