Students will learn how to engage with their customers online, and to utilize certain tools provided by social media sites to establish their social media presence. Participants will also learn about the techniques that have been found to be the most productive with each platform.
Product Features
- Learn to identify the reasons businesses should be involved in social media marketing
- Learn to recognize how building a social media community leads to loyal customers who advocate for an organization
- Learn to name several ways to build engagement with customers using social media
- Learn to state several best practices for leveraging social media engagement
- Learn to list several ways to measure the return on investment for using social media
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Social Media Marketing Online Course
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