Multilingual Digital Marketing Fourth Edition Hits Shelves

This press release was orginally distributed by SBWire

Trondheim, Norway — (SBWIRE) — 02/16/2016 — Maria Johnsen, multilingual SEO expert and author of twelve fiction and nonfiction books announced lately her book’s fourth edition “multilingual digital marketing” subtitle “Become the market leader”.

Become the market leader hits shelves this March in bookstores. There is always a million dollar question as to what is an ideal way of increasing sales in online marketing. Multilingual digital marketing has been seen as one of the most volatile and dynamic yet viable aid for online businesses. Although most of what happened during the past few years concerning search engine optimization, Pay Per Click, social media marketing and mobile marketing may be said to be erratic, a certain proportion of its possibilities for the coming years may be defined.

The author provided the lucrative strategies in multilingual digital marketing in Europe and North America. Answers to most burning questions such as: how to become the market leader within your industry? Why many businesses fail in entering the new markets? What realistic steps should be taken in order to not lose money in online business? How can your business become successful in other countries? And most importantly which areas in your business must be improved in order to increase ROI. Maria Johnsen explains how to increase your company’s share wallet and the significance of customer service and sales departments in your organization. She talks about the correlation between two important components in multilingual digital marketing and their impact on sales. How to save annual budget in human resources? What are the best strategies in hiring the right expert for the right job? One shared with you some secret components of becoming the market leader. Multilingual digital marketing contains both technical and marketing aspects of online sales along with some suggestions in regards to offline marketing and sales.

About the author Maria Johnsen
Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, Information technology and a Master of Science degree in Human, Computer Interaction/Computer Sciences from the Norwegian University of Science and Technology.

Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.

Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning “Implications for Upgrading Accelerated Learning Practices In Educational Systems” This method is applied in China and Norway.

Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.

Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses. She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research and on-site optimization.

Explore hidden strategies and tactic which successful companies have applied in order to become the market leader in their niche.

Hard copy can be purchased at: Multilingual Digital Marketing 4th edition
Smashwords: Become market leader
Google books: Multilingual Digital Marketing

Media Contact:
Address: Trondheim, Norway
Phone: +47(0)90612731
Email: mail@maria-johnsen.com
Url: http://www.maria-johnsen.com/

For more information on this press release visit: http://www.sbwire.com/press-releases/multilingual-digital-marketing-fourth-edition-hits-shelves-665185.htm

Multilingual Digital Marketing Fourth Edition Hits Shelves

How the Blue Note hits the high notes with Facebook fans

How the Blue Note hits the high notes with Facebook fans

• 


• 
  
  
  


• Tweet

Guest Post•Jan 12th, 2015

Facebook, Featured, Marketing

Since 1981, The Blue Note Jazz Club is considered one of the world’s most premier jazz clubs. I sat down with the club’s Director of Marketing and Publicity, Jordy Freed, to discuss what role Facebook ads play in filling seats.

Jordy was quick to remind me that Blue Note was much more than the hallowed space that occupies a quiet corner of West 3rd St. in the Greenwich Village section of NYC. Blue Note Jazz Club is part of Blue Note Entertainment Group, which also owns and operates BB King Blues Club, Highline Ballroom, The Howard Theater in Washington, D.C., Subrosa, a new Latin/World Music-centric club in NYC’s Meatpacking District, Half Note Records, and Blue Note Media Group, among other platforms.

Over the years, some of the greatest jazz artists such as Sarah Vaughn, Lionel Hampton, Dizzy Gillespie, Stanley Turrentine, Oscar Peterson, Ray Brown, and Tito Puente, have called Blue Note home. And just as jazz has changed over the years, the famed club has had to adapt with the times. Or as neighboring Greenwich Village folk singer Bob Dylan once wrote, “you better start swimmin’ Or you’ll sink like a stone, For the times they are a-changin’.”

Staying current in today’s connected world for Blue Note means building a thriving Facebook community comprised of more than 50K jazz fans from around the world. Blue Note’s Facebook feed reads like part jazz historian, and part curator of all things jazz.  Additionally, it serves as a promotional channel for the iconic club’s live performances, past, present, and future. And not surprisingly, it’s the jazz commentary and glimpses into a rarified past that get its community, well, jazzed up and engaged.

Freed discussed how Facebook advertising has led directly to ticket sales:

Social media is an exceedingly important part of our marketing mix, with a strong emphasis on Facebook’s paid platform. We see a direct correlation between advertising on Facebook and ticket sales.  Facebook ads perform a magnitude better than other paid media.

How much better? Freed explained:

While this really depends on the artist we are promoting, as conversion depends on the fan demographic we are promoting to, we have seen as much as a 25% conversion rate from click-through to ticket-sale when advertising select artists to a very targeted audience in a concentrated period. We have an advantage over other venues in that our performers typically have an extended stay of at least one week, with two shows each night.  Sometimes, over a longer period, depending on  the artist. We can really drill down on audience segments, and, with retargeting networks, reach fans through a sustained campaign.

Freed points to a recent Facebook campaign to promote Grammy-award-winning trumpeter Chris Botti, as an example of exploiting what Facebook is best for – seizing on a trending topic.

This is the tenth year Chris Botti is performing at the club during the holidays.  We were already advertising the shows when Chris kicked off Monday Night Football with an incredibly moving performance of the Star Spangled Banner that literally brought players and coaches to tears. The social mediasphere lit up that evening, with the appearance trending on Twitter and Facebook.  The next day, we made a change in our creative, mentioning his performance, and experienced a noticeable lift in click-throughs and resulting higher ticket sale conversion.

It’s this immediacy in being able to change and test creative on-the-fly, and its ability to allow advertisers to target a very narrow audience based on interests, geography, demographics, workplace, marital status, sexual orientation, and the combination of all of these segments, that makes Facebook such a powerful ad medium.

Freed also points to its “custom list” capability as a very compelling tactic to help you grab the attention of your customers:

Don’t underestimate the power of your in-house email lists!  It’s still the most effective marketing asset. Our challenge now is how to best engage our Facebook fans beyond the Facebook community – to engage these fans in an even more direct way.

It’s been nearly thirty years and the Blue Note Jazz Club is still going strong. Started in an age before the Internet and smartphones, while so much has changed, the sounds and culture of jazz continue to thrive.

Today, jazz fans from around the world log in to Blue Note’s Facebook page to share photos and comments. They learn about shows they’re interested in through targeted ads and click through to http://www.bluenote.jazz.com and purchase tickets. And while all aspects of the music industry have changed since its doors first opened in 1981, the way live jazz makes you feel when you experience it is pretty much still the same.

As jazz great Louis Armstrong once said, “The memory of things gone is important to a jazz musician,” and after spending some time at the Blue Note, it’s also important to their fans.

Richard Krueger is author of Facebook Advertising for Dummies and Facebook Marketing for Dummies.  He writes frequently about digital advertising and big data marketing.

Image courtesy of The Blue Note’s Facebook page.

← How Facebook says you should handle a social crisis 

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

Leave a Reply

Get the latest news in your inbox

interested in advertising with inside facebook?

Social Media Jobs

of the Day

Social Media Strategist

GLOW

New York, NY

Director, Social Media

Consumer Reports

Yonkers, NY

Editor/Journalist

The WorldPost

New York, NY

Director of Marketing & Communications

Neumans’ Kitchen

New York, NY

Assistant Manager, Internal Communications

Macmillan

New York, NY

See all jobs »|Post a job »

Featured Company

Join leading companies like this one and recruit from the nation’s top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

 

Our Sponsors

Popular Right Now

• Facebook announces the new Atlas: a cross-platform ad network


• What experts are saying about Facebook’s Atlas


• How to deal with negative Facebook comments on your brand’s page


• Study: Clickthrough rate continues to rise as reach drops on Facebook


• Study: Facebook fans who interact with the brand page make for higher-paying consumers

How the Blue Note hits the high notes with Facebook fans

Income Access hits DerbyJackpot

DerbyJackpot, a New York-based online real-money horse-racing wagering brand focusing on the regulated US market, has launched an affiliate programme with Income Access.

The new DerbyJackpot affiliate programme will be powered by the Income Access acquisition-tracking platform and will be managed by the company’s in-house team of US affiliate-marketing specialists.

Launched in 2013, DerbyJackpot provides players with real-money online wagering on live horse-racing events at more than 50 racetracks across the US.

Residents of the US states of New York, California, Illinois and Pennsylvania and 33 others are able to engage in real-money pari-mutuel betting at the brand’s website, which is regulated by the Oregon Racing Commission.

Income Access hits DerbyJackpot