Mays Business School professors, professionals take to new frontiers of marketing at brainstorming ...

It may have taken more than a year to coordinate a gathering of the top educators and practitioners in mobile marketing from around the world at Texas A&M University, but the impact it will have on students in the Mays School of Business will be immediate and far-reaching.

Eight marketing directors from brands such as JCPenny, GameStop, Macy’s and several professors from Texas A&M and around the world held a private three-day brainstorming session Wednesday through Friday on how to navigate the uncharted territory of mobile marketing at the third Thought Leadership Conference. The private seminar served as a launching pad for academic research in areas of mobile advertising, supply chain, mobile shopper marketing, mobile promotions and gaming that will culminate in a special issue of the Journal of Interactive Marketing next year to be the premier resource on how to reach customers through mobile devices.

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Mays Business School professors, professionals take to new frontiers of marketing at brainstorming ...