New social media marketing for business series coming to WC

Social Media Strategist Lisa Graves is contracted by companies to develop and advise on social media strategies and execution of brand presence on social platforms. She will be instructing the seven workshops in the series. Lisa is also a 21 year Air Force veteran and East Parker County Chamber Business Woman of the Year 2013. “We couldn’t have a better leader for this series” says Julie Lundy, Workforce & Continuing Education Coordinator at Weatherford College. “We have put together a series on how to use social media for marketing according to each platform’s unique environment.”  

Social Media Marketing 101: A basic overview on how to use social media for marketing. Create a strategy, determine where your target market is and start connecting and building relationships.  Jan. 30. Facebook® Marketing topics include business pages, groups, events, promotions, applications, targeted advertising and insights. (Feb. 27)

LinkedIn is fast becoming the online networking application of choice. Topics include your profile, recommendations, contacts, groups and company pages. (March 27)

Getting Started Marketing with email, a tool that nearly everyone uses every day.  Discussion will include list segmentation, graphics, branding. Colors, adding links and the importance of tracking. (April 24)

Pinterest, Google & More: Learn how to pin, what to pin and how pinning can play a major role in social media marketing for a business. May 28. 

Twitter for Small Business: What is a tweet and why should your customers care? Best practices for small and growing businesses. (June 25)

Instagram to promote your products. More than half of  the world’s top 100 companies are on Instagram. Your customers are probably there as well. (July 30) 

Classes will be held at the Weatherford College main campus from 8:30 a.m. to 12 noon on dates listed above. The cost is $29 for each of the individual workshops.  Prerequisites: basic computer skills. Bring a fully charged laptop (required for hands-on training). Advance registration is required. Attendees will receive Continuing Education Units (CEU’s) and a certificate of completion. For more information, the Workforce & Continuing Education schedule of classes is available at wc.edu/ce. You may contact Julie Lundy at 817-598-6387 or jlundy@wc.edu for registration information.

New social media marketing for business series coming to WC