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The VP Marketing & Bus. Part. of Facebook Inc (NASDAQ:FB), David Fischer Sold 25000 Shares




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The VP Marketing & Bus Part of Facebook David Fischer Sold 25000 Shares-Transactions


David Fischer Insider Sell Transaction


In consideration of trade David Fischer made he is in in the stock market eye today. The VP Marketing & Bus. Part. of Facebook Inc (NASDAQ:FB) 86.06 -4.50 -4.97% and an insider, unloaded 25,000 shares worth $2,366,250 USD. The average price was $94.7 per share. In the last month, he also unloaded 42,651 shares that are worth approx $4,007,255 USD. The dated August 21, 2015 transaction’s filing that was filed with the (SEC) is freely available here. The chances that this deal stays hidden are nil because of the massive amount of money involved. Presently, David Fischer owns 295,262 shares which make up around 0.01% of the Company’s market capitalization.


Facebook Inc Stock Rating, Sentiment and Fundamentals


Since this was such a enormous transaction, it may signal that Mr. David is a pessimist about Facebook Inc’s future or the increase of its stock price. Fifty top financial analysts expect the stock to have 41.60 forward PE, $2.07 earnings per share and 28.90% eps growth.

















Rating & Sentiment
PsychSignal Social:SELL
Analysts Rating:BUY
Hedge Funds Sentiment:BUY














Stock Fundamentals
Earnings + FCF Trend:BUY
Sector/Industry Macro:BULLISH
Valuation Models:
















Technical Analysis
ST Trend:UP
MT Trend:UP
LT Trend:UP








OctaFinance Rating*:NEUTRAL







Facebook Inc’s stock chart indicates it has risen 0.32% in the last 25 days and the strong and smooth up trend is expected to continue. This uptrend plus David Fischer’s insider selling and our trend-following model force us to rate the stock “NEUTRAL”. Look at the chart below.


Price Chart of Facebook NASDAQ:FB Stock


The VP Marketing & Bus Part of Facebook David Fischer Sold 25000 Shares-Stock-Price-Chart


Source: RightEdgeSystems, Yahoo Split & Dividend Adjusted Data and OctaFinance Interpretations


Hedge Funds Ownership


According to 13F filings from SEC for Q4 2014, 1126 hedge funds have shares of Facebook Inc. The tracked institutional players have traditionally had an extremely high interest in the company, and that was also the case in Q4 2014. The institutional ownership was 51.38% of the stock’s outstanding shares. They increased by 63.29 million the total shares they hold. As of that quarter these institutional investors owned 1.45 billion shares. There were 77 funds that closed their positions and 330 that reduced them. A total of 181 funds opened new positions in Facebook Inc and 490 increased their holdings.


This stock is held by 143 institutional managers in their Top 10 stock portfolios. Some of them are: Ah Equity Partners Iii L.L.C., Alpinvest Partners B.V., Alydar Partners Llc, Ao Asset Management Llc, Atika Capital Management Llc, Buckingham Asset Management Llc, Capital Planning Advisors Llc, Cmt Asset Management Ltd, Ems Capital Lp, Hamilton Lane Advisors Llc.


HEDGE-FUNDS-LIST-DATABASE-FREE


Accuvest Global Advisors is the most positive institutional investor on Facebook Inc, with ownership of 17,460 shares as of Q4 2014 for 0.29% of the fund’s portfolio. Avalon Advisors Llc is another positive asset manager owning 153,355 shares of the company or 0.55% of their stocks portfolio. The stock is also 0.29% of the fund’s AUM. Moreover Balasa Dinverno & Foltz Llc have 0.06% of their stock portfolio invested in the stock for 5,795 shares. Beck Mack & Oliver Llc revealed it had purchased a stake worth 0.01% of the fund’s stock portfolio in Facebook Inc. The Texas-based fund Belmont Global Advisors Inc. is also very upbeat about the California-based company, with ownership of 10,200 shares or 0.79% of their stock portfolio.


Facebook NASDAQ:FB Company Profile


Facebook Inc


Facebook, Inc. is a social networking company. The Company is engaged in developing products that enables users to connect and share through mobile devices and personal computers. It offers various services focused on people, marketers and developers. It offers various platforms for people to share their opinions, ideas, photos and videos, and to engage in other activities. Its products include Facebook, Instagram, Messenger and WhatsApp. The Facebook mobile app and Website enables people to connect, share, discover and communicate with each other on mobile devices and personal computers. Its Messenger is a mobile-to-mobile messaging application available on iOS and Android phones. Instagram is a mobile application and Website that enables people to take photos or videos, and share them with friends and followers. WhatsApp Messenger is a cross-platform mobile messaging application and allows people to exchange messages on iOS, Android, BlackBerry, Windows Phone and Nokia devices.


Company Website: Facebook


Facebook Inc has 10955 employees. As of writing its market worth is: $242.48 billion and it has 2.68 billion outstanding shares. At the moment it has 55.08% shareholders and the institutional ownership stands at 55.08%. Facebook Inc was founded in Delaware on 2004-07-29. The stock closed at $90.559998 yesterday and it had average 2 days volume of 11664642 shares. It is up from the 30 days average shares volume of 7341388. Facebook Inc has a 52 weeks low of $70.32 and a one year high of $99.24. The stock price is above the 200 days SMA. Facebook Inc last issued its quarterly earnings stats on 07/29/2015. The company reported 0.3 EPS for the quarter, missing the consensus estimate of 0.31 by 0.01. The company had a revenue of 4.04 billion for 6/30/2015 and 3.54 billion for 3/31/2015. Therefore, the revenue was 500.00 million up.


* The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.




The VP Marketing & Bus. Part. of Facebook Inc (NASDAQ:FB), David Fischer Sold 25000 Shares

Retailers stick with standard methods when spending online marketing dollars


August 3, 2015, 4:31 PM


By Tracy Maple Managing Editor, Digital Content




The State of Retailing Online 2015 report finds search and email leading the pack with e-retailers.


Lead Photo

Search and email marketing continue to dominate marketing budgets for online retailers, making up almost half of the spending, the latest State of Retailing Online report finds. Why? Because they’re effective and cost-efficient.


Search engine marketing accounts for 33% of digital marketing budgets among retailers surveyed for the report, released in July. Search engine optimization receives 16% of the average and email gets 14% of the marketing dollars, the report finds. Merchants report the average cost per order is $6 and $15 for email and search, respectively.  Surveyed retailers, on average, dedicate approximately 6% of their online revenue to web marking, with the median marketing spend at $950,000, the report states.


For the State of Retailing Online 2015 report, Forrester Research used data from the State of Retailing Online survey, conducted in May and June, in conjunction with Shop.org and Bizrate Insights, a division of Connexity. It was authored by Forrester analyst Sucharita Mulpuru with Carrie Johnson, Laura Naparstek and Laura Glazer. Respondents numbered 224, with 61% having $25 million or less in online sales per year, 20% more than $100 million in annual online revenue and 19% with $25 million-$100 million in online sales.


In addition to paid search ads, SEO and email, online retailers find ongoing success with affiliate marketing, according to the report. Affiliate networks sometimes are viewed as the Rodney Dangerfield of online marketing, seeming to get no respect. But they are doing yeoman’s work and “continue to remain strong in the web marketing arsenal,” according to the report. Affiliates are website operators that publish links to advertisers’ e-commerce sites and earn a commission on any sales generated from the traffic they send.


Among other findings:


Retailers were asked to rank their most effective customer acquisition methods, and this is how the channels fared:


  • 58%, search engine marketing (mobile and desktop).

  • 55%, SEO and natural search optimization.

  • 52%, email to a house list.

  • 38%, affiliate marketing.

  • 31%, online marketplaces, such as Amazon, eBay or Rakuten.

  • 27%, remarketing and retargeting through online ads.

  • 25%, Facebook.

Online retailers continue to be challenged by how to measure consumers who switch devices during the shopping journey. Only 22% of those surveyed say they have resolved device attribution in marketing efforts, according to the report.


When deciding where to give credit for an online sale, 38% of retailers of 203 retailers attribute it to the “last touch” marketing channel, so if a shopper clicks through an email and completes a transaction, that marketing channel receives credit for the sale. Only 3% of retailers give credit evenly across all touches and 19% of retailers say they don’t know how sales are attributed, the report finds.


Site merchandising, which involves efforts to improve product presentation on an e-commerce page, is gaining more attention. 63% of retailer surveyed said they are increasing online merchandising budgets this year, and 49% are adding staff dedicated to web merchandising. The most common improvements mentioned are site redesigns and improved product detail pages, where consumers spend the bulk of their time on merchants’ site, the report states.


While it’s important to keep an eye toward the future, the report urges online retailers to disregard distractions and buzz, such as that surrounding Buy buttons that “promise to finally unleash the commerce of social networks and mobile wallets, which purport to snap the anemic conversion rates of mobile devices.”


A retailer’s website should be a priority because it drives organic traffic and organic traffic builds a web business, the report advises. Experimentation and new technology can be good, but not at the expense of the basics: “Search and email are still the lion’s share of online marketing. Merchants should ensure that those programs are as strong as they can be,” the authors write.




Retailers stick with standard methods when spending online marketing dollars