Marketing Manager - Adelaide Health Club & Online Sales Retailer

At Blackwood Fitness our Departments include Health & Fitness, Gym, Kids Swim School, Personal Training, Supplement Shop, Swim Shop, Health Centre which includes Physiotherapy, Psychologist, Podiatrist, Dietician, Exercise Physiologist and soon to be built a 30 seat cafe. That’s where you come in. We are looking for a full time Marketing Manager at Blackwood Fitness who can bring all these departments together and provide direction, expertise & develop the marketing strategy whilst leveraging the common benefits for each department.

We are not just a fitness centre or gym we are a lifestyle and a way of life for over 6,000 current members and over 1,000 individual visits on a daily basis. You will have at your disposal a full time graphics person, a full time web developer and a part time content editor and data entry person along with all the required resources to fulfil the role. You will also have at your disposal a well-established marketing department that has expertise in both online and offline advertising mediums.

The ideal candidate for this role must have solid experience and a true passion for online direct response marketing and is constantly learning and utilising new innovations, along with the following:

• You must have excellent written and verbal communication skills; impeccable organisation and project management skills and a willingness to be hands-on and deeply involved in multiple projects;


• Ideally you will be degree qualified in marketing, business or commerce with at least 2 years’ experience in marketing or brand management within Australia with a proven track record of success;


• A track record leading a creative team to design, project plan and implement innovative online marketing strategies to prospects and current members;


• Ownership of the online marketing budget and outcomes with responsibility for lead generation targets, budget allocation, internal forecasts and analytics in both online & off line sales channels;


• Understanding & Experience of online marketing funnels and building a high-converting direct sales funnel;


• Extensive experience in all aspects of online marketing including blog articles, web site review and upgrades, design and implementation of new web sites, landing pages, split tests, digital newsletters;


• Management and understanding of SEO (Search Engine Optimization), Facebook advertising and PCC (Pay Per Click) strategies, Instagram, Twitter & Tumbler;


• The ability to design, implement, test and measure both offline & online marketing campaigns, that convert leads into sales;


• The ability to manage the social media strategy, to ensure the development, management and implementation of YouTube channel marketing, blog articles, writing PR releases, and social media strategies


• The ability to develop offline and online affiliate programs and joint ventures;


• Experience in the management & the development of content and copywriting for web sites;


• Previous experience within the fitness industry is not a prerequisite or not essential

Remuneration

• A very competitive salary package is on offer commensurate with your relevant experience.


• A rewarding role with opportunity for growth


• Display a stable career history


• Immediate Start


• The salary is between $70 – $120K salary package, depending on experience and history. Only experienced people apply.

Apply

• Please include a cover letter addressing the selection criteria with your resume & a portfolio examples of your work.


• All applicants will be contacted for further information as part of the assessment process prior to interview.


• Please apply by sending your resume to john@blackwoodfitness.com.au  Applications close Friday, 18 December 2015

Please apply by sending your resume to john@blackwoodfitness.com.au Applications close Friday, 18 December 2015.

Marketing Manager - Adelaide Health Club & Online Sales Retailer