Absolute Digital Media Publish Email Marketing Case Study

The case study reveals how Absolute Digital Media were able to increase the open rate of Luggage Superstore’s emails

The award-winning online marketing specialists at Absolute Digital Media are pleased to release a new case study of how they helped one client transform their email marketing campaign.

Offering one of the best selections of luggage online, Luggage Superstore has operated within the market for more than ninety years and is one of the most respected names in the industry. Already running successful SEO and affiliate marketing campaigns with Absolute Digital Media, the two parties began collaborating on their email campaign towards the end of 2014.

The case study reveals how Absolute Digital Media were able to increase the open rate of Luggage Superstore’s emails, increase their conversion rate by 23.7% and achieve a click through rate of 3.2%, substantially above the industry average of 1.9%. It also explains their methods for achieving this success and challenges they were presented with along the way.

Speaking about the campaign, Andy Steadman, Director at Luggage Superstore, offered the following comment:
“Since Absolute Digital Media took over our email marketing, we are pleased to report that they have been able to significantly improve the opening rates, delivery rate and conversions. We’re also really pleased to say there’s been a notable boost in sales.

“As with the SEO and affiliate campaigns, the correspondence with Absolute Digital Media has been excellent, and we look forward to working with them further.”

As well as the Absolute Digital Media website, the case study can also be found published on Figaro Case Study.

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

Contact us:
0800 088 6000
studio@absolutedigitalmedia.com

Absolute Digital Media Publish Email Marketing Case Study

How one author raised $11000 to publish the book that has since helped nearly triple his income

Ryan HanleyRyan Hanley with his book and his one-year-old son, Duke.

In early 2013, Ryan Hanley decided he wanted to write a book.

Outside of his career in the insurance industry, he had been writing about content marketing on his website and running a podcast on the same subject since 2011.

“I started to hear the same story over and over again,” he remembers. “There were all these great books, but there was a step missing — they were tactical, here’s-how-you-do-it-and-make-it-work books. I thought they were missing the first step.”

To raise the money he needed to self-publish an appropriately professional-looking book, using professional cover editors, interior designers, and story and copy editors, he estimated he’d need $8,000-$11,000.

He was earning about $55,000 a year living in Albany, New York, and left his job to focus on his own business the same month his campaign went live: July 2014.

To get the extra cash, he turned to Publishizer, an online fundraising platform specifically for authors. In only 21 days, he’d raised the $10,000 he asked for, finishing the month and the campaign just shy of $11,000.

As to what made his fundraising so successful, Hanley credits the philosophy behind the book: That a content marketer is always building his audience. 

“The whole philosophy is that you’re always building your audience, whether or not you have a product that exists yet,” he explains. “You need to provide as much value as you can.”

Ryan HanleyThe book that Hanley self-published.

Hanley started the campaign with a simple picture of his as-yet-nonexistent book and a blurb about what it would be, then bulked up his appeal with a video, and a “blooper reel” with outtakes from the first video shoot.

“It’s not super professional,” he admits. “My wife helps me and is making fun of my pink shirt, which showed ‘here’s an actual human being, not someone who is untouchable."” He then included a fully edited section of the book “so people could get a feel for what they were actually purchasing.”

A lot of the campaign’s success, he says, is due to his audience: an email list of about 5,000, 10,000 followers on Twitter, 12,000 connections on Google Plus, and a podcast audience of about 10,000. “The podcast is an unbelievable platform,” he explains. “I don’t have a direct metric, but I can tell you from going through the 157 people that contributed, at last 60% are podcast listeners.”

In part thanks to his now-published book, ‘Content Warfare: How to Find Your Audience, Tell Your Story and Win the Battle for Attention Online,’ Hanley estimates that his income has nearly tripled since the days before authorship. He once again holds a day job — in fact, he was only on his own for a month and a half before he got an offer to capitalize on the knowledge he shared in his book doing content marketing with an insurance firm.

It was an offer he couldn’t refuse. “It allowed me to leverage up from a 15-person, one-location agency to this national organization,” he explains. “It’s been great because now I’m putting all the concepts in the book to a scale that’s helping a lot of businesses.”

On top of that, Hanley speaks about content marketing around the country (he has nine events scheduled over the next few months for $1,000-$2,000 each), which he estimates makes up 15%-20% of his income. He makes another 5% through affiliate marketing, and about 10% directly from the book.

He’s just starting to make plans for another one — and he’s considering funding it online.

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How one author raised $11000 to publish the book that has since helped nearly triple his income

The Internet Marketing Experts Publish Valuable New Guide to Profitable Blogging

New step-by-step guide will help even complete beginners start making money with free blog hosting, contains a wealth of practical, useful information, The Internet Marketing Experts report

Blainville, Quebec, Canada – December 29, 2014 /MarketersMedia/ —

The Internet Marketing Experts announced the publication of a comprehensive, step-by-step new guide to earning money from free blogs. Designed to allow even those with no prior experience to produce rewarding revenue from blogging, the new guide at www.unlimitedaffluence.com shows how this can be done with no financial investment at all. The Internet Marketing Experts publish a wide variety of free, practical guides and articles related to Internet marketing, and the company’s site has become one of the most popular destinations for those seeking such information.

“Despite all of the success stories, Internet marketing is still a mysterious subject for the average person,” The Internet Marketing Experts representative Antoine Khanji said, “Because of that fact, we have recently been focusing on clearing away the confusion for beginners. Our new guide to earning money from blogging is a great example of this, as it shows, step by step, in a straightforward, clear-cut way, how anyone can get started.”

As companies of all kinds have increasingly looked to the Internet for their marketing activities, opportunities for individual and small-scale digital marketers have multiplied impressively. Today, a wide variety of attractive, legitimate affiliate marketing arrangements, for example, allow those who are capable of driving traffic to particular Internet destinations to earn impressive sums of money for doing so. At a time when traditional employment arrangements have come to seem unsatisfactory to so many, then, possibilities like this seem especially compelling.

The Internet Marketing Experts group was founded to serve those looking for their own ways to get started with this potentially rewarding kind of work. Because of the inherently competitive nature of Internet marketing, those who are most successful in the endeavor have traditionally been fairly close-lipped about their strategies and projects.

With a new site at UnlimitedAffluence.com, The Internet Marketing Experts are challenging this status quo. An impressive range of articles at the site covering Online Marketing Trends, Tools and Techniques provide substantial, actionable Internet marketing information of the sort that has previously been hard to come by. A number of well-researched articles on Search Engine Optimization Strategies, for example, help Internet marketers understand in plain, practical terms how to improve the rankings their sites receive from Google and other search providers.

Thanks to this impressive and valuable collection of information, The Internet Marketing Experts site has quickly become a favorite at many of the top Internet Marketing Forums, where exactly such a resource has long been sought in vain by those seeking to become more capable marketers. The site’s new guide to earning money from blogging has already earned a warm reception, and The Internet Marketing Experts expect that it will become one of the popular site’s most visited features in short order.

About The Internet Marketing Experts:
Providing clear, useful information that can be put into practice quickly and reliably, The Internet Marketing Experts cut through the hype and confusion, helping readers become more effective marketers.

For more information about us, please visit http://www.unlimitedaffluence.com

Contact Info:
Name: Antoine Khanji
Organization: The Internet Marketing Experts
Phone: 917-826-6840

Source: http://marketersmedia.com/the-internet-marketing-experts-publish-valuable-new-guide-to-profitable-blogging/71308

Release ID: 71308

The Internet Marketing Experts Publish Valuable New Guide to Profitable Blogging