Copyright 2015 PR Newswire. All Rights Reserved
2015-04-08
EXETER, N.H., April 8, 2015 /PRNewswire/ — Lauchlanworks, a full-service marketing agency for IT infrastructure manufacturers and their solution provider partners, has launched a new marketing-as-a-service offering designed specifically to give IT solution providers a way to quickly scale up marketing efforts without having to invest in new internal resources or expertise. The program combines customized long-term planning and execution for MDF allocation, demand generation, lead nurturing, content development, social media, events and other services into a comprehensive, strategic package paid for as a monthly subscription service. Additionally, IT solution providers gain a partner that understands the dynamics of IT channel marketing, has deep content development expertise in key technology topics, and acts as a natural extension of their internal marketing and sales teams.
“This concept of fully managed, outsourced marketing is quite new for the IT solution provider world, and we’re hearing from many in the industry that this is exactly what they have been looking for,” says Kathleen Lauchlan, co-founder and chief executive officer of Lauchlanworks. “By providing ‘marketing-as-a-service’ clients gain access to a strategic partner and all the latest technologies and tactics of business-to-business marketing regardless of their internal resources.”
The program was recently adopted by a CRN top 100 solution provider that now works closely with their dedicated Lauchlanworks team in a long-term relationship designed to meet the provider’s specific growth, sales and expansion goals. Marketing, sales, human resources and the executive team of the solution provider all regularly tap Lauchlanworks for a wide range of projects, both internal and external-facing.
Questions about the program can be directed to info@lauchlanworks.com.
About Lauchlanworks
Lauchlanworks is a full-service marketing agency with a dedicated focus on the technology sector. Its comprehensive services include appointment-setting campaigns, brand and web development, content, event marketing and fully managed marketing as a service for IT solution providers.
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SOURCE Lauchlanworks
Lauchlanworks, a Leading-Technology Focused Marketing Firm, Introduces New Marketing-as-a ...
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