Four E-Commerce Mistakes You Need To Avoid This Holiday Season

If there"s one time of year to kick your email campaign up a notch, it"s over the holidays. Email marketing is a tried-and-true way to advertise upcoming …

Four E-Commerce Mistakes You Need To Avoid This Holiday Season

Email Contributing To Conversions This Holiday Season

Despite repeated claims that email is dead, recent data released by Yesmail indicates otherwise. In fact, email-driven revenue for both Black Friday and Cyber Monday doubled in 2015.

The number of email-driven Cyber Monday purchases grew by 129%, while email-driven Black Friday purchases grew by 162%, according to Yesmail’s analysis of emails sent from its platform.

Email volume rose 87% on Cyber Monday and 31% on Black Friday, per Yesmail. Salesforce Marketing Cloud reports a rise in email volume from its users of 44% on Cyber Monday. The company claims that over 191 million emails were sent in under one hour on Black Friday. 

Some 62% of retailers sent more than one email on Cyber Monday, 18% of retailers sent three or more emails on Cyber Monday, and 2% of retailers sent more than five emails on Cyber Monday, according to research from Bronto Software. The percentage of retailers relying on one email to market Cyber Monday dropped by 7%.

Email marketing was the primary marketing channel driving online sales on Cyber Monday, accounting for 22.1% of all online transactions, according to Custora’s E-Commerce Pulse. Email is estimated to hae contributed about $660 million in holiday sales to Adobe’s $3 billion total in online sales for Cyber Monday. 

Email Contributing To Conversions This Holiday Season