Color Your Message: The Art of Digital Marketing & Social Media

#1 Best Seller | Color Your Message helps you get more customers!  There is an art and style to using today’s colorful digital tools you need to know about to be ahead in business.  You can quickly take advantage of the author’s experience who has spent over $1 million on advertising for the mere cost of a book! Discover why black and white (traditional marketing) is out and how creatively the author has you “Color Your Message” with best practices for modern day content marketing and advertising.  Every business has a message that starts with a story.  Your brand needs to have a strong web presence because 80% of the country uses Google to get found.  This book is backed up with messages, statistics and data from Google and Pew Research. 

The author opens with an inspirational story about the importance of adapting to change while giving you a fresh perspective and take you along the powerful journey to improve your business outlook.  Learn efficient ways to use Google, video, websites, Facebook, Twitter, LinkedIn, Instagram, social media, keywords, content marketing, YouTube and so much more!

Learn what works and what does not. Marketing is what will bring you new and returning customers.   Discover the methods Lisa uses to leverage technology with your product or service. This book helps entrepreneurs, leaders, business executives and CEO’s get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips!

WHAT YOU WILL LEARN FROM THIS BOOK:

• Why content marketing combined with social media is extremely powerful!


• How to brand your business to be purposeful and social.


• Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation?


• Business Owner Questions that will help you redefine your business.


• How to position your name and brand in your community and on the web.


• Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands.


• How to look at traditional and new media in a different light. The marketing and advertising you do today requires change.


• The Internet is Video Centric – is your marketing? Two-thirds of the world’s mobile data traffic will be video by 2017.


• Mobile makes up more than 25 percent of YouTube’s global watch time. Learn how you can leverage this technology today!


• Change the perspective of “I cannot do this all and still run a business.”


• Social media is only one tool or one “color” of many to choose from.


• How to identify the advertising and marketing platforms that are right for you.


• How combining a winning strategy can help your business double or triple in growth!


• This is not another bland HOW-TO book – it is a book that gives a clear understanding of WHAT needs to be done and WHY!

Color Your Message will add pizzazz to your business, value and brand.


Caprelli tells readers why content marketing is “the new black,” and encourages them to think outside of social media and take advantage of the many “colors” you can choose from. As advance readers of Caprelli’s book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading “Color Your Message,” readers are certain to feel energized and excited about a subject that can seem overwhelming.




It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector – having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO’s and business people from varied industries such as automotive, lawyer, medical, retail, etc. – Caprelli is also an acclaimed artist.




Lisa Caprelli Invites You to Become An Artistic Creator of Your Online Marketing Strategy, and “Color Your Message!”

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Color Your Message: The Art of Digital Marketing & Social Media

A message for email: Your days might be numbered - LA Times

Everyone hates email. It wastes our time, too much of it is spam. It’s ugly, it’s slow, it’s unreliable. And did I mention the spam?

Perhaps the worst thing about email is the way it makes us unlikable. I’m a reasonably nice person, but when I start sending emails, watch out. What I think is a perfectly ordinary, level-headed email often comes across to other people as demanding or insensitive.

It’s not just me — I’ve seen people get enraged at each other over a seemingly innocuous intra-office email thread that suddenly escalates like an international border incident. But when those people get together face to face, the anger and the tension dissipate in minutes. The problem in these situations is clear: It’s the way email enforces a kind of formality, combined with lack of nuance. The combination can be toxic.

No wonder people are fleeing to messaging apps including WhatsApp, Facebook Messenger, Snapchat and Kik. And on the enterprise side, no wonder Slack’s business is booming: If you can get your internal company communications off email and onto a fun platform that encourages productivity, shareability and searchability — while supporting GIFs and emoji — it’s a win for everyone.

Yes, there’s no doubt about it: Email is an unholy hack, a broken mess, an ever-growing floating island of garbage and dead fish swirling around in some forgotten part of the ocean. It needs to die, and the sooner the better.

And yet.

Let’s just imagine a future without email — maybe just a few years hence, when these messaging apps are widespread enough that you could legitimately say “I’m deleting my email account” and not be seen as strange or experimental. And, more important, when you could do that and still be confident that the right people could reach you, whether that’s by Twitter DM or Facebook or Slack.

First of all, none of the messaging apps has anywhere near the market penetration and reach of email, which reaches 2.5 billion people today, according to the Radicati Group. So you’ll probably need to keep a few messaging apps: Facebook Messenger for your friends using that, Snapchat for your other group of friends, Slack for work and so on.

Second, these messaging apps all have their own ways of doing things, so each has its own rules and its own interface. Lest you think that’s a small problem, just look at how often people mistakenly send private direct messages to all their Twitter followers. Even the CFO of Twitter made that mistake, and who can blame him? It’s ridiculously easy to do this. So you need to use extra caution with Twitter, WhatsApp, Snapchat and whichever apps you’re using, to ensure that you are using each one the right way, and not committing some horribly embarrassing (or business-threatening) mistake.

Third, they’re not interoperable. Each messaging app has its own separate platform, its own notifications on my mobile devices, its own list of my friends. You can’t send a message from Messenger to your friend on KakaoTalk, and you never will be able to. There’s no incentive for these companies to open up their message platforms to all comers.

Fourth, these platforms often lack fundamental features that are actually quite useful. Slack, for instance, still doesn’t have threaded messages. If you don’t reply to someone’s post super quick, you might as well forget about it, because someone else is going to start another conversation and then no one will know what you’re replying to. (I know there is a workaround, but it’s kludgey.) Or how about filters and folders? It’s often quite useful to filter messages from a certain person — your boss, for example — into a special high-priority folder, where you can give it special attention, or save it along with all the other messages that person sent.

Fifth: Spam. You may not have noticed it, but if you’re a Gmail user, outright spam is getting rarer and rarer in your inbox, thanks to ever more sophisticated spam filtering. Google has spent more than a decade honing its spam algorithms, and the result works pretty darn well. Twitter, by contrast: If you missed the old days of X10 camera spam and offers for green card lawyers, just turn on the setting that lets anyone send you a direct message even if you’re not following them. Google’s spam mechanism has the equivalent of a PhD, while Twitter’s is still in kindergarten.

Finally, there’s one more angle to consider: Email, from a marketer’s point of view, actually works, with a return on investment of 38 to 1, according to DBS data. There’s a reason that Twitter and Slack, despite being their own messaging platforms, still send daily emails to people. For many Internet users, email is still the way they’d prefer to be contacted, and companies are happy to oblige, because engagement levels are so much higher than in other media.

And email marketing companies are thriving — Campaign Monitor, to name one example, raised $250 million last year.

Now, you could argue that this is exactly the problem: Too much email marketing is making email useful only for marketing. But I think the reason email marketing works so effectively is because, at the end of the day, people are still very attached to their inboxes.

We may complain about email. We may suffer from crappy email clients and all-company email threads that never end. Our inboxes may never get close to zero.

But if the current crop of messaging apps really did succeed in killing off email, I think we would all start to miss it pretty soon.

Dylan Tweney is a content strategist and journalist. His weekly column, Dylan’s Desk appears on Venture Beat.

dylan@venturebeat.com

Twitter: @dylan20

Web: Tweney.com

Copyright © 2015, Los Angeles Times

A message for email: Your days might be numbered - LA Times

Framing New gTLDs' Marketing Message

In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries’ marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don’t realize this, all Internet users will lose out.

Unfortunately, registries of new gTLDs are less focused on improving the Internet’s domain name navigation system than on founding a new global Internet world. The registries’ current marketing message is unnecessarily divisive; it should be framed as complementary to .com and future competitors to .com. A registry that pioneers such a message would win greater credibility in the eyes of Internet users and also increase the credibility of the new gTLDs program. This would force other registries to follow with similar messages or lose credibility themselves, with the risk that irked stakeholders would spark conflict leading to everyone’s financial downfall.

When viewed as complementary, all gTLDs would go up in value; looking at them as substitutes would be lose-lose. The complementary view gives additional credence to a focused and cooperative marketing regime, whereby gTLD registries, registrants, and Internet users win.

One of the dubious arguments by the new gTLD camp is that the younger generation is more likely to accept new gTLDs. But these kids may well ask why Google, Facebook, Snapchat, and a list of popular apps are all .com domains. We shouldn’t pollute their minds as to which is better. Let them decide if .com makes sense and when. Their decision will be influenced by quality of content (relevant information and website user-friendliness), not by old vs. new or branding vs. labeling. They may associate use of new competitors for .com with branding, or they may mix and match new gTLDs for both purposes. Nevertheless, alienating them might accelerate their desire to develop new technologies for screening the quality of content, as well as alternative Internet navigation tools that result in social benefits.

However, you cannot blame only the registries for divisiveness. This conflict is fueled by pundits and domainers on both sides of the debate, who have self interest in maintaining their positions, which are not necessarily based on analytics. For example, some of the .com domainers have price illusion, in that they look at the absolute price of their domain names instead of returns. For example, investment return on a new gTLD can be over 50% when it is hard these days to achieve such returns on financial investments in .com.

Thus, the domain name industry’s message should be win-win for all gTLDs, .com and new.

By Alex Tajirian, CEO at DomainMart

Related topics: Top-Level Domains

Framing New gTLDs" Marketing Message