3 reasons to consider affiliate marketing for your business

Dozens of brands, from the online game “Clash of Clans” to superglue maker Loctite, recently gambled millions of dollars by putting out Super Bowl ads.

But it’s difficult to tell how this promotion impacts the success of a business, despite the high cost. Instead, what if you used a marketing channel where you paid for the marketing spend only after a sale was made?

That’s the beauty of affiliate marketing.

This pay-per-acquisition marketing channel is one of the most effective online marketing tools that some merchants have. To help determine whether an affiliate program is right for you, here are three reasons your company might want to consider one:

1. Your vertical is big on blogging

When your business is in a vertical with a large and active blogging community, there will be a wide range of partners who could make good affiliates. For example, companies that sell apparel, home goods and products for kids and moms work extremely well with affiliate marketing. E-commerce sites that sell these things can tap into the large fashion and mommy blogger communities.

Make sure that there are potential affiliates and networks that align with your vertical and strategy. For some very specific niches that have a hard time locating relevant or high-quality affiliates, this strategy might not make as much sense.

2. You have good margins and customization

It’s beneficial if you have a healthy margin so you can offer affiliates an attractive commission. It’s also easier to entice affiliates to sell your product if it’s unique. Merchants with their own brand or an element of customization are much less susceptible to comparison shopping and have better conversion rates for affiliates.

Robert Glazer, founder and managing director of Acceleration Partners, is a customer acquisition specialist with an exceptional track record in growing revenue and profits for fast-growing consumer products and services companies. His clients include Adidas, eBay, Gymboree, The Honest Company, ModCloth, Reebok, Shutterfly, Target, Tiny Prints, Warby Parker, and zulily.

3 reasons to consider affiliate marketing for your business