Head of Marketing, London

We are looking for a Senior Marketing Manager / Marketing Director with a solid background in digital and e-mail marketing to join a fast growing B2C events and SAAS company operating within the financial training sector.

You will ideally be from a related events / seminars / conferences industry yourself with a demonstrable record of delivering on attendance targets, but if your skill set is a match this is by no means essential!

This role will focus on lead generation, demand generation and acquisition. You will be creating new business opportunities through digital marketing channels, with a large proportion of your time devoted to eCRM.

A proven background in e-mail marketing, coupled with line management skills, is therefore an absolute must.

As the Head of Marketing, you will be expected to inspire and lead your own team, manage budgets / KPIs and create integrated marketing strategies aimed at boosting registration numbers. You will also be optimising the current outreach activity; inclusive of PPC, SEO, affiliates and social media.

You will be ensuring your team achieve performance objectives and will have strategic and hands-on responsibility for the creation, execution and reporting of email marketing campaigns.

You will be setting up targeted / segmented lists for personalised e-mail activity and ensuring their browser compatibility and QA; managing the complete in-house production process from start to finish and following up with optimisation and insights.

This role may equally suit a Head of CRM / Head of E-mail Marketing with some wider digital marketing expertise.

Salary is commensurate with  experience.

Send your CV to jobs@siptus.co.uk for more details or call 01234 712900. Siptus is a recruitment agency specialising in Digital/New Media, Online Marketing, IT and Web positions.

Specialist Recruiters in Digital/New Media, Online Marketing and Web Positions.

Head of Marketing, London